Best Influencer Search Engine

"It is like Google and ChatGPT combined, but for influencers"

Location

Find influencers based on country, state or city and filter based on audience data E.g. Find influencers with >60% followers in the UK or London etc.

Influencer Demographics

Find influencers based on gender, age, ethnicity and much more or filter based on their audience. E.g. find influencers with >65% female following.

Lookalikes

Searching for influencers based on content has never been easier. Simply type in an ideal influencer profile and receive a list of thousands of similar profiles.

Improve Your Decision Making

Use our detailed analytics to increase your ROI

Fake Follower Analysis

Identify fake followers and mass followers to get a better understanding of your reachability for sponsored posts

Audience demographics

Analyse gender split, age distribution, location (country, state, city) and much more

Sponsored posts

Access recent sponsored posts and analyse the performance KPI's e.g. likes, comments.

Influential Customers

Influencer who already know your brand are 8X more likely to collaborate

Instagram

Find influencers which already follow your Instagram page

Klaviyo

Find influencers which have signed up on your newsletter

Shopify

Find influencers which have previously purchased from you

Top 5 metrics to analyze when searching for influencers

We analyzed over 10K commercial influencer posts in order to determine the correlation between certain metrics and conversion. Below are the results. To access the full research article on influencer marketing ROI click here.

Audience growth rate

Based on our research the metric which had the strongest correlation with conversion performance is an influencer's audience growth. This makes sense, as active influencers who create compelling content tend to grow their audience. However, the strength of this correlation was surprising, highlighting the importance of analyzing audience growth when finding influencers to work with.

Engagement Rate

We analyzed both engagement rate (which normalizes for influencer size) and total engagements (which correlates with audience size). Not surprisingly both metrics showed a significant correlation with performance making it an important metric to analyze when searching for influencers to work with. You can determine the engagement rate of any influencer using our free engagement rate calculator.

Audience Size

Influencers which had a larger audience did perform better in terms of conversions. Our analysis revealed that influencers with follower counts exceeding the 75th percentile (over 96,731 followers) yielded better results. This doesn't necessarily answer the question in regards to ROI however as larger influencers are often more expensive. The impact on ROI will depend on your negotiation and how you are able to strike deals with influencers to optimize for ROI.

Fake Followers

Similarly, audience credibility proved to be a crucial factor. This credibility is measured by the number of real followers an influencer has. While it’s inevitable for larger audiences to have a certain percentage of bot followers, some influencers have a higher proportion of these bot and mass follower accounts. This higher percentage of non-genuine followers negatively correlates with conversion performance. To analyze this you can use our free fake follower check.

Verified Accounts

Another metric which showed a significant correlation with conversion performance is the verified checkmark. The verified label is often associated with larger influencers, as bigger accounts are more frequently verified. It’s possible that audience size is the primary influencing factor in this correlation. Nonetheless, the verified badge can still serve as an additional data point to consider when allocating budgets.

what people say

Our users love us.

Ryan Bailey
Canine Keeps
"Influencer Hero has been a gamechanger for my business. The platform itself is easy to navigate and does not require any prior experience with influencer marketing. The incorporation of AI into the platform is a great feature. I would definitely recommend Influencer Hero."
Mike Schulz
Maximondaen
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Diego Reyes
Barrinolas MX
"Absolutely thrilled with our experience so far! The support we've received from Peter has been outstanding. His friendly and approachable demeanor made the onboarding process smooth. Looking forward to exploring the potential of this platform."
Stefan Cai
Eco Boom
"Influencer Hero has a lot to offer. Peter was very knowledgeable and willing to help and answer all my questions in a very short period of time. We already started implementing the campaigns and we have hopes that we will see the results soon."
Garrett Peters
Duncan & Stone Paper Co
"Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough."
Jason Berndt
My Two Brows
"The app has a bunch of internal tools that help you reach out to influencers, keeps all the communication in one place and helps you track the status of the deals. They have a built in affiliate system so you can reward the influencers who are driving sales."
Christa Siladie
MyClassroomPARTY
"Peter was amazing when onboarding us! This software/app is going to save us so much time and make finding our influencers a breeze. We haven't used their chat feature yet, but it's so nice to know it's there if we need it."
Julie Deaulmerie
Billion Avenue
"This app is a tool that connects with potential influencers, sending out a gifting order that comes directly into your shopify, tracks the content and saves it for you to download. It has helped us reach new audiences and drive significant growth!"
Samantha Denis
Allyoos
"We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently."
Luz Zambrano
CASUPO
"The team at Influencer Hero is extremely helpful! Their support and guidance has been easy to follow and clear. They have been in touch and providing resources to get our campaigns started right away."
Ryan Bailey
Canine Keeps
"Influencer Hero has been a gamechanger for my business. The platform itself is easy to navigate and does not require any prior experience with influencer marketing. The incorporation of AI into the platform is a great feature. I would definitely recommend Influencer Hero."
Mike Schulz
Maximondaen
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds.Thank you so much."
Diego Reyes
Barrinolas MX
"Absolutely thrilled with our experience so far! The support we've received from Peter has been outstanding. His friendly and approachable demeanor made the onboarding process smooth. Looking forward to exploring the potential of this platform."
Stefan Cai
Eco Boom
"Influencer Hero has a lot to offer. Peter was very knowledgeable and willing to help and answer all my questions in a very short period of time. We already started implementing the campaigns and we have hopes that we will see the results soon."
Garrett Peters
Duncan & Stone Paper Co
"Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough."
Jason Berndt
My Two Brows
"The app has a bunch of internal tools that help you reach out to influencers, keeps all the communication in one place and helps you track the status of the deals. They have a built in affiliate system so you can reward the influencers who are driving sales."
Christa Siladie
MyClassroomPARTY
"Peter was amazing when onboarding us! This software/app is going to save us so much time and make finding our influencers a breeze. We haven't used their chat feature yet, but it's so nice to know it's there if we need it."
Julie Deaulmerie
Billion Avenue
"This app is a tool that connects with potential influencers, sending out a gifting order that comes directly into your shopify, tracks the content and saves it for you to download. It has helped us reach new audiences and drive significant growth!"
Samantha Denis
Allyoos
"We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently."
Luz Zambrano
CASUPO
"The team at Influencer Hero is extremely helpful! Their support and guidance has been easy to follow and clear. They have been in touch and providing resources to get our campaigns started right away."
Ryan Bailey
Canine Keeps
"Influencer Hero has been a gamechanger for my business. The platform itself is easy to navigate and does not require any prior experience with influencer marketing. The incorporation of AI into the platform is a great feature. I would definitely recommend Influencer Hero."
Mike Schulz
Maximondaen
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Diego Reyes
Barrinolas MX
"Absolutely thrilled with our experience so far! The support we've received from Peter has been outstanding. His friendly and approachable demeanor made the onboarding process smooth. Looking forward to exploring the potential of this platform."
Stefan Cai
Eco Boom
"Influencer Hero has a lot to offer. Peter was very knowledgeable and willing to help and answer all my questions in a very short period of time. We already started implementing the campaigns and we have hopes that we will see the results soon."
Garrett Peters
Duncan & Stone Paper Co
"Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough."
Jason Berndt
My Two Brows
"The app has a bunch of internal tools that help you reach out to influencers, keeps all the communication in one place and helps you track the status of the deals. They have a built in affiliate system so you can reward the influencers who are driving sales."
Christa Siladie
MyClassroomPARTY
"Peter was amazing when onboarding us! This software/app is going to save us so much time and make finding our influencers a breeze. We haven't used their chat feature yet, but it's so nice to know it's there if we need it."
Julie Deaulmerie
Billion Avenue
"This app is a tool that connects with potential influencers, sending out a gifting order that comes directly into your shopify, tracks the content and saves it for you to download. It has helped us reach new audiences and drive significant growth!"
Samantha Denis
Allyoos
"We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently."
Luz Zambrano
CASUPO
"The team at Influencer Hero is extremely helpful! Their support and guidance has been easy to follow and clear. They have been in touch and providing resources to get our campaigns started right away."
Nima Adelkhani
Lavashak
"What an awesome all in one Platform! Easy to set, super easy to use and it streamlines everything. The customization of the flows is amazing. Tons of features that allow you to really make Influencer outreach and management a breeze!"
Nisha Btesh
Holagwapa
“I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!”
Brett Stein
NY State of Mind
"Influencer Hero has a great interface to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. "
Michael Stone
Viola Grace Shop (Now: Happy wrap)
"Influencer Hero has been instrumental in helping us to build up our influencer marketing program. We highly recommend it to other businesses!"
Lincoln Lee, Anne Lee
Dermaesthetics Beverly Hills
"Peter was amazing at explaining the platform. He gave me great advice on how to use the platform effectively. The onboarding experience was amazing and the functionalities of the platform are on par with those of much higher-costing competitors."
Alice Lavignie Dziulko
MyLittleVendome
"Influencer Hero has made influencer management so efficient. I can easily make my selection based on stats and some exclusive tools, then you can contact them in one click, follow up, track the performance."
Evan Tate
Brutal Buddha
"Highly recommend Influencer Hero!! It has simplified our influencer marketing process and saved us so much time. It's a game changer for any marketer #staybrutal Team Brutal Buddha, www.brutalbuddhagear.com"
Debra Mastic
Fluff Trough
"I use a lot of Shopify apps and the Influencer Hero user interface is the easiest one to learn and set up! The onboarding process is perfect. This app is going to save my team so many labor hours. I could not be happier!"
Dawn (Furman) Gordon
Fingerboard Farm Market
"Influencer Hero has made influencer management so efficient. We can easily collaborate, track performance, and they offer excellent support!"
Tim Keaveney
Homethings
"Great app! We find it super easy to use and the search functionality for finding influencers is really thorough."
Harry Gordon
Artisan Deli Market
"Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!"
Nima Adelkhani
Lavashak
"What an awesome all in one Platform! Easy to set, super easy to use and it streamlines everything. The customization of the flows is amazing. Tons of features that allow you to really make Influencer outreach and management a breeze!"
Nisha Btesh
Holagwapa
“I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!”
Brett Stein
NY State of Mind
"Influencer Hero has a great interface to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. "
Michael Stone
Viola Grace Shop (Now: Happy wrap)
"Influencer Hero has been instrumental in helping us to build up our influencer marketing program. We highly recommend it to other businesses!"
Lincoln Lee, Anne Lee
Dermaesthetics Beverly Hills
"Peter was amazing at explaining the platform. He gave me great advice on how to use the platform effectively. The onboarding experience was amazing and the functionalities of the platform are on par with those of much higher-costing competitors."
Alice Lavignie Dziulko
MyLittleVendome
"Influencer Hero has made influencer management so efficient. I can easily make my selection based on stats and some exclusive tools, then you can contact them in one click, follow up, track the performance."
Evan Tate
Brutal Buddha
"Highly recommend Influencer Hero!! It has simplified our influencer marketing process and saved us so much time. It's a game changer for any marketer #staybrutal Team Brutal Buddha, www.brutalbuddhagear.com"
Debra Mastic
Fluff Trough
"I use a lot of Shopify apps and the Influencer Hero user interface is the easiest one to learn and set up! The onboarding process is perfect. This app is going to save my team so many labor hours. I could not be happier!"
Dawn (Furman) Gordon
Fingerboard Farm Market
"Influencer Hero has made influencer management so efficient. We can easily collaborate, track performance, and they offer excellent support!"
Tim Keaveney
Homethings
"Great app! We find it super easy to use and the search functionality for finding influencers is really thorough."
Harry Gordon
Artisan Deli Market
"Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!"
Nima Adelkhani
Lavashak
"What an awesome all in one Platform! Easy to set, super easy to use and it streamlines everything. The customization of the flows is amazing. Tons of features that allow you to really make Influencer outreach and management a breeze!"
Nisha Btesh
Holagwapa
“I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!”
Brett Stein
NY State of Mind
"Influencer Hero has a great interface to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. "
Michael Stone
Viola Grace Shop (Now: Happy wrap)
"Influencer Hero has been instrumental in helping us to build up our influencer marketing program. We highly recommend it to other businesses!"
Lincoln Lee, Anne Lee
Dermaesthetics Beverly Hills
"Peter was amazing at explaining the platform. He gave me great advice on how to use the platform effectively. The onboarding experience was amazing and the functionalities of the platform are on par with those of much higher-costing competitors."
Alice Lavignie Dziulko
MyLittleVendome
"Influencer Hero has made influencer management so efficient. I can easily make my selection based on stats and some exclusive tools, then you can contact them in one click, follow up, track the performance."
Evan Tate
Brutal Buddha
"Highly recommend Influencer Hero!! It has simplified our influencer marketing process and saved us so much time. It's a game changer for any marketer #staybrutal Team Brutal Buddha, www.brutalbuddhagear.com"
Debra Mastic
Fluff Trough
"I use a lot of Shopify apps and the Influencer Hero user interface is the easiest one to learn and set up! The onboarding process is perfect. This app is going to save my team so many labor hours. I could not be happier!"
Dawn (Furman) Gordon
Fingerboard Farm Market
"Influencer Hero has made influencer management so efficient. We can easily collaborate, track performance, and they offer excellent support!"
Tim Keaveney
Homethings
"Great app! We find it super easy to use and the search functionality for finding influencers is really thorough."
Harry Gordon
Artisan Deli Market
"Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!"

Ready to 10X your ROAS?
Book a Demo today!

Join 250+ brands & 50+ agencies. We help small businesses which are just starting out all the way to publicly traded companies working with Clients like Disney, TOYOTA and Samsung.

FAQ & Competitor Comparison

How to do influencer search?

The are different ways to identify relevant influencers for your brand. Below are some of the best ways to do influencer search.
1. Use social media platforms and hashtags: one of the most basic ways to find influencers is by directly going to the social media platform and use hashtags. The dropdown function provided by Instagram helps to find similar profiles.
2. Use influencer marketing platforms such as Influencer Hero: Influencer marketing platforms and softwares provide details filters such as location, audience demographics and lookalikes to quickly find relevant influencers. This is the most effective way but comes with a cost. Influencer Hero for example starts at $249/month. Other platforms such as Grin or Upfluence can be more expensive and often start at around $2K / month.
3. Google search: another way to find influencers manually is by using Google or other search engines. A lot of companies publish free lists with influencers in certain categories. You can use these pre made lists to identify influencers. Keep in mind however that these influencers might be contacted by a lot of other brands which use these same lists to find influencers.
4. Attend industry events and networks: Stay updated on industry-related events, online webinars, and Instagram live sessions. Influencers frequently take part in or promote these events, offering you a valuable opportunity to discover and connect with them.
5. Navigating Reddit: To effectively leverage Reddit in your search for Instagram influencers, begin by joining subreddits that match your brand’s interests and industry, such as r/BeautyInfluencers for beauty products or r/FashionBlogging for fashion brands. Use relevant hashtags within these communities to filter discussions and posts about influencers. For instance, hashtags like #InstaBeauty or #FashionInfluencers can help you find posts specifically mentioning Instagram influencers in these niches. Additionally, actively participate in these subreddit communities by asking direct questions and seeking recommendations for Instagram influencers with proven engagement and influence in your specific area.

What is the best influencer search tool?

Below is a list of the best influencer search tools currently on the market as well as their starting price and contract length:
- Influencer Hero: $249 / month, contract: monthly
- Aspire: $1,500 / month, contract: annual
- Upfluence: $2,000 / month, contract: annual
- Grin: $2,500 / month, contract: annual
- Modash: $299 / month, contract: monthly

How do I find influencers in specific niche?

1. Use influencer marketing platforms such as Influencer Hero and leverage industry specific filters, keywords and lookalikes to quickly find influencers in a specific niche.
2. Use Google to find public lists (can get difficult for very niche industries)
3. Manual search on social media platforms by using hashtags

How do I analyse influencers

With influencer marketing platforms such as Influencer Hero you can analyse both the influencer as well as their audience. Important metrics to analyze when deciding on which influencer to work with are: fake followers, engagement rate, audience growth and relevance.

How do I find Micro influencers

1. Manual search: go to the respective social media platform and search using hashtags. Open up multiple profiles to see their following and create a list using an excel file or Google sheets with potential influencers to work wit. Benefit: cost effective, drawback: time intensive
2. Use an influencer marketing software like Influencer Hero. This is faster but will require you to spend some money. Starting from $249 / month you can access all search capabilities as well as access a full suite CRM including affiliate and product gifting capabilities. By using Influencer Hero's search capabilities you can use a simple filter based on audience size to create a list of micro influencers in your niche or industry.

How Influencer Search helps Brands

Influencer search tools are pivotal for brands looking to optimize their digital marketing strategies. They help brands identify and connect with influencers whose audiences align with their target market, ensuring that marketing efforts reach the most receptive viewers. These tools offer deep insights into influencers' demographics, interests, engagement rates, and more, enabling brands to make informed decisions and tailor their campaigns for maximum impact. By utilizing influencer search tools, brands can save time and resources in scouting potential partnerships, streamline their outreach, and measure the effectiveness of their campaigns. Ultimately, these tools empower brands to enhance their visibility, credibility, and overall performance in the digital space by leveraging the influential power of key individuals.

What are the unique features of influencer hero search

With the Influencer Hero Influencer finder tool you can use detailed filters to find exactly the influencers you want to partner with. You can access the following influencer filters: locations & languages, follower range, engagement rate, bio keywords & hashtags and growth rate. For audiences you can filter based on: locations (city, state, country), demographics (age, gender), fake followers, languages, interests. To find influencers in a certain content category you can use lookalikes to quickly find relevant influencers. In short the Influencer Hero Influencer finder tool makes it easy for brands to quickly find relevant influencers and increase ROI. Besides the search Influencer Hero offers all the tools needed to manage your influencer program end to end. Starting from automated outreach using drip campaigns, a CRM to manage campaigns, affiliate marketing, UGC collection to reporting and analytics.

Does Influencer Hero's search engine help find influencers on all social media channels?

Influencer Hero's search engine stands out as a versatile tool for brands looking to find influencers across various social media channels. While it boasts detailed search capabilities for Instagram, YouTube, and TikTok, allowing precise filtering by demographics, interests, and engagement metrics, its functionality doesn't end there. Influencer Hero also includes a unique filter for platforms like Facebook, Twitch, and Pinterest. This feature enables brands to identify influencers who maintain a presence on these additional platforms, thus broadening the scope of potential collaborations. Although the in-depth filters are primarily concentrated on the top three platforms mentioned, the added filter offers an invaluable asset for brands aiming to connect with influencers who have a multifaceted social media presence, enhancing cross-platform marketing strategies.

Instagram influencer finder

Influencer Hero's Instagram Influencer Finder boasts advanced search capabilities, enabling precise influencer discovery through detailed filters—including location, engagement, demographics, and content themes. This specificity ensures brands can accurately target and connect with influencers aligned to their marketing goals.

TikTok influencer finder

Influencer Hero's TikTok Influencer Finder features specialized search capabilities for pinpointing ideal influencers, utilizing filters for engagement, follower demographics, and niche content areas. This targeted approach helps brands effectively locate TikTok influencers that match their campaign objectives with precision.

Youtube influencer finder

Influencer Hero's YouTube Influencer Finder offers tailored search functionalities, allowing brands to find ideal partners through filters on viewership, engagement, content type, and audience demographics, streamlining the process of matching with YouTube influencers that resonate with their marketing aims.

What are the different filter capabilities of Influencer Hero influencer finder?

Influencer Filters

  • Locations & languages
  • Follower range
  • Engagement rate
  • Bio keywords & hashtags
  • Growth rate

Audience Filters

  • Locations (city/country)
  • Demographics (age/gender)
  • Fake followers
  • Languages
  • Interests

Conclusion

In conclusion, Influencer Hero emerges as a comprehensive and dynamic influencer marketing tool, adept at bridging the gap between brands and the perfect influencer partners. Its finely tuned search capabilities, particularly in sifting through influencers based on specific locations and languages, equip marketers with the precision required for targeted campaigns. Moreover, the platform's versatility across major social media channels ensures that regardless of where a brand's audience resides—be it Instagram, TikTok, or YouTube—Influencer Hero can facilitate meaningful connections, markedly enhancing campaign relevance and maximizing ROI. In essence, Influencer Hero stands as an invaluable asset for brands aiming to navigate the intricate influencer marketing landscape with ease and efficacy.

Most Popular Blogs