Use our free TikTok influencer analytics tool to analyse influencers. Access fake follower %, engagement rate, audience demographics and much more.
Are you curious what the impact is of fake followers on your influencer campaign performance? The answer is: reduced conversions. Our data scientists analysed over 10K commercial influencer posts. The results clearly shows that high performing influencers on average have a lower % fake followers.
Detecting fake followers on TikTok is essential for understanding the genuine engagement and reach of an account, whether you're assessing the value of a potential collaboration or seeking to clean up your own follower list. Here are the top ways to identify fake followers on TikTok:
Compare the number of followers to the average engagement metrics (likes, comments, shares) of videos. A low engagement rate can be a sign of fake followers since these accounts typically do not interact with posted content.
Legitimate follower growth tends to be gradual or directly correlated to viral content or shoutouts. A sudden, unexplained increase in followers could be due to purchased fake followers.
Look at the profiles of some followers. Signs of fake accounts include no or few videos posted, a profile picture that looks generic or is missing, and little to no bio information.
Evaluate the comments on the videos. Short, generic comments like "Nice video" or a string of emojis may be from bots. Genuine followers tend to leave more personalized, relevant comments.
Even if an account has a huge follower count, a low engagement or interaction rate is suspicious. Genuine followers will likely interact with content more than fake ones.
Several third-party apps and online tools like Influencer Hero, Hype Auditor or Heepsy are designed to provide insights into TikTok accounts, including estimates on the authenticity of an account's followers. These tools analyze engagement rates and follower growth patterns to identify potential red flags.
Look for inconsistencies in the number of views per video. An account with genuine followers will typically show some variation, but videos should have a relatively consistent number of views correlating to the follower count. Dramatic swings without explanation (e.g., the content going viral) might indicate fake engagement or followers.
Fake accounts often have little to no activity, or their activity might be repetitive and spam-like. Reviewing the interactions (likes, comments) of followers can identify accounts with bot-like behavior.
If an account's follower demographics do not match its content or expected audience (e.g., a local content creator with a significant number of international followers with no genuine connection to the content), this discrepancy can suggest the followers are not genuine.
While not necessarily "fake" followers, be wary of engagement from pods—groups that artificially inflate video stats by mutually engaging with content. This can be spotted through suspiciously consistent engagement from the same set of users who do not appear to be genuine fans of the content. With Influencer Hero you can automatically detect both fake followers (bots) as well as engagement pods and accounts with large following which would be difficult to reach.
It's challenging to provide an exact percentage of fake TikTok followers as the platform's algorithms and metrics are continuously evolving. Additionally, the definition of "fake" followers can vary, including inactive accounts, bots, or accounts that engage in fraudulent behavior.
However, various studies and analyses have suggested that a significant portion of social media followers, including those on TikTok, could be fake or inactive. Estimates range from around 10% to 20% of followers being potentially fake or of low quality.
To determine the authenticity of TikTok followers, brands and influencers can use various tools and methods, such as engagement rate analysis, follower growth patterns, and third-party services such as Influencer Hero specializing in detecting fake followers. Regularly auditing followers and monitoring engagement metrics can help identify and mitigate the impact of fake followers on TikTok accounts.
Influencer Hero's search and discovery tool allows you access detailed reports of each TikTok influencer analysing the % fake followers as well as mass followers. As an influencer marketer it is crucial to understand the real audience an influencer could reach through a brand partnership. Beside fake followers we also analyse mass followers which are account which follow >1500 accounts. These people are difficult to reach due to the large number of account they follow and should also be taken into consideration when forecasting reach.
Some of the best free fake follower scanner tools include Influencer Hero's Fake Follower Checker, Modash, and HypeAuditor. These tools help analyze influencer accounts by detecting fake followers, mass followers, and providing additional insights like engagement rates, audience demographics, and growth patterns. Each tool offers unique features, making them valuable for influencer marketers aiming to ensure authentic audience engagement and maximize the impact of brand partnerships.
Fake followers inflate an influencer’s audience size, often leading brands to pay rates based on inflated follower counts rather than real engagement. As influencer pricing is commonly tied to audience metrics, these inauthentic followers can mislead brands into paying a price that doesn’t reflect their actual impact campaign ROI. This mismatch means brands may not achieve the reach or authentic engagement they expect, potentially wasting resources on ineffective influencer partnerships.
Ensure you are targeting the right audience by analyzing audience demographics. Gone are the days of guessing whether your next collaboration will be successful. Besides our tool you can also install our influencer audit chrome extension to effortlessly analyse influencers on the go.
Analyze the exact gender split of an influencer's audience. In addition to gender distribution, you can also access age demographics, ensuring you reach precisely the people in your target audience.
Worried about fake followers? We've got you covered! Analyze the exact percentage of fake followers using our free influencer fake follower check and ensure you only work with credible influencers.
Curious about how much an influencer could sell? Our free influencer fake follower check tool will also predict estimated sales & EMV for you. Access forecasted sales and predicted earned media value effortlessly.
Did you know that follower growth is the top metric for conversion performance? Our data scientists analyzed over 10K commercial influencer posts and found that audience growth had the strongest correlation to conversions. Be sure to analyze this metric for your next influencer collaboration.
With Influencer Hero you can access the most sophisticated influencer search & discovery tool on the market, allowing you to analyse TikTok influencers in detail. Besides fake followers, you can access detailed data on engagement rate, audience demographics and use look a likes to quickly find relevant influencers you can partner with.
Join 250+ brands & 50+ agencies. We help small businesses which are just starting out all the way to publicly traded companies working with Clients like Disney, TOYOTA and Samsung.
A fake follower generally refers to any profile established for reasons aside from authentic TikTok engagement. These accounts might be set up to artificially boost likes or follower counts, to spam other users, or to gather data from other TikTok profiles. These followers are not part of your genuine audience base.
Numerous indicators, such as incomplete profile details, comments that are irrelevant or resemble spam, and atypical patterns of engagement, can signal the presence of fake followers. Influencer Hero's Tool is based on an academic model developed by Phd computer science students from ETH Zurich university in Switzerland. The tool is able to detect fake followers with 99% accuracy.
Each profile is unique. It's common for profiles with a substantial follower base to exhibit a greater percentage of this irregularity compared to those with fewer followers. Generally, a rate exceeding 25% might indicate potential fraudulent activity.
Every influencer possesses a certain number of fake followers. The key is to concentrate on the count of genuine followers within your desired audience. Discovering that an influencer has 25% fake followers doesn't provide a complete picture. Consider a scenario where the influencer has half a million followers, and 75% of those align with your specified city, age range, and gender – coupled with a strong engagement rate.