Influencer CRM
Manage all your campaigns and relationships through one centralized CRM. Track performance, payouts, UGC and product send outs all from one deal page. Leave your competition behind using our ALL-IN-ONE Creator Management Platform.
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all your data in one place
Each of your influencers have their own "deal page" with all data centralized
Easily access each influencer's past performance through the deal page, and allocate budgets accordingly.
You can access all creative assets through our content library, as well as see specific influencer posts through their respective deal page.
Gather contact details, address, and previous notes in one centralized deal page, and dispatch products with the click of a button through our store integration.
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Campaign Management
Manage influencers at scale through our Influencer CRM
The deals will move automatically from left to right depending on certain action points like replies, product send out and received posts.
To work with new influencers, your campaign board is structured as a funnel from left to right, making it easy to track progress and manage your team.
Use separate boards for long lasting partnerships and continue to work with your best performing influencers.
The Role of CRM in
Influencer marketing
Customer Relationship Management (CRM) has been traditionally used for companies to interact with existing customers as well as prospect. It involves various automation aspects and streamlines the process. This same structure is being used within influencer marketing often referring to an IRM - Influencer Relationship Management.
Most important Elements of an effective influencer CRM
Below are some of the most important aspects of managing a sophisticated influencer program which makes an effective CRM crucial.
A good influencer relationship management platform should cover sophisticated search capabilities to identify the right influencers to partner with. With Influencer Hero, you can browse through a vast pool of influencers using detailed filters on both an influencer level and audience level. E.g. Find influencers in the United States, with >70% followers in the US, >60% female audience between the age of 25 - 30.
An important part of building up an influencer program is vetting and contacting new influencers. Influencer Hero offers automated drip campaigns to streamline the outreach process, making it hyper-personalized by using an AI-generated personalized sentence and placeholders. Then, to manage new influencers, we offer outreach campaign boards as shown above which make campaign management way easier!
After an influencer makes their first post, you can easily move them into a dedicated relationship board designed to help you nurture and grow that connection. In fact, your top-performing influencers often drive the majority of your ROI. That’s why having the right tools to manage and strengthen these relationships is a key feature every good influencer CRM should provide.
If you are looking to maximize ROI, seasonality campaigns are great way to achieve this. Invite your top performing influencers to share about a specific promotion to drive more conversions. With Influencer Hero you can manage these campaigns right within your influencer relationship boards.
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FAQ & Competitor Comparison
An Influencer CRM software is a specialized tool designed to help businesses manage their relationships with influencers effectively. It allows users to track communication, monitor campaign performance, and streamline influencer management processes.
While traditional CRM focuses on managing customer relationships, influencer CRM is tailored specifically for managing relationships with influencers. It includes features such as influencer discovery, outreach, campaign tracking, and performance analytics, which are unique to influencer marketing.
Key features of influencer CRM software include influencer discovery tools, communication management, campaign tracking, performance analytics, content approval workflows, and influencer payment management. These features help businesses streamline their influencer marketing efforts and maximize ROI.
Influencer CRM software helps businesses improve their influencer marketing strategies by providing insights into influencer performance, optimizing campaign ROI, streamlining communication with influencers, ensuring compliance with FTC guidelines, and facilitating long-term relationship building with influencers.
Some popular influencer CRM software options include Influencer Hero, AspireIQ, CreatorIQ, Mavrck, and Traackr. These platforms offer a range of features to help businesses effectively manage their influencer relationships and campaigns.
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