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The average reply rate across all Influencer Hero users is 43%!
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Below are some of the best tips to maximise your influencer reply rates.
There is no chance for the influencer to reply to your carefully crafted email if they never see it. The first step in maximising your reply rates is to get as many influencers as possible to open your email. Simply adding the first name of the influencer into the subject line will increase open rates by around 30%!
Personalization is more than just using names. Influencers don't want to feel like they're merely part of a generic list. To avoid this, include a personalized sentence to show that you genuinely want to collaborate with them. This approach not only demonstrates your interest in them specifically but also helps build trust. Our Ai analyses the last posts on social media to automatically create a personalized sentence which will be added to your outreach.
A common mistake is creating lengthy messages that risk losing the influencer's interest. The human attention span has decreased from 12 seconds in 2000 to just 8 seconds now.Keep in mind that you are competing for the influencer's attention with thousands of fans and other brands messaging them daily. Therefore, keep your pitch concise, focusing on the essentials.
To stand out, your message must clearly articulate the benefits for the influencer. Whether it's a free product, an affiliate partnership, or another mutually beneficial arrangement, make it explicit. Emphasize the unique value they will gain by partnering with your brand.
Closing your message with a question or a compelling call to action is essential. For example, ending with "Can I send you our product?" encourages a response and makes it easy for the influencer to agree. Avoid vague messages. A strong call-to-action (CTA) at the end not only clarifies the next steps but also significantly increases your influencer onboarding rates. Access our A/B tested outreach templates to maximise your reply rates for free here.
Our data shows that follow-ups can double your response rate. However, managing these follow-ups can be time-consuming. That's where Influencer Hero comes in. Our influencer outreach platform automates the entire follow-up process, ensuring no opportunity is missed. Based on data from thousands of campaigns, we recommend a sequence of 3 to 4 emails for optimal results.
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An influencer outreach tool is a software or platform designed to facilitate communication and collaboration between brands or marketers and influencers. These tools typically offer features such as contact management, automated outreach messages, performance tracking, and analytics to streamline the process of identifying, contacting, and managing influencer relationships for marketing campaigns.
Influencer outreach tools offer several benefits to brands and marketers. Firstly, they enable efficient communication and relationship management with influencers, saving time and resources compared to manual outreach methods. Secondly, these tools help streamline outreach campaigns by automating tasks such as sending personalized messages, scheduling follow-ups, and tracking responses. Finally, influencer outreach tools provide valuable insights through performance tracking and analytics, allowing brands to measure the effectiveness of their outreach efforts and optimize their strategies accordingly.
When choosing an influencer outreach tool, brands should consider several factors. Firstly, they should assess the tool's features and functionalities to ensure it meets their specific needs, such as contact management, automation capabilities, and performance tracking. A crucial feature to check is if the outreach tool offers automated follow ups which are crucial to increase your reply rate. Additionally, brands should evaluate the user interface and ease of use to ensure smooth implementation and adoption. It's also important to consider the tool's compatibility with existing systems and workflows, as well as any integration options with other marketing tools or platforms. Finally, brands should review pricing plans and support options to ensure they choose a tool that fits their budget and requirements.
Influencer Hero is the only platform currently on the market which offers sophisticated drip campaigns to maximise your influencer outreach efforts. Until now these tools were mainly available for sales automation software and Influencer Hero replicated this approach for influencer outreach. Despite using automation Influencer Hero guarantees hyper personalized emails by adding in an Ai generated personalized sentence which is automatically created based on the influencers last posts on social media. The platform also offers other personalization tags such as firstname and the influencers handle.
Yes, by signing up with Influencer Hero you get access to a complete outreach sequence including follow ups which have been A/B tested on thousands of campaigns. The average reply rate on the Influencer Hero platform is around 30% which are the results of: using automated follow ups, hyper personalization and high quality emails.