Cartagena, Colombia, is not just a stunning coastal city known for its historic walled city, Caribbean beaches, and vibrant culture, it's also home to some of the top Instagram mega influencers like Sara Valentina (@saravalentinasv) and Camilo Andrés Muñoz (@camilintv_) specializing in music and entertainment. Whether you're looking for travel bloggers showcasing the charm of Getsemaní and Playa Blanca, food influencers exploring the best Colombian street food in Bazurto Market, or fashion content creators setting trends in Bocagrande, this city is brimming with digital personalities shaping social media marketing in Colombia.
From Cartagena-based influencers specializing in travel and beauty, to rising lifestyle and fitness micro influencers Danilo Quessep (@daniloquessep_) and Santiago (@elmanquecorre), this list highlights the most influential Instagram creators.
Whether you’re a brand looking to connect with local influencers or a content creator seeking inspiration, this top 20 list of Colombian social media stars, based on niche, following, engagement rates, and average likes, highlights those who redefine digital influence in Cartagena.
1. Sara Valentina: Sara Valentina (@saravalentinasv) blends music and lifestyle on Instagram, sharing her passion for rhythms, trends, and everyday moments with her audience.
Topics: Music, Lifestyle
Followers: 605K
Engagement Rate: 3.52%
Average Likes: 21K
2. Camilo Andres Muñoz: Camilo Andrés Muñoz (@camilintv_) keeps his audience entertained with hilarious comedy skits and relatable humor, making him a standout Cartagena-based Instagram entertainer.
Topics: Humor, Entertainment
Followers: 526K
Engagement Rate: 5.40%
Average Likes: 28K
3. Paula Buelvas: Paula Buelvas (@paulabuelvasreales) shares a mix of lifestyle and beauty content, showcasing elegant fashion, skincare tips, and glimpses of her daily life in Cartagena, Colombia.
Topics: Lifestyle, Beauty
Followers: 499K
Engagement Rate: 2.25%
Average Likes: 11K
4. Adrián Marrugo: Adrián Marrugo (@adrianchodice) brings laughter to Instagram with his comedy sketches, entertaining takes on daily life, and vibrant lifestyle content, making him a standout Cartagena-based influencer in the entertainment scene.
Topics: Comedy, Entertainment, Lifestyle
Followers: 408K
Engagement Rate: 7.21%
Average Likes: 29K
5. Kary: Kary (@__lakary) brings a fun and relatable twist to lifestyle and humor content, sharing everyday moments and comedic takes on life in Cartagena, Colombia with an engaging and authentic style.
Topics: Humor, Lifestyle
Followers: 405K
Engagement Rate: 2.82%
Average Likes: 11K
6. Fania Lambis Caballero: Fania Lambis Caballero (@fafalambis_home) shares a blend of lifestyle inspiration, home decor ideas, and delicious recipes, making her a go-to Cartagena-based content creator for those who love stylish interiors and homemade meals.
Topics: Lifestyle, Home Decor, Recipes
Followers: 331K
Engagement Rate: 2.13%
Average Likes: 7K
7. John Martínez Marinez: John Martínez Marinez (@jmmakeup17) is a Cartagena-based makeup artist who showcases stunning beauty transformations, bold glam looks, and expert makeup techniques on Instagram.
Topics: Makeup
Followers: 245K
Engagement Rate: 2.75%
Average Likes: 7K
8. Angelis Dayanis Salas: Angelis Dayanis Salas (@angelis_dayanis) brings energy and passion to Instagram with captivating dance performances and engaging lifestyle content, showcasing the vibrant spirit of Cartagena.
Topics: Dance, Lifestyle
Followers: 205K
Engagement Rate: 5.46%
Average Likes: 11K
9. Andres Cocina: Andres Cocina (@andrescocinaa) serves up mouthwatering recipes and food recommendations, sharing his passion for Colombian cuisine and global flavors with a vibrant community of food lovers on Instagram.
Topics: Recipes & Food recommendations
Followers: 197K
Engagement Rate: 3.17%
Average Likes: 6K
10. Eduardo A Ferrer Almanza: Eduardo A Ferrer Almanza (@eduar_alfredo1) is a Cartagena-based fitness enthusiast sharing his passion for running, CrossFit, and strength training, inspiring his audience with high-energy workouts and an active lifestyle.
Topics: Running, Crossfit, Fitness
Followers: 136K
Engagement Rate: 13.69%
Average Likes: 19K
11. Daniela Lucía Espinosa: Daniela Lucía Espinosa (@daniluee) is a Cartagena-based lifestyle, fashion, and beauty influencer, sharing chic style inspiration, beauty tips, and glimpses of her vibrant coastal life on Instagram.
Topics: Lifestyle, Fashion, Beauty
Followers: 103K
Engagement Rate: 5.64%
Average Likes: 6K
12. Karol Solís Menco: Karol Solís Menco (@karolsolismenco) shares insights on political science, governance, and social issues, using her platform to engage audiences in meaningful discussions about Colombian politics and global affairs.
Topics: Political Science
Followers: 103K
Engagement Rate: 4.11%
Average Likes: 4K
13. Nicole Sánchez Castillo: Nicole Sánchez Castillo (@nicole.san.c) shares her passion for literature and history, bringing Cartagena’s rich cultural heritage to life through engaging storytelling and thought-provoking content.
Topics: Literature, History
Followers: 98.4K
Engagement Rate: 5.13%
Average Likes: 5K
14. Santiago: Santiago (@elmanquecorre) is a Cartagena-based fitness influencer who shares his passion for running and endurance training, inspiring his followers with motivational content, race experiences, and fitness tips.
Topics: Running, Fitness
Followers: 84.8K
Engagement Rate: 4.05%
Average Likes: 3K
15. Pao Recomienda: Pao Recomienda (@paorecomienda) shares a mix of makeup tips, easy recipes, and creative DIY hacks, helping her audience discover beauty tricks, delicious dishes, and fun home projects with a personal touch.
Topics: Makeup, Recipes, DIY Hacks
Followers: 71.7K
Engagement Rate: 3.62%
Average Likes: 3K
16. Pablo Oicatá: Pablo Oicatá (@pablocome_) is a Cartagena-based foodie and food reviewer who explores the city's vibrant culinary scene, sharing must-try dishes, local flavors, and hidden gems with his audience.
Topics: Foodie, Food Reviews, Cartagena Cuisine
Followers: 69.6K
Engagement Rate: 2.82%
Average Likes: 2K
17. Allison Vega: Allison Vega (@allisonvega.a) is a Cartagena-based content creator blending her passion for acting, dance, and fashion, sharing captivating performances and stylish looks that showcase her artistic flair.
Topics: Acting, Dance, Fashion
Followers: 64.8K
Engagement Rate: 3.01%
Average Likes: 2K
18. Danilo Quessep: Danilo Quessep (@daniloquessep_) brings a dynamic mix of music and lifestyle content, sharing his passion for Latin beats, personal style, and everyday moments with his audience on Instagram.
Topics: Music, Lifestyle
Followers: 64.5K
Engagement Rate: 6.42%
Average Likes: 4K
19. Erica Duque: Erica Duque (@erideviaje_) is a Cartagena-based travel vlogger who shares expert recommendations, hidden gems, and must-visit destinations across Colombia and beyond, inspiring her audience with captivating adventures.
Topics: Travel Vlogging & Recommendations
Followers: 64.1K
Engagement Rate: 4.17%
Average Likes: 3K
20. Maria Alejandra Trujillo: Maria Alejandra Trujillo (@mertrujillo_) shares stylish fashion inspiration and glimpses into her vibrant lifestyle, capturing the essence of Cartagena with chic outfits and curated aesthetics.
Topics: Fashion, Lifestyle
Followers: 51.7K
Engagement Rate: 3.78%
Average Likes: 3K
Partnering with Cartagena-based influencers offers brands an authentic way to connect with Colombian audiences through engaging, high-impact content. Influencers who already follow and engage with your brand are 8 times more likely to accept a partnership proposal, and Influencer Hero’s free influencer finder lets you identify them, ensuring higher authenticity and ROI for your influencer marketing campaigns.
To maximize campaign success, brands can analyze Cartagena influencers' performance using Influencer Hero’s free influencer audit chrome extension. This tool allows users to analyze and add influencers to their CRM while browsing the web, providing key insights such as fake follower percentages, engagement rates, and earned media value (EMV). For instance, a beauty brand considering a partnership with Paula Buelvas (@paulabuelvasreales) can assess her audience’s interests before launching a collaboration. By leveraging data-driven insights, brands can ensure that their influencer partnerships align with their target market, driving meaningful engagement and conversions.
Cartagena's Instagram influencers are shaping the city's digital landscape, from fashion and beauty to travel and entertainment. Whether you're a brand seeking impactful partnerships or a creator looking for inspiration, these influencers offer valuable engagement opportunities. Their ability to capture Cartagena’s essence makes them key players in Colombia’s social media scene. For brands aiming to connect with top creators and run successful influencer campaigns, Creator Hero provides tools to streamline collaborations, amplify brand reach, and drive measurable results.
Check out these Instagram influencers as well:
Identify influencers aligned with your brand, reach out via DM or email, and propose a clear, mutually beneficial partnership.
Micro-influencers offer higher engagement, authenticity, and cost-effective targeted marketing compared to macro-influencers.
Track engagement, reach, website traffic, and conversions. Tools like Influencer Hero’s analyzer can help assess performance.
Yes, several agencies specialize in influencer matchmaking, campaign management, and performance tracking.
Key trends include sustainable tourism, Afro-Colombian culture, local businesses, and coastal wellness and fitness content.
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