Sweden is home to some of the most influential YouTube creators, covering everything from gaming and horror POV videos to lifestyle, fashion, and entertainment. With a strong digital presence, Swedish YouTubers like Oliver Sjöström, Erik Grankvist, and Narins Beauty have gained millions of subscribers worldwide, influencing trends and consumer behavior.
Whether you're a brand looking for influencer partnerships, a content creator seeking inspiration, or a fan exploring Sweden’s digital landscape, this list of the top 20 Swedish YouTube influencers will introduce you to the most engaging creators. These influencers drive high engagement rates, subscriber growth, and viral content across niches like gaming, beauty, fitness and food reviews.
From ASMR experts to rock climbing experts, these influencers dominate platforms beyond YouTube, including Instagram, TikTok, and X. If you're looking to collaborate with Swedish influencers or understand Sweden’s creator economy, this top 20 guide based on subscribers, average views, and average likes, is your go-to resource.
1. Panda Shorts: Panda Shorts (@PandaShorts) is a Swedish YouTube creator known for humorous and entertaining short-form videos, delivering quick laughs and engaging content that keeps audiences coming back for more.
Topics: Humor, Entertainment
Subscribers: 23.9M
Average Views: 836K
Average Likes: 45K
2. Narins Beauty: Narins Beauty is a popular Swedish YouTube creator known for her engaging beauty, fashion, and makeup content, sharing trendy tutorials, style tips, and product reviews with her dedicated audience.
Topics: Beauty, Fashion, Makeup
Subscribers: 15.5M
Average Views: 3.1M
Average Likes: 152K
3. Panda: Panda is a Swedish YouTube gaming creator known for entertaining gameplay, engaging challenges, and high-energy content that keeps gaming enthusiasts hooked.
Topics: Gaming
Subscribers: 13.1M
Average Views: 269K
Average Likes: 21K
4. Anomaly: Anomaly is a Swedish YouTuber known for his entertaining gaming content, especially around CS:GO, FPS games, and meme-driven gameplay, attracting a massive audience with his humorous and high-energy style.
Topics: Gaming
Subscribers: 3.31M
Average Views: 411K
Average Likes: 23K
5. Stunt SWE: Stunt SWE creates thrilling horror POV videos infused with parkour action, immersing viewers in heart-pounding chases and adrenaline-fueled stunts.
Topics: Horror POV videos involving Parkour
Subscribers: 1.68M
Average Views: 167K
Average Likes: 1K
6. Erik Grankvist: Erik Grankvist is a Swedish YouTuber documenting his journey of building traditional off-grid log cabins by hand, showcasing craftsmanship, self-reliance, and nature’s beauty.
Topics: Building Traditional Off-Grid Log Cabins
Subscribers: 1.62M
Average Views: 1.4M
Average Likes: 24K
7. LoweASMR: LoweASMR is a Swedish YouTube creator specializing in relaxing ASMR content, delivering soothing sounds and triggers to help viewers unwind, sleep better, and experience deep relaxation.
Topics: ASMR
Subscribers: 1.34M
Average Views: 333K
Average Likes: 14K
8. Oliver Sjostrom: Oliver Sjöström (@OliverSjostrom) is a Swedish fitness YouTuber sharing expert workout routines, strength training tips, and motivation to help viewers achieve their fitness goals.
Topics: Fitness, Workout Routines
Subscribers: 1.21M
Average Views: 221K
Average Likes: 7K
9. Anomaly & Papanomaly: Anomaly & Papanomaly, a Swedish father-son duo, create engaging Q&A and reaction content on YouTube, blending humor and entertainment while reacting to trending topics and community questions.
Topics: Q&A, Reaction Content
Subscribers: 1.11M
Average Views: 532K
Average Likes: 23K
10. Monia Halilali: Monia Halilali is a Swedish YouTube creator sharing engaging lifestyle, beauty, and fashion content, offering style tips, makeup tutorials, and glimpses into her daily life.
Topics: Lifestyle, Beauty, Fashion
Subscribers: 1.02M
Average Views: 89K
Average Likes: 3K
11. The Swedish Family: The Swedish Family is a popular family-friendly vlogging channel that shares heartwarming moments, daily life adventures, and fun activities, giving viewers an inside look at life in Sweden.
Topics: Family-friendly Vlogging
Subscribers: 762K
Average Views: 117K
Average Likes: 2K
12. Aisha Alieva: Aisha Alieva is a Swedish lifestyle YouTuber known for her engaging vlogs that showcase daily life, fashion, and personal experiences, offering an authentic glimpse into modern living in Sweden.
Topics: Lifestyle, Vlogging
Subscribers: 569K
Average Views: 53K
Average Likes: 2K
13. The Line Up: The Line Up (@TheLineUp) is a Swedish YouTube channel that blends fashion, styling, and lifestyle, offering viewers expert outfit inspiration, trend insights, and creative wardrobe tips.
Topics: Fashion, Styling, Lifestyle
Subscribers: 521K
Average Views: 47K
Average Likes: 3K
14. Emil Hansius: Emil Hansius is a Swedish YouTuber known for his engaging video reactions and entertainment content, delivering humorous takes and insightful commentary that keep his audience hooked.
Topics: Video Reactions, Entertainment
Subscribers: 459K
Average Views: 284K
Average Likes: 8K
15. Ping Pong Maestros: Ping Pong Maestros (@PingPongMaestros) delivers top-tier table tennis content, featuring expert tips, thrilling matches, and skillful techniques for fans and players looking to elevate their game.
Topics: Table Tennis
Subscribers: 447K
Average Views: 227K
Average Likes: 6K
16. Matkoma: Matkoma is a Swedish YouTube duo known for their entertaining food challenges and reviews, where they take on extreme eating experiments, taste tests, and unique culinary adventures.
Topics: Food Challenges & Reviews
Subscribers: 375K
Average Views: 104K
Average Likes: 2K
17. Rekkles: Rekkles, a professional esports player and content creator, shares high-level gaming insights, League of Legends strategies, and esports highlights on his YouTube channel, engaging fans with expert gameplay and behind-the-scenes content.
Topics: Gaming
Subscribers: 340K
Average Views: 95K
Average Likes: 3K
18. Hampus Hedström: Hampus Hedström is a Swedish YouTube entertainer known for his witty humor and engaging comedy content, delivering hilarious sketches and lighthearted entertainment to his growing audience.
Topics: Humor, Entertainment
Subscribers: 314K
Average Views: 60K
Average Likes: 2K
19. The Anonymous Believer: The Anonymous Believer shares insightful Islamic teachings on YouTube, offering thought-provoking discussions and content on faith, spirituality, and religious principles.
Topics: Islamic Teachings
Subscribers: 294K
Average Views: 314K
Average Likes: 25K
10. Emil Abrahamsson: Emil Abrahamsson is a premier Swedish YouTube influencer who delivers expert climbing training and innovative techniques, offering in-depth tutorials and performance-enhancing insights for climbers at all levels.
Topics: Climbing Training and Techniques
Subscribers: 254K
Average Views: 270K
Average Likes: 9K
Brands looking to collaborate with Swedish YouTube influencers can maximize their impact by leveraging Influencer Hero’s YouTube engagement rate calculator. This tool provides a full influencer report, helping brands assess key engagement indicators such as likes, comments, shares, and views. By analyzing this data, businesses can identify which Swedish influencers—whether in beauty, gaming, or lifestyle—have the most dedicated and interactive audiences. For example, a cosmetics brand can use the tool to evaluate Narins Beauty’s engagement metrics before launching a campaign, ensuring the content resonates with viewers and drives meaningful interactions.
Once brands have identified the right Swedish YouTube influencers, AI-powered influencer outreach streamlines the partnership process through automated drip campaigns, AI-driven personalization, and optimized follow-ups. This tool enhances reply rates, making it easier for brands to secure collaborations with top creators. A fitness brand, for instance, could use AI-enhanced outreach to craft tailored proposals for Oliver Sjöström, highlighting how his audience aligns with their target market. By combining precise engagement analytics with automated, personalized influencer outreach, brands can build highly effective, data-driven collaborations that maximize visibility and ROI.
Sweden's top YouTube influencers offer brands unparalleled opportunities to reach engaged audiences across diverse niches, from beauty and gaming to fitness and lifestyle. By leveraging tools like Influencer Hero’s YouTube Engagement Rate Calculator and AI-Powered Influencer Outreach, brands can make data-driven decisions and streamline partnerships for maximum impact.
For brands seeking to maximize their influencer marketing efforts, Creator Hero offers powerful tools to streamline collaborations, amplify brand reach, and drive measurable results. This simplifies partnership management, ensuring seamless product integration into authentic creator content while optimizing performance tracking and ROI.
Check out these influencers as well:
Identify influencers aligned with your brand, reach out via their business contact, and propose a clear collaboration. Influencer marketing platforms can also help.
Popular niches include gaming, beauty, fashion, lifestyle, fitness, and entertainment, attracting large audiences in Sweden and globally.
They influence purchasing decisions, brand perceptions, and trends through authentic content, boosting brand awareness and credibility.
Yes, many Swedish influencers create English content to reach a global audience, expanding their influence beyond Sweden.
Instagram, TikTok, and X (Twitter) are widely used for sharing content and engaging with followers.
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