Do you want to increase your following for your Instagram business page fast? You don’t have time to make 2-3 posts a day and invest heavily in content? We have you covered! There is no better way to increase your IG followers fast than leveraging influencer giveaways. 

You have probably seen these sweepstakes come along on social media. People announcing a giveaway urging their followers to follow X, mention a friend or comment Y. Yes these are exactly the giveaways we are talking about. 

The underlying thought behind these influencer giveaways is to bring over the followers of an influencer to your business page. 

Never seen a giveaway before? If you have, you can skip this paragraph and continue reading from "How to run an effective give away campaign".

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What are Giveaways?

‍An Instagram giveaway is a competition where Instagram users enter for a chance to win a product or experience offered by a giveaway organiser (your brand). The appeal of giveaways lies in the enticing prizes and the entry requirements that participants must fulfil.

Brands can organise giveaways directly on their own Instagram business pages, resulting in impressive results. However, to tap into new and broader audiences, leveraging influencers to host giveaways on behalf of your brand can often lead to even better outcomes. Regardless of whether you choose to collaborate with influencers or not, giveaways prove to be an effective method for achieving your marketing goals.

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How to Run an Effective Giveaway Campaign?

Besides the followers you gain giveaways are often an effective strategy to increase engagement and strengthen your brand presence. Here’s a step-by-step guide to throwing a successful Instagram giveaway:

1. Find Relevant Influencers:

Make a list of suiting influencers. Make sure that their audience matches your ideal customer persona.‍‍

2. Choose an Irresistible Prize:

Selecting a prize that captures the attention of your target audience is essential. Consider rewards that are closely tied to your brand or niche, ensuring they are appealing and valuable to your followers. This could include your own products, exclusive experiences, or collaborations with relevant partners.

3. Determine the Entry Requirements:

‍Always make sure to explain to the influencer to make it a requirement to follow your Instagram business page to enter the give away. There are several other popular formats to consider when planning your giveaway or contest:

• Like and Comment Giveaways: Participants must like the post and leave a comment to enter. 
• Tag-a-Friend Giveaways: Users are required to tag one or more friends in the comments to enter (enhances vitality)  
• Post requirement: Encourage participants to share about the give away through stories or posts on their own social media.

4. Simplify Entry Requirements: 

‍Keep the entry requirements straightforward and user-friendly. Complicated rules or multiple steps may deter potential participants. Focus on actions like following your account, liking the post, and leaving a comment to ensure easy participation.

5. Reach Out to Influencers: 

‍Once you have prepared all the details, set up an outreach flow to reach out to the influencers you want to invite to the give away campaign. Make sure to use follow ups to maximize your reply rate and make it attractive for the influencer to participate. How do you do this?

Offer them the prize of the giveaway for free so they can create content and show the products they are giving away. You can also offer an affiliate commission and explain to the influencer that you are looking for long term partnerships to increase the excitement.

6. Promote Your Giveaway or Contest: 

‍Once the influencer has posted the give away on their social media, repost the giveaway of the influencer on your own social media to engage your followers into the giveaway as well and increase engagement

7. Announce the Winner: 

‍Once the giveaway or contest has concluded, publicly announce the winner. Transparency is key.

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Now that you know how to organize a giveaway campaign you might be asking yourself how do I get to 50K followers using this method? In order to answer this question we first need to understand how much a single influencer giveaway can increase your followers.

Although these numbers strongly vary depending on the attractiveness of the prize, usually a good giveaway can result in a couple of thousands additional followers (1-3K). Medium to lower performing giveaways usually result in a couple of hundred new followers. If you assume an average of 500 new followers per give away you would need to partner with 100 influencers to get to 50K followers. 

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Tricks to Further Boost Engagement and Giveaway Performance

One way to further boost the engagement of your giveaway is to partner with other brands and businesses. Each brand is chipping in some of their products which will significantly increase the value of the prize. Besides the brands you can invite 1-2 influencers as well and you will have a multi layer give away.

Make sure that each brand which participates also heavily promotes the give away through their own channel. Besides your social media you can use your newsletter to spread the word and further invite people to participate in the giveaway and increase virality. 

Read a Step-by-step Approach for Creating a Performance Driven Influencer Marketing Program in our Ultimate Influencer Marketing Guide here.

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