In today's dynamic digital marketing landscape, finding the right influencer marketing platform is crucial for success. Pattern, a leading name in the industry, recently made headlines with its innovative approach to influencer management. However, several robust alternatives offer unique features and competitive advantages. This article explores the top alternatives to Pattern, including Influencer Hero, Tagger, Grin, Upfluence, Aspire, Klear, Hypeauditor, Modash, BrandBassador, and Captiv8, helping brands make informed decisions to optimize their influencer marketing strategies.
Our comparison focuses on several key aspects:
Platforms offering both software solutions and agency services provide a blend of technology and expert management.
The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.
Understanding the cost, commitment levels, and user reviews can help brands make informed decisions based on budget, flexibility, and customer satisfaction.
Influencer Hero offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter.
Start from $249/month.
Monthly.
5.0 (source: Shopify app store)
Influencer Hero stands out with comprehensive features, including influencer finder, CRM, automated outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate marketing integration. This platform excels in offering an all-encompassing toolset for influencer marketing.
Influencer Hero covers all the features compared to Pattern and offers more extensive platform coverage. While Pattern focuses on streamlined influencer marketing processes, Influencer Hero provides an all-in-one solution that includes more advanced features such as content & UGC collection and affiliate marketing integration. Influencer Hero's monthly pricing at $249 makes it accessible without a long-term commitment, unlike Pattern, which typically requires annual commitments. This flexibility, combined with comprehensive functionality, positions Influencer Hero as a strong alternative to Pattern.
Tagger offers only a software platform without agency services.
Instagram, YouTube, TikTok, Facebook.
Start from $2.5K/month.
Annual.
4.3 (source: G2)
Tagger excels in providing robust influencer discovery, campaign management, and reporting tools. It also includes influencer CRM and automated outreach capabilities. Tagger is particularly noted for its advanced data analytics and audience insights, which help in refining influencer strategies.
Pattern and Tagger both offer strong analytics and campaign management tools. However, Tagger's focus on in-depth audience insights and influencer discovery sets it apart. Tagger was acquired by Sprout Social, which might bring more integrated social media management features in the future. Tagger's higher pricing at $2.5K per month reflects its premium analytics capabilities, but it lacks some of Pattern's streamlined processes and integration with e-commerce platforms.
Grin provides a software platform without additional agency services.
Instagram, YouTube, TikTok.
Start from $2.5K/month.
Annual.
4.7 (source: Capterra)
Grin is known for its seamless integration with e-commerce platforms, making it ideal for brands focusing on direct-to-consumer marketing. It offers influencer discovery, CRM, automated outreach, and detailed performance analytics. Grin also includes influencer gifting and affiliate marketing features, catering to a wide range of marketing needs.
Grin offers a more e-commerce-focused approach compared to Pattern. While Pattern provides comprehensive influencer marketing features, Grin’s integration with platforms like Shopify and WooCommerce gives it an edge for brands looking to streamline product gifting and affiliate marketing. Grin’s annual commitment and higher monthly cost of $2.5K may be a drawback for smaller businesses compared to Pattern’s more flexible pricing.
Upfluence offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, and Pinterest.
Start from $2K/month.
Annual.
4.5 (source: G2)
Upfluence offers extensive influencer search capabilities, CRM, automated outreach, and robust reporting & analytics. It also supports influencer gifting and content collection. Upfluence’s unique feature is its focus on data-driven influencer selection, ensuring brands partner with the most relevant influencers
:Upfluence provides a broader range of features compared to Pattern, particularly in influencer selection and data analytics. Its agency services also offer an additional layer of support for brands needing hands-on management. Upfluence’s annual commitment and pricing at $2K per month may be higher, but it offers more advanced data analytics and a wider range of supported platforms.
Aspire offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, and Pinterest.
Start from $2K/month.
Annual.
4.6 (source: Shopify App Store)
Aspire is known for its user-friendly interface and comprehensive feature set, including influencer discovery, CRM, automated outreach, reporting, influencer gifting, and content & UGC collection. Aspire also supports affiliate marketing, making it a versatile tool for various campaign types.
Aspire and Pattern both offer extensive influencer marketing features, but Aspire’s platform is praised for its ease of use and broader platform coverage. Aspire’s focus on user experience and comprehensive support for content & UGC collection makes it a strong competitor. With a pricing model starting at $2K per month and annual commitments, Aspire is slightly more expensive but offers more extensive features and a user-friendly experience.
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Klear provides only a software platform without additional agency services.
Instagram, YouTube, and TikTok.
Start from $2.3K/month.
Annual.
4.3 (source: Capterra).
Klear is well-regarded for its robust influencer discovery and analytics capabilities. It includes features such as influencer outreach, CRM, reporting & analytics, influencer gifting, content & UGC collection, and affiliate payments. Klear also offers social listening and filtered searches, which are valuable for brands looking to monitor brand mentions and sentiment.
Both Klear and Pattern offer extensive influencer marketing features. However, Klear's social listening and filtered searches provide an additional layer of brand monitoring that Pattern lacks. Klear’s pricing at $2.3K per month with an annual commitment is on the higher side but justified by its advanced analytics and comprehensive influencer management tools. Klear also integrates seamlessly with multiple platforms, though it lacks some of the streamlined e-commerce integrations that Pattern offers.
Hypeauditor offers only a software platform without agency services.
Instagram, YouTube, and TikTok.
N/A
N/A
4.6 (source: G2).
Hypeauditor excels in influencer search and analytics, focusing on providing detailed audience insights and performance metrics. It includes influencer outreach, CRM, and reporting & analytics. Recently, Hypeauditor has expanded to include some outreach capabilities, though its primary strength remains in analytics.
Hypeauditor and Pattern both excel in analytics and performance tracking. However, Hypeauditor’s recent addition of outreach capabilities makes it a closer competitor to Pattern. Despite its strong analytics, Hypeauditor lacks some of the more comprehensive influencer management and e-commerce integration features that Pattern provides. The pricing for Hypeauditor is not specified, making it less transparent compared to Pattern's clearly defined pricing structure.
Modash provides only a software platform without agency services.
Instagram, YouTube, and TikTok.
Start from $249/month.
Monthly.
4.9 (source: Capterra)
Modash is a newer player in the market but has quickly gained recognition for its influencer discovery and CRM capabilities. The platform offers influencer search, content & UGC collection, and affiliate marketing features. Its CRM, while relatively new, is evolving to include more robust influencer management tools.
Modash and Pattern both offer comprehensive influencer marketing solutions, but Modash’s strengths lie in its user-friendly interface and flexibility. Modash’s monthly pricing at $249 makes it a cost-effective alternative, especially for smaller businesses. However, Modash’s CRM and reporting features are still developing, whereas Pattern offers more mature and integrated solutions. Modash also lacks some of the advanced analytics and e-commerce integration present in Pattern.
BrandBassador offers both a software platform and agency services.
Instagram, YouTube, TikTok, and Facebook.
N/A
N/A
4.7 (source: G2)
BrandBassador focuses on creating ambassador programs that drive brand engagement and sales. It includes influencer discovery, CRM, automated outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate payments. The platform is known for its strong community-building features and engagement tools.
BrandBassador and Pattern both provide comprehensive influencer marketing features, but BrandBassador’s focus on ambassador programs and community-building tools differentiates it from Pattern. While Pattern excels in streamlined influencer management and e-commerce integration, BrandBassador offers more extensive features for building and managing long-term ambassador relationships. Pricing information for BrandBassador is not readily available, making it challenging to compare directly with Pattern’s transparent pricing model.
Captiv8 provides a SaaS platform and agency services.
Instagram, YouTube, TikTok, Facebook, and Pinterest.
Start from $2K/month.
Semi Annual.
4.6 (source: G2).
Captiv8 is noted for its advanced analytics and comprehensive influencer marketing tools. It offers influencer discovery, CRM, automated outreach, reporting & analytics, and affiliate payments. Captiv8’s platform also includes social listening tools and detailed performance tracking, making it suitable for brands looking for deep insights into their influencer campaigns.
Captiv8 and Pattern both offer a wide range of influencer marketing features, but Captiv8’s advanced analytics and social listening tools give it an edge in performance tracking and brand monitoring. However, users have reported that Captiv8 can be complicated to use and overpriced, with a semi-annual commitment and pricing at $2,000 per month. In contrast, Pattern offers a more user-friendly experience and better integration with e-commerce platforms, making it more suitable for brands seeking straightforward influencer marketing solutions.
In summary, exploring the best Pattern alternatives reveals a diverse range of influencer marketing platforms tailored to various needs. Influencer Hero stands out for its comprehensive features and flexible pricing. Tagger and Captiv8 offer advanced analytics, while Grin excels in e-commerce integration. Upfluence and Aspire provide robust agency services. By evaluating platform coverage, key features, and pricing, brands can select the most suitable tool for their influencer marketing strategies, ensuring effective and efficient campaign management.
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