August 29, 2025
10 Min
Case Study: How Beau Bottles Drove $82K in Sales and Viral UGC Using Influencer Hero
When Arabian Oud, the largest luxury fragrance house in the Middle East, set out to scale its influencer marketing efforts across Europe, Asia, and North America, it partnered with NC Media to lead and execute the campaign using Influencer Hero’s end-to-end influencer marketing platform.
Over the course of 12 months, the team activated 870+ creator collaborations across 10 markets through a product gifting strategy, generating 1,200+ posts, 21M+ impressions, 55M+ total reach, and $300K+ in earned media value — all without fixed influencer payments.
Arabian Oud needed to rapidly increase visibility in key international markets through influencer marketing — but faced several limitations:
The brand needed a solution that could enable cost-efficient influencer marketing with global coordination, smart automation, and data-driven re-engagement.
To meet these challenges, NC Media launched an always-on gifting campaign using Influencer Hero’s software suite — built for streamlined discovery, outreach, tracking, and content licensing.
With Influencer Hero, the team was able to:
This allowed them to focus their time on strategy, negotiation, and creative execution — while Influencer Hero handled the operational backend.
Using Influencer Hero’s advanced search filters, NC Media quickly identified creators across five key niches, based on:
Using Influencer Hero, the team built highly curated lists per market, significantly reducing time spent on manual research and increasing match quality — ensuring that each creator aligned with the brand's tone and audience.
Here are some examples of the creators:
@samantha_chevaliers (78.4K) : Fashion, Beauty and Lifestyle, working with recognized brands such as L’Oreal, Lancome and YSL. She got 12K views and almost 10K engagements.
@mateoolivaress from Spain (148K followers) shared an unboxing and review reel, which received over 42K views.
With over 10K influencers contacted during the campaign, manual outreach wasn’t an option. Influencer Hero’s email automation feature allowed NC Media to:
These sequences ran in the background, enabling the team to focus on high-potential replies and negotiations — leading to a 40% conversion rate from creators who initially declined the gifting offer.
Once creators began posting, Influencer Hero’s tracking engine automatically pulled in:
This allowed NC Media to:
They could also track UGC volume by market, making it easy to assess where more activations were needed to meet campaign goals.
NC Media used Influencer Hero’s CRM dashboard to:
This was crucial for ongoing strategies such as:
Result: NC Media reactivated dozens of creators with minimal effort, speeding up the campaign planning process for each new activation.
For instance, following the initial wave of collaborations, Arabian Oud launched a new campaign to promote its latest fragrance, Elle — a product created in partnership with the globally renowned Elle Magazine.
To support this launch, we reactivated influencers who had previously delivered strong content and who matched the fragrance’s fashion-forward positioning — focusing primarily on creators in the style and fashion space.
After identifying high-performing content, the team used Influencer Hero’s licensing request workflow to:
Through this process, NC Media secured high-quality pieces of influencer content with full usage rights — at no additional cost. These assets were then handed off to Arabian Oud’s paid media team, where they outperformed branded assets in Meta ads, resulting in:
Arabian Oud generated 1,200+ influencer posts, 21M+ impressions, and $300K+ in earned media value - all through a gifting-only campaign managed on Influencer Hero.
With the right systems in place, gifting can evolve from one-off activations into a scalable, always-on growth channel.
Influencer Hero’s real-time post tracking and CRM tagging allowed the team to identify top-performing creators, secure usage rights, and re-engage them for new campaigns and store activations — reducing onboarding time and increasing long-term campaign efficiency.
Using automated email flows, NC Media sent thousands of personalized outreach messages at scale — without manual follow-ups. This allowed the team to focus on negotiations and creator relationships, improving conversion rates across influencer tiers.
Advanced discovery filters enabled hyper-local targeting by city, niche, and audience demographics — ensuring each activation was relevant to the market and aligned with in-store and regional campaign goals.
Managing 870+ collaborations across 10 markets would typically require multiple tools and significant manual coordination. Influencer Hero centralized discovery, outreach, tracking, CRM, and licensing — enabling the team to operate efficiently at scale.
Arabian Oud’s campaign demonstrates that high-impact influencer marketing doesn’t require high upfront spend — when supported by the right strategy and infrastructure.
Over a 12-month period, NC Media built a scalable influencer program that delivered:
All achieved through a gifting-led approach with no fixed influencer payments.
Beyond immediate performance, the campaign established a repeatable system for ongoing growth — combining influencer discovery, automated outreach, real-time tracking, and CRM-driven re-engagement into a single workflow.
As Arabian Oud continues its global expansion, this foundation enables the brand to consistently activate creators, generate content, and drive awareness across new markets.
Ready to scale your influencer program? Influencer Hero powers top agencies and in-house teams to run performance-driven influencer campaigns — from first outreach to final report. Let’s walk you through how it works. Book your free demo!
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