As brands increasingly rely on influencer marketing to reach new audiences, finding the right tools to manage these campaigns is crucial. Bazaarvoice, a leader in user-generated content and product review management, offers extensive solutions for e-commerce brands. However, businesses seeking more specialized influencer marketing capabilities might explore alternatives. Recent trends show a growing demand for platforms that integrate influencer discovery, automated outreach, and detailed analytics. In this article, we compare top Bazaarvoice alternatives like Influencer Hero, Klear, Hypeauditor, Modash, BrandBassador, and Captiv8, highlighting their unique features and benefits.
Our comparison focuses on several key aspects:
Platforms offering both software solutions and agency services provide a blend of technology and expert management.
The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.
Understanding the cost, commitment levels, and user reviews can help brands make informed decisions based on budget, flexibility, and customer satisfaction.
Influencer Hero offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter.
Start from $249/month.
Monthly.
5.0 (source: Shopify app store)
Influencer Hero provides a robust set of features including influencer finder, influencer CRM, automated influencer outreach, reporting and analytics, influencer gifting, content and UGC collection, and affiliate marketing integration.
Influencer Hero is an all-in-one platform that encompasses all the major features Bazaarvoice offers, with additional capabilities such as influencer finder and CRM, which Bazaarvoice lacks. Influencer Hero’s pricing starts at $249 per month with a flexible monthly commitment, making it more accessible compared to Bazaarvoice’s higher-tier pricing and annual commitments. Influencer Hero also has an integrated affiliate marketing system, which is not present in Bazaarvoice. However, Bazaarvoice has a more extensive suite for product review management and customer feedback, which might be preferable for businesses focused on e-commerce product reviews.
Tagger offers only a software platform without agency services.
Instagram, YouTube, TikTok, Facebook.
Start from $2.5K/month.
Annual.
4.3 (source: G2)
Tagger offers influencer discovery, campaign management, reporting and analytics, and social listening tools.
Tagger provides a comprehensive suite for influencer marketing, including powerful social listening tools, which Bazaarvoice lacks. With pricing at approximately $2,500 per month and annual commitments, Tagger is on the higher end of the market compared to Bazaarvoice’s flexible pricing options. Tagger’s social listening capabilities and detailed influencer analytics make it a strong alternative for brands focusing on influencer-driven campaigns. However, Bazaarvoice’s strength lies in its extensive product review and UGC management capabilities, which are not the focus of Tagger.
Grin provides a software platform without additional agency services.
Instagram, YouTube, TikTok.
Start from $2.5K/month.
Annual.
4.7 (source: Capterra)
Grin includes influencer search, CRM, automated outreach, gifting, content collection, and affiliate marketing integrations.
Grin excels in providing a seamless experience for managing influencer relationships, with strong CRM and gifting functionalities. With pricing around $2,500 per month and annual commitments, Grin is comparable to Bazaarvoice’s higher-end options but focuses more on influencer marketing rather than UGC and product reviews. Grin’s approach to influencer search, which involves requesting lists, can be a limitation compared to Bazaarvoice’s more direct customer feedback tools. Bazaarvoice’s integrated approach to product reviews and customer insights remains unmatched in this comparison.
Upfluence offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, and Pinterest.
Start from $2K/month.
Annual.
4.5 (source: G2)
Upfluence features influencer discovery, automated outreach, reporting, gifting, and content collection.
:Upfluence provides a comprehensive influencer marketing solution with a strong emphasis on data analytics and reporting, similar to Bazaarvoice. However, Upfluence offers more advanced influencer outreach and gifting capabilities, which Bazaarvoice does not focus on. Pricing for Upfluence starts at around $2,000 per month with annual commitments, which can be more restrictive compared to Bazaarvoice’s flexible options. Upfluence is an excellent choice for brands needing detailed influencer campaign management and analytics, while Bazaarvoice remains superior in handling product reviews and customer feedback.
Aspire offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, and Pinterest.
Start from $2K/month.
Annual.
4.6 (source: Shopify App Store)
Aspire offers influencer search, automated outreach, CRM, reporting, gifting, and UGC collection.
Aspire provides a versatile influencer marketing platform with a wide range of features, including strong automated outreach and UGC collection capabilities. At a starting price of $2,000 per month with annual commitments, Aspire’s pricing is competitive with Bazaarvoice’s higher tiers. However, Aspire’s platform may feel limited in the way of influencer outreach compared to Bazaarvoice’s comprehensive product review and customer feedback system. Aspire’s all-encompassing approach to influencer marketing makes it a strong alternative for brands focused on social media and influencer collaborations.
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Klear focuses on its software platform.
Instagram, YouTube, and TikTok.
Start from $2.3K/month.
Annual.
4.3 (source: Capterra).
Klear provides influencer discovery, influencer CRM, automated influencer outreach, reporting and analytics, and content and UGC collection.
Klear is known for its powerful influencer discovery and detailed analytics, which make it a strong alternative to Bazaarvoice for brands focusing on influencer marketing. Klear’s additional CRM capabilities and automated outreach provide a more integrated approach compared to Bazaarvoice. However, Bazaarvoice excels in product review management and customer feedback, which Klear does not emphasize. Klear’s pricing information is not publicly available, making direct cost comparison challenging. Nevertheless, Klear’s comprehensive influencer marketing tools can significantly benefit brands looking to optimize their social media campaigns.
Hypeauditor offers only a software platform without agency services.
Instagram, YouTube, and TikTok.
N/A
N/A
4.6 (source: G2).
Hypeauditor offers influencer search, automated outreach, reporting and analytics, and affiliate marketing integrations.
Hypeauditor stands out with its advanced influencer search capabilities and detailed analytics. Unlike Bazaarvoice, which focuses on UGC and product reviews, Hypeauditor is tailored for brands that prioritize influencer marketing. Hypeauditor’s recent addition of outreach functionalities enhances its utility, although it lacks comprehensive CRM and gifting features that some other alternatives offer. The pricing for Hypeauditor is undisclosed, but it is known to be competitive. Brands seeking a robust influencer search tool with strong analytical capabilities will find Hypeauditor to be a compelling option.
Modash offers a SaaS platform but does not include agency services.
Instagram, YouTube, and TikTok.
Start from $249/month.
Monthly.
4.9 (source: Capterra)
Modash includes influencer discovery, influencer CRM, and content and UGC collection.
Modash, a newer player in the market, focuses on influencer discovery and CRM, making it a viable alternative to Bazaarvoice for influencer marketing. While Modash lacks the extensive UGC and product review capabilities of Bazaarvoice, its strength lies in its straightforward influencer management tools. Priced at $249 per month with a monthly commitment, Modash offers flexibility and affordability. Brands looking for a cost-effective solution for influencer management will appreciate Modash’s user-friendly interface and efficient functionalities.
BrandBassador offers both a software platform and agency services.
Instagram, YouTube, TikTok, and Facebook.
N/A
N/A
4.7 (source: G2)
BrandBassador provides influencer discovery, automated outreach, CRM, reporting and analytics, influencer gifting, and content and UGC collection.
BrandBassador excels in providing a comprehensive influencer marketing solution with robust gifting and UGC collection features. Compared to Bazaarvoice, BrandBassador offers more integrated influencer outreach and CRM capabilities. However, Bazaarvoice’s strength in managing product reviews and customer feedback remains unparalleled. Pricing for BrandBassador is not publicly available, but the platform is noted for its extensive feature set and agency services. Brands seeking a full-service influencer marketing platform with additional support will find BrandBassador to be a valuable alternative.
Captiv8 provides a SaaS platform and agency services.
Instagram, YouTube, TikTok, Facebook, and Pinterest.
Start from $2K/month.
Semi Annual.
4.6 (source: G2).
Captiv8 offers influencer discovery, automated outreach, reporting and analytics, and affiliate marketing integrations.
Captiv8 is recognized for its comprehensive influencer marketing platform, with strong reporting and analytics capabilities that rival those of Bazaarvoice. While Captiv8 lacks some of the extensive UGC and product review features of Bazaarvoice, it compensates with advanced influencer outreach and affiliate marketing tools. Priced at around $2,000 per month with semi-annual commitments, Captiv8’s platform is considered somewhat complicated to use but offers significant depth for experienced users. Brands looking for detailed analytics and integrated influencer marketing solutions will find Captiv8 to be a powerful alternative.
In summary, several excellent alternatives to Bazaarvoice cater to various influencer marketing needs. Influencer Hero stands out with its comprehensive features and flexible pricing. Klear and Hypeauditor offer advanced influencer discovery and analytics, while Modash provides cost-effective influencer management. BrandBassador and Captiv8 excel with their robust outreach and detailed reporting capabilities. Each platform presents unique strengths, making them worthy considerations based on specific business requirements. Evaluate their features, pricing, and commitments to determine the best fit for your influencer marketing strategy.
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