When it comes to affiliate marketing, selecting the right performance marketing platform is essential for driving successful campaigns and maximizing your ROI. Offer18 has established itself with advanced features such as affiliate tracking and analytics, anti fraud mechanism, personalization, and integration with major platforms like Shopify, WooCommerce, Magento, and BigCommerce. However, businesses often seek alternatives that offer more specialized features, competitive pricing, or better support.
Competitors like Influencer Hero, UpPromote, Refersion, ShareASale, Awin, ClickBank, ReferralCandy, and Social Snowball each offer unique capabilities that cater to different affiliate marketing needs. Whether you're focused on influencer marketing, expanding your affiliate network, or leveraging referral marketing, these platforms provide a variety of features, pricing options, and reviews to consider. In this article, we explore and compare these top alternatives to Offer18, helping you choose the best tool for your affiliate marketing strategy.
Our comparison focuses on several key aspects:
A detailed overview of all the features covered by these platforms both affiliate marketing related as well as other capabilities.
Overview of all the integrations the software offers.
Different industries which use the software.
Level of support the platform offers
Understanding the cost and reviews can help brands to make the right decision.
Affiliate marketing platforms are generally categorized as either inbound or outbound, each tailored to meet different needs for brands aiming to build and manage their affiliate programs effectively.
Offer18 is a powerful performance marketing platform known for its advanced tracking and analytics capabilities. It is particularly recognized for its ability to track beyond geographical boundaries, offering users a comprehensive solution for monitoring affiliate activities across different regions.
Offer18’s integration with major ad networks and e-commerce platforms makes it a versatile tool for businesses seeking to optimize their affiliate marketing efforts.
The platform is favored by D2C e-commerce brands and marketers who require detailed insights into their campaigns to drive performance improvements.
Inbound platform, designed to attract affiliates and optimize their performance through detailed tracking, analytics, and real-time reporting.
Offer18 integrates seamlessly with major e-commerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, Google Ads, Instagram Ads, Facebook ads, Wix, AdsFlyer, and Adjust, making it easy for users to manage their affiliate programs within their existing infrastructure.
Offer18, founded in 2013 and based in India, is a performance marketing platform offering advanced tracking and analytics tools for optimizing affiliate marketing campaigns.
Rapid Mile, 21 Media, Times Internet
Offer18 caters to various industries, including e-commerce, gaming, dating, and health, making it a versatile tool for different business needs.
Ideal for D2C e-commerce brands, marketers, and individuals looking to optimize their affiliate marketing efforts with advanced tracking and analytics.
Offer18 provides 24/7 phone support and chatbot assistance, ensuring users have access to help whenever they need it.
Influencer Hero is recognized for its comprehensive suite of tools tailored for managing influencer marketing campaigns. It stands out with its ability to streamline influencer outreach, campaign management, and performance tracking.
The platform is particularly favored by brands and agencies looking to scale their influencer marketing efforts with a robust CRM system that enhances communication and relationship management with influencers.
Influencer Hero also excels in providing detailed analytics and reporting, helping users make data-driven decisions.
In addition to affiliate marketing capabilities, Influencer Hero offers a comprehensive influencer finder, outreach tools, CRM for managing relationships, content & UGC tools for leveraging user-generated content, influencer gifting, and robust reporting and analytics. These features make it an all-in-one platform for brands looking to enhance their influencer marketing efforts.
Outbound platform, designed to assist brands in reaching out to influencers and managing affiliate marketing campaigns effectively. It offers a full suite of tools for both inbound and outbound marketing strategies.
Shopify, WooCommerce, Magento, Instagram, Klaviyo, Gmail, Outlook.
Founded in 2017, Influencer Hero offers robust tools for managing influencer marketing campaigns, tailored specifically for e-commerce brands.
Bower Collective, Alkaline, Immersive Gamingbox, FreakOut, Olivida, Holzprofi24
Beauty, Fashion & Retail, e-commerce, Food & Beverage, Technology & Apps, Gaming, Luxury, Automative, Hospitality
The platform is ideal for D2C e-commerce brands and marketing agencies looking to streamline their influencer marketing efforts with comprehensive tools.
24/7 live chat support, along with fast response times and dedicated account manager to assist users with any issues.
When comparing Offer18 and Influencer Hero, it's important to consider the core functionalities of each platform. Influencer Hero is more focused on influencer marketing, offering extensive tools for managing relationships, campaigns, and payments, whereas Offer18 is known for its performance marketing and affiliate tracking capabilities.
Pricing also differs significantly, with Influencer Hero positioned as a premium tool at $249 per month, reflecting its comprehensive feature set. Offer18, on the other hand, may appeal to those specifically focused on affiliate marketing and looking for a more cost-effective solution.
Both platforms offer robust reporting and analytics, but Influencer Hero’s influencer CRM and outreach tools provide a more complete solution for brands heavily invested in influencer marketing.
UpPromote is known for its user-friendly interface and flexible pricing plans that cater to both small businesses and larger enterprises.
The platform is particularly praised for its cross-promotion opportunities, allowing users to engage in joint marketing efforts with other brands to expand their reach.
Additionally, UpPromote offers seamless integration with major e-commerce platforms, making it an attractive choice for brands looking to grow their affiliate network without complex setups.
UpPromote includes tools for ambassador recruitment, along with features for managing invoice generation and tax setup, streamlining the administrative aspects of affiliate marketing.
Outbound platform, designed to help brands expand their reach through affiliate marketing and cross-promotion with other businesses.
Shopify, WooCommerce, Mailchimp, Google Analytics, Facebook Pixel.
Founded in 2018, UpPromote offers a user-friendly interface and a variety of tools for managing affiliate programs.
TreSkin, SaleDress, Wink, Imperial Toys, Kaged, Capterra.
Serves industries such as retail, consumer goods, and beauty.
Ideal for D2C e-commerce brands and smaller businesses looking to expand their reach through affiliate marketing and customer referrals.
Offers email support along with tutorials and videos to help users get the most out of the platform.
Offer18 and UpPromote serve different purposes, with Offer18 being more focused on performance marketing and detailed affiliate tracking, while UpPromote offers a broader approach with cross-promotion opportunities and customer referral programs.
UpPromote’s pricing flexibility, including a free plan, makes it accessible to smaller businesses, whereas Offer18’s pricing may be more suitable for companies heavily invested in performance marketing.
In terms of integrations, both platforms support major e-commerce platforms, but UpPromote offers a simpler setup process.
Overall, UpPromote may be better suited for smaller e-commerce brands looking to grow their affiliate programs, while Offer18 excels in detailed affiliate tracking and performance optimization.
Refersion is well-known for its robust tracking capabilities and its ability to handle large volumes of affiliates. The platform offers a comprehensive set of tools designed for both affiliates and merchants, making it a popular choice among businesses looking to scale their affiliate programs.
Refersion’s first-party tracking technology ensures accurate and reliable data, even in the face of changing privacy regulations, making it a trusted solution for performance marketers.
Beyond affiliate marketing, Refersion integrates with other marketing tools to offer a more holistic approach to performance marketing. The platform supports customer referral programs, providing additional avenues for businesses to increase revenue through word-of-mouth marketing.
Inbound platform, primarily focused on attracting affiliates and optimizing their performance through detailed tracking and analytics.
Shopify, WooCommerce, Magento, Bigcommerce, Klaviyo, Zapier, Salesforce.
Founded in 2013, Refersion has built a reputation for reliable affiliate tracking and management.
Verb, Fuego, Simply Earth, Harney & Sons, In common Beauty
It serves a range of industries, including health and wellness, CBD, and home goods.
Refersion is ideal for D2C e-commerce brands looking to scale their affiliate programs with robust tracking and analytics.
Offers chatbot support and email assistance, ensuring users have access to help when needed, though support options may be limited compared to some competitors.
When comparing Offer18 with Refersion, the main distinction lies in their primary focus and feature set. Offer18 excels in performance marketing and detailed tracking, making it a strong choice for businesses heavily invested in affiliate marketing.
Refersion, while also focused on tracking, offers a more user-friendly interface and additional features like an affiliate portal and customizable commission structures, making it more versatile for businesses looking to manage large volumes of affiliates.
Refersion’s inbound marketing approach is suited for brands aiming to attract and retain affiliates, whereas Offer18 might be more appropriate for those prioritizing detailed analytics and performance optimization.
Pricing is another key differentiator, with Refersion offering a $99 per month plan, which may be more accessible for smaller businesses compared to Offer18’s pricing structure.
Awin is one of the most established affiliate marketing platforms, recognized for its extensive network of affiliates and partners. The platform offers a global reach, making it an ideal choice for businesses looking to expand their affiliate marketing efforts internationally.
Awin is particularly known for its detailed reporting and analytics, which provide users with valuable insights into their affiliate campaigns.
The platform also offers customizable referral campaigns, allowing businesses to tailor their marketing strategies to meet specific goals.
Awin also supports multi-channel tracking, allowing businesses to monitor the effectiveness of their campaigns across different marketing channels. This feature is particularly useful for companies with complex marketing strategies that involve multiple touchpoints.
Inbound platform, designed to attract a broad range of affiliates and optimize their performance through customizable campaigns and detailed analytics.
Shopify, WooCommerce, Magento, Bigcommerce, AppsFlyer, Adjust, Button, Branch, Squarespace, Wx, Wordpress
Founded in 2017, Awin is recognized for its extensive network and detailed reporting capabilities.
Nike, Boohoo, Acer, and MyProtein.
Awin serves multiple industries, including retail, travel, finance, telecommunications, and more.
Awin is ideal for D2C e-commerce brands, large enterprises, and individuals looking for a comprehensive and scalable affiliate marketing solution.
Awin provides email and phone support, ensuring that users have access to help when needed.
Offer18 and Awin cater to different segments of the affiliate marketing industry. Awin, with its extensive global network and detailed reporting tools, is better suited for businesses looking to expand their affiliate marketing efforts internationally.
Offer18, on the other hand, focuses more on performance marketing and detailed tracking, making it ideal for businesses seeking a more analytical approach to affiliate marketing. Awin’s customizable referral campaigns and global reach provide significant advantages for businesses looking to engage with a wide audience, whereas Offer18’s strength lies in its ability to optimize affiliate performance through advanced tracking.
Pricing details for Awin are less transparent, which may be a consideration for businesses evaluating their options.
Both platforms offer robust features, but the choice between them will largely depend on the specific needs and goals of the business.
Share a Sale is a well-established affiliate marketing platform, recognized for its extensive network of affiliates and merchants. The platform is particularly known for its recruitment tool, which allows businesses to grow their partner base by attracting and managing a large number of affiliates.
Share a Sale’s robust tracking and reporting tools provide users with detailed insights into their affiliate campaigns, making it easier to optimize performance. It’s a popular choice among businesses in various industries, from e-commerce to technology.
Share a Sale also supports various integrations with major e-commerce platforms, making it easier for businesses to manage their affiliate programs within their existing infrastructure. Additionally, the platform offers tools for managing merchant relationships, which can help businesses build stronger partnerships.
Inbound platform, designed to attract a large number of affiliates and optimize their performance through detailed tracking and real-time reporting.
Shopify, WooCommerce, Bigcommerce, Paypal, Mailchimp, Wix, Shoplazza.
Established in 2000, Share a Sale has built a strong reputation for its reliable affiliate marketing solutions.
Northwest, Nanit, Buffy, and Ergobaby.
It caters to industries like beauty, e-commerce, food & beverage, and technology, offering specialized solutions for each.
Ideal for D2C e-commerce brands, merchants, and agencies looking to expand their affiliate programs and build strong partnerships with affiliates.
Offers customer support through email and phone, providing users with assistance when needed.
Offer18 and Share a Sale cater to different segments of the affiliate marketing industry, with Share a Sale being more focused on providing a large network of affiliates and robust recruitment tools, while Offer18 excels in performance marketing and detailed tracking.
Share a Sale’s strength lies in its ability to attract and manage a large number of affiliates, making it a good choice for businesses looking to expand their affiliate programs. On the other hand, Offer18 offers more advanced tracking and reporting features, making it ideal for businesses focused on optimizing their affiliate performance.
Pricing details for Share a Sale are less transparent, which may be a consideration for businesses evaluating their options. Both platforms offer robust features, but the choice between them will largely depend on the specific needs and goals of the business.
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ClickBank is renowned for its extensive affiliate marketplace, offering a wide range of digital and physical products for affiliates to promote.
The platform is particularly known for its user-friendly interface and comprehensive e-commerce tools, which allow users to easily create and manage digital products.
ClickBank’s global reach and large network of affiliates make it an attractive option for businesses looking to expand their marketing efforts across different regions.
In addition to its affiliate marketing capabilities, ClickBank offers robust e-commerce tools that allow users to create, promote, and sell digital products. These tools are particularly valuable for businesses that offer digital goods and want to leverage affiliate marketing to increase sales.
Inbound platform, designed to attract a broad range of affiliates and optimize their performance through customizable campaigns and detailed analytics.
Shopify, GetResponse, AWeber mailing, Facebook, Mailchimp.
Founded in 1998, ClickBank is a veteran in the affiliate marketing space, known for its large network and reliable services.
Tea burn, Organifi, Ship Offers, Voluum, Disk.
Consumer Goods, Beauty, Fitness.
The platform is ideal for D2C e-commerce brands and individuals who want to sell digital products through affiliate marketing.
ClickBank offers 24/7 phone call support, ensuring that users can get help whenever they need it. This level of support is particularly beneficial for businesses that operate across different time zones.
Offer18 and ClickBank cater to different segments of the affiliate marketing industry, with ClickBank being more focused on digital products and e-commerce tools, while Offer18 excels in performance marketing and detailed tracking.
ClickBank’s strength lies in its ability to attract a large network of affiliates and its user-friendly tools for creating and managing digital products. On the other hand, Offer18 offers more advanced tracking and reporting features, making it ideal for businesses focused on optimizing their affiliate performance.
Pricing for ClickBank depends on the product, which may be a consideration for businesses evaluating their options. Both platforms offer robust features, but the choice between them will largely depend on the specific needs and goals of the business.
Goaffpro is known for its simplicity and accessibility, offering a free plan that makes it an attractive option for small businesses and individuals new to affiliate marketing.
The platform provides advanced affiliate tracking and automated payments, making it easier for users to manage their affiliate programs without needing technical expertise.
Goaffpro’s user-friendly interface and social media integration further enhance its appeal to small businesses looking to grow their affiliate programs with minimal investment.
Goaffpro is designed to be both seller and affiliate-friendly, offering a seamless experience that caters to the needs of both parties. The platform’s intuitive interface and robust features make it easy for sellers to manage their affiliate programs, while affiliates benefit from streamlined tools for tracking, reporting, and earning commissions. This dual focus ensures a mutually beneficial relationship, driving growth and success for both sellers and affiliates.
Inbound platform, designed to attract affiliates and optimize their performance through advanced tracking and automated payments.
Shopify, WooCommerce, Magento, Bigcommerce, Pagefly, PayPal Payouts, Wix, Squarespace.
Founded in 2020, Goaffpro is relatively new in the affiliate marketing space, but it has quickly gained popularity for its simplicity and effectiveness.
G Fuel, Lakme, Juicy Chemistry, S&D, Minimalist, Green Soul.
The platform caters to industries like health and wellbeing, beauty, and e-commerce.
Goaffpro is ideal for D2C e-commerce brands and individuals who are new to affiliate marketing and looking for a cost-effective solution to grow their affiliate programs. Its free plan and user-friendly features make it particularly appealing to small businesses and startups.
Goaffpro provides customer support through email and social media channels, ensuring users have access to help when needed. However, support options are more limited compared to other platforms that offer phone or live chat support.
Offer18 and Goaffpro serve different niches within the affiliate marketing industry. Goaffpro is designed for small businesses and individuals new to affiliate marketing, offering a free plan and a user-friendly interface that makes it easy to get started. Its focus on simplicity and accessibility makes it a great option for those with limited budgets and experience. Offer18, on the other hand, is more suited for businesses that require detailed tracking and advanced performance marketing features.
While Goaffpro offers automated payments and social media integration, Offer18 provides more robust reporting and analytics, making it better suited for businesses that are serious about optimizing their affiliate programs. The choice between the two will largely depend on the size of the business, budget, and the specific features required.
Impact is recognized as a leader in the partnership automation space, offering a comprehensive platform for managing and optimizing partnerships across affiliates, influencers, strategic business partners, and more.
The platform is particularly known for its cross-device solutions and proprietary identification technology, which ensure accurate tracking and attribution of partner-driven sales and conversions. Impact is also favored for its scalability, making it a top choice for large enterprises looking to manage complex, multi-channel partnership programs.
Inbound platform, designed to attract a diverse range of partners and optimize their performance through advanced tracking and analytics.
Shopify, WooCommerce, Magento, Bigcommerce, Salesforce, Hubspot, Google Ads, Facebook.
Founded in 2008, Impact is a well-established platform known for its advanced capabilities in managing complex affiliate programs across various industries.
Uber, McAfee, Walmart, Ticketmaster, Microsoft, Lenovo.
Retail, Finance, Consumer Goods, Hospitality, Fashion, Electronics, Health & Beauty
Impact is ideal for D2C brands and large enterprises looking to manage and optimize complex, multi-channel partnership programs.
Impact offers email and chatbot support, providing users with access to assistance when needed.
Offer18 and Impact cater to different segments of the affiliate marketing and partnership industry. While Impact is designed for large enterprises with complex partnership needs, Offer18 focuses more on performance marketing and detailed tracking, making it ideal for businesses looking to optimize their affiliate programs.
Impact’s strength lies in its ability to manage a wide range of partnerships, including affiliates, influencers, and strategic business partners, while Offer18 is more specialized in affiliate marketing. Impact’s higher cost and advanced features make it suitable for large enterprises, whereas Offer18 may be a more cost-effective solution for businesses focused on affiliate marketing.
Both platforms offer robust reporting and analytics, but the choice between them will largely depend on the size and complexity of the business’s partnership needs.
Referral Candy is known for its focus on referral marketing, offering an easy-to-use platform for businesses looking to increase word-of-mouth sales through automated referral programs. The platform is particularly favored by e-commerce businesses that want to leverage their existing customer base to drive new sales.
Referral Candy’s automated system makes it easy to set up and manage referral campaigns, providing businesses with a low-effort solution to increase customer acquisition.
In addition to referral marketing, Referral Candy integrates with major e-commerce platforms, making it easy for businesses to incorporate referral programs into their existing infrastructure. The platform also offers tools for customer loyalty programs, which can help businesses increase customer retention.
Inbound platform, designed to attract new customers through word-of-mouth referrals and optimize referral program performance through automated management and analytics.
Shopify, WooCommerce, Magento, Bigcommerce, Bold, Celery, Cratejoy, Paywhirl, Volusion.
Founded in 2019, Referral Candy focuses on helping eCommerce businesses grow through effective referral marketing strategies.
Colgate, Stanley, Tupperware, Steve Madden
Retail, Beauty, Travel, Wellness, Technology
Ideal for D2C e-commerce brands and agencies looking to boost word-of-mouth sales through automated referral programs.
Ideal for D2C e-commerce brands and agencies looking to boost word-of-mouth sales through automated referral programs.
Referral Candy provides customer support through a chatbot, which can help users with common issues, though some users may find it less comprehensive compared to direct support options.
Offer18 and Referral Candy serve different purposes within the marketing landscape. Referral Candy is primarily focused on referral marketing, offering an easy-to-use, automated solution for businesses looking to increase customer acquisition through word-of-mouth. Offer18, on the other hand, is more focused on performance marketing and affiliate tracking, providing advanced tools for optimizing affiliate programs.
While Referral Candy is a great choice for businesses looking to boost referrals with minimal effort, Offer18 is better suited for those seeking a more detailed and analytical approach to affiliate marketing.
Pricing also differs, with Referral Candy offering a more affordable option at $59 per month, compared to Offer18’s more feature-rich but potentially higher-cost solution. Both platforms offer valuable features, but the choice will depend on whether a business is more focused on referral or affiliate marketing.
Social Snowball is recognized for its innovative approach to referral marketing, offering a platform that turns customers into affiliates with minimal effort. The platform is particularly popular among e-commerce businesses that want to capitalize on their existing customer base by turning them into brand advocates.
Social Snowball’s easy-to-use interface and automation tools make it simple for businesses to launch and manage referral campaigns, increasing customer acquisition and sales through word-of-mouth marketing.
In addition to its referral marketing capabilities, Social Snowball integrates with popular e-commerce platforms, making it easy for businesses to manage their referral programs within their existing infrastructure. The platform’s bulk action and automation features further enhance its usability, allowing businesses to manage large-scale referral programs with minimal effort.
Outbound platform, designed to turn existing customers into brand advocates through referral marketing and optimize campaign performance with real-time analytics and automated payouts.
Shopify, Zapier, Tydo, Prehook, Klaviyo, Adoric.
Founded in 2020, Social Snowball is a newer entrant in the affiliate marketing space, quickly gaining popularity for its innovative approach to customer referrals.
Obvi, Tabs, True Classic, Solawave, and Javy.
Food & Beverages, Beauty, and Wellness Industries.
Social Snowball is ideal for D2C e-commerce brands and agencies looking to harness the power of word-of-mouth marketing by turning their existing customers into brand advocates. Its user-friendly interface and automation features make it particularly appealing to small businesses and startups.
Social Snowball offers chatbot and email support, providing users with timely assistance when needed.
Offer18 and Social Snowball target different areas of the marketing landscape, with Social Snowball focusing on referral marketing and turning customers into affiliates, while Offer18 is more focused on performance marketing and affiliate tracking.
Social Snowball’s strength lies in its ease of use and automation features, making it an excellent choice for small businesses and startups looking to grow through word-of-mouth marketing. On the other hand, Offer18 offers more advanced tracking and reporting features, making it better suited for businesses focused on optimizing their affiliate programs.
Pricing for Social Snowball is relatively affordable at $99 per month, which may appeal to smaller businesses, whereas Offer18 may require a higher investment depending on the feature set chosen. Both platforms offer valuable features, but the choice will depend on whether a business is more interested in referral marketing or detailed affiliate program optimization.
In this article, we explored several powerful alternatives to Offer18, each offering unique strengths tailored to different business needs. Influencer Hero stands out for its comprehensive influencer marketing tools, while UpPromote is ideal for smaller businesses with its flexible pricing and user-friendly interface. Refersion excels in advanced tracking, making it perfect for those requiring detailed insights. Share a Sale and Awin provide extensive networks for businesses seeking global reach, while ClickBank specializes in digital products. Referral Candy and Social Snowball shine in referral marketing, offering automated solutions for customer-driven growth.
Each platform offers robust features, but the best choice depends on your specific marketing goals, whether you prioritize tracking, influencer management, or referral programs.
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