Communication plays a central role in influencer marketing. After all, you are trying to convince as many influencers as possible to work with your brand. But with influencers being reached out by thousands of brands and followers, their DMs are often flooded with messages they never get to read.
This is where a solid email outreach strategy comes into play. By crafting compelling and personalized emails, you can significantly increase your chances of securing influencer partnerships.
Using the right templates and tools, you can scale your influencer email outreach efficiently and effectively, ensuring your messages stand out in a crowded inbox.
With Influencer Hero you can easily set up outreach flows similar to Klaviyo or Mailchimp, but focusing exclusively on influencers.
You can reach out to hundreds of influencers with a click of a button. The Influencer Hero CRM platform allows you to streamline and automate most of your communication.
By using Influencer Hero, you can maximize your reply rates using automated drip campaigns, follow-ups, and AI-enhanced hyper-personalization, streamlining your communication with influencers.
Set up a compelling outreach template. We offer A/B tested and reply rate-optimized templates, which you can access through the Influencer Hero platform. When setting up your outreach email, it is important to keep several things in mind.
Follow-ups: We recommend around 2-3 follow-ups to increase your reply rates. With 2-3 follow-ups, you can usually get your combined reply rates up to around 30 – 50%, depending on the attractiveness of your offer and brand/product.
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The advantage of the Influencer Hero platform is that you can reach out to many influencers and pick the best deals. You will enter the negotiation stage if the influencer asks for more compensation. We recommend having 1 or 2 negotiation email templates which help to close deals on beneficial terms.
You can offer a fixed fee, increase your product offering, or the affiliate commission at this stage. The advantage of product offering is that your cost as a brand is the COGS while the perceived value from the influencers perspective is the retail value. Use this to your advantage to increase your closing rate.
Once you have sent out the product to the influencer, you will wait for the influencer to post—schedule follow-ups with reminders to post without coming over as pushy. We usually recommend waiting at least 1-2 weeks from when the product has been delivered when scheduling follow ups.
If you are not offering a fixed fee, there can always be a small percentage of influencers which end up not posting. Try to reduce this number by using follow-ups. Personalizing the package ensuring that the influencer’s experience with your product is the best possible helps to reduce non-posting rates.
Read more Tips and Tricks to Maximize Your Influencer Campaign Performance here.
Once the influencers have posted, you analyze the results.
Here's more on Measuring Influencer Success and ROI here.
You can welcome the high performing influencers to your ambassador program as you want to work with these influencers long term. The Influencer Hero platform has a dashboard where you can effectively maintain and manage these relationships.
Read more about Managing Influencer Relationships and Affiliate Marketing here.
Be sure to thank all influencers for the post. We recommend thanking all influencers despite their performance. Although an influencer didn’t perform well, you don’t want to leave a negative impression. Be polite and thank them for the collaboration. Despite their low performance, you could still invite these influencers during peak season campaigns. During Black Friday Cyber Monday for example, even lower-performing influencers can show a good ROI as a lot of people are looking for gifts and overall conversion rates go up.
Read a step-by-step approach for Creating a Performance-Driven Influencer Marketing Program in our Ultimate Influencer Marketing Guide here.
Successful communication with influencers requires strategic outreach. By identifying the right influencers, you can craft personalized and compelling messages that encourage them to show interest in your brand. The key is to use email outreach tools like Influencer Hero that allow you to streamline this process while scaling your efforts. This way, you can enhance your influencer marketing strategy, ensuring impactful and mutually beneficial collaborations.
Schedule a Demo with one of our media experts below.
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