Access the most comprehensive influencer marketing database using detailed filters, including location, audience demographics and much more.
"It is like Google and ChatGPT combined, but for influencers"
Use our detailed analytics to increase your ROI
Influencer who already know your brand are 8X more likely to collaborate
Our social media influencer database covers all major platforms
"It is like Google and ChatGPT combined, but for influencers"
Simply type in an ideal influencer profile and receive a list of thousands of similar profiles
Did you know that on average 1-3% of your customers are influencers? Identify and add them to your campaign.
Find influencers / audiences based on gender, age, ethnicity and much more. It's like Meta ads for creators
Filter based on followers, engagement rate, audience growth, reels plays and more
Filter on influencer location or audience location based on country, state or city
Access personal contact details of all existing influencers and reach out to them using drip campaigns
An influencer database is a digital repository or platform that catalogs information about influencers across various social media platforms. These databases typically provide detailed profiles that include metrics such as follower count, engagement rate, niche or industry, and past collaboration performance. This information helps brands and marketers to find and connect with influencers who align with their campaign objectives and target audience.
Influencer databases typically work by aggregating data from social media platforms and other public sources to create comprehensive profiles of influencers. This might include data analysis tools and algorithms that help to categorize influencers by industry, reach, engagement, and other relevant factors. Marketers and brands can then use search functions and filters within the database to identify potential influencer partners who fit their campaign criteria.
The primary benefits include saving time and resources in finding the right influencers, gaining access to detailed analytics and metrics to inform your choice, and facilitating better match-making between brands and influencers. Using a database can also enhance campaign planning efficiency and potentially increase ROI by ensuring a good fit between the influencer's audience and the brand's target market.
Yes, there are free influencer databases, but they may offer limited access or features compared to paid versions. Free databases might provide basic search capabilities and some influencer insights but often require a subscription or payment for full access to analytics, more extensive search filters, and deeper insights into influencer performance and audience demographics. Examples of free influencer databases are Influener Hero, Modash, InBeat or Heepsy.
Choosing the right influencer database depends on several factors including your budget, the scale of your influencer marketing campaigns, the platforms you're targeting (e.g., Instagram, YouTube, TikTok), and specific features you need, such as advanced analytics or industry-specific data. It's crucial to evaluate the database’s usability, the relevancy of its data, user reviews, and whether it offers a trial period to thoroughly assess its capabilities before making a commitment. Influencer Hero for example provides one of the most sophisticated Influencer databases allowing you to use detailed filters such as location, size audience demographics and much more.
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