Voluum Alternatives - Features, Pricing, Reviews for Effective Affiliate Marketing

August 1, 2024
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Denise Michelle
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Voluum Alternatives - Features, Pricing, Reviews for Effective Affiliate Marketing

Affiliate marketing continues to be a powerful strategy for driving sales and growing brand awareness. With numerous tools available, choosing the right platform is crucial for optimizing performance and maximizing ROI. Voluum is renowned for its advanced tracking and analytics capabilities, but it's not the only option. This article explores the best Voluum alternatives, each offering unique features to enhance your affiliate marketing efforts. Whether you need seamless integrations, customizable rewards, or robust influencer management, these platforms provide diverse solutions to meet your marketing needs.

Criteria for Suggesting Voluum Alternatives

Our comparison focuses on several key aspects:

Key affiliate features

A detailed overview of all the features covered by these platforms both affiliate marketing related as well as other capabilities.

Integrations

Overview of all the integrations the software offers. 

Industry Verticals

Different industries which use the software. 

Customer Support

Level of support the platform offers 

Pricing and reviews

Understanding the cost and reviews can help brands to make the right decision.
 

Types of Affiliate Marketing Platforms

When looking for affiliate marketing software, there are typically two types of solutions that determine how your brand will incorporate and implement an affiliate program.

Inbound Platforms

  • Marketplace Functionality: Primarily function as marketplaces where content creators and publishers can connect with advertisers and brands.
  • Focus on Traditional Affiliates: These platforms cater more to traditional affiliate marketing through bloggers and publishers, with fewer options for social media influencers.
  • Limited Outreach Tools: Often lack tools for actively reaching out to influencers or affiliates.
  • Scaling Process: Slower scaling process as brands must wait for inbound applications from interested affiliates.

Outbound Platforms

  • Direct Tools for Affiliates: Provide tools necessary to create affiliate links and discount codes, which can be shared directly with content creators and affiliates.
  • Lack of Marketplace: Do not offer a marketplace where content creators and publishers actively seek brands to partner with.
  • Active Outreach: Frequently used by brands actively reaching out to influencers, facilitating quicker scaling of affiliate programs.
  • Social Media Focus: Often used more frequently by brands partnering with social media influencers for broader reach.

Voluum

<img src="Voluum-software.png" alt="Voluum Software">

Key Affiliate Features:

  • Real-Time Data Reporting: This feature allows users to monitor their campaign performance with immediate updates, enabling quick decision-making based on current data.
  • AI-Powered Optimization: Utilizing artificial intelligence, this facilitates automatic allocation of traffic to the best-performing offers or landing pages, enhancing overall campaign efficiency without manual intervention.
  • Campaign Management: Offers a centralized dashboard for managing all advertising campaigns across various traffic sources and platforms, streamlining the process of campaign oversight.
  • Anti-Fraud Kit: Designed to detect and minimize fraudulent traffic, this feature ensures that advertising budgets are spent on genuine interactions, protecting campaign integrity.
  • A/B Testing for Optimization: Enables users to compare different versions of their landing pages or offers, directly within the platform, to determine which variations perform best and optimize campaigns accordingly.

Other Key Features:

  • AI-Powered Traffic Distribution: Uses artificial intelligence to distribute traffic efficiently.
  • Detailed Analytics: Offers comprehensive analytics tools for in-depth performance analysis.

Type of Platform:

Outbound Platform

Integrations:

  • Facebook
  • Zapier
  • Google Ads
  • Shopify
  • Wordpress

General Information:

  • Founded in 2015
  • Headquarter: Poland
  • 30 Full Time Employees

Users:

B2B ecommerce, such as Xevio, Alugha, Bold Collective, Winning Poker Network, 6H.

Industry Verticals:

Gaming, eCommerce, Finance, Agencies

Who is it for?:

B2B ecommerce

Customer Support:

Voluum provides various support options including bot chat and in-person meetings, ensuring comprehensive assistance for its users.

Pricing and Customer Reviews:

  • Pricing: $199/month
  • Reviews: 3.8/5.0 (source: Trustpilot)
  • Free Trial: Yes

Pros:

  • Traffic Distribution AI: Utilizes AI-based technology to optimize traffic distribution, enhancing overall campaign performance.
  • User-Friendly Interface: Features an intuitive and easy-to-use interface, making it accessible for both beginners and experienced marketers.
  • Mobile Tracking: Provides robust mobile app tracking and targeting capabilities, essential for campaigns aimed at mobile audiences.

Cons:

  • Support: Some users have reported that customer support can be slow or unresponsive at times. However, experiences may vary.
  • Integration Issues: While Voluum integrates with many third-party tools, there may be occasional compatibility or integration issues with certain platforms.
  • Data Overload: With so much data available, it can be challenging to identify the most relevant insights without proper experience or guidance.
  • Dependency on Third-Party Services: Since Voluum relies on various third-party services and networks for tracking and integrations, any issues with these services may impact the overall user experience.

10 Alternatives to Voluum for Effective Affiliate Marketing

  1. Influencer Hero
  2. UpPromote
  3. Refersion
  4. Awin
  5. Share a Sale
  6. ClickBank
  7. Goaffpro
  8. Impact
  9. Referral Candy
  10. Social Snowball

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Key Affiliate Features:

  • Personalized Affiliate Links: Create personalized affiliate links to track clicks and conversions.
  • Discount Codes: Generate discount codes directly from the Influencer CRM.
  • Reporting & Analytics: Track conversions, clicks, EMV, and more with comprehensive reporting and analytics tools.
  • Influencer Dashboard: Provide each affiliate with a personalized dashboard where they can track their posting performance and add their bank details for payouts.
  • Automatic Payouts: Process all affiliate payouts with a click of a button.

Other Key Features:

Influencer Hero stands out with its extensive features, including an Influencer Finder with detailed filters, Influencer Outreach capabilities, Influencer CRM, Content & UGC management, Influencer gifting options, and advanced reporting and analytics.

Type of Platform:

Outbound Platform

Integrations:

  • Shopify
  • WooCommerce
  • Magento
  • Instagram
  • Klaviyo
  • Gmail
  • Outlook

General Information:

  • Founded in 2017
  • Located in London, New York, Singapore
  • 50 - 200 Full-Time Employees

Users:

Primarily used by D2C ecommerce, brands, and marketing agencies, such as Bower Collective, Alkaline, Immersive Gamingbox, FreakOut, NakedWines, Alibaba.

Industry Verticals:

Covers industries such as beauty, fashion & retail, e-commerce, food & beverage, technology & apps, gaming, luxury, automative, hospitality 

Who is it for?

Ideal for D2C ecommerce, brands, and marketing agencies.

Customer Support:

Provides live chat support 24/7 with fast replies and comprehensive assistance. Pro plan users also get a dedicated account manager with a good understanding of influencer affiliate marketing.

Pricing and Customer Reviews:

  • $249 per month
  • Review score: 4.9 (source: Shopify Apps)
  • No free trial available

Pros:

  • Diverse network of influencers: Influencer Hero connects users with a wide array of influencers across different niches.
  • Comprehensive reporting and analytics tools: The platform offers detailed insights into the performance of affiliate campaigns.
  • Effective influencer outreach and CRM: Users can manage and communicate with influencers efficiently through the integrated CRM system.

Cons:

  • Limited customization options: Businesses may find some features less adaptable to their specific needs.

Voluum VS Influencer Hero

While Voluum specializes in affiliate tracking and ad tracking with strong analytical tools, Influencer Hero offers a broader range of features beyond just affiliate tracking, such as influencer outreach and CRM capabilities. Influencer Hero's pricing at $249 per month with a review score of 4.9 makes it a highly rated choice, though it lacks a free trial. In contrast, Voluum's pricing varies depending on the package and typically provides more advanced tracking features but may be more expensive.

2. UpPromote

<img src="uppromote-software.png" alt="UpPromote software landing page">

Key Affiliate Features:

  • Cross-Promotion Opportunities: Enables collaboration and cross-promotion of products or services.
  • Referral Program Management: Tools for setting up and managing referral programs to drive customer acquisition.
  • Automated Rewards System: Automates the reward process for referrals, saving time and incentivizing customers and affiliates.
  • Performance Tracking: Built-in analytics and reporting features to track the success of referral programs.
  • Customizable Branding: Customizable links, domains, email flows, and affiliate portals to match business branding and messaging.

Other Key Features:

Includes an ambassador recruitment tool and capabilities for handling invoices and taxes efficiently.

Type of Platform:

Outbound Platform

Integrations:

  • Shopify
  • WooCommerce
  • Mailchimp
  • Google Analytics
  • Facebook Pixel

General Information:

  • Founded in 2018
  • Located in Hanoi, Vietnam
  • 17 Full-time employees

Users:

Used mainly by D2C ecommerce brands, such as TreSkin, SaleDress, Wink, Imperial Toys, Kaged, Capterra.

Industry Verticals:

Serves industries such as retail, consumer goods, and beauty.

Who is it for?

Targeted towards D2C ecommerce brands.

Customer Support:

Offers email support, account tutorials, and videos to assist users.

Pricing and Customer Reviews:

  • Free plan available
  • Review score: 4.4/5.0 (source: Growann)
  • No free trial necessary as a free plan is available

Pros:

  • Flexible pricing plans: UpPromote offers a range of pricing options to suit different budgets.
  • Robust affiliate management features: The platform provides comprehensive tools for managing affiliate programs effectively.

Cons:

  • Limited influencer library: The platform may not have as extensive an influencer database as some competitors.

Voluum VS UpPromote

Voluum offers a more comprehensive tracking solution for affiliates, with advanced features tailored to performance marketers. In contrast, UpPromote provides a more straightforward and user-friendly interface with essential affiliate management features at a lower cost. UpPromote's free plan makes it accessible for small businesses, whereas Voluum's pricing depends on the package, often making it a better choice for larger enterprises needing advanced tracking capabilities.

3. Refersion

<img src="refersion-software.png" alt="Refersion software landing page">

Key Affiliate Features: 

  • Attribution & First-Party Tracking: Ensures privacy compliance with first-party tracking and builds referral links using the shop’s domain for seamless customer checkout.
  • Campaigns & Management: Manage unlimited affiliates, campaigns, clicks, and partnerships; create custom campaigns, automate product feed data, and track performance metrics.
  • Seamless Payments: Automatically sends monthly payments to affiliates based on approved conversions, ensuring consistent payouts and avoiding funding gaps.
  • Advanced Offers & Commissions: Supports tiered commission structures, bonus rewards, SKU level tracking, coupon tracking, and customizable commission rates based on various factors.
  • Data Insights & Privacy: Provides a comprehensive dashboard summary for all campaigns and partnerships, with individualized dashboards for affiliates and partners.
  • Affiliate Discovery & Refersion Marketplace: Helps find top-performing publishers, introduces high-performing affiliates, and allows posting offers to attract new affiliates in the Refersion Marketplace.

The platform primarily focuses on traditional affiliate marketing with publishers such as bloggers, rather than social media influencers. While it provides excellent tools for tracking and managing affiliates, it lacks features for actively contacting influencers or affiliates. This limitation can make scaling your affiliate program slower, as you need to rely on inbound applications

Other Key Features:

In addition to affiliate tracking and management, Refersion offers custom landing pages where affiliates can sign up directly through their website.

Type of Platform:

Inbound platform

Integrations:

  • Shopify
  • WooCommerce
  • Magento
  • BigCommerce
  • Klaviyo
  • Zapier
  • Salesforce

General Information:

  • Founded in 2013
  • Located in New York
  • 24 Full-Time Employees

Users:

Notable clients include Verb, Fuego, Simply Earth, and Harney & Sons.

Industry Verticals:

Serves health and wellness, CBD, and home industries.

Who is it for?:

Ideal for D2C ecommerce brands and individuals who want to monetize their online presence.

Customer Support:

Provides chatbot support and email assistance.

Pricing and Customer Reviews:

  • $99 per month
  • Review score: 3.2/5.0 (source: G2)
  • Free trial available

Pros:

  • Ease of use: Refersion is known for its user-friendly interface, making it accessible even for beginners.
  • Customizable commission structures: Allows businesses to tailor their affiliate programs to better suit their needs.

Cons:

  • Limited advanced features: While effective for basic needs, it may not offer the advanced functionalities required by larger enterprises.

Voluum VS Refersion

Voluum offers a more advanced suite of tracking and analytics tools compared to Refersion, making it a better fit for performance marketers who need detailed insights. Refersion, on the other hand, provides a more straightforward and user-friendly solution for affiliate management, which is ideal for smaller businesses or those new to affiliate marketing. While Refersion's pricing is $99 per month with a review score of 3.2, Voluum's pricing varies but typically includes more sophisticated features. Both platforms offer a free trial, allowing users to explore their capabilities before committing.

4. Awin

<img src="awin-software.png" alt="Awin software landing page">

Key Affiliate Features: 

  • Customizable Referral Campaigns: Create campaigns with unique branding and messaging.
  • Multi-Channel Sharing Options: Share referral links via email, social media, and more.
  • Real-Time Performance Tracking: Access real-time analytics and reporting on referral activity and campaign performance.
  • Automated Rewards System: Automate reward distribution to advocates.
  • Fraud Prevention Measures: Incorporate fraud detection mechanisms to ensure program integrity.

Similar to Refersion, this platform mainly targets traditional affiliate marketing with publishers like bloggers, rather than social media influencers. It lacks features for actively reaching out to influencers or affiliates, which can slow the scaling of your affiliate program as it relies on inbound applications.

Other Key Features:

Utilizes a partnership database to foster growth and collaboration between advertisers and publishers.

Type of Platform:

Inbound platform

Integrations:

  • Shopify
  • WooCommerce
  • Magento
  • Bigcommerce
  • Facebook Ads Manager
  • AppsFlyer
  • Adjust
  • Button
  • Branch
  • SquareSpace
  • Wix
  • Wordpress

General Information:

  • Founded in 2017
  • Located in Denmark
  • 1,368 full-time employees (FTE) according to LinkedIn

Users:

Notable clients include Nike, Boohoo, Acer, and MyProtein.

Industry Verticals:

Serves retail, travel, finance, and telecommunications industries.

Who is it for?:

Targeted towards D2C ecommerce brands and individuals who want to leverage affiliate marketing.

Customer Support:

Offers support via email and phone.

Pricing and Customer Reviews:

  • Pricing not specified
  • Review score: 2.1/5.0 (source: Shopify Apps)
  • No free trial available

Pros:

  • Detailed reporting and analytics: Awin provides comprehensive tools to analyze campaign performance and optimize strategies.
  • Extensive network: Awin's large network of publishers and advertisers offers substantial opportunities for collaboration and growth.

Cons:

  • Approval process and requirements: Joining Awin's network can be stringent, with a rigorous approval process that may delay onboarding.
  • Variable pricing: Lack of transparent pricing can make it difficult for potential users to estimate costs upfront.

Voluum VS Awin

Voluum excels in providing detailed tracking and performance analytics, making it ideal for marketers who require in-depth insights into their campaigns. Awin, with its extensive network and customizable referral campaigns, offers significant opportunities for growth and collaboration but may pose challenges with its strict approval process and less transparent pricing. While Awin serves a broad range of industries and has a larger team, its lower review score of 2.1 indicates potential areas for improvement in user satisfaction. In contrast, Voluum's advanced features and tailored pricing may provide better value for performance marketers.

5. Share a Sale

<img src="share-a-sale-software.png" alt="Share a sale software landing page">

Key Affiliate Features: 

  • Recruitment Tool: Send targeted invitations to affiliates based on niche, relevance, and performance, both in-network and out-of-network.
  • Influencer Activation: Integrate and track activity for influencers who drive sales through social media and word-of-mouth.
  • Attribution Solutions: Use the conversion lines tool to reward publishers for driving specific consumer behavior and optimize commission payouts.
  • Custom Short Links: Create short links and custom affiliate links for deep linking, directing readers to specific product pages.
  • Ecommerce Plugin Integrations: Track, report, and organize payments within one platform, with integrations for Shopify, WooCommerce, Wix, and Shoplazza.
  • Make a Page: Curate relevant products and turn any page into an e-commerce experience with unique display options.
  • Compliance: Mitigate risk with brand protection tools to enforce affiliate agreement terms.
  • Product Discovery Bookmarklet: Use the bookmarklet tool to quickly generate affiliate links while browsing websites, installed on your browser for convenience.

Other Key Features:

Offers agency-managed options to help organizations outsource the management of their affiliate programs.

Type of Platform:

Inbound platform

Integrations:

  • Shopify
  • WooCommerce
  • BigCommerce
  • PayPal
  • Mailchimp
  • Wix
  • Shoplazza

General Information:

  • Founded in 2000
  • Located in Chicago, IL
  • 182 full-time employees (FTE) according to LinkedIn

Users:

Notable clients include Northwest, Nanit, Buffy, and Ergobaby.

Industry Verticals:

Serves beauty, e-commerce, food & beverage, hospitality, and technology industries.

Who is it for?:

Ideal for D2C ecommerce brands, merchants, and agencies.

Customer Support:

Offers support via email and phone.

Pricing and Customer Reviews:

  • Pricing not specified
  • Review score: 1.1/5.0 (source: Shopify Apps)
  • No free trial available

Pros:

  • Affiliate recruitment tools: Share a Sale provides effective tools to help businesses recruit and manage affiliates.
  • Agency-managed options: Businesses can outsource the management of their affiliate programs, allowing for professional oversight and efficiency.

Cons:

  • Low review score: The platform has received low ratings from users, indicating potential issues with usability or support.
  • No free trial: Potential users cannot test the platform before committing to a paid plan.

Voluum VS Share a Sale

Voluum offers more advanced tracking and analytics tools tailored for performance marketers, while Share a Sale focuses on affiliate recruitment and program management. Share a Sale's agency-managed options can be beneficial for businesses looking to outsource their affiliate program management, but its low review score of 1.1 suggests user dissatisfaction. In contrast, Voluum's detailed analytics and variable pricing make it a more attractive option for those needing in-depth campaign analysis. Both platforms serve D2C ecommerce brands but differ significantly in user satisfaction and core functionalities.

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6. ClickBank

<img src="Clickbank-software.png" alt="Clickbank software landing page">

Key Affiliate Features: 

  • E-Commerce Tools & Services: Create direct response offers with support for digital and physical products. Use top-converting order forms and upsell technology to boost ROI.
  • Affiliate Management: Manage all affiliates in one place with device-level attribution tracking. Set commissions using Revenue Sharing and Cost Per Action models.
  • Proprietary Affiliate Marketplace: Connect with nearly 100,000 affiliates to grow sales through strategic partnerships and joint ventures.
  • Integrated Payments: Handle payment processing and taxes with optional PayPal integration. Scale without approval or processing limits.
  • Rich Data & Analytics: Access comprehensive reporting on quality, conversion rates, LTV, retention, and fraud.
  • Compliance & Risk: Ensure FTC and FDA compliance with on-staff experts and monitor financial fraud with top-tier prevention technology.

Other Key Features:

ClickBank is known for its secure payment processing and support for both affiliates and sellers, making it a versatile platform for a wide range of users.

Type of Platform:

Inbound Platform

Integrations:

  • GetResponse
  • AWeber mailing
  • Facebook
  • Mailchimp

General Information:

  • Founded in 1998
  • Located in Boise, Idaho
  • Over 4,000 Full-Time Employees

Users:

Used by D2C ecommerce brands and individuals looking to monetize their online presence, such as Tea burn, organifi, ship offers, voluum, disk.

Industry Verticals:

Caters to consumer goods, beauty, and fitness industries.

Who is it for?:

Ideal for D2C ecommerce brands and individuals wanting to leverage affiliate marketing.

Customer Support:

Offers 24/7 phone support for immediate assistance.

Pricing and Customer Reviews:

  • Pricing varies depending on the product
  • Review score: 4.3/5.0 (source: Trustpilot)
  • No free trial available

Pros:

  • Access to a large affiliate network: ClickBank connects users with a vast network of potential affiliates.
  • Secure payment processing: The platform ensures transactions are safe and reliable for all users.

Cons:

  • Strict policies: ClickBank has stringent guidelines that might limit flexibility for some affiliates.

Voluum VS ClickBank

Voluum and ClickBank serve different purposes within the affiliate marketing ecosystem. Voluum focuses on providing detailed tracking and analytics for performance marketing, making it ideal for marketers who need granular insights. ClickBank, on the other hand, offers a marketplace for digital products with a built-in affiliate network and higher commissions. While ClickBank's pricing varies, Voluum's tiered pricing might provide better value for users seeking advanced tracking tools.

7. Goaffpro

<img src="hypeauditor-software.png" alt="Goaffpro software landing page">

Key Affiliate Features: 

  • Affiliate Tracking: Advanced tracking from landing to conversion, with a referral link generator, site stripe for quick link sharing, and automatic payouts.
  • Customization: Offers a custom branded affiliate portal under your own domain, ensuring affiliates remain on your website.
  • Analytics: Provides actionable insights through meaningful analytics, utilizing machine learning and AI to optimize growth. Analytics are available for both affiliates and the admin dashboard, with a comprehensive range of graphs and metrics.
  • Multi-Level Marketing: Supports multi-level marketing with unlimited breadth and depth in commission chains. Includes a compensation plan builder for advanced MLM plans, allowing affiliates to recruit others and build teams.
  • Custom Landing Pages: Allows Key Opinion Leaders (KOLs) to register on custom landing pages tailored to specific campaigns and promotions.

Other Key Features:

Provides both seller and affiliate-friendly platform with features designed to enhance the affiliate experience.

Type of Platform:

Inbound Platform

Integrations:

  • Shopify
  • WooCommerce
  • Magento
  • BigCommerce
  • Pagefly
  • PayPal Payouts
  • Wix
  • Squarespace

General Information:

  • Founded in 2020
  • Located in India

Users:

D2C ecommerce brands and individuals wanting to monetize their online presence, such as G Fuel, Lakme, juicy chemistry, S&D, Minimalist, green soul.

Industry Verticals:

Focuses on health and wellbeing, and beauty industries.

Who is it for?:

Suitable for D2C ecommerce brands and individual affiliates.

Customer Support:

Provides support via email and social media channels.

Pricing and Customer Reviews:

  • Free plan available
  • Review score: 4.0/5.0 (source: Growann)
  • Free trial available

Pros:

  • Automated payments to affiliates: The platform supports automatic payouts, reducing manual work for users.
  • Easy-to-use platform: Goaffpro is user-friendly, making it accessible for beginners and experienced marketers alike.

Cons:

  • Limited advanced features: While suitable for basic needs, it may lack some advanced functionalities required by more experienced marketers.

Voluum VS Goaffpro

Voluum offers a more comprehensive solution for performance tracking with advanced features tailored to experienced marketers. Goaffpro, with its free plan and easy-to-use interface, is a more accessible option for small businesses and individual affiliates. While Voluum provides detailed analytics and tracking, Goaffpro focuses on simplifying affiliate program management with automated payments and customizable portals.

8. Impact

<img src="impact-software.png" alt="Impact software landing page">

Key Affiliate Features:

  • Cross-Device Solutions: Tracks customer journeys across desktop, mobile web, and mobile app using proprietary identity matching.
  • Branded Interface: Allows onboarding of exclusive partners with branded affiliate sign-up links, keeping these partners private and distinct.
  • Fraud Protection: Utilizes machine-learning algorithms and dedicated data scientists to protect against fraudulent activities such as cookie stuffing, fake app installs, and click injection.
  • Comprehensive Tracking: Offers precise, multi-layered tracking technology to combat cookie blocking and link events, channels, and devices.

Other Key Features:

  • Migration Assistance: Expert support for seamless migration from existing affiliate networks.
  • Agency Partnerships: Collaborates with accredited agencies, focusing on technology to eliminate conflicts of interest.
  • Vibrant Marketplace: Discover, connect with, and recruit high-performing media partners globally.

Type of Platform:

Inbound platform

Integrations:

  • Shopify
  • Magento
  • Bigcommerce
  • Hubspot
  • Segments
  • AppsFlyer
  • Klaviyo
  • Stripe
  • Wordpress

General Information:

  • Founded in 2008
  • Located in Santa Barbara, California

Users:

D2C brands, such as Uber, McAfee, Walmart, Ticketmaster, Microsoft, Lenovo.

Industry Verticals:

Retail, Finance, Consumer Goods, Hospitality, Fashion, Electronics, Health & Beauty

Who is it for?:

D2C brands

Customer Support:

Impact offers email and chatbot support, providing both automated and human assistance.

Pricing and Customer Reviews:

  • Pricing starts from $500/month
  • Reviews: 4.6/5.0 (source: G2)
  • No Free Trial

Pros:

  • Ease of Use: The platform is simple and easy to use, with a straightforward implementation process. It consolidates most affiliate network features in one place.
  • Detailed Analytics and Real-Time Reporting: Offers comprehensive analytics and reporting tools for affiliate marketing campaigns.
  • Wide Range of Integration Options: Seamlessly connects with various affiliate networks and partners, enhancing flexibility and usability.

Cons:

  • Slow Response from Customer Support: Users experience delays in receiving help and support.
  • Restrictive Payment Settings: The platform restricts the choice of currency and payment threshold to a single one-time setting, which can be frustrating for users.
  • Delayed Payments: The payment process is slow, causing inconvenience for users waiting for payouts.

Voluum VS Impact

Both Voluum and Impact provide detailed tracking and reporting capabilities, but Impact's advanced attribution models and fraud detection set it apart. Impact's higher pricing reflects its extensive feature set and robust support options. Voluum, while strong in tracking, is more cost-effective but may not offer the same level of advanced features as Impact.

9. Referral Candy

<img src="referral-candy-software.png" alt="Referral candy software landing page">

Key Affiliate Features: 

  • Automated Referral Program Management: Automates the entire referral process, including tracking and rewarding advocates with personalized gifts.
  • Customizable Rewards: Offers a variety of reward options such as cash, discounts, or custom rewards, and allows referral nudges to match the brand.
  • Detailed Analytics and Reporting: Provides insights into campaign performance, tracking ROI, main traffic sources, top performers, and products.
  • Seamless Integration with Marketing Tools: Syncs easily with popular e-commerce platforms and email marketing services for accurate marketing insights and analysis.
  • Fraud Detection System: Built-in system to prevent abuse and ensure fairness in the referral program.

Other Key Features:

The platform offers an automated post purchase pop-up and signup form embedded to the shipping site to optimize referrals.

Type of Platform: 

Inbound platform.

Integrations:

  • Shopify
  • WooCommerce
  • BigCommerce
  • Magento
  • Bold
  • Celery
  • Cratejoy
  • Paywhirl
  • Volusion

General Information:

  • Founded in 2019
  • Located in Singapore
  • 54 full-time employees (FTE) according to LinkedIn

Users:

Notable clients include Colgate, Stanley, Tupperware, Steve Madden

Industry Verticals:

Serves retail, beauty, travel, wellness, technology

Who is it for?:

Ideal for D2C ecommerce brands and retailers looking to leverage referral marketing.

Customer Support:

Offers chatbot

Pricing and Customer Reviews:

  • Starts at $59 per month
  • Review score: 4.9/5.0 (source: Shopify Apps)
  • Free trial available

Pros:

  • Industry benchmarks: Users can compare their business performance to industry standards, helping them understand how well they are doing relative to competitors.

Cons:

  • Dependency on integrations: Syncing the platform with other marketing tools is necessary for optimal reporting and insights, which users may not always utilize.

Voluum VS Referral Candy

Voluum provides advanced tracking and analytics tailored for performance marketers, whereas Referral Candy focuses on creating and managing referral marketing campaigns. Referral Candy's easy setup and customizable rewards make it ideal for businesses new to referral marketing, while Voluum's detailed analytics are better suited for those needing in-depth campaign insights. Referral Candy's pricing starts at $49 per month with a high review score of 4.9, making it a cost-effective solution for small to medium-sized businesses. Voluum's variable pricing and comprehensive features offer more value for performance-driven marketers.

10. Social Snowball

<img src="social-snowball-software.png" alt="Social Snowball software landing page">

Key Affiliate Features:

  • Referral Marketing Campaigns: Create and launch referral marketing campaigns with unique codes/links displayed on the thank you page.
  • Customizable Rewards System: Set up rewards for advocates such as discounts, cash incentives, or exclusive perks.
  • Real-Time Analytics and Reporting: Gain insights into referral campaigns with real-time tracking, top-selling product performance, UTM information, and platform comparison.
  • User-Friendly Interface: Manage referral programs easily without the need for technical expertise.
  • Fraud Detection Mechanisms: Prevent coupon abuse and ensure program integrity with advanced fraud detection tools.

Other Key Features:

The platform offers features like automated gift sending to creators, bulk actions, and automations to save time and increase efficiency.

Type of Platform:

Outbound platform.

Integrations:

  • Shopify
  • Zapier
  • Tydo
  • Prehook
  • Klaviyo
  • Adoric

General Information:

  • Founded in 2020
  • Located in Miami
  • 16 full-time employees (FTE) according to LinkedIn

Users:

Notable clients include Obvi, Tabs, True Classic, Solawave, and Javy.

Industry Verticals:

Serves food & beverages, beauty, and wellness industries.

Who is it for?:

Ideal for D2C ecommerce brands and agencies looking to leverage referral marketing.

Customer Support:

Provides chatbot and email support.

Pricing and Customer Reviews:

  • $99 per month
  • Review score: 4.9/5.0 (source: Shopify Apps)
  • Free trial available

Pros:

  • Bulk actions and automations: Social Snowball allows users to perform bulk actions and automate tasks, saving time and effort.
  • High user satisfaction: The platform boasts a high review score, indicating strong user satisfaction and effective features.

Cons:

  • Metrics mostly focused on revenue: The platform's metrics are primarily revenue-focused, which may not provide a complete picture of campaign performance.
  • Too many permissions required: Users may find the platform requires numerous permissions, which could complicate setup and management.

Voluum VS Social Snowball

Voluum offers a more comprehensive suite of tracking and analytics tools tailored for performance marketers, while Social Snowball focuses on referral marketing with features like automated gift sending and bulk actions. Social Snowball's high review score of 4.9 and straightforward pricing at $99 per month make it an attractive option for businesses seeking a user-friendly referral marketing solution. Voluum, with its advanced tracking capabilities, provides more detailed insights, making it better suited for marketers needing in-depth campaign analysis. Both platforms offer free trials, allowing users to explore their functionalities before committing.

Conclusion: Best Voluum Alternatives for 2024

In summary, the best Voluum alternatives offer unique features tailored to various marketing needs, including automated program management, customizable rewards, and seamless integrations with popular ecommerce platforms. Some alternatives excel in influencer management and outreach, while others provide robust affiliate networks or detailed analytics. By exploring these options, businesses can find a solution that aligns with their specific requirements and enhances their marketing strategies.

Summary
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Pricing/Month
Shopify Reviews
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FAQs
What are the best Voluum alternatives for affiliate marketing?
How does Influencer Hero compare to Voluum?
What features should I look for in a Voluum alternative?
How important are integrations when choosing an affiliate marketing platform?
Can Voluum alternatives integrate with Shopify and other ecommerce platforms?

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