The United States is home to some of the most iconic Instagram influencers, shaping global trends in lifestyle, fashion, beauty, fitness, and entertainment. Renowned figures like James Charles and Bretman Rock captivate audiences with their creative flair and massive followings, while personalities such as Haley Kalil blend comedy and lifestyle to redefine industry standards. Adventure enthusiasts like Jay Alvarrez inspire millions with stunning travel photography and storytelling.
This curated list showcases the top US-based Instagram influencers, ranked by their follower counts and engagement rates, providing insights into the creators who dominate the platform. From makeup tutorials and fashion inspiration to fitness routines and awe-inspiring adventures, these influencers connect deeply with their audiences and set new benchmarks in social media marketing. Explore how they create viral content, foster meaningful engagement, and shape the ever-evolving Instagram landscape.
1. Jamescharles: James Charles is a renowned beauty influencer known for his makeup artistry, fashion, and lifestyle content.
Topics: Beauty, Fashion, Make Up, Lifestyle
Followers: 20M
Engagement Rate: 2.04%
Average Likes: 410K
2. Bretmanrock: Bretman Rock is a charismatic fashion and lifestyle influencer who showcases his vibrant personality and style.
Topics: Fashion, Lifestyle
Followers: 18.7M
Engagement Rate: 3.82%
Average Likes: 717K
3. Jayalvarrez: Jay Alvarrez is an adventure enthusiast and fitness advocate, sharing his love for sports, health, and the great outdoors.
Topics: Sports, Health, Adventure, Lifestyle
Followers: 8.4M
Engagement Rate: 8.53%
Average Likes: 724K
4. Olgagrigoryanstyle: Olga Grigoryan is a fashion and beauty influencer who blends elegant style with a passion for lifestyle content.
Topics: Fashion, Beauty, Lifestyle
Followers: 7.6M
Engagement Rate: 4.18%
Average Likes: 321K
5. Sav.labrant: Savannah Rose LaBrant is a family-focused fashion and lifestyle influencer, sharing moments from her life with her followers.
Topics: Family, Fashion, Lifestyle
Followers: 7.1M
Engagement Rate: 8.04%
Average Likes: 572K
6. Haleyybaylee: Haley Kalil brings a blend of comedy and lifestyle content, offering a fun and relatable perspective on daily life.
Topics: Comedy, Lifestyle
Followers: 6.3M
Engagement Rate: 3.94%
Average Likes: 249K
7. Addie_mccracken123: Addie McCracken shares heartwarming family moments and lifestyle insights, connecting with her audience through her authentic and loving approach.
Topics: Family, Lifestyle
Followers: 5.9M
Engagement Rate: 20.77%
Average Likes: 1.2M
8. Pokimanelol: Pokimane is a fashion, beauty, and lifestyle influencer, known for her stylish looks and engaging content across multiple platforms.
Topics: Fashion, Beauty, Lifestyle
Followers: 5.8M
Engagement Rate: 4.85%
Average Likes: 284K
9. Kayandtayofficial: Kay and Tay Dudley share their journey through motherhood, family, and fashion, offering a glimpse into their vibrant and stylish lives.
Topics: Motherhood, Family, Fashion, Lifestyle
Followers: 5.5M
Engagement Rate: 4.36%
Average Likes: 241K
10. Hailiejade: Hailie Jade offers a mix of home, family, fashion, and lifestyle content, creating a warm and inviting atmosphere for her followers.
Topics: Home, Family, Fashion, Lifestyle
Followers: 3.9M
Engagement Rate: 6.46%
Average Likes: 256K
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11. Mysashaofficial: Sasha shares her love for fashion, beauty, and travel with her followers, offering a glimpse into her stylish life on Instagram.
Topics: Fashion, Beauty, Travel
Followers: 3.7M
Engagement Rate: 6.31%
Average Likes: 234K
12. Lauraclery: Laura Clery brings humor and lifestyle inspiration to her audience with her relatable and comedic content on Instagram.
Topics: Comedy, Lifestyle
Followers: 3M
Engagement Rate: 8.48%
Average Likes: 254K
13. Laniechurco: Lanie Churco connects with her followers through heartwarming family moments and lifestyle content, showcasing her everyday adventures.
Topics: Family, Lifestyle
Followers: 2.6M
Engagement Rate: 15.74%
Average Likes: 419K
14. Eva.pepaj: Eva and Javier share their fun and playful dynamic as a couple, blending comedy and real-life moments to entertain their Instagram followers.
Topics: Couple, Comedy
Followers: 2.3M
Engagement Rate: 47.61%
Average Likes: 1.1M
15. Sadaf_beauty_diary: Sadaf Masaeli invites her audience to experience her luxury travel adventures and lifestyle tips, all while showcasing her passion for beauty.
Topics: Travel, Lifestyle
Followers: 1.8M
Engagement Rate: 6.91%
Average Likes: 197K
16. Pov_husband: Daniel, known for his cooking skills, shares delicious meals and family moments with his wife Eunice on Instagram.
Topics: Cooking, Couple
Followers: 1.7M
Engagement Rate: 25.66%
Average Likes: 403K
17. Demitrakalogeras: Demitra Mia Kalogeras brings a blend of fashion, beauty, and sibling moments to her Instagram, showcasing her stylish and relatable lifestyle.
Topics: Fashion, Beauty
Followers: 1.5M
Engagement Rate: 30.43%
Average Likes: 423K
18. Ericjanickifitness: Eric Janicki inspires his followers with fitness tips, health advice, and motivational gym content, making wellness accessible to all.
Topics: Gym, Fitness, Health
Followers: 1.5M
Engagement Rate: 17.77%
Average Likes: 284K
19. Jaykindafunny: Jay Ferrer delivers laughs with his comedic skits and pranks, keeping his audience entertained with his playful and humorous approach.
Topics: Comedy, Prank
Followers: 1.4M
Engagement Rate: 69.5%
Average Likes: 997K
20. Nickantonyan: Nick Antonyan brings humor to Instagram with his comedic content, offering his audience a daily dose of laughter.
Topics: Comedy
Followers: 1.3M
Engagement Rate: 67%
Average Likes: 919K
US Instagram influencers are at the forefront of shaping consumer behavior and driving brand success across various industries. With their ability to produce authentic content and ignite viral trends, they are invaluable assets for any marketing campaign. Whether your goal is to reach beauty enthusiasts, fitness aficionados, or adventure lovers, partnering with the right influencer can elevate your brand’s visibility and trust. However, effectively identifying and managing these collaborations requires a strategic approach to Instagram influencer marketing, using a platform with a comprehensive database to simplify campaign management.
This is where Influencer Hero, an all-in-one influencer marketing platform, transforms the process. With features like an influencer finder, automated outreach, influencer CRM, product sending, content collection, and in-depth reporting and analytics, Influencer Hero streamlines the entire process. Its powerful influencer CRM centralizes communication, tracks campaign progress, and nurtures influencer relationships all in one place. You can easily manage everything from payouts and UGC to product shipments and campaign performance, all through a single centralized CRM. Leverage the full potential of US Instagram influencers with Influencer Hero, and watch your brand grow in today’s competitive digital landscape.
Partnering with top US Instagram influencers is a powerful way to boost your brand’s reach and credibility. These influencers not only dominate their respective niches but also create authentic connections with their audiences, driving high engagement and trust. Whether you're aiming to enhance your fashion brand's image, launch a beauty product, or share lifestyle inspiration, there is an influencer for every goal. However, managing influencer relationships and campaigns at scale can be complex. Utilizing an all-in-one platform like Influencer Hero helps streamline this process, making it easier to identify, manage, and track influencer collaborations. As the landscape of Instagram influencer marketing continues to evolve, working with the right influencers and using the right tools will set your brand up for success.
Check out these top US influencers as well:
Instagram influencers are essential for brands because they have the ability to engage large, dedicated audiences through authentic content. By collaborating with influencers who align with your brand’s values, you can enhance visibility, build credibility, and drive sales, all while fostering trust with potential customers.
You can find the right influencers by considering factors like niche, follower count, engagement rate, and audience demographics. Using a platform like Influencer Hero, which provides an influencer finder with advanced search filter and extensive database, can help you identify top influencers that match your campaign needs and target audience.
Influencer marketing is an effective strategy for small businesses because it provides access to targeted, engaged audiences without the need for large advertising budgets. By partnering with influencers who resonate with your target market, you can increase brand awareness, drive traffic, and generate sales, all while staying within budget.
Engagement rate measures the level of interaction an influencer’s followers have with their content, including likes, comments, and shares. It’s a key indicator of the influencer’s ability to connect with their audience. A high engagement rate means more visibility and higher potential for conversions, use Influencer Hero free Instagram engagement rate calculator to identify the right influencers to work with.
An influencer CRM is a tool that helps you track and manage all influencer interactions, campaign progress, and performance data in one platform. Influencer Hero offers an advanced influencer CRM that centralizes communication, tracks key metrics like engagement and content delivery, and nurtures influencer relationships to ensure successful long-term collaborations.
Schedule a Demo with one of our media experts below.
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