Connecting with Amazon influencers on Instagram can significantly enhance product visibility and drive online sales. An Amazon influencer is a content creator who promotes products on Amazon through social media platforms like Instagram, TikTok, YouTube, and blogs. By sharing product reviews, recommendations, and tutorials, influencers help brands increase their reach and sales on Amazon. These influencers participate in the Amazon Influencer Program, earning commissions (typically between 1% and 20%) by driving sales through their unique referral links. They leverage their personal brand and expertise to build trust with their followers, who often rely on their authentic product insights when making purchasing decisions. Collaborating with top-performing influencers allows brands to tap into highly engaged audiences, gaining exposure to potential customers ready to make purchases and boosting their presence on Amazon.
For this list, we focused on influencers based in the United States who demonstrate strong follower counts and exceptional engagement metrics, making them valuable partners for brands aiming to increase their Amazon sales. Whether you're seeking a home décor expert with a loyal following, a beauty guru with detailed recommendations, or a lifestyle influencer who covers a range of categories, this curated guide to the top 20 US Amazon Instagram influencers will help you find the perfect match for your brand's goals. These influencers are masters at blending authentic content with effective promotional strategies, making them ideal brand ambassadors to boost your brand’s reach and impact on Amazon.
1. Pautips: Paula shares her expertise in makeup, skincare, travel, and beauty, inspiring her followers with creative tips and stunning visuals.
Topics: Makeup, Travel, Skincare, Beauty
Followers: 7.9M
Engagement Rate: 2.44%
Average Likes: 38K
2. Operation_niki: Rochelle N. Stewart shares expert tips on home organization, cooking, cleaning, skincare, beauty, and lifestyle, inspiring her audience with practical solutions for everyday living.
Topics: Home Organization, Cooking, Beauty, Lifestyle
Followers: 3.6M
Engagement Rate: 3.6%
Average Likes: 130K
3. Interiordesignerella: Jen Adams shares her expertise in home organization, interior design, fashion, and lifestyle, offering stylish solutions for transforming living spaces.
Topics: Home Organization, Interior Design, Fashion, Lifestyle
Followers: 3.1M
Engagement Rate: 1.18%
Average Likes: 37K
4. Julianna_claire: Julianna Christensen shares her passion for home decor, organization, and lifestyle, offering Amazon finds and clever organization tips for her fellow "girlies" looking to elevate their spaces.
Topics: Home Decor, Home Organization, Lifestyle
Followers: 2.7M
Engagement Rate: 2.17%
Average Likes: 59K
5. Danigray: Danielle Gray is a fashion and fitness enthusiast, model, and content creator who inspires her followers with her stylish outfits and dedication to a healthy lifestyle.
Topics: Fashion, Fitness
Followers: 2.6M
Engagement Rate: 1.95%
Average Likes: 35K
6. Teresalaucar: Teresa Laura Caruso shares her passion for home decor, organization, and interior design, offering creative tips and inspiration for transforming any space.
Topics: Home Decor, Home Organization and Interior
Followers: 1.8M
Engagement Rate: 1.13%
Average Likes: 21K
7. Theramblingredhead: Jenn Todryk shares engaging content on family life, couple adventures, home inspiration, and lifestyle tips, offering a relatable perspective on everyday living.
Topics: Family, Couple, Home, Lifestyle
Followers: 1.7M
Engagement Rate: 2.63%
Average Likes: 47K
8. Elainamich: Elaina Michelle curates an aesthetic feed filled with fashion inspiration and lifestyle tips, offering a glimpse into her stylish and vibrant world.
Topics: Fashion, Lifestyle
Followers: 1.5M
Engagement Rate: 2.24%
Average Likes: 34K
9. Sam.shan.shops: Sam Shannon shares her passion for home decor and lifestyle, offering inspiring content that blends style with practicality for everyday living.
Topics: Home, Lifestyle
Followers: 1.4M
Engagement Rate: 6.87%
Average Likes: 94K
10. Kaelimaeee: Kaeli Mae, known for her engaging content on home decor, fashion, and lifestyle, shares her unique style and inspirations with her dedicated Instagram audience.
Topics: Home, Fashion, Lifestyle
Followers: 1.2M
Engagement Rate: 2.05%
Average Likes: 24K
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11. Jodie.thedesigntwins: Jodie Kammerer shares inspiring home decor, DIY projects, and lifestyle tips that elevate any living space with her creative touch.
Topics: Home Decor
Followers: 1.2M
Engagement Rate: 1.58%
Average Likes: 19K
12. Veronica_freund87: Veronica Freund is a curvy fashion enthusiast who shares stylish plus-size outfits and body-positive inspiration with her Instagram followers.
Topics: Fashion, DIY
Followers: 1.1M
Engagement Rate: 1.51%
Average Likes: 17K
13. Apieceofmyglamhome: Sana Sherwani shares inspiring content on home decor, organization, cleaning, and lifestyle, offering practical tips for transforming living spaces into stylish, functional homes.
Topics: Home Decor, Home Organization, Home Interior, Cleaning, Lifestyle
Followers: 921K
Engagement Rate: 14.62%
Average Likes: 135K
14. Tiffanyhoughton: Tiffany Houghton shares relatable family and lifestyle content, offering a glimpse into her life with her partner and their everyday adventures.
Topics: Family, Couple, Lifestyle
Followers: 835K
Engagement Rate: 6.41%
Average Likes: 54K
15. Derwynnwho: Derwynnwho is an Instagram influencer who shares home decor inspiration and cleaning tips, helping followers create a beautifully organized and inviting living space.
Topics: Home Decor, Home Cleaning
Followers: 754K
Engagement Rate: 6.07%
Average Likes: 45K
16. Glenxda: Glenda seamlessly blends home, fashion, and lifestyle content, offering a unique perspective on stylish living and personal flair, featuring thoughtful product recommendations to elevate your everyday lifestyle.
Topics: Home, Fashion, Lifestyle
Followers: 674K
Engagement Rate: 25.51%
Average Likes: 171K
17. Natalia.be.be: Natalia Berestovskaia shares valuable toddler product recommendations while offering insights into motherhood and family life.
Topics: Toddler, Motherhood, Family
Followers: 630K
Engagement Rate: 4.22%
Average Likes: 26K
18. Erinduganjurchak: Erin Dugan Jurchak, a talented makeup artist and beauty enthusiast, shares unique and creative makeup inspiration on Instagram, captivating her followers with bold, artistic looks.
Topics: Makeup, Beauty
Followers: 579K
Engagement Rate: 8.18%
Average Likes: 47K
19. Littlehouseonalittleland: Amanda Stein shares her passion for home decor, motherhood, and lifestyle, offering a cozy glimpse into her everyday life on Instagram.
Topics: Home Decor, Motherhood, Lifestyle
Followers: 534K
Engagement Rate: 2.76%
Average Likes: 18K
20. Annaschottin: Anna Schottin curates an aesthetically pleasing feed focused on home decor and lifestyle, offering inspiration for creating beautiful and functional living spaces.
Topics: Home Decor, Lifestyle
Followers: 531K
Engagement Rate: 5.2%
Average Likes: 27K
The influencers listed above are a great starting point for brands seeking Amazon influencers to expand their reach within Amazon communities. Partnering with Amazon influencers can be highly advantageous for your brand, as these influencers typically demonstrate strong conversion rates and have built trust with their followers. Their audiences rely on their product recommendations, often purchasing items directly from the influencers’ Amazon storefronts. These influencers also have a solid understanding of their audience's preferences and purchasing habits. If you’re new to Amazon influencer marketing, explore Amazon Creator Connections, a platform that bridges brands with top creators, facilitating smooth collaborations that enhance visibility and drive sales. This tool can provide valuable insights on what to expect and how to succeed in Amazon’s influencer ecosystem.
To maximize your campaign's success, consider using an influencer marketing software like Influencer Hero. Such a platform can streamline your influencer marketing efforts, from discovering suitable influencers and reaching out to them, to managing communications, collecting content, and tracking performance through detailed reporting and analytics. An influencer marketing platform can also help you monitor engagement metrics and assess influencer authenticity, ensuring that you partner with creators who align with your brand values and target audience. By leveraging a comprehensive platform, you can better optimize your budget, evaluate ROI, and adjust strategies in real-time to drive meaningful results and boost brand visibility.
By leveraging the expertise of these top Amazon Instagram influencers, brands can unlock a powerful avenue to reach a highly engaged audience and drive significant online sales. Each influencer on this list brings a unique blend of credibility, reach, and trust that can enhance your brand's reputation and visibility on Amazon. With carefully selected partnerships, brands can benefit from authentic product endorsements that resonate with potential customers, increasing the likelihood of conversions. Incorporating influencer marketing platforms like Influencer Hero can further enhance your campaigns by simplifying influencer selection, content management, and performance tracking. Overall, partnering with the right influencers and utilizing dedicated tools can help brands maximize their Amazon presence and achieve sustainable growth.
An Amazon influencer is a content creator who promotes products available on Amazon through their social media platforms. They use their audience and influence to drive sales on Amazon, earning commissions (typically between 1% and 20%) via unique referral links to products.
Partnering with Amazon influencers can significantly boost your brand’s visibility and sales. Influencers have established trust with their followers, and their product recommendations often lead to higher conversion rates. By collaborating with influencers, you can tap into a highly engaged audience and increase your product’s exposure on Amazon.
Amazon influencers earn commissions through the Amazon Influencer Program by sharing affiliate links to products on their social media platforms. When their followers purchase items through these links, the influencer receives a percentage of the sale.
You can find Amazon Instagram influencers by browsing popular Instagram accounts in your industry, using influencer marketing platforms, or using tools like Amazon Creator Connections to discover influencers with Amazon storefronts. Influencer Hero also provides a guide to help you find influencers on Amazon.
The commission rate for Amazon influencers varies, typically ranging between 1% and 20% of the sale price, depending on the product category and the influencer’s partnership. Influencers earn a percentage of sales generated through their unique referral links shared on social media platforms.
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