Dubai has established itself as a key hub for TikTok influencer marketing, attracting brands aiming to capture the attention of dynamic, engaged audiences across the Gulf Cooperation Council (GCC). With TikTok emerging as a global leader in short-form video content, the demand for specialized TikTok marketing agencies has surged. These agencies offer essential services such as influencer discovery, content creation, social media management, user-generated content (UGC) strategies, campaign management, and advanced analytics to help businesses thrive on the platform.
Top influencer marketing agencies like Influencer Hero, The Influencer Marketing Factory, and Socially Powerful lead the way with innovative approaches and diverse influencer networks spanning platforms like TikTok, Instagram, and YouTube. Catering to industries such as fashion, beauty, technology, food and beverages, and e-commerce, these firms provide tailored solutions that drive brand visibility, engagement, and ROI. Whether it's AI-driven influencer discovery, KPI tracking, or creative storytelling, these agencies adapt to the unique needs of each business.
This article highlights the best TikTok influencer marketing agencies in Dubai, covering vital aspects like key services, unique selling propositions, notable clients, and pricing structures. Whether you’re a regional startup, a global corporation, or an e-commerce brand entering the GCC market, this comprehensive guide will help you identify the right partner to harness the power of TikTok for your marketing campaigns.
This category evaluates what the agency is widely known for in the industry, its portfolio of past and current clients, and its specialization in specific industry verticals like fashion, beauty, or technology.
This focuses on the agency’s key services, its unique selling proposition that sets it apart from competitors, and its use of advanced technology to enhance influencer marketing campaigns.
This considers whether the agency offers a proprietary influencer marketing platform and assesses the quality and effectiveness of its technological tools for campaign management.
This examines the agency’s pricing and commitment models, such as project-based or retainer agreements, and reviews client feedback, testimonials, and success stories to measure overall satisfaction.
Influencer Hero is a global influencer marketing platform that offers a seamless way for brands to connect with influencers and execute successful campaigns. The agency specializes in AI-driven solutions and an all-in-one platform that simplifies influencer discovery, outreach, and campaign management. With a wide-reaching network and advanced tools, Influencer Hero is ideal for businesses aiming to scale their campaigns across multiple industries. Its robust technological framework ensures brands achieve measurable ROI on their influencer marketing efforts.
Influencer Hero employs its own advanced tools, which include features such as influencer finders, outreach systems, and campaign analytics powered by AI to streamline operations
Yes. Influencer Hero provides a fully integrated platform for seamless campaign execution.
Wanderlust, Bower Collective, Tirtir, CSB, Aliexpress.
Beauty, Fashion & Retail, E-commerce, Food & Beverage, Health & Wellness.
Extensive database of influencers across various platforms like TikTok, Instagram, and YouTube.
Customized based on client's needs.
Flexible, depending on client requirements.
5.0/5.0 (Source: Sortlist)
Sociata is a Dubai-based influencer marketing agency with a strong focus on leveraging data-driven strategies to execute high-performing campaigns. The agency excels in helping brands connect with influencers through its Creator Intelligence system, offering detailed insights such as iScore for influencer evaluation. Sociata is particularly adept at crafting personalized strategies that align with brand objectives, ensuring successful collaborations.
The agency uses advanced analytics tools to deliver high-impact results for brands.
Yes. Sociata offers a platform for campaign execution and influencer partnerships.
Netflix, TikTok, LG, Uber, Mastercard.
Technology, Information, Entertainment, Media.
Extensive, with direct TikTok partnerships as a TikTok Creator Marketing and Technology Partner.
Not specified.
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Expin specializes in AI-powered influencer marketing campaigns that focus on data-driven decision-making. With a strong presence in Dubai and Riyadh, Expin provides a tech-driven approach to discover influencers, manage campaigns, and track performance. Its advanced AI and machine learning tools, such as Fake Follower Detection, ensure authentic and impactful collaborations for brands.
Fake Follower Detection tools powered by Artificial Intelligence and Machine Learning, ensuring influencer credibility.
Yes. Includes integrated platform for influencer collaborations.
Apparel Group, Sobha Realty, Swiss Butter.
Lifestyle, E-commerce, Restaurant.
Expin’s platform enables brands to connect with a wide range of influencers, from macro to micro, across Instagram, TikTok, and Snapchat. This ensures that campaigns effectively reach the target audience, with influencers ranging from 5K to over 12 million followers.
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Socially Powerful is a globally recognized influencer marketing agency with operations in Dubai, the UK, the USA, Europe, and China. Known for its award-winning campaigns, Socially Powerful specializes in combining influencer marketing, social strategy, and paid socials to create high-impact, ROI-driven campaigns. The agency stands out with its innovative approaches and expertise in executing cross-platform strategies tailored to brand objectives.
Socially Powerful developed Aria, an advanced influencer marketing technology designed to empower brands of all sizes. Aria offers a comprehensive platform that simplifies influencer discovery, outreach, and collaboration. Utilizing AI-driven prompt search, Aria enables precise discovery based on interests, keywords, and image recognition. It also goes beyond conventional search methods by offering three layers of intelligent enrichment to enhance campaign effectiveness.
Yes. It includes a dedicated platform for streamlined campaign management.
ASUS, YSL, Savage x Fenty, TikTok.
Beauty, Fashion, Cosmetics, Home Appliances.
Extensive network spanning Instagram, YouTube, TikTok, Twitch, Snapchat, and other platforms.
Not specified.
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Starfish is a leading micro-influencer marketing agency with offices in Dubai and Riyadh. The agency specializes in managing relationships with micro and macro influencers, delivering creative campaigns that resonate with specific audiences. Known for its expertise in automobile, fashion, and lifestyle industries, Starfish leverages its extensive influencer network to deliver personalized marketing solutions.
No proprietary tools mentioned, but the agency uses its expertise and network for campaign execution.
No. Relies on its extensive influencer network and expertise.
Betty Crocker, Pizza Hut, Carrefour, Bioderma.
Automobile, Skincare, Cosmetics, Fashion, Lifestyle, Food.
Database includes over 10,000 influencers across multiple niches on platforms such as Instagram, Snapchat, YouTube, X, and TikTok.
Not specified.
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Glimpse Digital Agency is a Dubai-based influencer marketing agency known for its innovative use of technology and data-driven strategies. The agency focuses on creating tailored influencer campaigns, offering services that blend creativity with performance metrics. Glimpse stands out for its dedication to building long-term brand-influencer relationships.
The agency utilizes proprietary tools (Expin and Star Ngage) to monitor campaign performance and deliver actionable insights.
Yes. The platform includes tools for campaign management and reporting.
Hyundai, Hisense, Arab Youth Center, Novo, Harley Davidson, Disney
Technology, Hospitality, Entertainment
Extensive network across various social media platforms, such as TikTok, Instagram, and YouTube.
Not specified.
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The Media Lab is a TikTok influencer marketing agency based in Dubai, specializing in leveraging TikTok influencer content to generate buzz around brands. With its expert sourcing of TikTok influencers in Dubai, the agency effectively drives both organic and paid reach across a wide audience. With a focus on integrating influencers into broader social campaigns, The Media Lab specializes in crafting data-driven and creative solutions for its clients. The agency stands out for its ability to handle campaigns across multiple industries, offering brands tailored marketing solutions that deliver measurable results.
The agency employs advanced analytics and campaign tracking tools to ensure effective campaign execution.
Yes. The Media Lab offers an integrated platform for managing influencer campaigns.
Air Arabia, Louzan, Swiss Arabian Perfumes, Canon.
Travel, Hospitality, Perfume, Cosmetics, Fashion, Lifestyle, Real Estate
Access to over 5,000 influencers on TikTok, Instagram, Snapchat.
Not specified.
Not specified.
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Grynow is a leading influencer marketing agency with a presence in Dubai and India. The agency focuses on providing end-to-end influencer marketing services, including influencer discovery, content creation, and performance tracking. Grynow is particularly known for its extensive influencer network and its ability to deliver ROI-driven campaigns for brands across various industries.
The agency uses AI-powered tools for tracking campaign performance and optimizing campaign.
Yes. Grynow provides an integrated platform to manage influencer campaigns.
Casio, Amazon, Google, Facebook, GNC, inDrive
Social Tech, Audio/Tech, Personal Care, Confectionery
Over 300 million influencers on platforms like TikTok, Instagram, and YouTube.
The cost varies based on the influencer's reach and platform but starts from an accessible range of INR 50k
Not specified.
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Amplify is a Dubai-based influencer marketing agency that prides itself on delivering creative and data-driven campaigns. The agency specializes in aligning influencers with brand narratives to create authentic and impactful content. Amplify is known for its expertise in storytelling, making it a go-to choice for brands looking to build meaningful connections with their audiences through influencers.
Does not explicitly mention using proprietary technological tools for influencer marketing campaigns. However, they do leverage advanced analytics and live reporting dashboards for campaign management and social media strategies
No, do not specify having a dedicated platform for influencer marketing management
Spotify, Victoria's Secret, Fiji Water, Philips, Pfizer, BenQ
Technology, Electronics, and Consumer Goods
Comprehensive database of influencers across various platforms, such as Instagram, Youtube, Twitter, and TikTok.
Not specified.
Not specified.
Not specified.
Influencer Marketing Factory is a globally recognized influencer marketing agency with offices in Dubai, Saudi Arabia, Abu Dhabi, the UAE, New York, and Milan. Known for its ability to set measurable KPIs and track every detail of influencer campaigns, the agency ensures data-driven, ROI-focused solutions for brands. Influencer Marketing Factory is particularly adept at managing campaigns across diverse industries, combining creative storytelling with performance-driven strategies.
Yes, the Influencer Marketing Factory employs technological tools to enhance their influencer marketing services. The Influencer Marketing Factory uses tracking pixels and tools to provide detailed campaign metrics, tracking visits, clicks, and promo code usage for a comprehensive view of engagement and effectiveness.
Yes. Influencer Marketing Factory provides a platform to manage and track influencer campaigns effectively.
Google, Sony Music, Universal Music Group
Consumer Goods, Retail, Food and Beverages, Technology, Health, Travel, Entertainment.
Extensive database across platforms like TikTok, YouTube, and Instagram.
Varies, depending on the campaign budget (starting from $20,000).
Not specified.
4.0/5.0 (Source: Clutch)
When it comes to achieving impactful results on TikTok, choosing the right influencer marketing agency in Dubai is essential. Agencies like Influencer Hero, Sociata, and The Influencer Marketing Factory stand out for their innovative solutions and ability to deliver ROI-driven campaigns. Influencer Hero, with its AI-powered platform and comprehensive campaign management services, is particularly well-suited for brands seeking tailored strategies and measurable success.
Other notable names like Expin, Socially Powerful, and Starfish bring their unique expertise to the table, whether through advanced analytics, creative storytelling, or a strong network of influencers. With TikTok’s influence continuing to grow across the GCC, this guide equips you with the insights to choose a partner who can elevate your brand’s presence and engagement on the platform.
Check out these top influencer marketing agencies as well:
TikTok influencer marketing involves partnering with TikTok creators to promote your brand, products, or services. It’s important because TikTok’s algorithm and user base favor authentic, engaging content, which helps brands reach a wider audience, increase engagement, and drive sales.
These agencies handle everything from influencer discovery and campaign management to content creation and analytics. They ensure brands work with the right influencers, maximize ROI, and run effective campaigns tailored to specific goals and industries.
Consider their expertise, industry focus, influencer network, pricing, technology and tools, client reviews, and their ability to track and report on campaign performance.
Success is measured through key performance indicators (KPIs) such as engagement rates, reach, impressions, click-through rates, and conversions. Agencies like Influencer Hero provide detailed reports to help brands assess their ROI.
Influencer Hero stands out with its AI-driven platform, extensive influencer network, and expertise in creating ROI-driven campaigns. The agency specializes in influencer discovery, relationship management, and paid social strategies, catering to diverse industries like fashion, beauty, and e-commerce.
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