Sweden's Instagram landscape features a dynamic array of influencers who offer diverse insights into fashion, lifestyle, and travel, reflecting the unique Scandinavian ethos. Renowned for their authenticity and creativity, these content creators engage their audiences with stunning visuals and compelling narratives that capture the essence of contemporary Swedish culture. This article presents the top 20 Swedish Instagram influencers, selected based on follower count, engagement metrics, and the fact that over half of their audience is based in Sweden.
Among these notable figures, you'll find Lisa Zentio, a fashion and lifestyle influencer celebrated for her chic outfits and trendsetting style. Therése Lindgren shares captivating glimpses into her life while promoting animal rights and welfare, and Annie Erfass inspires her followers with innovative healthy food recipes. Home decor enthusiasts like Frida Somskar showcase her creative home decor and DIY projects for inspiration.
From beauty and wellness to travel and culinary adventures, these influencers epitomize the vibrant spirit of Sweden, making them ideal collaborators for brands seeking to connect with a local audience. For those looking to engage with the influencers featured in this article, leveraging an influencer marketing platform can streamline outreach and facilitate impactful partnerships.
1. Therese: Therése Lindgren is a Swedish influencer passionate about animal welfare and lifestyle, sharing insights on compassionate living and everyday inspiration.
Topics: Animal Welfare, Lifestyle
Followers: 991K
Engagement Rate: 1.61%
Average Likes: 16K
2. Jonnalundell: Jonna Lundell shares glimpses of her family life and personal lifestyle, bringing warmth and authenticity to her followers on Instagram.
Topics: Family, Lifestyle
Followers: 844K
Engagement Rate: 5.7%
Average Likes: 48K
3. Lucas_simonsson: Lucas Simonsson brings a mix of comedy and lifestyle to his Swedish audience, sharing hilarious content that captures everyday moments with a humorous twist.
Topics: Comedy, Lifestyle
Followers: 812K
Engagement Rate: 3.64%
Average Likes: 30K
4. Desireinglander: Desire Inglander is a Swedish model and influencer known for her elegant take on fashion, beauty, and lifestyle, captivating her audience with stunning visuals and style inspiration.
Topics: Fashion, Beauty, Lifestyle
Followers: 723K
Engagement Rate: 11.8%
Average Likes: 84K
5. Carolinagynning: Carolina Gynning shares glimpses of her life, blending fashion inspiration, family moments, and lifestyle tips with her vibrant personality.
Topics: Fashion, Family, Lifestyle
Followers: 671K
Engagement Rate: 1.23%
Average Likes: 10K
6. Mackanskost: Marcus Frank shares mouthwatering cooking tips and creative food recipes on Instagram, making it easy to explore delicious new dishes from your own kitchen.
Topics: Cooking, Food Recipes
Followers: 598K
Engagement Rate: 2.07%
Average Likes: 12K
7. Misslisibell: Lisa Zentio shares her passion for fashion, beauty, lifestyle, and travel on Instagram, inspiring followers with her vibrant style and adventures.
Topics: Fashion, Beauty, Lifestyle, Travel
Followers: 524K
Engagement Rate: 1.54%
Average Likes: 10K
8. Carldeman: Carl Deman shares glimpses of family life and lifestyle moments on his Instagram, offering an authentic look into his everyday experiences.
Topics: Family, Lifestyle
Followers: 520K
Engagement Rate: 8.44%
Average Likes: 44K
9. Kalorismart: Annie Erfass shares inspiring healthy food recipes and cooking tips for a balanced lifestyle on Instagram.
Topics: Cooking, Healthy Food Recipes
Followers: 518K
Engagement Rate: 1.45%
Average Likes: 10K
10. Tovahelgesson: Tova Helgesson shares her stylish adventures in fashion, travel, and lifestyle, bringing a blend of Swedish charm and global flair to her Instagram followers.
Topics: Fashion, Travel, Lifestyle
Followers: 437K
Engagement Rate: 5.53%
Average Likes: 24K
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11. Glasclara: Clara Henry shares her passion for health, running, and outdoor adventures, inspiring her followers to embrace an active and balanced lifestyle.
Topics: Health, Adventure, Runner
Followers: 423K
Engagement Rate: 1.64%
Average Likes: 10K
12. Naprapatmarcus: Marcus Palmkvist shares practical medical insights and health tips to help you improve your wellness and physical well-being.
Topics: Medical, Health Tips
Followers: 362K
Engagement Rate: 2%
Average Likes: 8K
13. Johannescullberg: Johannes Cullberg shares practical health tips and insights on nutrition, guiding his audience toward healthier lifestyles as a nutrition and health coach.
Topics: Medical, Health Tips
Followers: 357K
Engagement Rate: 2.05%
Average Likes: 7K
14. Helanshabani: Helan Shabani shares delicious and inspiring food recipes on Instagram, where her passion for cooking and baking brings a flavorful touch to every post.
Topics: Cooking, Baking, Food Recipes
Followers: 350K
Engagement Rate: 2.6%
Average Likes: 9K
15. Alexandranilsson: Alexandra Nilsson is a Swedish influencer who shares her passion for travel, fashion, and lifestyle, offering a glimpse into her stylish and adventurous life.
Topics: Travel, Fashion, Lifestyle
Followers: 302K
Engagement Rate: 6.87%
Average Likes: 21K
16. Nattid: Nattid shares her passion for lifestyle, gardening, interiors, and fashion on Instagram, bringing inspiration and style to her followers' everyday lives.
Topics: Lifestyle, Garden, Interiors, Fashion
Followers: 299K
Engagement Rate: 2.15%
Average Likes: 7K
17. Helentorsgarden: Helen Torsgarden shares a glimpse into family life on a charming Swedish farm, filled with heartwarming moments and the beauty of rural living.
Topics: Family, Farm Life
Followers: 295K
Engagement Rate: 3.67%
Average Likes: 11K
18. Tanbyklara: Klara shares a stylish blend of family moments, fashion inspiration, and beauty tips on her Instagram, creating a chic and relatable space for her followers.
Topics: Family, Fashion, Beauty
Followers: 286K
Engagement Rate: 6.94%
Average Likes: 20K
19. Fridasomskar: Frida Somskar shares inspiring interior designs and creative DIY projects on her Instagram, bringing stylish and personal home decor ideas to life.
Topics: Interior, DIY Project
Followers: 205K
Engagement Rate: 8.57%
Average Likes: 17K
20. Claessonpataket: Claesson På Taket brings a humorous twist to everyday life with engaging comedy and lifestyle content on Instagram.
Topics: Comedy, Lifestyle
Followers: 118K
Engagement Rate: 17.01%
Average Likes: 20K
Partnering with Swedish influencers is a strategic choice if you aim to expand your brand's reach and tap into the Scandinavian market. The influencers listed above are known for their high follower counts and strong engagement metrics, with a significant portion of their audiences based in Sweden. This makes them valuable partners for brands focused on increasing their presence in the Swedish market. It's essential to evaluate the influencer's audience to ensure it aligns with your target demographic. Checking the audience demographics and engagement metrics will help you determine whether their followers genuinely reflect the customer base you're aiming to attract in Sweden.
To maximize the impact of your campaign, it's crucial to collaborate with influencers who have high engagement rates and minimal fake followers. In addition to the influencer profiles provided, Influencer Hero offers valuable tools, including a free Instagram engagement rate calculator and Instagram fake follower checker. These resources empower you to analyze audience data effectively, identify high-performing influencers, and ultimately drive better results for your campaign.
Selecting the right Swedish influencers can open up exciting opportunities for brands to connect with highly engaged audiences across fashion, lifestyle, and travel. By partnering with creators who resonate with local followers, brands can build a strong presence in Sweden, enhancing their reach and credibility in this vibrant market. With free tools like Influencer Hero’s engagement rate calculator and fake follower checker, brands can refine their approach, ensuring they collaborate with authentic influencers who can drive genuine impact. Embracing these partnerships allows brands to tap into the authentic voices of Swedish culture, fostering connections that go beyond mere visibility and lead to lasting engagement.
Swedish influencers offer access to a highly engaged audience in the Scandinavian region. Their authentic content and connection with local followers make them valuable partners for brands looking to increase awareness and establish trust in Sweden’s market.
Tools like Influencer Hero’s Instagram fake follower checker can help identify if an influencer’s audience contains a high number of inactive or fake accounts. This ensures the audience is genuinely interested and engaged, leading to better campaign performance.
Success comes from choosing influencers who resonate with your brand values and target audience, setting clear campaign goals, and ensuring that the influencer can create authentic, high-quality content. Long-term relationships often yield the best results as influencers can better integrate the brand into their content over time.
Follower count and engagement rate are essential metrics. High engagement rates indicate an active audience, and follower demographics help confirm the influencer’s alignment with a brand’s target market. Influencer Hero’s tools make it easy to assess these metrics accurately.
Reviewing audience demographics like age, gender, and location helps confirm alignment with your target audience. Influencer Hero offers tools that display these insights, enabling brands to select influencers with audiences that match their specific goals.
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