Russia’s beauty industry is booming, and Instagram has become a major platform for influencers to showcase the latest trends in skincare, makeup, and fashion. With millions of followers, Russian beauty influencers are setting the standard for creativity, offering expert tips, product reviews, and stunning transformations. From cosmetic tutorials to luxury beauty routines, these influencers have captured the attention of global beauty enthusiasts and brands alike, making them prime candidates for influencer marketing and brand collaborations.
Our list of the top 20 Russian beauty Instagram influencers is carefully selected based on follower count and engagement metrics, highlighting influencers like Nadezhda Elizarova, Darya Perova, and Yana Piletskaya, who are recognized for their high-quality content and deep connection with their audiences. Whether you’re a beauty brand looking to partner with top talent or simply a fan of makeup tutorials and skincare routines, these influencers are shaping the beauty landscape in Russia and beyond.
1. Nadin_ellize: Nadezhda Elizarova shares her passion for beauty, lifestyle, and luxury fashion, inspiring her followers with stunning looks and stylish inspirations.
Topics: Beauty, Lifestyle, Fashion
Followers: 3.3M
Engagement Rate: 2.03%
Average Likes: 68K
2. Yano4kaa.a: a Russian beauty influencer known for her unique and creative character makeup looks, often featuring creative collaborations with her partner that bring a playful twist to her content.
Topics: Beauty, Make up
Followers: 2.3M
Engagement Rate: 4.7%
Average Likes: 110K
3. I_am_doshik: Darya Perova showcases her unique and creative character makeup, blending artistry with beauty and fashion to inspire her audience with imaginative looks.
Topics: Beauty, Make up, Fashion
Followers: 2.3M
Engagement Rate: 2.95%
Average Likes: 69K
4. Khatuna.akhobadz: Khatuna Akhobadze, a Russian beauty influencer who seamlessly blends her passions for beauty, fashion, and travel to inspire her followers with stunning looks and captivating adventures.
Topics: Beauty, Fashion, Travel
Followers: 1.4M
Engagement Rate: 1.11%
Average Likes: 16K
5. Piletskayaa.ya: Yana Piletskaya, a talented Russian beauty and fashion influencer whose vibrant Instagram feed showcases her stunning makeup looks, stylish outfits, and passion for all things glam.
Topics: Beauty, Fashion
Followers: 1.3M
Engagement Rate: 6.05%
Average Likes: 80K
6. Sevarainlove: Sevara Kurmaeva, a talented journalist and Russian beauty influencer, beautifully intertwines fashion, beauty, and travel, inspiring her followers with chic styles and stunning destinations.
Topics: Fashion, Beauty, Travel
Followers: 1.3M
Engagement Rate: 1.02%
Average Likes: 14K
7. Slavalenka: Alena Sidorova, a talented makeup artist and Instagram influencer who shares her passion for beauty and fashion, captivating her audience with stunning looks and style inspiration.
Topics: Beauty, Fashion
Followers: 1.2M
Engagement Rate: 2.63%
Average Likes: 33K
8. Double_v2018: Marina Khrapenkova beautifully blends her passion for beauty with the joys of motherhood and family life, sharing inspiring content that resonates with her audience.
Topics: Beauty, Motherhood, Family
Followers: 1.2M
Engagement Rate: 1.94%
Average Likes: 25K
9. Esipchenish: Alena Esipova seamlessly blends beauty and fashion, showcasing her stunning looks and stylish outfits that inspire her followers to elevate their personal style.
Topics: Beauty, Fashion
Followers: 1.1M
Engagement Rate: 3.12%
Average Likes: 37K
10. Misssvikki: Victoria Goravskaya is a Russian beauty influencer who shares her passion for beauty, travel, and lifestyle with her vibrant and engaging Instagram content.
Topics: Beauty, Travel, Lifestyle
Followers: 1.1M
Engagement Rate: 1.88%
Average Likes: 22K
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11. Miss_taisia: Taisia Gavva beautifully combines her passions for beauty, lifestyle, travel, and fashion, captivating her audience with stunning visuals and inspiring content from around the world.
Topics: Beauty, Lifestyle, Travel, Fashion
Followers: 1M
Engagement Rate: 2.45%
Average Likes: 25K
12. Namsilat: Koneva Ekaterina howcases her passion for beauty and fashion, inspiring her followers with stunning looks and style that reflect her unique aesthetic.
Topics: Beauty, Fashion
Followers: 947K
Engagement Rate: 1.22%
Average Likes: 12K
13. Katyaa_golden: Katya Golden, a Russian beauty influencer whose stunning fashion and beauty content inspires her followers to embrace their unique style and confidence.
Topics: Beauty, Fashion
Followers: 835K
Engagement Rate: 4.62%
Average Likes: 37K
14. Tillnyaschka: a talented Russian beauty influencer who showcases her creativity through stunning makeup looks and captivating cosplay on her Instagram, blending artistry with vibrant aesthetics.
Topics: Beauty, Make up, Cosplay
Followers: 827K
Engagement Rate: 1.78%
Average Likes: 15K
15. Annety_versange: Annety Versange, a glamorous Russian beauty influencer, effortlessly blends fashion, beauty, and luxury lifestyle content, captivating her audience with exquisite style and sophistication.
Topics: Fashion, Beauty, Lifestyle, Luxury Fashion
Followers: 708K
Engagement Rate: 1.88%
Average Likes: 13K
16. Kseniasukhinova: Ksenia Sukhinova, a stunning model and former Miss Russia and Miss World, captivates her audience on Instagram with her enchanting beauty, fashion insights, and engaging content.
Topics: Beauty, Fashion, Model
Followers: 706K
Engagement Rate: 2.85%
Average Likes: 20K
17. By_julia_ismailova: Julia Ismailova is a talented beauty influencer specializing in stunning makeup looks and beauty tips that inspire her followers to express their creativity through cosmetics.
Topics: Beauty, Make up
Followers: 698K
Engagement Rate: 2.65%
Average Likes: 18K
18. Olya.des: Olya Desyatovskaya shares her passion for beauty, health, and fitness, inspiring her followers with a blend of wellness tips and stunning beauty looks.
Topics: Beauty, Health, Fitness
Followers: 610K
Engagement Rate: 2.79%
Average Likes: 17K
19. Lianashulginaa: Liana Shulgina is a Russian beauty and fashion influencer, known for her stunning aesthetic feed that beautifully blends elegance and style, inspiring her followers with captivating looks and trendsetting outfits.
Topics: Beauty, Fashion
Followers: 607K
Engagement Rate: 2.72%
Average Likes: 16K
20. Elmira_pervakova: Elmira Pervakova is a talented Russian beauty influencer known for her bold makeup tutorials and creative approaches to beauty, inspiring her followers to explore vibrant and expressive looks.
Topics: Beauty, Make up
Followers: 564K
Engagement Rate: 4.38%
Average Likes: 24K
Finding the right beauty influencers is essential for the success of your campaign, whether you're focusing on skincare, makeup, or beauty luxury products. Collaborating with influencers who align with your brand values and target audience can significantly boost your brand visibility, build trust, and drive sales. In the list above, we have curated the top 20 Russian beauty influencers, along with key insights such as their follower count, engagement rate, and average likes, to help you evaluate and connect with them for effective collaborations. Be sure to check out our comprehensive guide to finding makeup influencers, which provides additional tips on how to identify the perfect partners for your beauty brand, ensuring your marketing efforts deliver maximum impact.
To refine your search and find the best influencers, use Influencer Hero's influencer finder. It offers advanced search filters and a vast database of millions of influencers, with a strong focus on the beauty industry and key markets like Russia. These filters enable you to narrow your search by specific criteria, including follower count, location, engagement rate, content category, niche interests, audience demographics, and even lookalike influencers who match the style of your preferred influencers. Additionally, Influencer Hero’s comprehensive marketing platform lets you manage campaigns from start to finish, offering tools for seamless communication, performance tracking, and analytics. This integrated approach simplifies campaign management and helps you achieve your marketing goals with ease.
Partnering with the right beauty influencers can make a significant difference in the success of your marketing campaigns, especially in a vibrant market like Russia's beauty industry. The influencers highlighted in this list offer a diverse range of styles, expertise, and audiences, making them ideal collaborators for brands seeking to expand their reach and engage with beauty enthusiasts. Leveraging tools like Influencer Hero's platform can streamline the process of finding and managing influencer partnerships, allowing brands to focus on building authentic connections and delivering impactful campaigns. By choosing influencers who resonate with your brand's values and objectives, you can enhance your visibility, strengthen your brand image, and ultimately drive more meaningful engagement with your target audience.
To choose the right beauty influencer, consider factors such as their follower count, engagement rate, content style, audience demographics, and how well their brand values align with yours. It's important to select influencers whose followers match your target audience to ensure your marketing efforts are effective.
When influencers share similar values with your brand, it creates a more authentic partnership. This can build trust with their audience, making them more likely to engage with your product or service, leading to better campaign results.
You can use specialized platforms like Influencer Hero, which has advanced search filters that allow you to narrow down your search to beauty influencers based in Russia. You can filter by location, engagement rate, follower count, and other criteria to find the best matches.
An influencer marketing platform simplifies the process of finding, evaluating, and managing influencer campaigns. It provides access to a large database, advanced search tools, and features for tracking performance and communication, making campaign management more efficient.
To ensure effective collaborations, set clear goals and expectations from the start. Choose influencers whose content and audience align with your brand. Provide them with creative freedom while maintaining brand guidelines, and communicate regularly to track the campaign’s progress.
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