Dubai’s dynamic digital landscape has made it a prime hub for micro influencer marketing, where brands partner with niche creators who have between 10K to 100K followers to drive authentic engagement and strong ROI. Industries such as fashion, beauty, lifestyle, food & beverage, and e-commerce are increasingly turning to influencer marketing agencies to connect with these micro influencers and reach highly engaged audiences.
As the demand for personalized campaigns grows, these agencies offer services like influencer discovery, campaign management, content production, and performance tracking. Brands can now choose from a variety of options, ranging from AI-powered influencer platforms to human-curated networks, to create impactful campaigns tailored to their unique goals.
This guide highlights the Top 10 Micro Influencer Marketing Agencies in Dubai, featuring leading names like Influencer Hero, Starfish, and BrandRipplr. These agencies specialize in sectors such as retail, e-commerce, and lifestyle, offering access to extensive influencer databases and AI-driven tools. Whether you're seeking a full-service agency or a specialized partner for your micro-influencer campaigns, this list will help you find the ideal agency to elevate your brand’s presence in Dubai and the wider GCC market.
This category evaluates what the agency is widely known for in the industry, its portfolio of past and current clients, and its specialization in specific industry verticals like fashion, beauty, or technology.
This focuses on the agency’s key services, its unique selling proposition that sets it apart from competitors, and its use of advanced technology to enhance influencer marketing campaigns.
This considers whether the agency offers a proprietary influencer marketing platform and assesses the quality and effectiveness of its technological tools for campaign management.
This examines the agency’s pricing and commitment models, such as project-based or retainer agreements, and reviews client feedback, testimonials, and success stories to measure overall satisfaction.
Influencer Hero is an all-in-one influencer marketing platform with a global presence, including Dubai. The agency provides a comprehensive suite of tools powered by AI, offering efficient solutions for influencer marketing, campaign management, and analytics. Known for its vast influencer database and innovative features, Influencer Hero caters to a diverse range of industries, ensuring personalized campaigns tailored to brand objectives.
Influencer Hero provides brands with advanced tools designed to streamline influencer marketing campaigns. The influencer finder helps identify the right talent, while influencer outreach ensures efficient communication. The platform includes an influencer CRM for managing partnerships and reporting and analytics to offer clear insights into campaign performance. Additional features include influencer gifting for seamless collaboration, a content library to organize creative assets, and relationship management tools to build and maintain long-term influencer connections.
Yes, it offers an advanced platform for influencer discovery and campaign management.
Wanderlust, Bower Collective, Tirtir, CSB, Alibaba, TCL, Arabian Oud, and more.
Beauty, Fashion & Retail, E-commerce, Food & Beverage, Technology & Apps, Gaming, Luxury, Automative, Hospitality
Extensive influencer database across various platforms (Influencer, Tiktok, Youtube, Facebook, Snapchat, Twitter, Telegram, Tumblr, Pinterest, etc) and categories (nano, micro, macro, mega influencers), ensuring brand-specific matches.
Customized based on the client's needs.
Depends on client needs.
5.0/5.0 (Source: Sortlist).
A UK-based e-commerce brand specializing in home and garden products
Expand into the US market using influencer marketing.
The client needed a high-conversion strategy to capitalize on Black Friday and Cyber Monday (BFCM) sales while efficiently identifying influencers who could generate measurable ROI.
The campaign generated $687.6K in Q4 sales, with $51K on Cyber Monday alone. Influencers drove 210K+ clicks, yielding a $3.2 revenue-per-click and a 4% conversion rate on Cyber Monday, showcasing the effectiveness of targeted influencer marketing strategy by Influencer Hero.
Starfish Agency specializes in connecting brands with the right micro-influencers across the GCC. Based in Dubai and Riyadh, the agency emphasizes influencer relationship management and creative campaign development. Starfish has built a reputation for curating impactful strategies that resonate with target audiences.
Starfish Agency focuses on data-driven strategies, utilizing analytics to optimize influencer marketing campaigns. While they don't explicitly mention proprietary tools, their approach includes comprehensive reporting with key campaign metrics and consumer insights, highlighting their emphasis on performance tracking and continuous improvement.
No, campaigns are managed through its internal network and expertise.
Betty Crocker, Pizza Hut, Carrefour, Bioderma.
Automobile, Skincare, Cosmetics, Fashion, Lifestyle.
Database includes over 10,000 influencers across multiple industries.
Not specified.
Not specified.
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Betty Crocker
Create a campaign for International Women’s Day using micro-influencers.
Betty Crocker wanted to celebrate women and challenge kitchen conventions while leveraging micro-influencers.
Selected 8 micro-influencers, regardless of age, gender, or baking experience. They were asked to bake for a special woman in their lives and share the process in a short video, ending with a heartfelt message. The campaign highlighted breaking kitchen norms and honoring women.
The campaign achieved a reach of 169,263, with engagement increasing by 369.5%, primarily on Instagram.
BrandRipplr is a homegrown Dubai-based agency that serves as one of the region’s leading platforms for influencer marketing. It stands out with its tech-integrated platform, providing seamless access to influencers and detailed campaign insights. The agency specializes in both regional and global influencer collaborations.
BrandRipplr's influencer marketing platform offers advanced tools to streamline campaign management and improve outcomes. It features a comprehensive influencer database, data-driven matching to connect brands with the right creators, and analytics to track campaign performance. The platform ensures seamless end-to-end strategy and execution, backed by actionable insights for optimal results.
Yes, it allows brands to find influencers, evaluate insights, and manage campaigns.
Estée Lauder, Porsche, Beiersdorf, Visa, Disney.
Consumer Goods, Telecommunications, Esports, and Gaming.
Access to over 10 million global influencers and celebrities.
Not specified.
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Not available.
Grynow is a prominent influencer marketing agency operating from Business Bay, Dubai, and India. The agency is known for its focus on micro and nano influencers, offering a vast network of creators. With a data-driven approach, Grynow customizes each campaign for maximum impact. Their comprehensive influencer database and advanced AI-driven tools enable brands to achieve measurable results.
AI-powered tools to track campaign performance, analyze influencer impact, and optimize strategy.
Yes, they offer an AI-powered platform for campaign tracking and influencer performance analysis.
Casio, Amazon, Google, Facebook, GNC, inDrive.
Social Tech, Audio/Tech, Personal Care, Confectionery.
Vast influencer network with over 300 million content creators globally.
The cost varies based on the influencer’s reach and platform, but starts from an accessible range of INR 50,000
Not specified.
Not specified.
Kay Beauty by Katrina in association with Nysaa
To generate hype for the launch of Kay Beauty products in Dubai through influencer collaborations, and showcase the products' utility by creating makeup looks in videos.
Need to promote the launch of Kay Beauty in the UAE, ensuring the content resonates with the local audience and highlights the product's effectiveness.
The campaign resulted in the production of 14 videos, generating over 2 million views.
Expin is a Dubai and Riyadh-based agency known for its AI-powered influencer marketing platform. With a focus on data-driven campaigns, Expin offers brands access to sophisticated campaign management and influencer discovery tools. Their proprietary platform is designed to help brands detect fake followers, ensuring authentic engagement. Expin specializes in lifestyle, e-commerce, and restaurant industries, making it a strong choice for brands in these sectors.
Fake Follower Detection and AI/ML-based tools for campaign management, fraud detection, and influencer discovery.
Yes, it features a proprietary platform with AI-driven influencer discovery and campaign tracking.
Apparel Group, Sobha Realty, Swiss Butter.
Lifestyle, E-commerce, Restaurant.
Expin's platform connects brands with a wide range of influencers, from micro to macro, across Instagram, TikTok, and Snapchat. With influencers ranging from 5K to over 12 million followers, brands can ensure their campaigns reach the right audience for maximum impact.
Not specified.
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ChocoMelt (Abu Dhabi Culinary)
To launch the ChocoMelt Cake (TCC) and unveil a rebranding during Ramadan, while maintaining tradition and engaging audiences across diverse markets.
Rebranding and launching TCC during Ramadan posed a challenge to balance excitement with cultural traditions while ensuring maximum market reach.
Expin utilized influencer marketing, collaborating with over 40 influencers (micro and mega) to integrate ChocoMelt products into engaging content. The campaign aimed to drive traffic to the website and increase footfall at physical locations.
The campaign was a huge success, exceeding expectations. It boosted sales, enhanced brand loyalty, and positioned TCC as the highlight of Ramadan. With 93M+ followers reached and 89.2K post engagements, the campaign achieved significant local recognition.
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Amplify is a Dubai-based influencer marketing agency known for its strategic focus on creator collaborations and ROI-driven campaigns. With a diverse network of influencers, Amplify tailors campaigns to meet the unique needs of clients across various industries. Their industry expertise spans from technology to electronics and consumer good, offering bespoke solutions that maximize brand impact.
Does not explicitly mention proprietary tools, but employs in-house data analytics for campaign performance.
No, campaigns are executed through their internal network and management system.
Spotify, Victoria's Secret, Fiji Water, Philips, Pfizer, BenQ.
Technology, Electronics, and Consumer Goods
They have a robust network of influencers across several industries, allowing for personalized campaign strategies.
Not specified.
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FIJI Water
Develop a digital marketing strategy for the GCC to elevate the brand and drive sales.
FIJI Water needed a strategy to increase brand awareness and sales in the GCC market.
Sustainable Mindz is a leading digital marketing agency in Dubai, known for its sustainable, data-driven approach to marketing. The agency offers a wide range of services including social media marketing, SEO, digital advertising, influencer marketing, and web design. They focus on delivering customized, impactful campaigns that boost online presence, engage audiences, and drive conversions, all while prioritizing ethics and sustainability in their strategies.
Does not mention any proprietary technological tools but focuses on human-driven influencer collaborations and sustainability efforts.
No, campaigns are managed using their internal network and relationships with influencers.
Delicio, Lulu Money, GAC Motor, Paper Arabia.
Automotive, E-commerce, Real Estate, Education, Healthcare, and Tourism
The size of their influencer network and database is not publicly disclosed on their website.
Not specified.
Depend on client.
Not specified.
Not available.
Kreata Global is a Dubai-based digital marketing agency with strong expertise in influencer marketing and creative content production. The agency has a global reach and works with micro-influencers to create visually appealing, engaging, and results-driven campaigns. Kreata Global is known for its storytelling-driven approach to brand promotion, allowing clients to establish an emotional connection with audiences.
Kreata Global does not explicitly state the use of proprietary technological tools for managing influencer marketing campaigns.
Their services include managing influencer collaborations, though they do not indicate the use of a dedicated platform specifically for influencer marketing management.
Clarins, Quanta, Igloo, Bayara, Lulu Hypermarket
Beauty, Food & Beverage
They have a network of micro-influencers and content creators in multiple industries, focusing on storytelling-driven campaigns.
Not specified.
Not specified.
Not specified.
Quanta Ice Cream, a premium ice cream brand in the GCC.
To promote Quanta Ice Cream by associating with influencers involved in adventurous activities, such as skiing and parkour, and create engaging content that appeals to the target audience using the #QuantaXtreme campaign.
Although Quanta was known as a premium brand, it was not strongly associated with the adventurous, "Xtreme" lifestyle, which was key to appealing to their target audience.
Engage influencers involved in Xtreme sports, such as Mohamed Moulay (a skier) and Barbary (a parkour expert), to create action-packed videos featuring Quanta Ice Cream, showcasing their adventurous spirit and tying it to the brand's identity.
The campaign achieved a 22% average engagement rate, with successful content on both the influencers' pages and Quanta's channels. This led to increased attention and conversations around the #QuantaXtreme factor, reaching the target audience interested in parkour and skiing, and expanding the brand’s visibility.
Medialinks is a leading Dubai-based agency that specializes in digital transformation, including influencer marketing. The agency is known for its multi-industry approach, connecting brands with the right micro-influencers to create authentic brand experiences. Medialinks integrates digital strategies, influencer marketing, and performance tracking, making it a one-stop solution for businesses in need of comprehensive campaign support.
Medialinks uses the latest analytics to track influencer campaigns and optimize performance for better results.
Medialinks doesn't have a proprietary influencer marketing platform, but they provide comprehensive services including influencer discovery, campaign management, content creation, and performance reporting to optimize influencer campaigns.
Ooredo, Clearcorrect, Western Union, Avyanco
Fintech, Transportation, E-commerce, Food and Beverage, Retail
Extensive database of influencers in various niches, including micro-influencers for specific industries.
Not specified.
Not specified.
Not specified.
Not available.
Glimpse Digital Agency is a Dubai-based marketing agency known for its holistic approach to influencer marketing and content production. The agency stands out for its ability to blend creative storytelling with data-driven strategies, offering brands a personalized approach to every campaign. Their focus on micro-influencers allows brands to achieve higher engagement rates and connect with niche audiences. Glimpse Digital Agency works across various industries, ensuring each campaign is tailored to meet industry-specific goals.
Glimpse Digital leverages cutting-edge tools to enhance campaign performance and insights. They collaborate with Expin and Star Ngage for influencer discovery and analytics, ensuring precise targeting and measurable results.
Yes, with the help of Expin and Star Ngage.
Hyundai, Hisense, Arab Youth Center, Harley Davidson, Disney, Netflix
Technology, Hospitality, Entertainment
Diverse influencer network with access to a range of influencers for specialized campaigns across various platforms such as TikTok, Instagram, and YouTube
Not specified.
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Not available.
Finding the right micro influencer marketing agency in Dubai can be a game-changer for brands aiming to build authentic connections and drive measurable results. With agencies like Influencer Hero, Starfish, BrandRipplr, and Grynow offering services such as influencer discovery, campaign management, and access to AI-driven platforms, brands have the tools they need to amplify their presence in the GCC market. Whether you're in fashion, beauty, lifestyle, food & beverage, or e-commerce, these agencies can help you tap into engaged audiences and achieve higher ROI. By leveraging the power of micro-influencers, you can create meaningful brand collaborations that drive growth, loyalty, and lasting impact.
A micro-influencer is a content creator with 10K to 100K followers on platforms like Instagram, TikTok, and YouTube. They have highly engaged audiences, making them valuable for authentic brand promotion. In Dubai, industries like fashion, beauty, e-commerce, and lifestyle use micro-influencers to increase brand visibility, build trust, and achieve better ROI.
These agencies offer services like influencer discovery, campaign management, content production, and performance tracking. They connect brands with the right influencers, manage collaborations, and track campaign results, with agencies like Influencer Hero and BrandRipplr offering AI-driven tools for efficiency.
To choose the right agency, consider industry experience, network size, AI-driven tools, and pricing models. Agencies like Influencer Hero offer extensive influencer databases, while others like Starfish focus on human-curated networks. Look for flexible pricing, commitment options, and a proven track record.
Micro-influencer campaigns boost brand trust, engagement, and ROI. These influencers have close-knit audiences, enabling higher interaction rates. Brands in fashion, beauty, and lifestyle benefit by using micro-influencers for targeted marketing, product launches, and UGC campaigns.
Success is measured by tracking engagement rates, reach, conversions, and ROI. Tools from agencies like Influencer Hero track campaign performance, analyze CPC, CPA, and conversions, and offer detailed insights to optimize future campaigns.
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