Medellín has emerged as one of Latin America’s most vibrant social media capitals, a city where tradition meets innovation and local flavor blends seamlessly with modern influences. Known for its breathtaking landscapes, colorful neighborhoods, and warm, resilient spirit, Medellín has attracted a thriving community of Instagram influencers who spotlight the city’s unique appeal to both local and international audiences. From lifestyle and beauty to travel, fashion, and food, these influencers expertly capture the dynamic energy of Medellín, sharing everything from picturesque coffee spots in Laureles to bustling markets in San Javier, the nightlife of El Poblado, and the panoramic views of Parque Arví.
Our curated list of the top 20 Medellín Instagram influencers is based on follower count and engagement rate, ensuring the most impactful voices for your influencer marketing campaign. These influencers have successfully captivated their followers by showcasing Medellín’s unique culture. For brands and businesses, partnering with these influencers is key to connecting audiences with the city’s emerging trends, regional flavors, and hidden gems, while promoting Medellín’s distinct identity on a global scale.
Whether you’re seeking to collaborate with Medellín’s top influencers, explore the city through the eyes of those who know it best, or simply discover the pulse of Medellín’s vibrant influencer community, this guide brings together the essential voices driving Medellín’s digital transformation and expanding its global reach.
1. Mariana.zapata13: Mariana Zapata shares her passion for lifestyle, travel, beauty, and fashion, offering a vibrant glimpse into her world through stunning visuals and engaging content.
Topics: Lifestyle, Travel, Beauty, Fashion
Followers: 2.9M
Engagement Rate: 2.98%
Average Likes: 88K
2. Karinagarciaoficiall: Karina Garcia is a Medellín-based fashion model who shares her stylish lifestyle through captivating fashion and lifestyle content on Instagram.
Topics: Fashion, Lifestyle
Followers: 2.3M
Engagement Rate: 3.4%
Average Likes: 79K
3. Manugomezfranco1: Manuela Gomez Franco shares a captivating mix of fashion, family moments, and lifestyle inspiration with her engaged audience from Medellín.
Topics: Fashion, Family, Lifestyle
Followers: 2.3M
Engagement Rate: 2.45%
Average Likes: 57K
4. Midiostepague: Camilo Gaviria blends humor and lifestyle content to entertain his audience with relatable and engaging posts.
Topics: Humor, Lifestyle
Followers: 1.9M
Engagement Rate: 2.02%
Average Likes: 39K
5. Manuelaqm__: Manuela, known for her stunning fashion, beauty, travel, and lifestyle content, shares her adventures and style tips with her growing Instagram following.
Topics: Fashion, Beauty, Travel, Lifestyle
Followers: 1.8M
Engagement Rate: 11.48%
Average Likes: 215K
6. Lamafetv: Mafe Vasquez shares her unique take on fashion and lifestyle, offering a vibrant mix of stylish outfits and daily inspiration with her Instagram following.
Topics: Fashion, Lifestyle
Followers: 1.8M
Engagement Rate: 1.9%
Average Likes: 35K
7. Laurasanchezh_: Laura Sanchez Hernandez showcases her passion for lifestyle, beauty, fashion, and travel through a visually stunning and aesthetic feed that captures the essence of modern elegance.
Topics: Lifestyle, Beauty, Fashion, Travel
Followers: 1.7M
Engagement Rate: 1.38%
Average Likes: 24K
8. Samcorreat: Samantha Correa showcases her unique and creative makeup artistry, blending beauty, fashion, and lifestyle content for her engaged audience.
Topics: Makeup, Beauty, Fashion, Lifestyle
Followers: 1.6M
Engagement Rate: 6.61%
Average Likes: 108K
9. Gemelasabello: Gemelasabello, created by twin sisters Maria Camila and Valentina Abello, is an Instagram account where they share stylish twin costumes and coordinated outfits, blending fashion, beauty, and lifestyle content in a fun and creative way.
Topics: Fashion, Beauty, Lifestyle
Followers: 1.6M
Engagement Rate: 2.87%
Average Likes: 47K
10. Las_cardachians: Las Cardachians brings humor, parody, and lifestyle content to Instagram, offering a hilarious twist on the glamorous world of the Kardashians.
Topics: Humor, Parody, Lifestyle
Followers: 1.3M
Engagement Rate: 1.95%
Average Likes: 25K
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11. Alinosinesita: Aliños Inesita, a beloved grandma from Medellín, shares her culinary expertise through delicious cooking and food recipe content on Instagram, bringing traditional flavors to life with every post.
Topics: Cooking, Food Recipes
Followers: 941K
Engagement Rate: 2.59%
Average Likes: 24K
12. Soyvalka: Valka is a fashion and lifestyle influencer based in Medellín, offering a glimpse into her chic style and everyday experiences.
Topics: Fashion, Lifestyle
Followers: 934K
Engagement Rate: 16.9%
Average Likes: 153K
13. Saabsilvi: Silvia Gonzalez shares her stylish takes on fashion and lifestyle, offering a glimpse into her vibrant, trend-setting world from Medellín.
Topics: Fashion, Lifestyle
Followers: 800K
Engagement Rate: 3.54%
Average Likes: 28K
14. Isaac_carvajal: Isaac Carvajal is a Medellín-based Instagram influencer who shares relatable content on family life, humor, pets (especially his dogs), and lifestyle, offering a fun and heartwarming perspective on everyday moments.
Topics: Family, Pets, Humor, Lifestyle
Followers: 753K
Engagement Rate: 4.65%
Average Likes: 35K
15. Juanjop0: Juan José brings laughter and excitement with his thrilling challenge and prank videos that keep his audience engaged and entertained.
Topics: Challenge, Prank
Followers: 692K
Engagement Rate: 31.09%
Average Likes: 215K
16. Soymale.gonzalez: Male González shares her passion for beauty, fashion, and lifestyle through vibrant Instagram content that inspires her growing community.
Topics: Beauty, Fashion, Lifestyle
Followers: 650K
Engagement Rate: 11.95%
Average Likes: 76K
17. Barbieceballos: Barbara Ceballos shares captivating content centered around fashion, beauty, and lifestyle, inspiring her followers with her unique style and vibrant personality.
Topics: Fashion, Beauty, Lifestyle
Followers: 647K
Engagement Rate: 8.18%
Average Likes: 53K
18. Cocinaelii: Elias Muñoz shares his passion for cooking and food recipes, inspiring his followers with delicious and easy-to-follow culinary creations.
Topics: Cooking, Food Recipes
Followers: 627K
Engagement Rate: 2.66%
Average Likes: 20K
19. Elgutyy_: Guty brings a mix of humor and lifestyle content, sharing his unique take on everyday moments with his engaging audience.
Topics: Humor, Lifestyle
Followers: 558K
Engagement Rate: 4.96%
Average Likes: 29K
20. Polinardo_laley: Polinardo Laley, a Medellín-based influencer, creates humorous lifestyle content where he comically pretends to be a police officer, bringing laughter and creativity to his followers.
Topics: Humor, Lifestyle
Followers: 519K
Engagement Rate: 4.28%
Average Likes: 22K
The influencer list above covers a wide range of categories, offering you a comprehensive selection of top Instagram influencers in Medellín. You can also explore our influencer directory, which includes thousands of recommendations tailored to your specific industry or niche. This diverse selection ensures that you can find influencers who resonate with your target audience and align with your brand values. Whether you’re in travel, beauty, fashion, or food, you’ll find creators who can elevate your brand’s presence and help you reach your marketing goals. Once you identify an influencer you’d like to work with, you can easily connect via email to introduce your brand, share your offer, and lay the foundation for a potential partnership.
To make your outreach more effective, we recommend using Influencer CRM tools, such as Influencer Hero. With its extensive database and powerful search functionalities, Influencer Hero simplifies the process of identifying and connecting with Instagram influencers to elevate your marketing campaigns. As a comprehensive influencer management platform, Influencer Hero allows you to not only find influencers but also automate influencer outreach, build meaningful relationships, execute your campaign, and track its performance. This makes it easier to manage every aspect of your influencer partnerships, from initial contact to campaign reporting, streamlining the entire process for maximum efficiency.
By partnering with the right influencers in Medellín, you can harness the power of social media to expand your brand’s reach and connect with a highly engaged audience. Whether you're aiming to boost your fashion line, promote a new travel destination, or share culinary delights, Medellín's top influencers are well-equipped to help you amplify your message. The diverse selection of influencers across multiple categories ensures that you'll find the perfect match for your brand’s unique needs. With the added benefit of CRM tools like Influencer Hero, managing your influencer collaborations becomes more streamlined and effective, allowing you to focus on growing your brand while influencers handle the creative outreach. Through these partnerships, you can tap into Medellín's dynamic digital ecosystem, expanding your global visibility and engaging with communities who are eager to discover your brand.
Check out these top Colombian influencers as well:
Medellín has become a thriving social media hub due to its vibrant culture, stunning landscapes, and creative community. The city's blend of modernity and tradition attracts influencers across various niches like travel, lifestyle, fashion, and food, making it a prime location for digital content creation.
The influencers featured in this list are selected based on their follower count and engagement rate. These two factors ensure that the influencers are not only popular but also have a strong connection with their audience, making them ideal partners for brands.
Once you identify an influencer you'd like to work with, you can typically reach out to them via their Instagram bio, where they may list contact information, such as an email address. To simplify the process, you can use Influencer Hero to easily reach out to hundreds of influencers at once.
An influencer CRM tool, like Influencer Hero, is a platform that helps brands manage their relationships with influencers. These tools streamline the process of finding influencers, automating outreach, tracking campaign performance, and building long-term partnerships, making influencer marketing campaigns more efficient.
Using an influencer CRM tool like Influencer Hero allows you to save time by automating processes like influencer discovery, outreach, and campaign tracking. It also helps you manage influencer relationships more effectively, making it easier to execute successful marketing campaigns.
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