Malaysia boasts a thriving ecosystem of YouTube influencers, featuring standout creators like Ammar Nazhan, Aqil Zulkiflee, and Azfar Heri, who engage millions with content spanning humor, family life, travel, and lifestyle. All of these personalities listed below shine across niches such as food reviews spotlighting nasi lemak and laksa, travel vlogs exploring Langkawi, Penang, and international destinations, and Malay-language comedy sketches that resonate deeply with local audiences.
From channels celebrating traditional Malaysian recipes to creators offering study hacks or tutorials on halal skincare, these influencers showcase Malaysia’s diverse online culture. Tech reviewers break down the latest gadgets, beauty vloggers highlight halal cosmetics, and gaming streamers tackle trending titles, reaching audiences both locally and internationally.
This article ranks the top 20 Malaysian YouTube influencers based on subscriber count and engagement metrics, offering a valuable resource for brands seeking impactful collaborations and viewers discovering Malaysia's YouTube stars. Whether you’re after street food explorations, travel hacks, hilarious skits, or cultural insights, these creators are shaping Malaysia's digital storytelling landscape.
1. AmmarNazhan: Ammar Nazhan brings a unique blend of humor, drama, and pranks to his YouTube channel, keeping viewers entertained with his bold and hilarious content
Topics: Humor, Drama, Prank
Subscribers: 2.7M
Average Views: 208K
Average Likes: 6K
2. AqilZulkiflee: Aqil Zulkiflee shares his adventures in family life, travel, and lifestyle, while also diving into fun challenges and humor that resonate with his audience.
Topics: Family, Travel, Humor, Lifestyle
Subscribers: 2.3M
Average Views: 290K
Average Likes: 7K
3. SolozClub: Soloz takes his gaming passion to the next level with engaging streams and dynamic content, captivating gaming enthusiasts on his YouTube channel.
Topics: Gaming, Streaming
Subscribers: 1.8M
Average Views: 111K
Average Likes: 6K
4. Faline_San: Faline San is a Malaysian YouTuber who shares her passion for beauty, travel, fashion, and lifestyle, offering a glimpse into her adventurous world.
Topics: Beauty, Travel, Fashion, Lifestyle
Subscribers: 1.5M
Average Views: 253K
Average Likes: 24K
5. LBY: Ling Big Yong brings laughter and relatable content to his audience, focusing on family, humor, and lifestyle, making every video a fun experience.
Topics: Family, Humor, Lifestyle
Subscribers: 1.5M
Average Views: 45K
Average Likes: 3K
6. Fayefilms: Faye Ng empowers her audience with valuable study tips and productivity hacks, helping students and professionals achieve their goals efficiently.
Topics: Study, Productivity
Subscribers: 1.3M
Average Views: 353K
Average Likes: 27K
7. SyafiqAiman: Syafiq Aiman is known for his engaging lifestyle and humor-filled content, offering a glimpse into his daily life through fun and relatable videos.
Topics: Lifestyle, Humor, Daily Life
Subscribers: 1.2M
Average Views: 44K
Average Likes: 4K
8. FaiqFreestyle: Faiq brings a mix of challenges, humor, family moments, and lifestyle content, entertaining his audience with his unique take on everyday experiences.
Topics: Challenge, Humor, Family, Lifestyle
Subscribers: 1M
Average Views: 390K
Average Likes: 8K
9. Azfarherii: Azfar Heri creates a variety of content, blending lifestyle, horror stories, and much more, providing his viewers with an exciting range of videos.
Topics: Lifestyle, Horror Story
Subscribers: 949K
Average Views: 117K
Average Likes: 5K
10. Ayabalqis_: Aya Balqis is a lifestyle, beauty, and travel content creator who shares her experiences and insights through her vibrant videos on YouTube.
Topics: Beauty, Travel, Lifestyle
Subscribers: 871K
Average Views: 167K
Average Likes: 15K
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11. Iven_lee: Iven Lee is a family-focused YouTuber who shares his adventures and life as a couple, offering a glimpse into his lifestyle with relatable and engaging content.
Topics: Family, Couple, Lifestyle
Subscribers: 761K
Average Views: 148K
Average Likes: 5K
12. AisyahHabshee: Aisyah Habshee is a mother and family-oriented YouTuber who shares her journey through motherhood, travel experiences, and lifestyle content, offering inspiration and tips to her audience.
Topics: Family, Motherhood, Travel, Lifestyle
Subscribers: 536K
Average Views: 92K
Average Likes: 5K
13. PaduBeb: Padu Beb offers a unique blend of food reviews and travel adventures, exploring delicious eats and exciting destinations.
Topics: Food Review, Travel
Subscribers: 492K
Average Views: 59K
Average Likes: 5K
14. Muhsinyusni6728: Muhsin Yusni shares his family adventures, food reviews, travel experiences, and lifestyle insights with a focus on relatable content for his audience.
Topics: Family, Food Review, Travel, Lifestyle
Subscribers: 429K
Average Views: 110K
Average Likes: 5K
15. MalayPanTV: MalayPanTV showcases the dynamic life of a Japanese-Malay couple, offering travel, lifestyle, and relationship insights from their cross-cultural perspective.
Topics: Couple, Travel, Lifestyle
Subscribers: 409K
Average Views: 1M
Average Likes: 51K
16. Whplay: Whplay brings fun food reviews and lifestyle tips to viewers, offering a fresh take on everyday experiences.
Topics: Food Review, Lifestyle, Tips
Subscribers: 404K
Average Views: 176K
Average Likes: 5K
17. ImanKamil: Iman Kamil is a tech enthusiast and lifestyle vlogger, offering engaging reviews on the latest gadgets while sharing his travel experiences.
Topics: Tech Review, Travel, Lifestyle
Subscribers: 393K
Average Views: 99K
Average Likes: 4K
18. RozekTV: Rozek brings her culinary passion to life on her channel, where she shares delicious cooking tutorials and food recipes.
Topics: Cooking, Food Recipes
Subscribers: 370K
Average Views: 92K
Average Likes: 3K
19. FikriZamRi: Fikri Zamri is a travel and lifestyle creator who explores exciting destinations and shares his personal adventures with his growing audience.
Topics: Travel, Lifestyle
Subscribers: 339K
Average Views: 190K
Average Likes: 4K
20. Iyaayie9092: Immerses his viewers in the wonders of nature, offering thrilling content on travel, adventure, and fishing experiences.
Topics: Travel, Adventure, Nature
Subscribers: 113K
Average Views: 63K
Average Likes: 3K
Collaborating with YouTube influencers can be a valuable asset for your brand, thanks to their long-form content, which is perfect for detailed product reviews and has a lasting impact due to YouTube’s evergreen content model. In addition to this, YouTube influencers typically have high engagement rates and an extensive reach, making them highly beneficial for your brand’s campaigns. These are just a few of the many advantages of working with YouTube influencers. The influencers listed above are an excellent starting point for those looking to leverage YouTube influencers in Malaysia, given their high subscriber counts and strong engagement metrics. If you're new to influencer marketing, we’ve prepared a comprehensive guide to Youtube influencer marketing to help you understand what to expect, what you can achieve, and how to build your strategy.
Combining a solid strategy with high-performance influencers makes YouTube influencer marketing much easier when you use the right Influencer Relationship Management (IRM) tools, such as Influencer Hero. Influencer Hero helps you find more YouTube influencers to collaborate with, thanks to its extensive database across various countries and niches, along with advanced search filters to make finding the right influencers more efficient. Beyond discovering influencers, Influencer Hero also streamlines the process by assisting with outreach, communication, product shipments, and reporting and analytics—making influencer marketing more seamless and effective.
By partnering with YouTube influencers in Malaysia, brands can tap into a diverse range of content that resonates with both local and international audiences. These influencers, with their dedicated subscribers and high engagement rates, provide an excellent opportunity for brands to create authentic, long-lasting connections. The top 20 influencers listed offer a wide variety of content, from travel vlogs to beauty tutorials and food reviews, making it easier to find a perfect fit for any campaign. For those new to influencer marketing, leveraging tools like Influencer Hero can simplify the process of discovering, managing, and collaborating with the right influencers. With a solid strategy and the right influencers, YouTube marketing in Malaysia has the potential to significantly enhance your brand’s visibility and success.
YouTube influencers create long-form content that provides in-depth product reviews and has a lasting impact, thanks to YouTube’s evergreen content model. They also tend to have high engagement rates and a broad reach, making them ideal for building brand awareness and fostering genuine connections with audiences.
Malaysia has a diverse and dynamic online culture, with influencers who are deeply connected to their local audience. By working with Malaysian YouTubers, brands can tap into emerging trends in the region, reach a loyal audience, and gain access to unique cultural insights that resonate with both local and international viewers.
Malaysian YouTube influencers produce a wide variety of content, including travel vlogs, food reviews, beauty tutorials, tech reviews, family vlogs, lifestyle tips, gaming content, and comedy. This diversity allows brands to select influencers whose content aligns with their campaign goals.
You can reach out to the influencers directly through their YouTube channels or use influencer marketing platforms like Influencer Hero to manage collaborations. These tools help you find influencers based on specific criteria, initiate influencer outreach, and track campaign results.
Influencer Hero is an Influencer Relationship Management (IRM) tool that helps brands find the right influencers by offering a vast database across various countries, niches, and advanced search filters. It simplifies the process of discovering, reaching out to, and managing influencer collaborations, from communication to reporting and analytics.
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