Instagram has become a powerful platform for influencers to connect with audiences, and Malaysia is home to a vibrant community of creators who showcase their diverse talents and lifestyles. This article highlights the top 20 Malaysian Instagram influencers, selected based on their follower count, engagement metrics, and the majority of their audience located in Malaysia. Notable influencers include Nelydia Senrose, Ms Qiwiie, and Azrel Ismail, each excelling in various niches such as fashion, beauty, travel, food, and lifestyle.
These influencers contribute significantly to Malaysia's cultural landscape, promoting local brands and trends. They engage authentically with their followers, providing insights into Malaysian culture, food recommendations, travel tips, and beauty routines that resonate deeply with the local audience. From trendsetters and content creators to brand ambassadors and community leaders, this list captures the essence of Malaysian influence on social media.
Explore these remarkable individuals and discover how they are shaping conversations, trends, and collaborations within the Malaysian digital space. Whether you're looking for inspiration, brand partnerships, or insights into effective social media strategies, this guide serves as a valuable resource for navigating the dynamic world of Malaysian Instagram influencers.
1. Nelydiasenrose: Nelydia Senrose is a Malaysian influencer whose vibrant Instagram showcases a delightful blend of beauty, fashion, family, and lifestyle content, offering her followers a glimpse into her stylish world.
Topics: Beauty, Fashion, Family, Lifestyle
Followers: 4.5M
Engagement Rate: 1.72%
Average Likes: 78K
2. Muabellaz: Nabilah Zulyadaini is a Malaysian Instagram influencer who effortlessly blends her love for beauty, family, and lifestyle, sharing authentic moments and inspiring content with her engaged audience.
Topics: Beauty, Family, Lifestyle
Followers: 2.5M
Engagement Rate: 1.29%
Average Likes: 33K
3. Msqiwiie: Ms Qiwiie, a vibrant Malaysian Instagram influencer who brings joy to her audience with relatable content centered around kids, comedy, and everyday lifestyle adventures.
Topics: Kids, Comedy, Lifestyle
Followers: 1.6M
Engagement Rate: 5.24%
Average Likes: 85K
4. Azrelismail: Azrel Ismail is a Malaysian model and luxury fashion influencer known for his impeccable style and lifestyle content, showcasing the latest trends and inspiring his followers with every post on Instagram.
Topics: Fashion, Lifestyle
Followers: 1.2M
Engagement Rate: 1.31%
Average Likes: 16K
5. Azfarheri: Azfar Herisyam is a vibrant Malaysian Instagram influencer known for his engaging lifestyle content and humorous takes on everyday situations, captivating his audience with a blend of relatable comedy and visual storytelling.
Topics: Lifestyle, Comedy
Followers: 1.1M
Engagement Rate: 1.46%
Average Likes: 17K
6. Intanladyana: Intan Ladyana is a Malaysian lifestyle influencer who beautifully shares her journey of family life, offering inspiration and relatable content.
Topics: Family, Lifestyle
Followers: 1.1M
Engagement Rate: 1.43%
Average Likes: 16K
7. Raysharizrose: Rayshar Rizrose is a Malaysian influencer who primarily focuses on fashion, beauty, and lifestyle, occasionally sharing travel moments with her husband that inspire her followers with her stylish aesthetic and authentic approach to everyday life.
Topics: Beauty, Fashion, Lifestyle, Travel
Followers: 1M
Engagement Rate: 2.18%
Average Likes: 23K
8. Elisyasandhaofficial: Nur Elisya shares her vibrant journey of family life, lifestyle tips, and fashion inspiration, showcasing a beautiful blend of everyday moments and stylish looks on her Instagram.
Topics: Family, Lifestyle, Fashion
Followers: 983K
Engagement Rate: 2.24%
Average Likes: 22K
9. Hanxiiaoaii: Hanxiiaoaii, a vibrant Malaysian influencer who seamlessly blends her passion for online gaming with her flair for fashion and lifestyle, captivating her audience with stylish looks and gaming adventures.
Topics: Online Game, Fashion, Lifestyle
Followers: 953K
Engagement Rate: 1.18%
Average Likes: 11K
10. Changyonggggg: a vibrant Malaysian Instagram influencer who shares captivating lifestyle and travel experiences, showcasing the adventures of a couple living life to the fullest.
Topics: Lifestyle, Travel, Couple
Followers: 947K
Engagement Rate: 3.38%
Average Likes: 32K
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11. Chesayangkitchen: Abdul Qayyum Halid is a Malaysian culinary enthusiast who shares delicious cooking inspirations and mouth-watering food recipes, inviting you to explore the vibrant flavors of home-cooked meals.
Topics: Cooking, Food Recipes
Followers: 838K
Engagement Rate: 1.71%
Average Likes: 14K
12. Chazynash: Chazynash is a Malaysian influencer who blends health and fitness with a touch of humor, sharing gym routines and lifestyle tips alongside comedic content that inspires his followers to embrace a healthier, more joyful life.
Topics: Health, Gym, Lifestyle
Followers: 787K
Engagement Rate: 1.52%
Average Likes: 12K
13. Wshusen: Malaysian influencer who shares a vibrant blend of fashion, beauty, lifestyle, and couple content, inspiring followers with stylish looks and relatable moments from her everyday life.
Topics: Fashion, Beauty, Couple, Lifestyle
Followers: 781K
Engagement Rate: 3.45%
Average Likes: 27K
14. Nurinafiqaaah: Nurin Afiqah is a Malaysian influencer who beautifully blends fashion, family, and motherhood, sharing her vibrant lifestyle and style inspirations with her engaged audience on Instagram.
Topics: Fashion, Family, Motherhood, Lifestyle
Followers: 629K
Engagement Rate: 3.24%
Average Likes: 22K
15. Findyyyy_: Findy Yong is a Malaysian influencer who shares vibrant insights into fashion, beauty, and lifestyle, inspiring her audience with stylish looks and engaging content.
Topics: Fashion, Beauty, Lifestyle
Followers: 599K
Engagement Rate: 4.05%
Average Likes: 24K
16. Miki_tew: Miki Tew is a vibrant Malaysian influencer showcasing her passion for fashion and beauty, inspiring her followers with stylish outfits and makeup tips.
Topics: Fashion, Beauty
Followers: 593K
Engagement Rate: 5.17%
Average Likes: 31K
17. Limaunipisofficial: Hidayah Sazli is a Malaysian Instagram influencer who delights followers with her mouthwatering home cooking and diverse food recipes, making culinary inspiration accessible to everyone.
Topics: Home Cooking, Food Recipes
Followers: 529K
Engagement Rate: 3.22%
Average Likes: 17K
18. Ninaismailsabri: Nina Ismail Sabri is a Malaysian influencer who shares her heartfelt journey of family and motherhood, offering insights into her vibrant lifestyle and the joys of parenting on her Instagram.
Topics: Family, Motherhood, Lifestyle
Followers: 527K
Engagement Rate: 1.93%
Average Likes: 11K
19. Stephyyiwen: Stephy is a Malaysian influencer who effortlessly blends fashion, beauty, and lifestyle into her captivating Instagram feed, inspiring her followers with stylish looks and vibrant lifestyle content.
Topics: Fashion, Beauty, Lifestyle
Followers: 517K
Engagement Rate: 2.49%
Average Likes: 13K
20. Duriankimchi: Duriankimchi is a Malaysian-Korean family influencer who shares a delightful blend of cultural experiences, family moments, and lifestyle insights, celebrating the beauty of both her heritage and everyday life.
Topics: Family, Lifestyle
Followers: 501K
Engagement Rate: 3.55%
Average Likes: 18K
Malaysian influencers are an excellent choice for your campaign on both Instagram and TikTok. While influencers on Instagram and TikTok share a similar role in promoting brands, each platform offers unique benefits that can impact your campaign’s success. For brands new to influencer marketing, we’ve highlighted the key differences between TikTok and Instagram influencers to help you make informed choices. Selecting the right platform can significantly enhance your influencer marketing efforts, ensuring you reach the ideal audience and achieve your campaign goals.
Influencer Hero provides comprehensive support for managing your influencer marketing campaigns on both Instagram and TikTok. From identifying influencers to reaching out, managing campaigns, and providing detailed reports, Influencer Hero streamlines the entire process. With a vast database of Malaysian influencers and advanced search filters, we help you find the most relevant influencers for your campaign on any platform. You can refine your search by category, location, follower count, engagement rate, audience demographics, and more, ensuring you connect with influencers who align closely with your brand's objectives.
Malaysian Instagram influencers offer a unique opportunity for brands looking to connect with highly engaged audiences in a culturally rich and diverse market. This carefully selected list of top influencers highlights the power of authentic, relatable content in areas such as fashion, beauty, travel, food, and lifestyle. By collaborating with these talented individuals, brands can tap into Malaysia's digital landscape, amplifying their reach and fostering meaningful connections with target audiences. Whether you’re seeking fresh inspiration, strategic partnerships, or a deeper understanding of the influencer landscape, these creators are leading the way in shaping trends and driving impactful engagement in Malaysia.
When selecting a Malaysian Instagram influencer, consider their follower count, engagement rate, niche relevance to your brand, and audience demographics. It's essential to choose influencers who align with your brand’s values and target audience to maximize campaign success.
Success can be measured by tracking engagement metrics like likes, comments, shares, and reach, as well as conversions, website traffic, and sales generated from the campaign. Some brands also track brand sentiment and audience growth as indicators of campaign success.
Yes, many Malaysian influencers collaborate with international brands. This can be especially effective if your product or service appeals to audiences in Malaysia or Southeast Asia. International brands can benefit from the influencer’s local expertise and established audience trust.
You can find influencers through social media searches, influencer marketing platforms, or by using services like Influencer Hero, which offer advanced filters to narrow down influencers by location, category, engagement rate, and follower demographics.
Industries like fashion, beauty, food, travel, lifestyle, and fitness see significant benefits from influencer marketing. However, nearly any industry can leverage influencers if there’s a relevant target audience on social media platforms like Instagram and TikTok.
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