Influencer marketing has rapidly emerged as a vital strategy for brands seeking to connect with audiences across the Middle East, with Saudi Arabia leading the charge in this evolving landscape. The Kingdom's vibrant social media ecosystem, powered by platforms like Instagram, TikTok, YouTube, and Twitter, hosts a diverse array of influencers spanning industries such as fashion, beauty, lifestyle, technology, travel, and food. Influencer marketing agencies like Influencer Hero, Starfish, Expin, and Glimpse are instrumental in bridging the gap between brands and top-tier Saudi influencers, who navigate local cultural nuances and regional trends. These agencies create customized campaigns that amplify brand awareness, maximize engagement, and drive measurable results through data-driven strategies.
As digital transformation continues to accelerate in Saudi Arabia, influencer marketing agencies are key players in helping global brands understand and engage with the young, tech-savvy Saudi population. With the ambitious goals of Saudi Vision 2030 driving social change and economic diversification, influencer marketing is increasingly central to brands seeking to establish a presence in this dynamic market.
This category evaluates what the agency is widely known for in the industry, its portfolio of past and current clients, and its specialization in specific industry verticals like fashion, beauty, or technology.
This focuses on the agency’s key services, its unique selling proposition that sets it apart from competitors, and its use of advanced technology to enhance influencer marketing campaigns.
This considers whether the agency offers a proprietary influencer marketing platform and assesses the quality and effectiveness of its technological tools for campaign management.
This examines the agency’s pricing and commitment models, such as project-based or retainer agreements, and reviews client feedback, testimonials, and success stories to measure overall satisfaction.
Influencer Hero is a leading all-in-one influencer marketing platform with a global presence. Known for its extensive technological tools, Influencer Hero simplifies influencer discovery, campaign management, and outreach. Their platform is designed for brands looking for data-driven marketing campaigns tailored to their industry needs. With a focus on AI-guided solutions, Influencer Hero ensures results-driven partnerships.
Influencer Hero offers a suite of advanced tools, including an influencer finder for seamless discovery, automated outreach capabilities, and a robust influencer CRM for managing collaborations. Its platform also provides detailed reports and analytics, a streamlined influencer gifting feature, a content library for organized assets, and tools for effective relationship management to foster long-term partnerships.
Yes, a dedicated platform providing end-to-end campaign management.
Wanderlust, Bower Collective, Tirtir, CSB, Alibaba, Arabian Oud, and more.
Beauty, Fashion & Retail, E-commerce, Food & Beverage, Technology & Apps, Gaming, Luxury, Automative, Hospitality
Extensive influencer database across various platforms (Influencer, Tiktok, Youtube, Facebook, Snapchat, Twitter, Telegram, Tumblr, Pinterest, etc)
Customized based on client needs.
Depends on client requirements.
5.0/5.0 (Source: Sortlist)
The Influencer Marketing Factory is renowned for delivering tailored influencer campaigns across a variety of industries. With a strong global presence, they prioritize transparency and measurable KPIs. Their approach ensures every campaign is tracked to provide insights into the effectiveness and ROI.
The Influencer Marketing Factory leverages advanced technological tools to optimize their influencer marketing campaigns. By utilizing tracking pixels and comprehensive analytics, they provide detailed reporting on key metrics such as visits, clicks, and conversions. Custom promo codes are also employed to track user engagement, ensuring clients gain a clear and measurable understanding of their campaign performance.
The Influencer Marketing Factory provides an advanced platform for influencer discovery and analytics, complemented by an API for seamless integration of influencer data, enhancing their comprehensive influencer marketing services.
Google, Sony Music, Universal Music Group
Consumer Goods, Retail, Food & Beverages, Technology, Health
Broad database spanning multiple social platforms.
Starts at $20,000 and varies depending on campaign scope.
Not specified.
4.0/5.0 (Source: Clutch)
Starfish is a leader in micro-influencer marketing, focusing on creative and influencer relationship management. They stand out with their dedicated approach to connecting brands with niche influencers, ensuring personalized and effective collaborations.
Starfish Agency focuses on data-driven strategies for influencer marketing, prioritizing campaign optimization through detailed analytics. While they do not explicitly mention proprietary technological tools, they offer comprehensive reporting that includes key campaign metrics and consumer insights, ensuring a thorough understanding of performance and enabling continuous improvements for future campaigns.
No, instead relies on in-depth network relationships.
Betty Crocker, Pizza Hut, Carrefour, Bioderma.
Automobile, Skincare, Cosmetics, Fashion, Lifestyle.
Database includes over 10,000 influencers globally.
Not specified.
Not specified.
Not specified.
Expin is a cutting-edge influencer marketing agency with a strong foothold in Saudi Arabia. Known for its AI-powered influencer campaign management tools, Expin delivers data-driven insights to enhance campaign efficiency. Their expertise in omnichannel marketing makes them a preferred choice for brands looking to target diverse audiences effectively.
Fake follower detection powered by AI and machine learning for high-quality collaborations.
Yes, offers a dedicated platform for seamless influencer discovery and campaign execution.
Apparel Group, Sobha Realty, Swiss Butter.
Lifestyle, E-commerce, Restaurant.
Allows brands to connect with both macro and micro-influencers through its platform.
Not specified.
Not specified.
Not specified.
Glimpse Digital Agency excels in creating high-quality, video-focused influencer campaigns. Their global approach blends creative storytelling with powerful influencer partnerships to produce impactful marketing campaigns. Glimpse is known for its innovative strategies in the technology, hospitality, and entertainment sectors.
Uses proprietary tools like Expin and Star Ngage for campaign success.
Yes, provides integrated tools with Expin and Star Ngage to manage influencer campaigns efficiently.
Hyundai, Hisense, Arab Youth Center, Harley Davidson, Disney, Netflix
Technology, Hospitality, Entertainment.
Global database of influencers with granular insights.
Not specified.
Not specified.
Recognized on the Glimpse project website for delivering high-quality campaigns.
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Awisee is a boutique influencer marketing agency that combines creativity with data-driven strategies. They are known for their targeted campaigns that help brands connect with audiences in Saudi Arabia and beyond. Their commitment to achieving measurable results sets them apart in the influencer marketing landscape.
Awisee Agency leverages an AI-powered platform that analyzes audience trends and identifies new opportunities. By utilizing advanced data insights, the platform helps optimize influencer selection, campaign targeting, and content strategy, ensuring that brands can effectively connect with their target audience and stay ahead of market trends.
No, operates through a curated influencer network and strategic partnerships.
Betway, Peerspace, MacPaw, Surfshark.
Technology, Consumer Goods, Lifestyle
Awisee boasts an extensive database of Nano and Micro influencers across multiple platforms, including Twitter, Instagram, YouTube, TikTok, Douyin, and Twitch.
Minimum project size is $1,000 per month
Not specified.
4.8 (Source: Clutch)
Koraspond is a digital communication and influencer marketing agency based in Saudi Arabia. It is known for its innovative solutions that combine cutting-edge technology with effective communication strategies. Koraspond specializes in creating seamless campaigns that integrate social media marketing, influencer outreach, and digital storytelling. Their expertise in industries like beauty, education, automotive, and sports makes them a versatile partner for diverse brands.
Koraspond demonstrates proficiency with industry-standard design and development tools, although specific software tools are not explicitly listed on their website. Their services suggest a strong command of the latest technologies, ensuring effective execution of tasks related to digital solutions, marketing strategies, and business growth. This adaptability allows them to leverage the best tools for each project’s unique needs.
No dedicated platform, but they provide influencer marketing services with extensive expertise.
Marnys, Nivea, TCL, Saudia Cargo.
Beauty, Education, Automotive, Sports.
Koraspond boasts an extensive influencer network that spans from nano-influencers, who have highly engaged, niche-specific audiences, to well-known personalities with large, diverse followings.
$70–$150 per hour
Not specified.
5.0/5.0 (Source: Tech Behemots)
Smart Touch is a dynamic influencer marketing agency that focuses on developing personalized campaigns. Based in Saudi Arabia, Smart Touch offers a range of marketing services, including influencer marketing, graphic design, and web development. The agency is recognized for its commitment to delivering measurable results for brands in industries such as travel and real estate.
Utilizes tools for influencer identification and performance tracking, though specifics are not provided.
No dedicated platform but provides services using proprietary tools and expertise.
Home Fix, Oothla, Bin Faqeeh.
Travel, Real Estate.
Not specified.
$30–$70 per hour
Not specified.
Not specified.
First Growth Agency is a micro-influencer-focused marketing agency with a presence in Saudi Arabia, the UAE, and Qatar. It stands out for its ability to deliver impactful influencer and affiliate marketing campaigns. First Growth is known for tailoring its services to fit the unique needs of industries like education, investigation, and automobiles.
No specific platform mentioned but employs advanced analytics for campaign optimization.
No, relies on a curated network of micro-influencers.
Let’s Discover, MH Services, Jino, Palm Marina.
Education, Investigation, Cars.
Extensive network of micro-influencers.
$30–$70 per hour.
Not specified.
Not specified.
Spike Media is an all-encompassing influencer marketing agency with a focus on providing tailored solutions for brands. Operating across the USA and UAE, it specializes in combining influencer marketing with SEO, content marketing, and digital media strategies. Known for its technological tools and fraud detection mechanisms, Spike Media ensures brands connect with genuine influencers for maximum campaign impact.
Spike Media leverages advanced technological tools to streamline the influencer marketing process. Their influencer discovery platform helps brands identify the right influencers, while their fraud detection technology ensures authenticity and eliminates risks. The agency also utilizes relationship and campaign management software to optimize collaborations and track progress. Automated payment systems simplify transactions, ensuring smooth financial operations. Additionally, Spike Media offers white-label reporting for customizable performance tracking and provides enterprise API integration for seamless integration with client systems.
Yes, Spike Media offers its own platform to manage influencer campaigns seamlessly.
Ikea, Halwani Bros, Geindea, Gandour, Shift, Coca Cola.
Food and Beverage, Clothing, Entertainment.
Not publicly listed.
Not publicly listed.
Does not specify minimum contract durations or commitments.
Not specified.
Saudi Arabia’s influencer marketing landscape is thriving, fueled by its vibrant digital ecosystem and diverse audience base. Agencies like Influencer Hero, Starfish, and Expin are at the forefront, delivering innovative campaigns that connect brands with the right influencers to drive authentic engagement. Among them, Influencer Hero stands out with its all-in-one platform, offering advanced tools for seamless influencer discovery, campaign management, and measurable results. Whether you’re looking to expand your reach or build genuine connections in this dynamic market, these agencies provide tailored strategies to navigate the ever-evolving influencer marketing space effectively.
Influencer marketing agencies in Saudi Arabia help brands connect with local influencers who understand the region's culture and audience preferences. They manage the entire process, from influencer discovery and campaign strategy to execution and performance analysis, ensuring impactful and results-driven collaborations.
Saudi influencers are most active on platforms like Instagram, TikTok, YouTube, Snapchat, and Twitter. These platforms cater to various content types, including lifestyle, fashion, beauty, and entertainment, making them ideal for influencer campaigns.
Influencer Hero offers a comprehensive platform that simplifies influencer marketing through AI-powered tools for influencer discovery, campaign management, and performance tracking. Their data-driven approach ensures customized campaigns that resonate with local audiences and deliver measurable results.
Agencies use metrics like engagement rates, reach, impressions, clicks, conversions, and ROI to measure the success of campaigns. Tools provided by agencies like Influencer Hero also offer in-depth analytics to track performance and optimize strategies.
Campaigns succeed when they are culturally relevant, visually appealing, and align with audience preferences. Agencies play a key role in ensuring campaigns are authentic and resonate with local values.
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