Dubai's dynamic digital landscape offers an exceptional opportunity for brands to collaborate with leading influencer marketing agencies. With a surge in demand for influencer-driven campaigns, brands are actively seeking agencies that provide comprehensive influencer discovery, strategic outreach, content creation, and campaign analytics. As a global hub for luxury, fashion, beauty, and e-commerce, Dubai is home to some of the most innovative influencer marketing agencies catering to both local and international brands.
This guide introduces the top 10 influencer marketing agencies in Dubai, including leading names like Influencer Hero, Socially Powerful, and Plug Media. Each agency offers unique features, services, and industry-specific expertise. From AI-driven influencer platforms to end-to-end campaign management, these agencies help brands achieve better engagement, ROI, and visibility across social media platforms like Instagram, TikTok, and YouTube.
Explore detailed insights on each agency's key services, industry focus, technological tools, and standout clients. Whether you're a luxury brand looking for premium storytelling or an e-commerce business aiming to drive sales, this list highlights Dubai’s most effective influencer marketing agencies to help you make an informed choice.
Comparison Criteria
1. Reputation and Expertise
This category evaluates what the agency is widely known for in the industry, its portfolio of past and current clients, and its specialization in specific industry verticals like fashion, beauty, or technology.
2. Services and Differentiation
This focuses on the agency’s key services, its unique selling proposition that sets it apart from competitors, and its use of advanced technology to enhance influencer marketing campaigns.
3. Tools and Platforms
This considers whether the agency offers a proprietary influencer marketing platform and assesses the quality and effectiveness of its technological tools for campaign management.
4. Cost and Feedback
This examines the agency’s pricing and commitment models, such as project-based or retainer agreements, and reviews client feedback, testimonials, and success stories to measure overall satisfaction.
List of Top Influencer Marketing Agencies in Dubai
Influencer Hero is an all-in-one influencer marketing platform that serves brands globally, including Dubai. It offers a comprehensive suite of tools, making it easier for brands to discover, connect, and manage influencers. Influencer Hero stands out for its streamlined approach to influencer outreach, campaign tracking, and data-driven decision-making. With a focus on creating seamless brand-influencer collaborations, it caters to various industries and offers end-to-end campaign management.
Location:
Dubai (A1 Digital Park Dubai, Silicon Oasis)
United States
United Kingdom
Singapore
Key Services:
Influencer Marketing: Connecting brands with relevant influencers to create impactful campaigns that drive engagement and brand awareness.
Paid Social: Managing paid advertising campaigns on social media platforms to amplify reach and achieve targeted results.
Influencer Whitelisting: Utilizing influencer accounts to run paid ads for enhanced credibility and audience targeting.
Social Media Management: Overseeing and optimizing social media profiles, including content creation, scheduling, and audience engagement.
Content Creation: High-quality content tailored to campaign goals.
UGC (User-Generated Content): Leveraging authentic content created by users to build trust and drive engagement.
Affiliate Marketing: Streamlined affiliate marketing campaigns for e-commerce brands.
Unique Selling Proposition:
AI-Driven Campaigns: Utilizes AI technology for better influencer matching and performance predictions.
Comprehensive Influencer Marketing Platform: Offers end-to-end solutions for planning, managing, and executing influencer campaigns seamlessly.
AI-Generated Personalization: Leverages advanced AI to craft tailored content and messaging, enhancing campaign effectiveness and audience engagement.
Technological Tools:
Influencer Hero offers a range of advanced tools, including influencer finder, outreach system, and campaign tracking, all of which are powered by AI technology to ensure better influencer-brand matching.
Influencer Marketing Platform:
Yes, Influencer Hero operates as a comprehensive influencer marketing platform, enabling brands to manage the entire campaign lifecycle from one dashboard.
Notable Clients:
Wanderlust, Bower Collective, Tirtir, CSB, Alibaba, TCL, and more.
Extensive influencer database across various platforms (Instagram, Youtube, Tiktok, Facebook, Snapchat, Twitter, Telegram, Pinterest) ensuring access to diverse influencers for all campaign types.
Very helpful for finding and managing influencers.
Great for outreach and campaign tracking.
Ideal for brands looking for an all-in-one influencer marketing solution.
2. Sociata
Known For:
Sociata is a Dubai-based influencer marketing agency known for its specialized approach to influencer discovery, campaign execution, and data-driven performance tracking. It stands out for its proprietary iScore system, which rates influencer performance to ensure optimal results for brands. By combining performance analytics with influencer vetting, Sociata provides brands with insights that drive better ROI.
Location:
Dubai (Dubai Internet City, Bldg. 3, Office 107, Dubai, United Arab Emirates)
Key Services:
Influencer Marketing: Includes influencer discovery, campaign planning, and performance tracking to connect brands with the right influencers and ensure successful campaigns.
Creator Economy SaaS: Offers software solutions tailored for creators and brands, streamlining collaboration, payments, and performance analysis.
Social Media Strategies: Develops customized strategies to enhance brand visibility, engagement, and reach across various social media platforms.
Unique Selling Proposition:
Creator Intelligence with iScore: Leverages advanced tools like iScore to analyze influencers' historical performance and provide in-depth engagement insights, ensuring optimal creator selection.
Custom Audience Generator: Enables audience segmentation based on viewing behavior, helping convert high-potential prospects and effectively retarget them with tailored ads.
Technological Tools:
Sociata leverages advanced performance analytics and proprietary tools like iScore to rate influencer performance and optimize campaign outcomes. Focus on data-driven strategies and delivering measurable performance results.
Influencer Marketing Platform:
Yes, Sociata offers platform functionality, enabling brands to track influencer performance and campaign metrics.
Notable Clients:
Netflix, TikTok, LG, Uber, Mastercard.
Industry Focus:
Technology, Information, Entertainment, Media.
Influencer Network or Database:
Extensive, including partnership as a TikTok Creator Marketing and Technology Partner.
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
iScore system offers unique insights into influencer performance.
Ideal for brands seeking data-driven campaign management.
3. Grynow
Known For:
Grynow is a prominent influencer marketing agency with offices in Dubai and India. The agency specializes in micro and nano influencer campaigns, with a data-driven approach that ensures high engagement and ROI for brands. Grynow's focus on regional influencers and use of AI tools for tracking make it a preferred choice for brands looking to build localized campaigns.
Location:
Dubai (Blue Matrix, Prime Tower - Office No: 2703 27th Floor, Business Bay, Dubai, United Arab Emirates)
India
Key Services:
Micro and Nano Influencers: Collaborating with influencers who have smaller but highly engaged followings, ideal for targeted and authentic marketing campaigns.
Regional Influencers: Working with influencers who have a strong presence in specific geographic regions, helping brands reach localized audiences effectively.
Celebrity Influencers: Partnering with high-profile celebrities to enhance brand visibility and credibility on a larger scale.
User-Generated Videos: Encouraging and leveraging content created by users to build brand trust and foster organic engagement.
Meme Marketing: Utilizing popular memes to connect with audiences in a fun, relatable way, driving engagement and virality.
Video Production: Offering professional video creation services to produce compelling content for influencer campaigns, enhancing brand storytelling.
Unique Selling Proposition:
Comprehensive Influencer Database: Access to a wide range of influencers across regions.
Data-Driven Approach: Uses advanced analytics to ensure optimal campaign performance.
Local Expertise: Strong focus on regional influencers to deliver hyper-local campaigns.
Technological Tools:
AI-powered tools for tracking campaign performance and optimizing influencer selection.
Influencer Marketing Platform:
Yes, Grynow has platform-like functionality for campaign tracking and influencer selection.
Notable Clients:
Casio, Amazon, Google, Facebook, GNC, inDrive.
Industry Focus:
Social Tech, Audio/Tech, Personal Care, Confectionery.
Influencer Network or Database:
Vast network with over 300 million content creators across platforms.
Pricing/Minimum Budget:
The cost varies based on the influencer's reach and platform but starts from an accessible range of INR 50k
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
Ideal for brands looking to tap into micro and nano influencers.
Data-driven campaigns yield better engagement and ROI.
Strong regional focus, ideal for Dubai-based campaigns.
4. The Media Lab
Known For:
The Media Lab is a leading influencer marketing agency in Dubai, known for its expertise in engaging content creation, influencer marketing, and social media strategies. Their tailored approach helps brands achieve maximum reach and impact, with a focus on video production and influencer-driven campaigns.
Video Production: Crafting high-quality video content that resonates with audiences, enhancing brand storytelling and engagement.
Influencer Marketing: Connecting brands with the right influencers to amplify reach, drive sales, and boost brand awareness.
Social Media Marketing: Developing targeted strategies across platforms like Instagram, Facebook, and TikTok to build community and drive conversions.
Web Design: Creating visually appealing and user-friendly websites that support brand identity and optimize the user experience.
SEO Management: Enhancing online visibility through tailored SEO strategies to improve search rankings and attract organic traffic.
Unique Selling Proposition:
Engaging Content Creation: Specializes in captivating visual content for campaigns.
Comprehensive Campaigns: Delivers end-to-end campaign management for brands.
Local Market Expertise: Strong expertise in local market nuances and cultural relevance.
Technological Tools:
The Media Lab utilizes advanced tools for influencer discovery, campaign tracking, and performance analysis.
Influencer Marketing Platform:
Yes, supports platform for influencer collaboration.
Notable Clients:
Air Arabia, Louzan, Swiss Arabian Perfumes, Canon.
Industry Focus:
Travel, Hospitality, Perfume, Cosmetics, Fashion.
Influencer Network or Database:
Access to over 5,000 influencers.
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
Praised for high-quality content creation.
Provides strong local market expertise.
5. Ykone
Known For:
Ykone is a global leader in influencer marketing, renowned for its expertise in the fashion, beauty, and luxury industries. The agency excels in crafting compelling stories through influencers and emphasizes premium content creation. Operating in several international locations, including Dubai, Ykone offers comprehensive influencer marketing solutions. Recognized for its excellence, Ykone has been awarded "Agency of the Year" in the influencer marketing category for three consecutive years.
Location:
Dubai (Dubai Design District, Building 5 Office R-02|RM-02)
Paris
Key Services:
Influencer Marketing: Full-service influencer campaigns from strategy to execution.
Content Creation: Producing high-quality, engaging content tailored to resonate with the brand’s target market across various platforms.
Social Media Strategy: Developing tailored strategies to grow brand presence, optimize engagement, and achieve specific business goals on social media.
Talent Management: Representing and managing influencers to maximize their opportunities and ensure effective collaborations with brands.
SEO (Search Engine Optimization): Enhancing online visibility and driving organic traffic by optimizing content to rank higher on search engines.
Unique Selling Proposition:
Global Leader in Luxury & Fashion: Renowned for working with top-tier fashion, luxury, and beauty brands.
Premium Storytelling: Utilizes influencers to tell authentic brand stories.
Proprietary Analytics Platform: Provides campaign insights and performance tracking via Campaygn.
End-to-End Campaign Support: Handles everything from strategy to execution.
Technological Tools:
Ykone employs its proprietary analytics platform, Campaygn, to monitor and optimize campaign performance.
Influencer Marketing Platform:
Yes, Ykone offers a platform-like experience through its Campaygn analytics tool, which tracks campaign performance and influencer impact.
Notable Clients:
L'Oréal, Estée Lauder, Nespresso, LVMH, Chopard, Swarovski, and more.
Industry Focus:
Fashion, Luxury, Beauty, Lifestyle, Travel.
Influencer Network or Database:
Extensive influencer network with over 43M influencer profiles
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
Ykone has been recognized for its excellence, but specific review sources are not available.
Client Feedback:
Lauded for premium storytelling and high-quality content creation.
Strong reputation for working with leading fashion and luxury brands.
Influencer List Widget
Free Influencer List
Receive a list with all influencers which follow your Instagram page. Influencers which already know you are 8X more likely to work with you.
Rewind is a Dubai-based influencer marketing agency known for its focus on authenticity and impact. By prioritizing real connections between brands and influencers, Rewind drives genuine engagement and lasting brand loyalty. It specializes in content-driven campaigns and offers strategic support for brands looking to create more meaningful influencer collaborations.
Location:
Dubai (Office No:520, Al Nazr Plaza, Oud Metha Road, Next to Oud Metha Metro Station, Dubai, U.A.E.)
Key Services:
Content-Driven Campaigns: Focused on producing authentic content that resonates with audiences.
Influencer Marketing: Full-service support from influencer identification to campaign execution.
Search Engine Optimization (SEO): Improving website visibility on search engines to drive organic traffic and enhance brand awareness.
Social Media Optimization (SMO): Enhancing social media presence and engagement through strategic content and community management.
Email Marketing: Crafting and sending personalized emails to nurture leads, promote products, and increase customer loyalty.
Content Writing: Creating high-quality, SEO-friendly content to engage target audiences and improve search rankings.
Unique Selling Proposition:
Authenticity First: Prioritizes authentic connections between brands and influencers.
High-Impact Campaigns: Ensures every campaign drives genuine engagement and loyalty.
Custom Content Creation: Delivers tailor-made content that aligns with brand messaging.
Technological Tools:
Influencer Discovery Platforms: Help identify and connect with influencers based on niche, reach, and engagement.
Campaign Management Tools: Aid in planning, executing, and tracking influencer marketing campaigns.
Social Media Analytics Tools: Track performance and engagement metrics to evaluate campaign effectiveness.
Influencer Marketing Platform:
Yes, Rewind offer influencer marketing platform for campaign tracking and analysis.
Notable Clients:
Pearl Touch Scaffolding, OXA, Kaspian Caviar, Osmosis, Jumeirah, 24 A Plus
Industry Focus:
Luxury, Fashion, Beauty, Lifestyle, and Travel
Influencer Network or Database:
Access to a wide network of authentic influencers focused on meaningful collaborations.
Pricing/Minimum Budget:
Starts from 5000 aed monthly for management and execution
Commitment:
Not specified.
Review and Review Source:
No formal reviews available at this time.
Client Feedback:
Praised for fostering authentic brand-influencer relationships.
Known for producing highly effective, content-driven campaigns.
Offering fresh, impactful ideas with excellent collaboration.
7. Digital Gravity
Known For:
Digital Gravity is a full-service digital agency with a strong focus on influencer marketing in Dubai. The agency is known for its personalized marketing strategies and data-driven approach, offering a blend of creativity and analytics to deliver results for brands. Their services cover everything from influencer outreach to performance tracking.
Influencer Marketing: Strategizing and executing influencer campaigns to promote brand awareness and drive engagement through influential personalities.
Design: Crafting visually appealing and brand-consistent designs for digital and print media, enhancing user experience and brand identity.
Digital Marketing: Offering comprehensive digital marketing solutions, including SEO, PPC, and social media strategies, to boost online visibility and traffic.
Performance Tracking: Real-time monitoring of campaign performance for optimization.
Content Production: Creation of high-quality visual and written content for campaigns.
Unique Selling Proposition:
Pioneers in Influencer Marketing: Experts in amplifying brand stories and creating emotional connections to keep brands top of mind.
Celebrity Brand Endorsements: Specializing in celebrity endorsements, they help brands gain credibility and visibility by connecting them with the right influencers, leveraging star power to enhance brand appeal.
Technological Tools:
With technology at their core, they utilize AI-powered digital marketing tools to drive brand growth across all platforms. Their expertise, combined with advanced tech, helps them craft effective campaigns on Facebook, Instagram, LinkedIn, X, YouTube, and Pinterest.
Influencer Marketing Platform:
No, does not appear to operate its own proprietary influencer marketing platform for finding influencers & manage campaign
Not specified, but across various platform such as Instagram, Youtube, Linkedin, Facebook
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
4.9/5.0 (source: Clutch)
Client Feedback:
Recognized for personalized marketing strategies.
Praised for its professional, responsive, and proactive team
8. Third Eye Blind
Known For:
Third Eye Blind is a creative digital marketing agency with a strong focus on influencer marketing in Dubai. Known for its outside-the-box thinking, the agency excels in creating highly engaging influencer campaigns that resonate with target audiences.
Location:
Dubai (M1 – Meydan Free Zone, Nad Al Shiba, Dubai UAE)
India
US
Canada
Key Services:
Influencer Marketing: Connecting brands with relevant influencers to drive engagement and brand awareness across social media platforms.
Celebrity Endorsement: Partnering with high-profile personalities to endorse products, enhancing brand visibility and credibility.
Talent Management: Providing strategic guidance and development to influencers, ensuring effective brand partnerships and career growth.
Web Design and Development: Creating user-friendly, visually appealing websites that align with brand identity and drive conversions.
Digital Marketing: Implementing online strategies, including social media, email, and content marketing, to boost brand presence and sales.
Unique Selling Proposition:
Custom Solutions for Influencer Outreach: Third Eye Blind offers tailored campaigns, ensuring each brand receives a unique approach based on its specific needs.
Data-Driven Campaigns: They use insights and performance metrics to craft content that not only looks appealing but also drives results.
Engagement-Focused Campaigns: Their strategies are crafted to spark conversations and create buzz around the brand.
Technological Tools:
Not specified.
Influencer Marketing Platform:
No, does not appear to operate its own proprietary influencer marketing platform for finding influencers & manage campaign
Notable Clients:
Facebook, Instagram, Hilton, AngelOne
Industry Focus:
Social Media Apps, Real Estate, Trading
Influencer Network or Database:
With a network of over 100,000 influencers, the agency excels at matching brands with the right creators. They offer services such as influencer discovery, campaign management, content creation, and performance analytics, all driven by their expertise and extensive network, rather than through a dedicated software platform.
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
Praised for unique, creative campaign concepts.
Strong focus on high-impact content.
9. Socially Powerful
Known For:
Socially Powerful is a globally recognized influencer marketing agency with a significant presence in Dubai. The agency is known for its data-driven, ROI-focused approach and its capacity to deliver tangible business results through impactful influencer marketing campaigns. Their emphasis on end-to-end campaign management makes them a top choice for brands seeking comprehensive solutions.
Location:
Dubai (CNN Building, 2 King Salman Bin Abdulaziz Al Saud St, Dubai)
China
US
Europe
Key Services:
Influencer Marketing: Complete campaign support, from influencer discovery to post-campaign reporting.
Paid Socials: Running targeted ads on social platforms to increase reach, boost engagement, and drive conversions for clients.
Social Strategy: Developing tailored social media strategies that align with brand goals, audience preferences, and platform trends.
Social Media Community Management: Managing and engaging with online communities to foster positive brand interactions, customer loyalty, and real-time communication.
Video Production: Creating high-quality video content to captivate audiences, whether for social media, ads, or influencer collaborations.
Unique Selling Proposition:
Global Reach: Socially Powerful is an internationally recognized, award-winning agency with a strong presence in the influencer marketing space.
Social-First Approach: The agency emphasizes a culture-driven, social-first marketing strategy that ensures relevance and engagement with target audiences.
Guaranteed Results: Socially Powerful focuses on delivering measurable marketing performance, with a commitment to achieving tangible outcomes for clients.
Technological Tools:
Aria (All-in-One Influencer Platform): Aria is a comprehensive influencer marketing technology designed to streamline influencer discovery, outreach, and collaboration for brands of all sizes.
AI-Powered Discovery: Aria leverages AI-based prompt search, enhancing influencer discovery through precise targeting by interests, keywords, and image recognition.
Advanced Intelligent Enrichment: Aria adds value with three layers of intelligent enrichment, going beyond traditional search to provide deeper insights and more accurate influencer matches.
Influencer Marketing Platform:
Yes, provide Aria as an all in one influencer marketing platform.
Notable Clients:
ASUS, YSL, Savage x Fenty, TikTok
Industry Focus:
Beauty, Fashion, Cosmetics, Home Appliances
Influencer Network or Database:
Access to a vast network of influencers across various social platforms.
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
Recognized for its cross-channel approach, leveraging multiple platforms for broader reach.
Praised for its end-to-end campaign support.
10. Plug Media
Known For:
Plug Media is a Dubai-based influencer marketing agency that focuses on helping brands achieve higher engagement and brand visibility. The agency is known for its collaborative approach to working with influencers and brands, ensuring every campaign is aligned with client goals and target audience needs. Plug Media emphasizes strategy, creativity, and execution to deliver impactful influencer campaigns.
Location:
Dubai (Office 814, The Metropolis Tower - Marasi Dr - Business Bay - Dubai - United Arab Emirates)
Creative Strategy: Development of creative content and campaign strategies that drive engagement.
Content Production: Creation of high-quality visual and video content to support brand campaigns.
Unique Selling Proposition:
Expertise in Creating Viral Content: The agency knows how to leverage influencers to craft content with the highest potential to go viral and reach a wide audience.
Data-Driven Campaigns: They use data analytics to design and optimize campaigns, ensuring they are targeted and effective in reaching the right audience.
Technological Tools:
Not specified.
Influencer Marketing Platform:
No, does not appear to operate its own proprietary influencer marketing platform for finding influencers & manage campaign
Notable Clients:
Google, Anymind, Astra Tech
Industry Focus:
Gaming, Beauty, Lifestyle, and Entertainment
Influencer Network or Database:
Access to a network of influencers across multiple platforms, offering customized campaign support.
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
Commended for its collaborative approach to brand-influencer relationships.
Recognized for high-quality content production and creative storytelling.
Praised for its customized, performance-driven campaigns.
Conclusion
Partnering with the right influencer marketing agency can be a transformative move for your brand's digital presence. Dubai's influencer marketing scene is thriving, with agencies offering tailored strategies, access to top influencers, and tools for campaign optimization. Whether you're looking for data-driven insights, local market expertise, or end-to-end campaign support, the options on this list have you covered.
Influencer Hero emerges as a standout choice, offering a comprehensive platform that integrates influencer discovery, campaign management, and performance tracking. With AI-powered tools, a user-friendly dashboard, and strong client feedback, it’s an ideal option for brands looking for a streamlined approach to influencer marketing.
Other notable names like Socially Powerful, Ykone, and Plug Media bring distinct strengths to the table, each with its own focus on creative storytelling, cross-channel strategies, and high-impact campaigns. With the right partner, your brand can achieve authentic engagement, increase brand awareness, and drive measurable ROI. Use this guide to make an informed decision and align with an agency that fits your business goals and industry needs.
An influencer marketing agency connects brands with social media influencers to create campaigns that increase brand awareness, engagement, and sales. These agencies manage everything from influencer discovery to campaign tracking and reporting.
How do I choose the right influencer marketing agency in Dubai?
Look for agencies with industry expertise, access to a large influencer network, and strong client reviews. Agencies like Influencer Hero offer end-to-end solutions with AI-driven insights to ensure better campaign results.
How much does it cost to hire an influencer marketing agency?
Costs vary depending on the agency and campaign requirements. Some agencies offer project-based pricing, while others work on retainer models.
Can influencer marketing help grow my brand in Dubai?
Yes, influencer marketing can help grow your brand by increasing visibility, boosting social engagement, and driving conversions. Agencies like Influencer Hero specialize in helping brands expand their presence in Dubai.
What types of influencers do agencies work with?
Agencies work with micro-influencers, macro-influencers, and celebrity influencers to cater to different brand needs and budgets.
%20(1).png)
.png)
.png)
