Influencer marketing has emerged as one of the most effective strategies for brands aiming to increase awareness, engagement, and conversions. In the Netherlands, Instagram reigns as the go-to platform, with influencers across various niches, including fashion, beauty, lifestyle, fitness, health, and travel. Whether your goal is to reach a local Dutch audience or expand internationally, partnering with the right influencers can significantly elevate your influencer marketing efforts.
This curated list of the top 20 Dutch Instagram influencers features some of the most influential figures based on key metrics such as follower count, engagement rates, and the geographical location of their audience, which is primarily based in the Netherlands. Leading the pack are influencers like Enzo Knol, a well-known lifestyle and family influencer, and Noah Altink, who excels in men’s fashion and beauty inspiration. Influencers such as Kalvijn, specializing in couple content and lifestyle, and Jade Anna, a fashion and beauty icon, round out this influential group.
These influencers, with their high engagement rates and authentic followings, offer brands a unique opportunity to tap into dedicated communities. Their content spans a wide array of interests, from fitness and health to travel and family, allowing for diverse collaborations that can reach a wide variety of consumer segments. By leveraging the power of these top influencers, brands can craft highly targeted campaigns that resonate with the Dutch audience, ensuring your marketing messages are seen by the right people. Whether you're new to influencer marketing or optimizing your existing strategy, these influencers provide the perfect foundation for building successful, measurable campaigns in the Netherlands.
1. Enzoknol: Enzo Knol is a popular Dutch Instagram influencer known for sharing relatable family moments and lifestyle content, offering a glimpse into his everyday life with his followers.
Topics: Family, Lifestyle
Followers: 2M
Engagement Rate: 2.57%
Average Likes: 53K
2. Noahaltink: Noah Altink is a Dutch influencer offering stylish fashion and beauty inspiration for men, sharing his curated looks and grooming tips with his Instagram audience.
Topics: Fashion, Beauty
Followers: 1.5M
Engagement Rate: 2.28%
Average Likes: 34K
3. Gio: Gio Latooy shares his dynamic couple and lifestyle content on Instagram, offering a glimpse into his personal life and experiences.
Topics: Couple, Lifestyle
Followers: 1M
Engagement Rate: 5.96%
Average Likes: 64K
4. Jadeanna: Jade Anna shares her passion for fashion, beauty, and lifestyle with her engaged audience through stylish outfits, beauty tips, and everyday inspirations.
Topics: Fashion, Beauty, Lifestyle
Followers: 1M
Engagement Rate: 5.38%
Average Likes: 58K
5. Kalvijn: Kalvijn is known for sharing relatable couple and lifestyle content, offering a glimpse into his everyday life and relationship with his wife.
Topics: Couple, Lifestyle
Followers: 1M
Engagement Rate: 3.67%
Average Likes: 39K
6. Fit_haybaa: Haybaa Ibrahim is a Dutch personal trainer who shares her expertise on gym workouts, health tips, and lifestyle inspiration with her followers on Instagram.
Topics: Gym, Health, Lifestyle
Followers: 1M
Engagement Rate: 1.94%
Average Likes: 21K
7. Juultjetieleman: Juultje Tieleman is known for her chic, aesthetic Instagram feed that seamlessly blends style, travel, and everyday moments.
Topics: Fashion, Lifestyle
Followers: 999K
Engagement Rate: 3.74%
Average Likes: 37K
8. Liekeklaver: Lieke Klaver is a Dutch Olympic sprint athlete who shares her journey and passion for health and fitness on Instagram, inspiring her followers with her dedication and achievements.
Topics: Fitness, Health
Followers: 985K
Engagement Rate: 4.55%
Average Likes: 45K
9. Arden_nl: Arden, a talented travel influencer and fine art photographer, shares stunning visuals of his global adventures on his Instagram, capturing the beauty of the world through his lens.
Topics: Travel, Photography
Followers: 963K
Engagement Rate: 1.18%
Average Likes: 12K
10. Annanooshin: Anna Nooshin is a Dutch influencer who shares her passion for fashion, beauty, and lifestyle with her followers on Instagram, offering inspiration for stylish living and personal care.
Topics: Fashion, Beauty, Lifestyle
Followers: 935K
Engagement Rate: 7.32%
Average Likes: 69K
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11. Qucee: Qucee is known for his engaging lifestyle and challenge-based content on Instagram, where he inspires his audience with fun and relatable posts.
Topics: Challenge, Lifestyle
Followers: 873K
Engagement Rate: 2.48%
Average Likes: 22K
12. Puckmoonen: Puck Moonen is a Dutch bike racer who shares her passion for health and lifestyle, inspiring her audience with a blend of fitness tips, personal experiences, and outdoor adventures.
Topics: Health, Lifestyle
Followers: 865K
Engagement Rate: 3.18%
Average Likes: 28K
13. Jurrienhendrikx: Jurrien Hendrikx is a Dutch Instagram influencer known for his hilarious pranks, humor-filled challenges, and engaging content that keeps his audience entertained.
Topics: Prank, Humor, Challenge
Followers: 821K
Engagement Rate: 8.8%
Average Likes: 73K
14. Rapsodia_w: Wioleta Marut shares her passion for interior design and lifestyle, offering creative inspiration for those looking to transform their living spaces.
Topics: Interior, Lifestyle
Followers: 721K
Engagement Rate: 2.85%
Average Likes: 21K
15. Guusje: Guusje van Geel is a Dutch Instagram influencer dedicated to promoting fitness and a healthy lifestyle, sharing her passion for wellness through engaging content and inspiring her followers to lead active and balanced lives.
Topics: Fitness, Healthy Lifestyle
Followers: 676K
Engagement Rate: 2.6%
Average Likes: 18K
16. Ninawarink: Nina Warink shares captivating content on fashion, food, travel, and lifestyle, offering her audience a mix of stylish looks and inspiring experiences.
Topics: Fashion, Food, Travel, Lifestyle
Followers: 635K
Engagement Rate: 8.74%
Average Likes: 55K
17. Dondejong_: Don de Jong, known for his engaging car reviews and lifestyle content, shares his passion for automotive culture and everyday life on Instagram.
Topics: Car Review, Lifestyle
Followers: 632K
Engagement Rate: 9.39%
Average Likes: 60K
18. Nienkeplas: Nienke Plas is a popular Dutch content creator known for her engaging family-focused comedy, sharing relatable moments and humor with her followers on Instagram.
Topics: Family, Comedy
Followers: 614K
Engagement Rate: 2.38%
Average Likes: 15K
19.Marijnkuipers: Marijn Kuipers is a Dutch influencer who shares a blend of travel adventures, health tips, fashion inspiration, and lifestyle content with her engaged Instagram followers.
Topics: Travel, Health, Fashion, Lifestyle
Followers: 514K
Engagement Rate: 6.93%
Average Likes: 35K
20. Donnyroelvink: Donny Roelvink shares his passion for fitness and healthy food, inspiring his followers with gym routines and nutritious meal ideas.
Topics: Gym, Fitness, Healthy Food
Followers: 513K
Engagement Rate: 1.9%
Average Likes: 9K
Working with Instagram influencers remains one of the most effective strategies for brands to enhance their visibility and connect with their target audience on Instagram. Influencers have a unique ability to build trust and foster genuine connections with their followers, making their recommendations highly impactful. By identifying influencers who not only align with your brand's persona but also resonate with your target audience, you can create campaigns that feel authentic and relatable. Additionally, focusing on influencers with strong engagement rates ensures that your message reaches an audience that is actively interested in their content. Whether you're new to influencer marketing or exploring new strategies, our ultimate guide to influencer marketing provides actionable insights and tips to help you design campaigns that deliver measurable results.
To maximize the success of your influencer campaigns, it’s not just about having a solid strategy, it also depends on the quality of the influencers. Partnering with influencers who have authentic engagement and minimal fake followers is crucial for building credibility and achieving meaningful outcomes. Tools like Influencer Hero's free Instagram engagement rate calculator and Instagram fake follower checker allow you to analyze an influencer’s metrics in detail. These tools provide insights into their audience demographics, authenticity, and overall influence, helping you choose collaborators who align with your brand values and can effectively drive conversions. By combining a good strategy with thorough influencer analysis, you can create impactful campaigns that foster trust and deliver tangible results.
Exploring the top Dutch Instagram influencers gives brands a clear opportunity to connect with diverse audiences across various niches, from fashion and lifestyle to travel and humor. Each influencer on this list brings a unique perspective and highly engaged followers, making them valuable partners for marketing campaigns. By leveraging tools like engagement rate calculators and fake follower checkers by Influencer Hero, you can confidently identify the right influencers to amplify your brand’s message and achieve your goals. With the right combination of strategy, authenticity, and collaboration, your influencer marketing efforts in the Netherlands can unlock meaningful growth and deliver long-term results.
Check out these top European influencers as well:
Look for influencers whose niche aligns with your brand, who have an audience matching your target demographic, and who demonstrate high engagement rates. Tools like engagement calculators and fake follower checkers can help verify their authenticity and influence.
Fake followers reduce the effectiveness of your campaign since they don’t engage with the content or make purchases. Verifying an influencer’s audience ensures you’re investing in genuine reach and authentic connections.
Platforms like Influencer Hero can help you find influencers based in the Netherlands. Influencer Hero has an extensive influencer database and advanced search filters to help you find relevant influencers for your campaign. You can filter by niche, location, follower count, engagement rate, and many more.
Success can be measured through metrics such as engagement (likes, comments, shares), website traffic, conversions, and sales generated from the campaign. Influencer Hero also offers reporting and analytics features to help you track and assess campaign performance.
Tools like Influencer Hero’s Instagram engagement rate calculator and fake follower checker can help analyze metrics such as engagement, audience demographics, and authenticity. These insights ensure you select the most effective influencers for your campaign.
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