Australia is home to a vibrant community of Instagram influencers who lead trends in lifestyle, fashion, fitness, and travel. Known for their authentic content and strong engagement, these influencers have captivated both local and global audiences, making them ideal partners for brand collaborations and influencer marketing campaigns. Our list of the top 20 Australian Instagram influencers is curated based on follower count, engagement metrics, content quality, and a highly engaged Australian audience.
From style icons like Leah Halton and Isabelle Mathers to baking tutors like Anthony Randello, these influencers showcase a mix of high-quality content that resonates with Australian fans while attracting international brands. Whether you're seeking inspiration for health and wellness, fashion advice, or insights into Australian culinary industry, these influencers are shaping the digital landscape in Australia and setting new standards in the industry.
1. Leahhalton_: Leah Halton is an Australian beauty and fashion influencer who shares her passion for makeup, style, and lifestyle tips with her dedicated Instagram and TikTok followers.
Topics: Beauty, Fashion, Lifestyle
Followers: 3.6M
Engagement Rate: 13.93%
Average Likes: 508K
2. Arvanfamily: Kelly and Habib Arvan, known as the Arvan Family, capture and share delightful moments of family life and lifestyle inspiration with their followers.
Topics: Family, Lifestyle
Followers: 2.3M
Engagement Rate: 8.96%
Average Likes: 209K
3. Isabellemathersx: Isabelle Mathers engages her audience with an aesthetic feed that showcases beauty insights, chic fashion, and inspiring lifestyle moments.
Topics: Beauty, Fashion, Lifestyle
Followers: 2M
Engagement Rate: 5.06%
Average Likes: 102K
4. Lallainashley: Ashley Del Mundo, originally from Manila and now based in Sydney, shares her journey in fashion and lifestyle, offering a fresh perspective to her followers.
Topics: Beauty, Fashion, Lifestyle
Followers: 1.9M
Engagement Rate: 11.8%
Average Likes: 233K
5. Norrisnuts: The Norris Nuts are an Australian family of talented siblings sharing hilarious and heartwarming content that brings a lighthearted look into their family life.
Topics: Comedy, Family
Followers: 1.1M
Engagement Rate: 2.46%
Average Likes: 27K
6. Dimsimlim: Vincent Yeow Lim brings you delicious food reviews and cooking inspiration, sharing top recommendations and mouthwatering creations straight from Australia.
Topics: Cooking, Food Review and Recommendation
Followers: 1.2M
Engagement Rate: 2.25%
Average Likes: 28K
7. Sarahs_day: Sarah, an Australian mom of three, inspires her followers with healthy recipes, dynamic workouts, and a glimpse into her lifestyle and motherhood journey.
Topics: Healthy Recipes, Workouts, Lifestyle, Motherhood
Followers: 1.2M
Engagement Rate: 2.14%
Average Likes: 26K
8. Iam.mrluke: Luke Springer shares his passion for teaching kids, books, and plants, creating engaging content that combines education and nature for young minds.
Topics: Teaching Kids, Books, Plant
Followers: 926K
Engagement Rate: 3.38%
Average Likes: 31K
9. Thedonutdaddy: Anthony Randello Jahn brings creative donut and dessert recipes to Instagram, making it a go-to spot for dessert enthusiasts.
Topics: Donut and Dessert Recipes
Followers: 855K
Engagement Rate: 10.44%
Average Likes: 89K
10. Jenhawkins_: Jennifer Hawkins-Wall shares heartfelt moments of motherhood, family life, and lifestyle inspiration on her Instagram, connecting with her audience through her authentic journey.
Topics: Motherhood, Family, Lifestyle
Followers: 848K
Engagement Rate: 2.13%
Average Likes: 20K
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11. Thrivingonplants: Cherie shares inspiring plant-based recipes and easy-to-follow cooking tips, celebrating wholesome, home-cooked vegan meals.
Topics: Home Cook, Plant Based Recipes
Followers: 810K
Engagement Rate: 8.79%
Average Likes: 71K
12. Biteswithlily: Lily Huynh shares engaging food reviews and recommendations, guiding her followers to discover Australia’s top culinary spots.
Topics: Food Review and Recommendation
Followers: 743K
Engagement Rate: 5.13%
Average Likes: 38K
13. Oliviascanu: Olivia Calabio Scanu is admired for her chic fashion style, beauty tips, and stunning curly hair care insights.
Topics: Fashion, Curly Hair, Beauty
Followers: 687K
Engagement Rate: 11.2%
Average Likes: 76K
14. Allieauton: Allie Auton blends her love for fashion with travel and lifestyle, inspiring her followers with chic outfits and snapshots from beautiful destinations.
Topics: Travel, Fashion, Lifestyle
Followers: 687K
Engagement Rate: 3.81%
Average Likes: 26K
15. Roryeliza: Rory Eliza brings humor and everyday life to her followers with her fun and relatable comedy and lifestyle content.
Topics: Comedy, Lifestyle
Followers: 672K
Engagement Rate: 9.1%
Average Likes: 61K
16. Barefoot___wanderer: Jas shares an inspiring journey of DIY home building and sustainable living, offering creative tips and eco-friendly projects to make a positive impact.
Topics: DIY Projects, Home Build, Sustainabillity
Followers: 621K
Engagement Rate: 4.57%
Average Likes: 28K
17. Reesebros: The Reese Bros keep their Australian followers laughing with hilarious comedy sketches and funny reels that capture everyday moments with a twist.
Topics: Comedy, Funny Reels
Followers: 587K
Engagement Rate: 11.38%
Average Likes: 66K
18. Chloeszep: Chloe Szepanowski is an Australian influencer who shares inspiring content around health, family, and her Christian faith, bringing her followers along on her journey of wellness and spirituality.
Topics: Health, Family, Faith, Christianity
Followers: 575K
Engagement Rate: 4.62%
Average Likes: 27K
19. Jadetunchy: Jadé Brycki shares heartfelt glimpses into family life, motherhood, and everyday moments, offering inspiration for a balanced, stylish lifestyle on her Instagram.
Topics: Family, Motherhood, Lifestyle
Followers: 544K
Engagement Rate: 15.29%
Average Likes: 83K
20. Nikita_simpson: Nikita Simpson is an Australian fitness and health influencer who inspires her followers with vibrant workout routines and wellness tips.
Topics: Gym, Fitness, Health
Followers: 525K
Engagement Rate: 12.19%
Average Likes: 64K
Australia has a diverse range of influencers across various topics, making it easy to find the right match for your brand. The list above includes carefully curated influencers to suit your needs. In addition to the metrics listed, it is important to check the influencers' fake follower percentages to ensure that their audience consists of real people who align with your target market. To help with this, Influencer Hero offers a Free Instagram Influencer Fake Follower Scanner Tool, which can identify fake follower percentages and provide audience demographics and other key information in the report.
Once you've identified the right influencers for your campaign, you can leverage Influencer Hero to manage the entire process seamlessly. From discovering influencers and handling communication to content collection in the content library, Influencer Hero offers a comprehensive suite of tools. You can reach out to influencers with automated email templates, maintain streamlined communication throughout the collaboration, and easily track content submissions to ensure they meet your campaign goals.
In addition, Influencer Hero simplifies reporting and analytics, allowing you to monitor key performance indicators like engagement rates, impressions, and conversions in real time. The platform's intuitive dashboard provides a clear overview of campaign progress, helping you assess the effectiveness of each influencer and make data-driven decisions. By centralizing these tasks, Influencer Hero saves you time, reduces manual effort, and optimizes your overall campaign performance, from planning to final influencer reporting.
Partnering with the right influencers can significantly boost your brand's visibility and engagement, especially in a diverse market like Australia. The influencers listed above have proven track records in connecting with audiences through authentic, engaging content across various niches. Whether you’re looking to tap into the fashion, lifestyle, fitness, or food scene, these top influencers can help you reach your target audience more effectively.
With Influencer Hero, managing your influencer campaigns becomes effortless. From finding the perfect match for your brand to overseeing communication, content collection, and performance tracking, the platform equips you with everything you need to run successful campaigns. By leveraging these tools and insights, you can ensure your brand collaborations yield maximum impact, driving awareness and results that align with your marketing goals.
You can start by identifying your target audience and the niche that aligns with your brand. Then, use platforms like Influencer Hero to search for influencers based on follower count, engagement rate, and audience demographic, etc. Influencer Hero's tools help you filter and identify influencers who best match your campaign goals.
Australian influencers have a strong connection with local audiences, making them ideal for brands targeting the Australian market. They are also known for their authentic content, which resonates well with followers, helping to boost engagement and brand credibility.
Checking an influencer’s fake follower percentage helps you ensure that you’re partnering with someone who has a genuine audience. Collaborating with influencers who have a large number of fake followers can lead to lower engagement and ineffective marketing results.
Influencer Hero provides a range of features, including influencer discovery, automated email outreach, communication tools, content collection, and real-time reporting and analytics. These features streamline the entire campaign process, making it more efficient and easier to manage.
Yes, Influencer Hero allows you to send automated email templates to multiple influencers, making it easy to reach out, negotiate terms, and maintain consistent communication throughout your campaign. This saves time and ensures smooth collaboration.
Schedule a Demo with one of our media experts below.
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