Dubai, a city synonymous with luxury, innovation, and culture, is home to some of the most influential lifestyle creators in the Middle East. From mega to micro Dubai Instagram influencers, these content creators reflect Dubai’s vibrant social scene. Whether you are looking to tap into beauty, wellness, or luxury living niches, these influencers have redefined lifestyle content in the UAE.
This list of the top 20 lifestyle influencers in Dubai is based on follower count, engagement rates, and average likes, ensuring that the featured creators are not only popular but also highly engaging with their audiences. Showcasing individuals who dominate platforms like Instagram, TikTok, and YouTube, this curated selection highlights influencers delivering high-quality content on entertaining skits, fashion trends, wellness tips, and the latest in luxury travel. Whether you’re seeking partnership opportunities or looking for inspiration, these influencers offer a glimpse into Dubai’s glamorous and diverse lifestyle.
1. Dora Nouren Belabdli: Dora Nouren Belabdli (@dora.dzoff) is a Dubai-based lifestyle and travel influencer who shares stunning visuals of her adventures and daily life, blending luxury and exploration across her Instagram.
Topics: Lifestyle, Travel
Followers: 1.1M
Engagement Rate: 3.0%
Average Likes: 33K
2. Noor Stars: Noor Stars (@noorstars) is a Dubai-based influencer, YouTuber, and podcaster, known for her vibrant content that blends celebrity interviews and trendy fashion looks with glimpses into her everyday life.
Topics: Lifestyle, Fashion
Followers: 15.9M
Engagement Rate: 1.2%
Average Likes: 185K
3. Mohamed Beiraghdary: Mohamed Beiraghdary, known as @movlogs on Instagram, shares an exciting blend of luxurious lifestyle, high-end automotive content, and entertaining glimpses into Dubai's opulent world, captivating millions of followers worldwide.
Topics: Luxurious Lifestyle, Automotive Content, Entertainment
Followers: 4.5M
Engagement Rate: 1.4%
Average Likes: 62K
4. Jumana Abdu Rahman: Jumana Abdu Rahman (@untoldwithjumana) is a Dubai-based lifestyle and fashion influencer who shares vibrant content on entertainment, style, and everyday inspiration.
Topics: Lifestyle, Entertainment, Fashion
Followers: 5.7M
Engagement Rate: 1.2%
Average Likes: 72K
5. Khalid Al Ameri: Khalid Al Ameri (@khalidalameri) is a Dubai-based Instagram influencer blending comedy and entertainment with meaningful cultural and social insights, offering a heartfelt and humorous take on everyday life in the UAE.
Topics: Lifestyle, Entertainment, Cultural and Social Insights
Followers: 3.1M
Engagement Rate: 3.2%
Average Likes: 103K
6. Setareh Sadeghi: Setareh Sadeghi (@setarehsadeqi) is a Dubai-based lifestyle and fashion influencer who showcases chic outfits, stylish trends, and glimpses of her vibrant life in the UAE.
Topics: Fashion, Lifestyle
Followers: 20.8K
Engagement Rate: 12.1%
Average Likes: 2.4K
7. Rashed Belhasa: Influencer and youtuber Rashed Belhasa (@rsbelhasa) showcases his opulent lifestyle and love for entertainment, giving followers a glimpse into Dubai's world of luxury and high-profile experiences.
Topics: Luxurious Lifestyle, Entertainment
Followers: 2.5M
Engagement Rate: 10.3%
Average Likes: 264K
8. Benazeer Khan: Benazeer Khan (@benazeerr_khan) is a Dubai-based lifestyle influencer who showcases her love for fashion, luxury living, and travel through her elegant and inspiring Instagram content.
Topics: Fashion, Luxury Lifestyle, Travel
Followers: 52.6K
Engagement Rate: 2.5%
Average Likes: 1.3K
9. Musthak Kizhakke Beeroli: Musthak Kizhakke Beeroli (@mkbvibes) blends lifestyle vlogging, technology insights, and entrepreneurship tips on Instagram, offering a dynamic perspective on modern living in Dubai.
Topics: Lifestyle vlogging, Technology, Entrepreneurship
Followers: 60.4K
Engagement Rate: 5.4%
Average Likes: 3.2K
10. Paul Makary: Paul Makary (@paul_makary) is a Dubai-based lifestyle influencer and fitness coach, sharing expert tips on nutrition, wellness, and living a balanced, healthy life.
Topics: Lifestyle, Fitness, Nutrition, Coaching
Followers: 82.8K
Engagement Rate: 4.6%
Average Likes: 3.7K
11. Abdulrahman Ali: Abdulrahman Ali (@boud_pot) is a Dubai-based lifestyle influencer who shares his passion for fashion, fitness, and everyday moments, inspiring his audience with a modern and dynamic approach to living.
Topics: Lifestyle, Fashion, Fitness
Followers: 20.4K
Engagement Rate: 5.6%
Average Likes: 1.1K
12. Sara Vahidi: Sara Vahidi (@saraluxuria) is a Dubai-based lifestyle influencer who shares stunning content on fashion, luxury travel, and chic everyday living, offering a glimpse into her glamorous world.
Topics: Lifestyle, Fashion, Travel
Followers: 24.5K
Engagement Rate: 5.7%
Average Likes: 1.3K
13. Sibina Basheer: Sibina Basheer (@sibina_basheer) is a Dubai-based lifestyle nano influencer who shares her passion for fashion, makeup, and travel, offering her audience a glimpse into the city's vibrant style and luxury experiences.
Topics: Lifestyle, Fashion, Makeup, Travel
Followers: 3.3K
Engagement Rate: 9.7%
Average Likes: 322
14. Bhavya Khan: Bhavya Khan (@bhavyakhan) shares her journey through lifestyle vlogging, meditation insights, and aviation adventures, offering a blend of mindfulness and travel experiences from Dubai.
Topics: Lifestyle vlogging, Meditation, Aviation
Followers: 26.5K
Engagement Rate: 3.2%
Average Likes: 865
15. Jessica Wenjia: Jessica Wenjia (@wenjiajessica) shares a blend of lifestyle, travel, and family moments, capturing the elegance of Dubai’s luxury scene while offering glimpses into her everyday adventures.
Topics: Lifestyle, Travel, Family
Followers: 204K
Engagement Rate: 4.7%
Average Likes: 9.6K
16. Monica Fawzi: Monica Fawzi (@monica_fawzi) is a Dubai-based lifestyle influencer who shares heartfelt insights on relationships, self-improvement, and personal growth, inspiring her audience to embrace a more fulfilling and balanced life.
Topics: Lifestyle, Relationships & Emotions, Self-Improvement
Followers: 38.7K
Engagement Rate: 2.7%
Average Likes: 1K
17. Lavanya Vikram: Lavanya Vikram (@lavanyavikram_) is a Dubai-based lifestyle influencer sharing elegant beauty tips, travel adventures, and stylish glimpses into modern luxury living.
Topics: Lifestyle, Beauty, Travel
Followers: 976K
Engagement Rate: 3.5%
Average Likes: 34K
18. Nadia Shahril Menon: Nadia Shahril Menon (@nadiashahrilmenon) is a Dubai-based lifestyle influencer who shares elegant fashion, beauty tips, and glimpses of her stylish daily life.
Topics: Lifestyle, Fashion, Beauty
Followers: 248K
Engagement Rate: 2.9%
Average Likes: 7K
19. Rithika, Pooja & Samiksha Reddy: Rithika, Pooja, and Samiksha Reddy, known as @thereddysisterss, are a dynamic trio of Dubai-based influencers who showcase their passion for fashion, beauty, and travel, offering stylish looks, makeup inspiration, and glimpses of luxurious destinations.
Topics: Fashion, Beauty, Travel
Followers: 421K
Engagement Rate: 4.6%
Average Likes: 19K
20. Asma Jamal: Asma Jamal (@itsasmaaal) shares a blend of fashion, lifestyle, and family moments, showcasing elegant styles and everyday life in Dubai with a touch of authenticity and warmth.
Topics: Fashion, Lifestyle, Family
Followers: 96.8K
Engagement Rate: 2.6%
Average Likes: 25K
Partnering with lifestyle influencers in Dubai can significantly boost a brand’s visibility, but selecting the right influencers is key to a successful campaign. With Dubai’s top 20 lifestyle influencers leading the way in luxury, lifestyle, beauty and wellness content, brands have a unique opportunity to connect with highly engaged audiences. However, it’s not just about choosing popular influencers, it’s about finding the right fit for your campaign goals, whether that’s increasing brand awareness, driving conversions, or boosting engagement across all social media platforms.
Influencer Hero simplifies this process with its powerful influencer discovery tools. The platform’s influencer finder with lookalike filters allows brands to enter the Instagram handle of a well-aligned influencer and instantly generate a list of similar creators, making it easier to connect with content creators who truly resonate with your niche. Additionally, tools like the Instagram free engagement rate calculator and fake follower checker help detect audience authenticity, ensuring partnerships are built on real engagement. By leveraging these tools and collaborating with the right influencers, brands can create campaigns that drive meaningful results and take their social media presence to the next level.
Dubai's lifestyle influencers are redefining content creation, showcasing luxury, beauty, travel, and wellness to a global audience. Whether you're a brand seeking partnership opportunities or a follower looking for inspiration, these creators offer engaging and high-quality content that captures Dubai’s vibrant social scene. Their influence extends beyond social media, shaping trends in the UAE. If you are interested in navigating this dynamic landscape, check out the top influencer marketing agencies in Dubai and explore more creator profiles to connect with the best in Dubai’s lifestyle scene.
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Lifestyle influencers in Dubai collaborate with brands through sponsored posts, product reviews, event appearances, and brand ambassadorships. They leverage their social media platforms to promote products or services, often creating engaging content that aligns with the brand's image and appeals to their audience. These collaborations are typically facilitated through direct outreach or via influencer marketing agencies operating in Dubai.
Lifestyle influencers in Dubai significantly impact consumer behavior by shaping trends and influencing purchasing decisions. Their authentic and relatable content builds trust with their audience, making their recommendations highly persuasive. As a result, followers often look to these influencers for guidance on fashion, beauty, travel, and dining choices, leading to increased brand awareness and sales for the products they endorse.
Yes, influencers in Dubai who earn income from promoting products or services are required to obtain an influencer license from the National Media Council (NMC). This license ensures that influencers comply with the UAE's regulations regarding paid promotions and maintain transparency with their audience. Operating without the appropriate license can result in fines or legal consequences.
Brands can measure the success of collaborations with lifestyle influencers in Dubai by tracking key performance indicators (KPIs) such as engagement rates (likes, comments, shares), reach, website traffic, and conversion rates resulting from the influencer's content. Utilizing analytics tools and setting clear objectives prior to the campaign can help in assessing the return on investment (ROI) and overall effectiveness of the collaboration.
Emerging trends among lifestyle influencers in Dubai include a focus on sustainability, wellness, and experiential content. Many influencers are highlighting eco-friendly products, promoting health and fitness routines, and sharing immersive experiences such as virtual travel tours or behind-the-scenes glimpses into their daily lives. This shift reflects a growing audience interest in authenticity, well-being, and environmental consciousness.
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