Instagram influencers from the Philippines have become key players in shaping the digital landscape, leading trends, and fostering meaningful connections with millions of followers. From fashion and beauty icons to travel enthusiasts and lifestyle content creators, these influencers showcase their unique personalities while collaborating with top local and global brands. Their ability to drive engagement, create authentic content, and build loyal communities has made them influential figures not only in the Philippines but across the global social media scene.
This list of the top 20 Filipino Instagram influencers is based on follower count and engagement metrics, offering insight into the power these creators wield in the world of digital marketing. Discover how these Filipino influencers are transforming brand partnerships, elevating consumer experiences, and impacting industries like fashion, travel, beauty, and lifestyle through their online presence.
1. Annecurtissmith: Anne Curtis-Smith captivates her audience on Instagram by sharing stunning beauty and modeling content.
Topics: Beauty, Model
Followers: 20.8M
Engagement Rate: 1.02%
Average Likes: 212K
2. Blythe: Blythe is a top beauty and lifestyle Instagram influencer in the Philippines with inspiring content and stunning visuals.
Topics: Beauty, Lifestyle
Followers: 14.2M
Engagement Rate: 2.07%
Average Likes: 294K
3. Nadine: Nadine engages her audience through her stunning beauty, fashion, and lifestyle content, highlighting her vibrant personality and trendsetting style.
Topics: Beauty, Fashion, Lifestyle
Followers: 12.8M
Engagement Rate: 2.13%
Average Likes: 275K
4. Msbarbieimperial: Barbie Imperial shares beauty, travel, hobby, and lifestyle content that resonates with her audience, offering glimpses into her glamorous routines and everyday life.
Topics: Beauty, Lifestyle
Followers: 8.1M
Engagement Rate: 1.94%
Average Likes: 157K
5. Ranzkyle: Ranz Kyle shares dynamic dance videos, family moments, and lifestyle content that keeps his audience engaged on Instagram.
Topics: Dance, Family, Lifestyle
Followers: 5.4M
Engagement Rate: 3.69%
Average Likes: 201K
6. Isabelledaza: Isabelle Daza shares inspiring content on family, lifestyle, and travel, offering a glimpse into her vibrant and balanced life.
Topics: Family, Lifestyle, Travel
Followers: 3.5M
Engagement Rate: 2.26%
Average Likes: 81K
7. Imjanedeleon: Jane De Leon, with 3.2 million followers, is a popular actress and Instagram influencer in the Philippines, sharing her passion for beauty and lifestyle.
Topics: Beauty, Lifestyle
Followers: 3.2M
Engagement Rate: 3.51%
Average Likes: 114K
8. Janinegutierrez: Janine Gutierrez, a renowned actress with 2.3 million Instagram followers, shares her passion for beauty and lifestyle, inspiring her audience through stylish looks and everyday moments.
Topics: Beauty, Lifestyle
Followers: 2.3M
Engagement Rate: 1.24%
Average Likes: 29K
9. Michelledee: Michelle Dee, a beauty queen and model with 2 million followers on Instagram, shares her passion for beauty and fashion through captivating visuals and inspiring content.
Topics: Beauty, Model
Followers: 2M
Engagement Rate: 2.45%
Average Likes: 49K
10. Vivieniligan: Vivien Iligan shares her journey through motherhood, family life, and travel, inspiring her audience with relatable and heartwarming content.
Topics: Motherhood, Family, Travel
Followers: 1.8M
Engagement Rate: 6.63%
Average Likes: 122K
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11. Kryzzzie: Kryz, with 1.8 million followers on Instagram, shares engaging content about family and lifestyle, offering a glimpse into her everyday life.
Topics: Family, Lifestyle
Followers: 1.8M
Engagement Rate: 3.43%
Average Likes: 63K
12. Michelledyy: Michelle is a beauty, lifestyle, and travel influencer with 1.6 million followers, sharing her vibrant experiences and tips across these niches.
Topics: Beauty, Lifestyle, Travel
Followers: 1.6M
Engagement Rate: 2.13%
Average Likes: 35K
13. Alodia: Alodia, a prominent figure on Instagram, shares a captivating blend of lifestyle, gaming, travel, and cosplay content, engaging her audience with every post.
Topics: Lifestyle, Gaming, Travel, Cosplay
Followers: 1.6M
Engagement Rate: 2.03%
Average Likes: 34K
14. Ranabelz: Rana, with 1.6 million followers on Instagram, shares her passion for lifestyle, gym routines, and fashion, inspiring her audience with a blend of fitness and style.
Topics: Lifestyle, Gym, Fashion
Followers: 1.6M
Engagement Rate: 1.58%
Average Likes: 26K
15. Reigermar: Rei is a Filipino Instagram influencer with 1.3 million followers, showcasing her love for travel, fashion, and lifestyle through stunning visuals and engaging content.
Topics: Travel, Fashion, Lifestyle
Followers: 1.3M
Engagement Rate: 3.03%
Average Likes: 42K
16. Manoletyet: Manu Torreno is known for his energetic dance reels, alongside content focused on sports and lifestyle, engaging his vibrant Instagram community.
Topics: Dance, Sport, Lifestyle
Followers: 1.3M
Engagement Rate: 1.6%
Average Likes: 21K
17. Jujumaoeats: Jujumao, a popular Instagram account with 1.2 million followers, delights food enthusiasts by sharing mouthwatering cooking recipes and culinary inspiration.
Topics: Food, Cooking Recipes
Followers: 1.2M
Engagement Rate: 4.53%
Average Likes: 58K
18. Abigailfmarquez: With 1.2 million followers and the title of TikTok Foodie Creator of the Year 2023, Abigail delights her audience with delicious cooking tips and top food recommendations.
Topics: Cooking, Food Recommendation
Followers: 1.2M
Engagement Rate: 1.64%
Average Likes: 20K
19. Esnyrrr: Esnyr is a popular Philippines-based Instagram influencer known for entertaining and comedic content that brings humor to everyday life.
Topics: Comedy
Followers: 1.1M
Engagement Rate: 20.69%
Average Likes: 228K
20. Kimpoyfeliciano: Kimpoy Feliciano shares engaging travel and lifestyle content, taking his audience on adventures around the world.
Topics: Travel, Lifestyle
Followers: 1M
Engagement Rate: 2.93%
Average Likes: 30K
The list above highlights the top 20 Filipino Instagram influencers, essential for driving the success of your localized campaign. Choosing the right influencers is crucial, whether you're aiming for local or global reach. To simplify this process, we’ve created a 7-step guide to finding Instagram influencers effectively
Influencer Hero provides advanced features to manage your entire campaign, from finding influencers and communicating with them, to content collection, reporting, and analytics. Our platform simplifies campaign management from start to finish. We also have an extensive database of Filipino influencers to help you find the right influencers for your campaign.
Additionally, Influencer Hero offers a free Instagram engagement rate calculator. These tools ensure you collaborate with high-performing influencers, driving the success of your campaign.
The top 20 Filipino Instagram influencers listed here demonstrate the power of social media in shaping trends, building brand partnerships, and engaging audiences. From beauty and fashion to travel and lifestyle, these influencers have established themselves as key players in the digital landscape, helping brands connect with target consumers in meaningful ways.
Partnering with the right influencers can significantly impact your campaign's success, whether you're targeting a local or global market. With the help of Influencer Hero, you can streamline the process of finding, engaging, and managing influencers, ensuring your campaigns are efficient and effective. Start exploring the potential of influencer marketing in the Philippines and elevate your brand’s presence with the right strategies and partnerships.
Selecting the right influencers ensures that your brand message reaches a targeted audience that is more likely to engage with and respond to your campaign. Influencers with high engagement rates and relevant niches can drive better results and help build brand credibility.
You can reach out to influencers directly through Instagram or utilize platforms like Influencer Hero to streamline the process. Influencer Hero helps you find suitable influencers, manage communication, and track campaign performance efficiently.
Yes, Influencer Hero has an extensive database of Filipino influencers across various niches. This can help you find local influencers who align with your brand and campaign objectives.
Filipino influencers can provide localized content that resonates well with the local audience. Their established trust and credibility with their followers can help your brand gain visibility, build engagement, and drive sales more effectively within the Philippines.
Yes, many Filipino influencers have followers from around the world, especially in niches like fashion, beauty, and travel. By partnering with them, you can extend your campaign's reach beyond the local market and tap into a global audience.
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