Cúcuta, the vibrant capital of Norte de Santander, is home to a thriving community of Instagram influencers shaping trends in fashion, UGC, fitness, and lifestyle. Whether you're looking for Cúcuta-based content creators who showcase the city's top spots, Colombian influencers excelling in digital marketing, or local micro-influencers driving high engagement, this list highlights the most influential personalities on social media based on their follower count and overall influencer’s engagement.
From UGC creators to fitness experts, these top Cúcuta Instagram influencers are perfect for brand collaborations and digital marketing campaigns. Whether you're a business in Colombia or a global brand seeking influencer partnerships, explore this curated selection to connect with authentic content creators in one of Colombia’s most dynamic cities.
1. Yuri Torres: Yuri Torres (@maiyetorrexx) is a Cúcuta-based lifestyle influencer sharing glimpses of her daily life, fashion, and personal moments with an engaged audience on Instagram.
Topics: Lifestyle
Followers: 1.4M
Engagement Rate: 3.3%
Average Likes: 49K
2. Jesus Restrepo: Jesus Restrepo, a talented artist from Cúcuta, Colombia, shares his passion for drawing through stunning visual creations and inspiring artistic expressions on Instagram.
Topics: Art
Followers: 1M
Engagement Rate: 5%
Average Likes: 51K
3. Daniel Villacob: Daniel Villacob (@DanVillacob) is a Cúcuta-based audiovisual content creator known for his visually striking productions, blending creativity and storytelling to captivate his Instagram audience.
Topics: Audiovisual Content Creation
Followers: 611K
Engagement Rate: 2.1%
Average Likes: 13K
4. Kimberly Sarmiento Contreras: Kimberly (@kimberlyrecocha_) is a Cúcuta-based lifestyle influencer who shares trendy outfits, beauty tips, and glimpses into her everyday life, inspiring her audience with stylish and engaging content.
Topics: Lifestyle, Fashion
Followers: 492K
Engagement Rate: 5.3%
Average Likes: 26K
5. Zaida and Martha: Zaida and Martha (@zaidaymartha) are a dynamic duo from Cúcuta, Colombia, sharing expert insights on parenting and child stimulation, offering practical tips and activities to support early childhood development.
Topics: Parenting and child stimulation
Followers: 285K
Engagement Rate: 2.8%
Average Likes: 7.9K
6. Gia Daniela: Gia Daniela (@soygialifecoach) is a Cúcuta-based life coach and therapist who shares insights on personal development, mental well-being, and self-growth, helping her audience navigate life with confidence and clarity.
Topics: Therapy, Personal Development
Followers: 153K
Engagement Rate: 2.6%
Average Likes: 3.8K
7. Salome Bermudez: Salome Bermudez (@SaloBermudezz) is a Cúcuta-based lifestyle vlogger and UGC creator, sharing engaging content on daily life, fashion, and trends with an authentic and relatable approach.
Topics: Lifestyle Vlogging, UGC
Followers: 90K
Engagement Rate: 2.3%
Average Likes: 1.9K
8. Maury Gutierrez: Maury Gutierrez (@maurygutie) is a Cúcuta-based content creator known for his comedy and entertainment videos, bringing humor and relatable content to his growing Instagram audience.
Topics: Comedy, Entertainment
Followers: 63K
Engagement Rate: 4.9%
Average Likes: 313K
9. Fanaga: Fanaga (@Fanagasaococallado) is a talented musician from Cúcuta, Colombia, known for captivating music covers on Instagram, where he showcases his vocal skills and unique interpretations of popular songs.
Topics: Music, Covers
Followers: 62.8K
Engagement Rate: 3.6%
Average Likes: 2.2K
10. Sans Reyes: Sans Reyes (@sans.reyes) is a Cúcuta-based lifestyle influencer who shares engaging movie and book recommendations, offering a mix of personal insights, pop culture discussions, and everyday experiences with a creative touch.
Topics: Lifestyle, Movie / Book Recommendations
Followers: 53.5K
Engagement Rate: 4%
Average Likes: 2K
11. Carol Mendez: Carol Mendez (@carolmendezfit) is a fitness influencer from Cúcuta, Colombia, inspiring her audience with workout routines, healthy lifestyle tips, and wellness motivation to help them achieve their fitness goals.
Topics: Fitness, Healthy Lifestyle
Followers: 53.1K
Engagement Rate: 2.2%
Average Likes: 12K
12. Cocinando Con Mama Tremenda: Cocinando Con Mama Tremenda (@cocinandoconmamatremenda) brings the heart of Colombian cuisine to Instagram, sharing authentic home-cooked recipes and traditional flavors straight from Cúcuta, Colombia with a warm, family-inspired touch.
Topics: Cooking, Colombian Cuisine
Followers: 49.9K
Engagement Rate: 3.6%
Average Likes: 1.7K
13. Isabella Espinel: Isabella Espinel (@isabellaespinel__) is a Cúcuta-based lifestyle and dance influencer who shares energetic dance routines, fashion inspiration, and glimpses into her daily life, captivating her audience with engaging and vibrant content.
Topics: Lifestyle, Dance
Followers: 33.9K
Engagement Rate: 2.7%
Average Likes: 906
14. Pedro Carvajal: Pedro Carvajal (@pedrocarvajal.m) is a music enthusiast from Cúcuta, Colombia, sharing captivating performances and creative compositions that showcase his passion for sound and artistry.
Topics: Music
Followers: 30K
Engagement Rate: 5.6%
Average Likes: 1.6K
15. Camilo Bayter: Camilo Bayter (@camilo.bayter) is a prominent Instagram influencer from Cúcuta, Colombia, renowned for his expertise in fashion, lifestyle, and travel.
Topics: Fashion, Lifestyle, Travel
Followers: 22.8K
Engagement Rate: 3.2%
Average Likes: 737
16. Maroly A. Navarro: Maroly A. Navarro (@marolynavarroo) is a Cúcuta-based lifestyle and fashion influencer who shares stylish outfit inspirations, beauty tips, and glimpses into her everyday life, captivating her audience with elegant and trendy content.
Topics: Lifestyle, Fashion
Followers: 21.7K
Engagement Rate: 6.8%
Average Likes: 1.4K
17. Dr. Tatiana Forero: Dr. Tatiana Forero (@lagacelaforero) is a holistic psychologist and coach from Cúcuta, Colombia, who shares insights on personal development, emotional well-being, and mindfulness to help her audience cultivate a balanced and fulfilling life.
Topics: Holistic Psychology, Coaching, Personal Development
Followers: 18.5K
Engagement Rate: 3.2%
Average Likes: 492
18. Jeinner Quintero: Jeinner Quintero (@jeinneralexander) is a Colombian content creator from Cúcuta who shares engaging insights on pop culture, entertainment, and trending topics.
Topics: Pop Culture
Followers: 17.7K
Engagement Rate: 6.3%
Average Likes: 1.1K
19. Kelly Barrera: Kelly Barrera (@kellymbarreram) is a Cúcuta-based lifestyle and beauty influencer who shares product reviews, self-care tips, and everyday inspirations, helping her audience stay stylish and confident.
Topics: Lifestyle, Beauty, Reviews
Followers: 12.5K
Engagement Rate: 6%
Average Likes: 818
20. Tamara: Tamara (@lachicasonriente) is a Cúcuta-based content creator specializing in photography and UGC, capturing stunning visuals and creative brand collaborations that showcase her unique aesthetic and storytelling skills.
Topics: Photography, UGC
Followers: 11.8K
Engagement Rate: 5.7%
Average Likes: 673
Partnering with influencers from Cúcuta offers brands a unique opportunity to connect with a highly engaged Colombian audience. By collaborating with these local influencers, brands can tap into the local market through authentic and visually compelling content. For instance, a brand in the art supplies industry could collaborate with Jesus Restrepo, leveraging his talent in digital art to showcase their products through eye-catching illustrations.
To ensure a successful influencer partnership, brands can use the free Instagram profile analyzer & influencer analytics tool by Influencer Hero. This tool allows businesses to analyze influencers' engagement rates, audience demographics, and content performance, ensuring they select the best creators for their campaigns. For example, a brand can use the tool to verify Kimberly’s impressive 5.3% engagement rate, confirming her ability to drive meaningful interactions and becoming a powerful voice for brands looking to enhance their reach and foster a valuable relationship with an engaged audience.
Cúcuta’s Instagram influencers are shaping digital culture across fashion, lifestyle, fitness, music, and UGC content, making them valuable partners for brand collaborations. Whether you're targeting local audiences or expanding into Colombian markets, these content creators offer high engagement and authenticity that drive meaningful connections. By leveraging Influencer Hero’s tools, brands can identify the best influencers based on engagement rate, audience demographics, and content performance, ensuring impactful and data-driven partnerships for effective influencer marketing campaigns
Check out these top Latin American influencers as well:
Identify influencers aligned with your brand, reach out via Instagram or their contact info, and clearly propose collaboration details. Focus on building a genuine relationship for a successful partnership.
Micro-influencers (10K-50K followers) have higher engagement and niche audiences, making them ideal for authentic content and stronger local connections.
Track KPIs like engagement, reach, website traffic, conversions, and ROI. Use analytics tools and set clear goals before launching the campaign.
Yes, agencies in Cúcuta can help find influencers, manage negotiations, and oversee campaigns, offering local market insights.
Establish clear contracts covering deliverables, timelines, payment, and content rights. Ensure compliance with advertising regulations, including disclosure of sponsored content.
Schedule a Demo with one of our media experts below.
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