Top 20 Belgian Instagram Influencers: Find Influencers in Belgium

Belgium has a thriving Instagram influencer scene, with content creators excelling in fashion, beauty, travel, music, and running. Whether you're a brand seeking influencer partnerships or a content creator looking for inspiration, Belgium’s top social media personalities offer high engagement rates, strong brand collaborations, and a dedicated audience.

These macro-influencers set trends, create high-quality content, and maintain loyal followings that drive real impact. Their ability to connect authentically with their audience makes them ideal partners for brands looking to expand their presence in the Belgian market. 

From fashion-forward icons to fitness enthusiasts, these creators showcase diverse content that resonates with both local and international audiences. Their influence extends beyond Instagram, shaping trends across multiple platforms and industries. Our curated list of the top 20 Belgian Instagram influencers, based on their follower count, engagement rate, and average likes, will help you find the perfect social media influencer and elevate your influencer marketing strategy in Belgium.

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List of Top 20 Belgium Instagram Influencers

1. Nathan Vandergunst: Nathan Vandergunst, known online as Acid, is a prominent Belgian influencer who shares engaging lifestyle and fashion content with over 440,000 Instagram followers.

Topics: Lifestyle, Fashion

Followers: 440K

Engagement Rate: 1.8%

Average Likes: 83K

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2. Average Rob: Average Rob (@AverageRob) is a Belgian content creator known for his hilarious entertainment content and athletic challenges, blending comedy, sports, and pop culture in a uniquely engaging way.

Topics: Athletics, Entertainment

Followers: 806K

Engagement Rate: 7.2%

Average Likes: 58K

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3. Malicia: Malicia (@Maliciadorable) is a Belgian fashion and lifestyle influencer who showcases her personal style, trendy outfits, and everyday moments, inspiring her audience with chic looks and a touch of elegance.

Topics: Fashion and Personal Style, Lifestyle

Followers: 317K

Engagement Rate: 12%

Average Likes: 40K

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4. Kat Kerkhofs: Kat Kerkhofs (@KatKerkhofs) is a Belgian TV personality and lifestyle influencer who shares a mix of entertainment, fitness, and daily life moments, offering her audience an authentic glimpse into her world.

Topics: Entertainment, Lifestyle, Fitness

Followers: 634K

Engagement Rate: 6%

Average Likes: 38K

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5. Camille Dhont: Belgian singer and actress Camille Dhont, known for her chart-topping album "Vuurwerk" and her role in the series "#LikeMe," shares insights into her music and lifestyle on her Instagram profile. 

Topics: Music, Lifestyle

Followers: 253K

Engagement Rate: 7.7%

Average Likes: 19K

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6. Karen Damen: Karen Damen (@karendamen) is a Belgian singer, actress, and TV personality who shares a mix of lifestyle, behind-the-scenes entertainment, and personal moments with her engaged Instagram audience.

Topics: Entertainment

Followers: 567K

Engagement Rate: 2.5%

Average Likes: 14K

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7. Tine Van Cauwenberghe: Tine Van Cauwenberghe (@tinvcb) is a Belgian fashion and lifestyle influencer who shares effortlessly chic outfits, stylish inspirations, and glimpses of her everyday life with a sophisticated yet approachable aesthetic.

Topics: Fashion, Lifestyle

Followers: 343K

Engagement Rate: 3.2%

Average Likes: 11K

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8. Wissam: Wissam (@Wissamxo) shares stylish and vibrant lifestyle content, capturing moments of fashion, travel, and everyday inspiration with a keen eye for aesthetics.

Topics: Lifestyle

Followers: 343K

Engagement Rate: 2.5%

Average Likes: 8.7K

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9. Stein Edlund: Stein Edlund (@SteinEdlund) is a Belgian content creator who shares his passion for running, travel, and lifestyle, capturing scenic routes, fitness adventures, and stunning destinations around the world.

Topics: Running, Travel, Lifestyle

Followers: 306K

Engagement Rate: 2.6%

Average Likes: 8.1K

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10. Celine Vanouytsel: Celine Vanouytsel (@CelineVanouytsel) is a Belgian fashion and beauty influencer who shares elegant style inspiration, beauty tips, and glimpses of her chic lifestyle with her engaged Instagram audience. 

Topics: Fashion, Beauty, Lifestyle

Followers: 269K

Engagement Rate: 2.9%

Average Likes: 7.8K

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11. Pieter Peulen: Pieter Peulen (@PieterPeulen) is a Belgian interior design and art enthusiast who showcases stunning aesthetics, modern decor inspirations, and artistic spaces that blend creativity with elegance.

Topics: Interior Design, Art

Followers: 366K

Engagement Rate: 2.1% 

Average Likes: 7.7K

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12. Julie Vermeire: Julie Vermeire (@JulieVermeire) is a Belgian Instagram influencer known for her passion for running, dancing, and lifestyle content, sharing energetic workouts, dance routines, and glimpses into her everyday life.

Topics: Running, Dancing, Lifestyle

Followers: 270K

Engagement Rate: 2.5%

Average Likes: 6.6K

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13. Arne Claessens: Arne Claessens (@arneclaessens) is a Belgian content creator known for his high-energy games, challenges, and fun social experiments, keeping his audience entertained with engaging and interactive content.

Topics: Games, Challenges

Followers: 256K

Engagement Rate: 2.2%

Average Likes: 57K

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14. Zoé Brunet: Zoé Brunet (@ZoéBrunet) is a Belgian fashion model who shares stunning editorial shoots, high-end fashion looks, and behind-the-scenes glimpses of her modeling career.

Topics: Modeling, Fashion  

Followers: 226K

Engagement Rate: 10%

Average Likes: 23K

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15. Tinne Oltmans: Belgian actress, singer, and songwriter Tinne Oltmans (@tinneoltmans) captivates her Instagram audience with insights into her music and songwriting journey. 

Topics: Music, Songwriting

Followers: 158K

Engagement Rate: 5.4%

Average Likes: 8.5K

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16. Macha: Macha (@macha.mov) is a French student who shares captivating lifestyle content on Instagram, offering a glimpse into her daily experiences, fashion choices, and travel moments with an authentic and creative touch.

Topics: Lifestyle

Followers: 140K

Engagement Rate: 5.6%

Average Likes: 7.7K

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17. Manon Thonnard: Manon Thonnard (@homeinspiration_bymt) shares stunning DIY home decor ideas, offering creative inspiration for stylish and budget-friendly interior transformations.

Topics: DIY, Home Decor

Followers: 219K

Engagement Rate: 3.2%

Average Likes: 6.9K

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18. Valerie De Booser: Valerie De Booser (@ValerieDeBooser) shares her passion for mom life, fashion, and health, inspiring her audience with stylish looks, wellness tips, and glimpses into her family life in Belgium.

Topics: Mom Life, Fashion, Health

Followers: 142K

Engagement Rate: 4%

Average Likes: 5.6K

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19. Jonatan Medart: Jonatan Medart (@Jonatan Medart) is a Belgian vlogger and entertainment creator known for his engaging and humorous content that keeps his audience entertained on Instagram and beyond.

Topics: Vlogging, Entertainment

Followers: 101K

Engagement Rate: 5.3%

Average Likes: 5.3K

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20. Maithe Rivera: Maithe Rivera (@MaitheRivera) shares her passion for running, travel, and lifestyle, inspiring her audience with scenic running routes, adventure-filled trips, and a glimpse into her everyday experiences.

Topics: Running, Travel, Lifestyle

Followers: 104K

Engagement Rate: 5%

Average Likes: 5.2K

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Partnering with Belgian Instagram influencers can be a game-changer for brands looking to establish a strong presence in Belgium’s digital landscape. These influencers have built engaged communities across diverse niches, from fashion and fitness to travel and entertainment, making them valuable partners for targeted marketing campaigns. However, finding the right influencer requires more than just follower count—brands need insights into engagement rates, audience demographics, content quality, and potential fake followers. That’s where Influencer Hero’s free influencer analytics tool comes in. This powerful tool allows brands to assess key influencer metrics, ensuring they collaborate with creators who genuinely resonate with their target audience and deliver measurable impact.

Collaborating with Belgian Instagram influencers allows brands to tap into highly engaged communities and drive authentic brand awareness. For example, a sustainable fashion brand partnering with Malicia (@Maliciadorable) could showcase eco-friendly outfits to her fashion-savvy audience, boosting credibility and attracting conscious consumers. With the right influencer match, brands can enhance visibility, increase conversions, and build long-term customer trust in the Belgian market.

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Conclusion

Belgium’s top Instagram influencers offer brands a unique opportunity to connect with engaged audiences across fashion, travel, fitness, lifestyle, and entertainment. Whether you're looking to boost brand awareness, drive conversions, or establish credibility, collaborating with the right influencers can significantly impact your marketing strategy. However, choosing the right partner goes beyond follower count—factors like Instagram engagement rates, audience demographics, and content authenticity matter. Use Influencer Hero’s free Instagram profile analyzer to find influencers who align with your brand and maximize your campaign’s success in Belgium’s digital space.

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Looking For More Influencers?

Check out these top European influencers as well:

• Top 20 Irish Instagram Influencers
• Top 20 Dutch Instagram Influencers
• Top 20 British Instagram Influencers
• Top 20 French Instagram Influencers

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