RedTrack Alternatives - Features, Pricing, Reviews for Effective Affiliate Marketing

October 3, 2024
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Denise Michelle
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RedTrack Alternatives - Features, Pricing, Reviews for Effective Affiliate Marketing

RedTrack is a leading performance marketing and multi-channel tracking platform, trusted by businesses for its advanced attribution capabilities and AI-driven traffic distribution. Designed to optimize affiliate marketing efforts, RedTrack offers powerful tools for tracking affiliate links, measuring ROI, and delivering real-time analytics across various channels like social media, PPC, and email marketing. However, when looking for alternatives, businesses often seek platforms with similar or enhanced features, better pricing structures, and more seamless e-commerce integrations, particularly with platforms like Shopify, WooCommerce, and BigCommerce. 

This article delves into the best RedTrack alternatives, comparing key features, pricing, and reviews. Whether you’re looking to manage both affiliate and influencer marketing or seeking specialized tools for tracking and reporting, these alternatives offer effective solutions for optimizing your affiliate marketing strategy.

Criteria for Suggesting RedTrack Alternatives

Our comparison focuses on several key aspects:

Key affiliate features

A detailed overview of all the features covered by these platforms both affiliate marketing related as well as other capabilities.

Integrations

Overview of all the integrations the software offers. 

Industry Verticals

Different industries which use the software. 

Customer Support

Level of support the platform offers 

Pricing and reviews

Understanding the cost and reviews can help brands to make the right decision.
 

Types of Affiliate Marketing Platforms

When looking for affiliate marketing software, there are typically two types of solutions that determine how your brand will incorporate and implement an affiliate program.

Inbound Platforms

  • Marketplace Functionality: Primarily function as marketplaces where content creators and publishers can connect with advertisers and brands.
  • Focus on Traditional Affiliates: These platforms cater more to traditional affiliate marketing through bloggers and publishers, with fewer options for social media influencers.
  • Limited Outreach Tools: Often lack tools for actively reaching out to influencers or affiliates.
  • Scaling Process: Slower scaling process as brands must wait for inbound applications from interested affiliates.

Outbound Platforms

  • Direct Tools for Affiliates: Provide tools necessary to create affiliate links and discount codes, which can be shared directly with content creators and affiliates.
  • Lack of Marketplace: Do not offer a marketplace where content creators and publishers actively seek brands to partner with.
  • Active Outreach: Frequently used by brands actively reaching out to influencers, facilitating quicker scaling of affiliate programs.
  • Social Media Focus: Often used more frequently by brands partnering with social media influencers for broader reach.

RedTrack

<img src="redtrack-affiliate-software.png" alt="RedTrack Scaleo affiliate software landing page">

Known For:

RedTrack is renowned for its advanced tracking and attribution capabilities, particularly for digital marketers and e-commerce businesses managing multi-channel campaigns. It provides powerful tools that enable businesses to track affiliate links, measure ROI, and distribute traffic intelligently using AI-driven traffic distribution. 

RedTrack’s key strength lies in its ability to consolidate data across multiple platforms, offering detailed reports and insights that help businesses optimize their campaigns and make informed decisions. 

With seamless integration into major e-commerce platforms like WooCommerce and Magento, it’s an excellent choice for performance marketers who need comprehensive tracking solutions.

Key Affiliate Features:

  • Advanced tracking and attribution: RedTrack provides robust tracking across multiple channels, ensuring accurate attribution for affiliate sales and campaign performance.
  • Real-time Analytics and Reporting: Brands can access detailed insights from a unified dashboard, with over 50 data points and customizable views, providing real-time tracking for all marketing efforts.
  • Cross-Campaign, Cross-Browser, Cross-Device Tracking: RedTrack's proprietary technology allows precise tracking across campaigns, browsers, and devices, offering brands complete visibility into user behavior.
  • Multichannel Campaign Optimization: RedTrack’s conversion path reports help optimize multichannel campaigns, providing insights down to the ad or placement level.
  • Multi-Currency Support: Brands can track performance globally with multi-currency support, connecting ad networks and handling sales in different currencies.
  • Ad Network Integration & Publisher Management: RedTrack integrates seamlessly with major ad networks and offers publisher management tools, streamlining affiliate marketing operations for brands.

Other Key Features:

RedTrack simplifies paid ads performance tracking by providing real-time insights into campaign performance through an intuitive Ads Manager. Brands can manage ads directly within the platform while utilizing automation rules to streamline operations, such as blocking low-performing placements or increasing budgets for successful campaigns. These features make managing and optimizing paid ad campaigns more efficient and effective.

Type of Platform:

RedTrack is an inbound platform, focused on providing detailed tracking, attribution, and reporting for businesses running multi-channel campaigns.

Integrations:

RedTrack integrates with Shopify App, WooCommerce, Magento, and BigCommerce, Facebook ads, Google ads, TikTok ads, Outbrain, Taboola, Youtube ads, Clickbank, Sedo, making it highly compatible with e-commerce brands.

General Information:

RedTrack, founded in 2019 and based in Cyprus, provides advanced tracking and attribution solutions for affiliate and paid ad campaigns, offering tools that streamline performance monitoring and optimization across multiple channels.

Key Clients:

24 Lottos, Genesis, Grand Slam Media Inc, Mobfolio

Industry Verticals:

RedTrack supports a broad range of industries, including e-commerce, digital marketing, and performance advertising.

Who is it for?:

RedTrack is ideal for D2C e-commerce brands, performance marketers, and digital marketing agencies that require advanced tracking and attribution for their campaigns.

Customer Support:

The platform offers 24/7 phone and chatbot support, ensuring businesses receive assistance whenever needed.

Pricing and Customer Reviews:

  • Pricing: $1490 per year.
  • Reviews: Rated 4.0/5.0
  • Free trial: Available.
  • Review Source: Growann

Pros:

  • AI-driven traffic distribution: RedTrack’s AI helps allocate traffic more effectively to boost campaign performance.
  • Automation and Alerts: The platform provides automated alerts for significant changes or anomalies in campaign data, enabling users to quickly respond to potential issues or opportunities.
  • Integration Capabilities: RedTrack integrates seamlessly with major advertising platforms like Google Ads and Facebook Ads, as well as affiliate networks, simplifying data synchronization and overall campaign management.

Cons:

  • Higher pricing: Compared to some competitors, RedTrack’s pricing is higher, which may be a consideration for smaller businesses.
  • Additional Costs for Advanced Features:
    Certain advanced features, such as white-labeling and enhanced API access, are only available in higher-tier plans or as paid add-ons, increasing the overall cost for users.
  • Short Trial Period:
    The 14-day free trial may not provide enough time for users to fully explore and evaluate all of RedTrack’s features before committing to a paid plan.

10 Alternatives to RedTrack for Effective Affiliate Marketing

  1. Influencer Hero
  2. UpPromote
  3. Refersion
  4. Awin
  5. Share a Sale
  6. ClickBank
  7. Goaffpro
  8. Impact
  9. Referral Candy
  10. Social Snowball

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Known For:

Influencer Hero is an all-in-one influencer marketing platform designed to streamline the process of discovering, managing, and tracking influencers for marketing campaigns. It's recognized for its user-friendly interface and comprehensive set of tools tailored for both brands and marketing agencies. 

This platform stands out with features like influencer outreach, CRM management, and advanced reporting, allowing brands to maintain effective communication and collaboration with influencers. 

Moreover, Influencer Hero offers influencer gifting and content management, making it a versatile platform that goes beyond mere campaign tracking, allowing brands to handle influencer-generated content and track campaign success seamlessly. 

Key Affiliate Features:

  • Personalized affiliate links: Generate customized affiliate links to track influencer sales performance with precision.
  • Affiliate program management: Full management of affiliate programs, including performance tracking, commission rates, and affiliate payouts.
  • Detailed reporting and analytics: Access comprehensive analytics for affiliate campaigns, helping brands measure performance and optimize strategy.
  • Influencer Dashboard: Offers each affiliate a personalized dashboard to monitor their posting performance and easily manage their payment details, including bank information.
  • Discount Code Creation: Allows brands to generate discount codes directly from the Influencer CRM, streamlining the process for campaigns.

Other Key Features:

Influencer Hero goes beyond standard affiliate features by offering an influencer finder, influencer CRM, and outreach tools, along with content and UGC management. Brands can also use the platform for influencer gifting, which simplifies product giveaways to influencers. Advanced reporting and analytics further elevate the platform by providing data-driven insights for optimizing influencer marketing efforts.

Type of Platform:

Influencer Hero is primarily an outbound platform, meaning it is focused on connecting brands with influencers through outreach and direct management of influencer relationships. Brands can use the platform to search for and connect with influencers, manage their campaigns, and track performance.

Integrations:

Shopify, WooCommerce, Magento, Instagram, Klaviyo, Gmail, Outlook.

General Information:

  • Founded in 2017
  • Located in London, New York, Singapore
  • 50 - 200 Full-Time Employees

Key Clients:

Bower Collective, Alkaline, Immersive Gamingbox, FreakOut, Olivida, Holzprofi24

Industry Verticals:

Beauty, Fashion & Retail, e-commerce, Food & Beverage, Technology & Apps, Gaming, Luxury, Automative, Hospitality 

Who is it for?

Ideal for D2C e-commerce brands and marketing agencies seeking a robust influencer marketing and affiliate management platform.

Customer Support:

The platform provides 24/7 live chat support with quick response times, ensuring brands and influencers can get assistance whenever needed.

Pricing and Customer Reviews:

  • Pricing: $249/month
  • Reviews: 4.9/5.0
  • Free Trial: No
  • Review Source: Shopify Apps

Pros:

  • Diverse influencer network: The platform provides access to a wide range of influencers across different industries.
  • User-Friendly Interface: Simplifies affiliate program management with an intuitive and easy-to-use platform.
  • Supportive Onboarding: Offers dedicated support with friendly staff and account managers to ensure a smooth setup process.
  • Influencer management: Streamlined CRM tools allow brands to manage relationships with influencers effectively.

Cons:

  • Limited customization: Some brands may find the platform’s customization options for campaigns somewhat limited.

RedTrack VS Influencer Hero

When comparing RedTrack with Influencer Hero, a few key differences emerge. RedTrack primarily focuses on tracking and attribution, offering powerful tools for tracking affiliate links and managing multi-channel marketing campaigns. It excels in data analytics, specifically for performance marketers who need to track ROI across multiple channels. In contrast, Influencer Hero provides a more holistic approach to influencer marketing, with tools that go beyond affiliate tracking to include influencer outreach, CRM, content management, and gifting features.

Pricing is another differentiator. While RedTrack is priced based on tracking volumes, Influencer Hero offers a fixed pricing model at $249 per month, making it more predictable for brands with stable influencer marketing efforts. Influencer Hero also caters specifically to influencer marketing, offering tools to manage influencer relationships directly, whereas RedTrack is broader, focusing on tracking and analytics for a range of digital marketing campaigns.

In terms of platform type, RedTrack is more of an inbound platform, relying on data-driven attribution and analysis, while Influencer Hero takes an outbound approach, focusing on influencer outreach and direct relationship management.

2. UpPromote

<img src="uppromote-software.png" alt="UpPromote software landing page">

Known For:

UpPromote is recognized as a top-rated affiliate marketing app, especially popular among Shopify users. It is widely praised for its flexibility, offering scalable affiliate marketing solutions suitable for both small businesses and larger enterprises. 

The platform is designed to help brands grow their customer base by creating customizable referral programs, enabling cross-promotion opportunities, and providing tools for automating affiliate management tasks. 

UpPromote also offers a straightforward interface that makes it easy for brands to manage affiliates, track performance, and handle payouts. 

This versatility and scalability make UpPromote an excellent choice for e-commerce businesses looking to build a solid affiliate program without extensive technical knowledge.

Key Affiliate Features:

  • Cross-Promotion Opportunities: Allows brands to collaborate with influencers and affiliates to boost visibility and reach a larger audience.
  • Affiliate program automation: Automate important processes like affiliate approvals, tracking, and payouts to streamline the entire affiliate management process.
  • Customizable referral programs: Brands can create custom referral campaigns to reward affiliates based on the success of their marketing efforts.
  • Performance Tracking: With built-in analytics and reporting features, businesses can easily track the success and performance of their referral programs, gaining valuable insights to optimize campaigns.
  • Customizable Branding: UpPromote allows businesses to fully customize their referral programs by tailoring elements like links, domains, email flows, and affiliate portals to match their unique branding and messaging.

Other Key Features:

UpPromote also offers an ambassador recruitment tool, making it easier for businesses to find and onboard brand ambassadors to expand their affiliate network. Additionally, the platform provides tools for invoice and tax setup, ensuring smooth financial management and compliance for both businesses and affiliates. These features further enhance the platform's capabilities, making it an all-in-one solution for affiliate marketing management.

Type of Platform:

UpPromote is primarily an outbound platform, designed to enable brands to build and manage relationships with affiliates and influencers. It focuses on automating affiliate management tasks and creating opportunities for cross-promotion.

Integrations:

Shopify, WooCommerce, Mailchimp, Google Analytics, Facebook Pixel.

General Information:

  • Founded in 2018
  • Located in Hanoi, Vietnam
  • 17 Full-time employees

Key Clients:

TreSkin, SaleDress, Wink, Imperial Toys, Kaged, Capterra.

Industry Verticals:

Serves industries such as retail, consumer goods, and beauty.

Who is it for?

D2C e-commerce brands looking for an easy-to-use affiliate management platform.

Customer Support:

UpPromote offers email support along with tutorials and videos to guide users through the platform’s features and best practices for managing affiliate programs.

Pricing and Customer Reviews:

  • Pricing: Free
  • Reviews: 4.4/5.0
  • Free Trial: No
  • Review Source: Growann

Pros:

  • Affiliate payouts automation: The platform automates the affiliate payout process, reducing manual work.
  • Flexible pricing plans: Suitable for businesses of all sizes, with scalable options for growing brands.

Cons:

  • Limited influencer library: The platform lacks a comprehensive influencer directory, which may limit influencer discovery for brands.

RedTrack VS UpPromote

RedTrack and UpPromote serve different niches within the affiliate marketing ecosystem. RedTrack excels in performance tracking and attribution, particularly for digital marketers looking to track multi-channel campaigns. On the other hand, UpPromote is more focused on automating affiliate marketing for e-commerce brands, offering simplified tools for managing referral programs and affiliate relationships.

While RedTrack offers extensive data analytics and multi-channel tracking, UpPromote concentrates on creating and managing affiliate programs directly, providing automated tools that reduce the need for manual input. 

RedTrack’s pricing is volume-based, making it a better choice for businesses that need to track a large number of campaigns, whereas UpPromote’s free and scalable pricing structure is ideal for businesses looking to start small and grow over time. 

In terms of platform type, RedTrack functions as an inbound platform centered on analytics, while UpPromote takes an outbound approach, emphasizing affiliate program management and cross-promotion.

3. Refersion

<img src="refersion-software.png" alt="Refersion software landing page">

Known For:

Refersion is known for its ability to handle complex affiliate marketing needs, particularly for businesses looking to integrate affiliate programs with their e-commerce platforms. The platform stands out for its first-party tracking, which allows brands to bypass issues related to third-party cookies. 

Refersion provides tools for both merchants and affiliates, offering extensive attribution capabilities and customizable tracking solutions. 

Refersion is particularly valued for its powerful analytics, making it easy for brands to monitor affiliate performance and optimize campaigns for better results.

Key Affiliate Features: 

  • Attribution & First-Party Tracking: Offers first-party tracking to avoid reliance on third-party cookies, ensuring more reliable attribution for affiliate sales.
  • Customizable referral campaigns: Brands can create and customize referral campaigns, tailoring them to their specific marketing objectives.
  • Affiliate program management: Refersion helps manage affiliates, track sales, and automate payouts within an intuitive interface.
  • Performance-based payouts: The platform enables performance-based commission structures, allowing brands to reward affiliates based on their results.
  • Automated Payments: Sends monthly affiliate payments based on approved conversions, ensuring consistent payouts without funding gaps.
  • Flexible Commissions: Offers tiered commissions, SKU-level tracking, and options for flat-fee or bonus rewards, with coupon tracking for platforms like Instagram.
  • Affiliate Discovery: Brands can find top affiliates through Refersion’s marketplace and post offers to attract new partners.

Other Key Features:

Refersion provides powerful reporting tools that allow businesses to track and analyze affiliate performance in real-time. It also integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce. The platform’s extensive analytics capabilities make it particularly attractive for businesses looking for detailed insights into their affiliate marketing efforts.

Type of Platform:

Refersion is an inbound platform, as it focuses on tracking and managing affiliate performance using detailed analytics and first-party data. It’s designed for businesses that need comprehensive tracking solutions for their affiliate programs.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, Klaviyo, Zapier, Salesforce.

General Information:

  • Founded in 2013
  • Located in New York
  • 24 Full-Time Employees

Key Clients:

Verb, Fuego, Simply Earth, Harney & Sons, In common Beauty

Industry Verticals:

It serves a range of industries, including health and wellness, CBD, and home goods.

Who is it for?:

D2C e-commerce brands and individuals looking for a robust affiliate tracking solution.

Customer Support:

The platform offers chatbot support as well as email support to assist users with their affiliate program management needs.

Pricing and Customer Reviews:

  • Pricing: $99/month
  • Reviews: 3.2/5.0
  • Free Trial: Yes
  • Review Source: G2

Pros:

  • Ease of use: Refersion offers an intuitive user interface, making it easy to set up and manage affiliate programs.
  • Scalable for Growth: The platform is suitable for businesses of all sizes, from startups to large enterprises, and supports growth as the business scales.
  • Affordable Pricing: Refersion offers cost-effective plans, making it accessible to businesses with varying budgets and ensuring a good return on investment.

Cons:

  • Limited advanced features: While Refersion excels in affiliate tracking, it lacks some of the advanced features offered by competitors.
  • Delayed Payouts: There have been occasional reports of delayed payments to affiliates, which can be frustrating for users expecting timely compensation.
  • Limited Affiliate Insights: The platform doesn’t provide detailed visibility into affiliate profiles within the marketplace, limiting the ability to thoroughly vet potential partners.

RedTrack VS Refersion

RedTrack and Refersion both serve affiliate marketers, but their focus areas differ. RedTrack is centered on multi-channel performance tracking and attribution, making it ideal for digital marketers who need granular insights across various marketing channels. Refersion, on the other hand, is more focused on providing solutions for e-commerce businesses that want to manage affiliate programs with seamless integration into their existing platforms like Shopify and WooCommerce.

In terms of pricing, Refersion offers a flat rate of $99 per month, while RedTrack’s pricing is higher and based on tracking volumes, which may be more suitable for businesses running multiple campaigns across various channels. 

RedTrack’s focus on data-driven analytics makes it the go-to platform for marketers needing extensive tracking capabilities, while Refersion is better suited for businesses looking for straightforward affiliate management and first-party tracking solutions. 

4. Awin

<img src="awin-software.png" alt="Awin software landing page">

Known For:

Awin is one of the largest affiliate marketing networks, known for its extensive reach and ability to connect businesses with a wide variety of affiliates across multiple industries, including retail, travel, finance, and telecommunications. 

Awin provides detailed reporting and customizable referral campaigns, making it ideal for brands that want to scale their affiliate marketing efforts. Its powerful tracking capabilities allow brands to monitor performance and optimize campaigns effectively. 

With support for D2C brands and individuals, Awin is well-regarded for helping businesses grow their affiliate programs with both new and experienced affiliates.

Key Affiliate Features: 

  • Customizable referral campaigns: Awin enables brands to create tailored referral campaigns that align with specific marketing goals.
  • Advanced tracking tools: The platform offers in-depth tracking solutions to monitor the performance of affiliate campaigns.
  • Affiliate management: Awin provides comprehensive tools to manage affiliates and their commissions, streamlining the overall process.
  • Multi-Channel Sharing Options: Awin enables advocates to share referral links across multiple channels, including email and social media, maximizing the reach and effectiveness of campaigns.
  • Automated Rewards System: Awin streamlines the reward process by automatically distributing rewards to advocates, ensuring a seamless experience for both the brand and its affiliates.
  • Fraud Prevention Measures: Integrates fraud detection mechanisms to maintain the integrity of referral programs, ensuring that only legitimate activities are rewarded.

Other Key Features:

Awin offers access to a comprehensive partnership database, allowing brands to connect with a vast network of affiliates and publishers. This resource empowers businesses to expand their reach and grow their affiliate programs by forming valuable partnerships. With a diverse range of affiliates across multiple industries, brands can strategically align with partners that best suit their target audience, facilitating scalable growth and driving performance-driven marketing efforts.

Type of Platform:

Awin is an inbound platform, providing detailed tracking and reporting tools to help businesses monitor affiliate performance and optimize their campaigns.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, AppsFlyer, Adjust, Button, Branch, Squarespace, Wix, Wordpress

General Information:

  • Founded in 2017
  • Located in Denmark
  • 1,368 full-time employees (FTE) according to LinkedIn

Key Clients:

Nike, Boohoo, Acer, and MyProtein.

Industry Verticals:

Awin serves multiple industries, including retail, travel, finance, telecommunications, and more.

Who is it for?:

Awin is ideal for D2C e-commerce brands, large enterprises, and individuals looking for a comprehensive and scalable affiliate marketing solution.

Customer Support:

Awin provides email and phone support, ensuring that users have access to assistance when needed.

Pricing and Customer Reviews:

  • Pricing: Not specified
  • Reviews: 4.2/5.0
  • Free Trial: No
  • Review Source: G2

Pros:

  • Detailed reporting and analytics: Awin offers in-depth analytics that help businesses optimize their affiliate marketing strategies.
  • Large affiliate network: The platform provides access to a wide network of affiliates, making it easier to recruit partners.

Cons:

  • Approval process and requirements: Joining Awin can be challenging for new affiliates due to its strict approval process.
  • Issues with Browser Extension: The MyAwin Chrome extension, intended to streamline link-building, can be inconsistent, occasionally experiencing functionality issues that may disrupt workflows and reduce efficiency for users relying on it for quick affiliate link creation.

RedTrack VS Awin

When comparing RedTrack and Awin, the main difference lies in their focus areas. RedTrack specializes in multi-channel tracking and attribution, offering advanced analytics for digital marketers who need to measure ROI across different platforms. Awin, on the other hand, focuses more on affiliate program management, providing tools to create customizable referral campaigns and manage affiliate relationships.

Awin offers a larger affiliate network and is designed to help businesses find and manage affiliates, whereas RedTrack focuses on performance tracking. RedTrack’s pricing is volume-based and tailored for marketers who need to track multiple campaigns across channels, while Awin does not disclose its pricing, which can vary depending on the client’s needs. 

Both platforms are inbound, focusing on tracking and managing performance, but RedTrack excels in attribution and multi-channel analytics, while Awin offers deeper affiliate program customization.

5. Share a Sale

<img src="share-a-sale-software.png" alt="Share a sale software landing page">

Known For:

Share a Sale is a well-established affiliate marketing network that connects merchants with affiliates. It’s known for its robust affiliate recruitment tools and large pool of partners, which makes it easier for businesses to grow their affiliate programs. 

Share a Sale provides tools for managing affiliate relationships and tracking sales performance, with a focus on simplicity and ease of use. 

Key Affiliate Features: 

  • Affiliate recruitment tool: Share a Sale helps businesses grow their partner base by recruiting affiliates who are aligned with their target market.
  • Sales tracking: The platform provides tracking tools that allow businesses to monitor sales and conversions.
  • Performance management: Share a Sale offers tools to manage affiliate performance and handle payouts efficiently.
  • Influencer Activation: Brands can easily integrate and track influencer activities, allowing them to monitor social media-driven sales and word-of-mouth marketing from influencer partners.
  • Attribution Solutions: The platform’s conversion lines tool allows merchants to reward affiliates for driving specific consumer behaviors, optimizing commission payouts for the most valuable actions.
  • Custom Short Links: Brands can create custom short links and deep links that direct consumers straight to product pages, enhancing user experience and conversion potential.
  • Make a Page: This feature allows brands to curate and turn any web page into an e-commerce experience with different display options, enhancing product visibility.

Other Key Features:

Share a Sale offers agency-managed options that allow businesses to entrust their affiliate marketing efforts to expert teams. This enables organizations to focus on their core operations while specialists handle campaign management, optimization, and growth, ensuring maximum efficiency and results.

Type of Platform:

Share a Sale is an inbound platform, designed to help businesses track affiliate performance and manage their relationships through detailed reporting and analytics.

Integrations:

Shopify, WooCommerce, Bigcommerce, Paypal, Mailchimp, Wix, Shoplazza.

General Information:

  • Founded in 2000
  • Located in Chicago, IL
  • 182 full-time employees (FTE) according to LinkedIn

Key Clients:

Northwest, Nanit, Buffy, and Ergobaby.

Industry Verticals:

It caters to industries like beauty, e-commerce, food & beverage, and technology, offering specialized solutions for each.

Who is it for?

This platform is ideal for merchants and agencies looking to expand their affiliate network and gain in-depth insights into campaign performance.

Customer Support:

The platform provides basic email and phone support to help users with their affiliate marketing needs.

Pricing and Customer Reviews:

  • Pricing: Not specified
  • Reviews: 3.6/5.0
  • Free Trial: No
  • Review Source: G2

Pros:

  • Extensive network: Share a Sale provides access to a large pool of affiliates, making it easier for businesses to grow their partner base.
  • Easy to use: The platform is known for its user-friendly interface, simplifying affiliate program management.
  • Comprehensive Tracking: Offers detailed tracking and reporting tools, helping brands monitor performance and optimize campaigns effectively.

Cons:

  • Complex setup: Setting up and managing campaigns can be complex, particularly for businesses new to affiliate marketing.
  • Slow Customer Support: Response times from customer support can be slow, and in some cases, support has been reported as unresponsive.

RedTrack VS Share a Sale

RedTrack and Share a Sale offer distinct advantages, depending on a business’s needs. RedTrack focuses on performance tracking and attribution across multiple channels, making it ideal for digital marketers who require advanced analytics. Share a Sale, in contrast, is a platform designed specifically for affiliate program management, providing tools for recruiting affiliates and tracking sales performance.

Share a Sale excels in its large affiliate network, helping businesses find partners to grow their marketing efforts, while RedTrack is more focused on providing detailed data analytics to optimize campaign performance. Share a Sale’s pricing is not disclosed, whereas RedTrack offers volume-based pricing suited for businesses tracking campaigns across different platforms. Both are inbound platforms, but RedTrack offers more advanced tracking and multi-channel attribution, whereas Share a Sale specializes in affiliate recruitment and management.

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6. ClickBank

<img src="Clickbank-software.png" alt="Clickbank software landing page">

Known For:

ClickBank is known for its extensive affiliate marketplace, allowing businesses to sell digital products through affiliates. The platform is particularly strong in the consumer goods, beauty, and fitness industries. ClickBank is popular among affiliates because it offers a large selection of products to promote and provides robust tracking tools to measure performance. 

With ClickBank, businesses can easily set up affiliate programs and reach a global audience. Its extensive network of affiliates and reliable payout system make it an attractive option for businesses looking to scale their affiliate marketing efforts.

Key Affiliate Features: 

  • E-commerce tools & services: ClickBank allows businesses to create digital storefronts and manage product sales through affiliates.
  • Affiliate Management: A centralized platform to attract, manage, and compensate affiliates with device-level tracking and flexible commission options like Revenue Sharing and Cost Per Action (CPA).
  • Affiliate Marketplace: Connects brands with nearly 100,000 affiliates globally, fostering growth through strategic partnerships and joint venture contracts.
  • Integrated Payments: Handles payment processing and tax management with PayPal integration, allowing brands to scale without approval or processing limits.
  • Data & Analytics: Offers reporting on key metrics such as conversion rates, lifetime value (LTV), retention, and fraud prevention, enabling data-driven growth.

Other Key Features:

ClickBank provides a robust system for affiliates and sellers, streamlining affiliate management and product sales. With advanced payment processing, fraud prevention, and compliance tools, it supports both digital and physical products. Sellers can easily scale operations, while affiliates benefit from a large marketplace and top-performing offers.

Type of Platform:

ClickBank is an inbound platform, designed to attract affiliates to promote a wide range of digital products. Its extensive network and flexible commission structures make it ideal for businesses and individuals looking to sell digital goods online.

Integrations:

Shopify, GetResponse, AWeber mailing, Facebook, Mailchimp.

General Information:

  • Founded in 1998
  • Located in Boise, Idaho
  • Over 4,000 Full-Time Employees

Key Clients:

Tea burn, Organifi, Ship Offers, Voluum, Disk.

Industry Verticals:

Consumer Goods, Beauty, Fitness.

Who is it for?:

ClickBank is ideal for businesses and individuals looking to sell digital products and services through a global network of affiliates.

Customer Support:

The platform provides 24/7 phone support to assist businesses with managing their affiliate programs.

Pricing and Customer Reviews:

  • Pricing: Depends on product
  • Reviews: 4.3/5.0
  • Free Trial: No
  • Review Source: Trustpilot

Pros:

  • Access to a large affiliate network: ClickBank provides access to a global network of affiliates, allowing businesses to expand their reach quickly.
  • Reliable payout system: Affiliates appreciate ClickBank’s reliable and timely payout system, which helps in maintaining long-term relationships.
  • E-commerce tools: The platform offers robust e-commerce tools to create digital storefronts and sell products through affiliates.

Cons:

  • Strict policies: ClickBank has strict policies for the types of products that can be sold, which can limit some businesses.
  • Fees and Transaction Costs: The platform charges hosting and transaction fees, which can reduce overall profit margins for businesses.

RedTrack VS ClickBank

When comparing RedTrack and ClickBank, the primary difference is their focus. RedTrack is designed for digital marketers who need advanced tracking and attribution across multiple channels, while ClickBank specializes in providing a marketplace for businesses to sell digital products through affiliates. RedTrack’s strength lies in its ability to track performance across various marketing platforms, whereas ClickBank is centered around helping businesses set up affiliate programs and sell digital goods.

ClickBank offers an extensive network of affiliates, making it easier for businesses to find partners to promote their products, while RedTrack excels in delivering data-driven insights to optimize campaigns. 

In terms of pricing, ClickBank charges based on the products being sold, whereas RedTrack’s pricing is volume-based and tailored for businesses tracking multiple campaigns. 

Both platforms are inbound, but ClickBank is more focused on affiliate management and product sales, whereas RedTrack provides more granular tracking and analytics for multi-channel marketing efforts.

7. Goaffpro

<img src="hypeauditor-software.png" alt="Goaffpro software landing page">

Known For:

Goaffpro is recognized for its user-friendly and accessible affiliate marketing tools, especially designed for D2C e-commerce brands and individual marketers. It is particularly popular due to its ability to integrate seamlessly with Shopify, WooCommerce, and other major e-commerce platforms. 

Known for providing a simple yet effective solution for tracking affiliate sales, Goaffpro offers free and paid plans, making it ideal for businesses that are just starting their affiliate marketing journey or those looking to scale their efforts. 

The platform includes features like automated payments and advanced tracking options, making it a cost-effective solution for small and medium-sized businesses looking to launch and manage affiliate programs without a steep learning curve.

Key Affiliate Features: 

  • Affiliate tracking: Advanced tracking tools that allow businesses to monitor affiliate sales and conversions with real-time data.
  • Customizable affiliate programs: The platform allows brands to create custom affiliate programs tailored to their specific marketing goals.
  • Automated payments: Goaffpro supports automated payment solutions, ensuring that affiliates are paid on time and reducing manual intervention.
  • Analytics: Provides actionable insights powered by AI and Machine Learning, with a comprehensive range of metrics for both affiliates and administrators.
  • Multi-Level Marketing: Supports multi-level chains with flexible commission structures, allowing affiliates to recruit others and build teams.
  • Custom Landing Pages: Enables brands to create personalized landing pages for influencers, streamlining the onboarding process for affiliates and influencers.

Other Key Features:

GoaffPro is designed to be both seller and affiliate-friendly, offering easy tracking, automated payouts, and custom landing pages for affiliates. Sellers benefit from advanced analytics and flexible customization, making it simple to manage and scale affiliate programs efficiently.

Type of Platform:

Goaffpro is classified as an inbound platform. It focuses on providing detailed tracking and reporting solutions for businesses looking to manage affiliate programs and track conversions effectively.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, Pagefly, PayPal Payouts, Wix, Squarespace.

General Information:

Founded in 2020, Goaffpro is relatively new in the affiliate marketing space, but it has quickly gained popularity for its simplicity and effectiveness.

Key Clients:

G Fuel, Lakme, Juicy Chemistry, S&D, Minimalist, Green Soul.

Industry Verticals:

The platform caters to industries like health and wellbeing, beauty, and e-commerce.

Who is it for?:

Goaffpro is ideal for small to medium-sized D2C e-commerce brands and individuals looking for an affordable and user-friendly affiliate management solution.

Customer Support:

The platform offers support via email and social media, ensuring businesses can get help when they need it.

Pricing and Customer Reviews:

  • Pricing: Free
  • Reviews: 4.0/5.0
  • Free Trial: Yes
  • Review Source: Growann

Pros:

  • Automated payments: The platform supports automated payments, reducing the need for manual payout management.
  • Easy setup and integration: Goaffpro is known for its simple setup process and seamless integration with major e-commerce platforms like Shopify and WooCommerce.
  • Multi-Tier Affiliate Program: Enables businesses to build a network of affiliates and sub-affiliates, expanding their reach through multi-tiered affiliate structures.

Cons:

  • Limited advanced features: Goaffpro may not offer the same level of advanced features as some of its competitors, making it more suitable for smaller businesses.
  • Scalability: Best suited for small to medium-sized businesses, GoAffPro may not scale effectively for larger enterprises with more complex affiliate program requirements.

RedTrack VS Goaffpro

When comparing RedTrack to Goaffpro, the key difference is their target audience and feature set. RedTrack excels in multi-channel tracking and attribution, making it more suitable for businesses running complex digital marketing campaigns across various platforms. In contrast, Goaffpro is focused specifically on affiliate marketing for e-commerce businesses, offering a simple and affordable solution for tracking affiliate sales and managing payouts.

RedTrack offers advanced analytics and attribution across different channels, whereas Goaffpro is tailored to e-commerce businesses that need basic tracking and management tools for affiliates. Pricing is another major differentiator: 

Goaffpro offers a free plan, making it accessible to smaller businesses, while RedTrack’s pricing is based on tracking volume, which can be more cost-effective for businesses that need to manage multiple campaigns. 

Both are inbound platforms, but RedTrack provides more in-depth data analytics, while Goaffpro focuses on straightforward affiliate management and ease of use.

8. Impact

<img src="impact-software.png" alt="Impact software landing page">

Known For:

Impact is a leading affiliate and partnership management platform designed for large enterprises and brands that want to manage a wide range of partnerships beyond just affiliate marketing. The platform offers advanced features for tracking, managing, and optimizing partnerships across multiple channels, including affiliates, influencers, and strategic partners. 

Known for its robust cross-device tracking solutions, Impact helps brands ensure accurate tracking and attribution, even as users move between devices. 

Key Affiliate Features:

  • Cross-device solutions: Impact offers proprietary identity solutions to track users across multiple devices, ensuring accurate attribution for affiliate sales.
  • Partnership management: The platform allows businesses to manage and optimize various types of partnerships, including affiliates, influencers, and media partnerships.
  • Advanced reporting and analytics: Brands can access detailed reports to track the performance of their affiliate and partnership campaigns.
  • Branded interface: Brands can create exclusive, branded affiliate sign-up links, onboarding partners privately, without being listed in public affiliate marketplaces.
  • Fraud protection: Impact safeguards brands from fraudulent activities like cookie stuffing and click injection using machine learning and dedicated fraud detection methods to monitor traffic and remove bad actors.

Other Key Features:

  • Agency partnerships: Impact partners with accredited agencies to provide top-tier service, focusing on delivering advanced technology without conflicts of interest.
  • Vibrant marketplace: Brands can discover, connect, and recruit high-performing media partners from around the world, enhancing their reach and affiliate program performance.

Type of Platform:

Impact is classified as an inbound platform, providing powerful tracking and management tools to help businesses optimize their affiliate and partnership strategies.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, Salesforce, Hubspot, Google Ads, Facebook.

General Information:

  • Founded in 2008
  • Located in Santa Barbara, California

Key Clients:

Uber, McAfee, Walmart, Ticketmaster, Microsoft, Lenovo.

Industry Verticals:

Retail, Finance, Consumer Goods, Hospitality, Fashion, Electronics, Health & Beauty

Who is it for?:

Impact is ideal for large D2C brands and enterprises looking to manage complex affiliate and partnership programs with advanced tracking and reporting tools.

Customer Support:

The platform provides email and chatbot support, helping businesses manage their affiliate and partnership programs effectively.

Pricing and Customer Reviews:

  • Pricing: Custom pricing based on business needs (start from $500/month)
  • Reviews: 4.6/5.0
  • Free Trial: Yes
  • Review Source: G2

Pros:

  • Ease of use: Impact is praised for its simple and intuitive user interface, making it easy for large enterprises to manage their partnership networks.
  • Cross-device tracking: The platform offers robust cross-device tracking solutions to ensure accurate attribution across various devices.

Cons:

  • Slow response customer support: Some users have reported that the customer support response time can be slow.
  • High starting price: With a starting price of $500 per month, Impact may not be suitable for small businesses.
  • Delayed payment process: Impact has been noted for slow payment processing, causing delays in receiving affiliate payouts.

RedTrack VS Impact

RedTrack and Impact serve different types of businesses and have varying focuses. RedTrack specializes in multi-channel performance tracking and attribution, making it ideal for digital marketers who need granular insights into their campaigns. Impact, on the other hand, is designed for enterprises and large D2C brands that need to manage a wide variety of partnerships, from affiliates to influencers and media partners.

Impact offers a broader range of partnership management tools and cross-device tracking, making it suitable for businesses looking to manage complex networks of partners across multiple channels. RedTrack focuses on advanced attribution and tracking for digital marketers, offering more detailed insights into campaign performance. 

In terms of pricing, Impact starts at $500 per month, making it a premium option for larger businesses, whereas RedTrack’s volume-based pricing may be more suitable for businesses with heavy tracking needs across various campaigns.

Both platforms are inbound, but Impact provides more comprehensive partnership management solutions, while RedTrack excels in delivering detailed tracking and analytics for digital marketing campaigns.

9. Referral Candy

<img src="referral-candy-software.png" alt="Referral candy software landing page">

Known For:

Referral Candy is recognized for its ability to help e-commerce businesses set up and manage referral marketing programs easily. It is known for providing businesses with tools to incentivize customers to refer friends and family in exchange for rewards. 

With its simple setup and seamless integration with platforms like Shopify, WooCommerce, and BigCommerce, Referral Candy has become a popular choice for businesses looking to grow through word-of-mouth marketing. 

Its automated referral program management simplifies the process of tracking referrals and distributing rewards, making it ideal for brands wanting to harness the power of customer advocacy.

Key Affiliate Features: 

  • Automated referral program management: Referral Candy automates the process of tracking referrals, issuing rewards, and monitoring program performance.
  • Customizable rewards: Businesses can offer customized rewards such as discounts, store credits, or cash, incentivizing customers to refer others.
  • Referral tracking: The platform provides accurate tracking of referrals, ensuring that rewards are distributed correctly.
  • Seamless Integration: Integrates with popular e-commerce and marketing tools for better data synchronization.
  • Fraud Detection: Includes a system to detect and prevent fraudulent referrals, ensuring program integrity.

Other Key Features:

Referral Candy also offers additional features like a Post-Purchase Popup and embedded signup forms on shipping pages to encourage immediate referrals from customers. These tools are designed to optimize the referral process by capturing new advocates right after their purchase.

Type of Platform: 

Referral Candy is an inbound platform focused on referral marketing and helping businesses grow through customer advocacy. It provides tools to track and manage referrals effectively.

Integrations:

Shopify, WooCommerce, Magento, Bigcommerce, Bold, Celery, Cratejoy, Paywhirl, Volusion.

General Information:

  • Founded in 2019
  • Located in Singapore
  • 54 full-time employees (FTE) according to LinkedIn

Key Clients:

Colgate, Stanley, Tupperware, Steve Madden

Industry Verticals:

Retail, Beauty, Travel, Wellness, Technology

Who is it for?:

Referral Candy is ideal for D2C e-commerce brands and agencies that want to drive growth through customer referrals and word-of-mouth marketing.

Customer Support:

The platform offers chatbot, ensuring businesses can access help when setting up and managing referral programs.

Pricing and Customer Reviews:

  • Pricing: $59/month
  • Reviews: 4.9/5.0
  • Free Trial: Yes
  • Review Source: Shopify Apps

Pros:

  • Automated management: Referral Candy automates referral tracking and reward distribution, reducing manual work for businesses.
  • Benchmark comparisons: Allows businesses to measure their performance against industry standards for better insights.
  • Easy setup: Simple and quick installation with minimal ongoing maintenance required.
  • Responsive support: Offers highly effective and timely customer service, ensuring users receive help when needed.

Cons:

  • Limited advanced features: While Referral Candy is easy to use, it lacks some of the advanced features offered by larger affiliate marketing platforms.
  • Integration dependency: To achieve optimal reporting and insights, syncing Referral Candy with other marketing tools is essential, which not all users may utilize.
  • Limited customization: Users may find the platform lacks extensive customization options for referral campaigns.

RedTrack VS Referral Candy

When comparing RedTrack and Referral Candy, the main difference lies in their focus areas. RedTrack is designed for digital marketers and businesses running multi-channel campaigns that require advanced tracking and attribution. In contrast, Referral Candy is built specifically for e-commerce businesses that want to create and manage referral marketing programs, focusing on customer-driven word-of-mouth sales.

RedTrack provides robust analytics and multi-channel tracking tools, while Referral Candy simplifies the process of managing referral programs and distributing rewards. 

Pricing also differs, with Referral Candy starting at $49 per month and RedTrack offering volume-based pricing tailored to businesses managing multiple campaigns across various platforms. 

Both platforms are inbound, but RedTrack focuses on detailed tracking and attribution for digital marketers, whereas Referral Candy specializes in growing customer advocacy through referrals.

10. Social Snowball

<img src="social-snowball-software.png" alt="Social Snowball software landing page">

Known For:

Social Snowball is a growing referral marketing platform designed to help e-commerce businesses easily turn their customers into affiliates. Known for its simplicity and scalability, Social Snowball allows businesses to set up referral campaigns that reward customers for promoting their favorite products. 

The platform provides tools to automate bulk actions, saving time and allowing businesses to focus on growing their customer base. It’s particularly popular for its seamless integration with Shopify, which enables businesses to set up and manage referral campaigns directly from their e-commerce store.

Key Affiliate Features:

  • Referral marketing campaigns: Social Snowball allows users to create and manage referral campaigns that incentivize customers to promote their favorite products.
  • Automated bulk actions: The platform automates various actions such as payouts, tracking, and affiliate management, saving businesses time.
  • Customizable Rewards System: Brands can create tailored rewards programs for advocates, offering incentives like discounts, cash, or exclusive perks. It supports a tiered affiliate system based on performance.
  • Real-Time Analytics: Provides detailed insights into referral campaigns with real-time tracking of top-selling products, auto-generated UTM links, and performance comparisons across platforms.
  • Fraud Detection: Social Snowball includes tools to prevent coupon abuse and code leaks, ensuring secure and fair referral program management.

Other Key Features:

Social Snowball allows brands to automatically send gifts to creators upon onboarding or as rewards for hitting performance milestones. Creators can select pre-approved gifts, fill in their shipping details, and receive products seamlessly, with no further intervention required. The platform also supports bulk payouts, enabling brands to compensate multiple creators at once, streamlining the payout process.

Type of Platform:

Social Snowball is classified as an outbound platform, as it focuses on turning existing customers into affiliates to promote products and drive sales.

Integrations:

Shopify, Zapier, Tydo, Prehook, Klaviyo, Adoric.

General Information:

  • Founded in 2020
  • Located in Miami
  • 16 full-time employees (FTE) according to LinkedIn

Key Clients:

Obvi, Tabs, True Classic, Solawave, and Javy.

Industry Verticals:

Food & Beverages, Beauty, and Wellness Industries.

Who is it for?:

Social Snowball is ideal for D2C e-commerce brands and agencies looking to leverage their customer base for referral and affiliate marketing, particularly those seeking automation to streamline their efforts.

Customer Support:

Social Snowball offers chatbot and email support, ensuring businesses have the resources needed to manage their referral programs.

Pricing and Customer Reviews:

  • Pricing: $99/month
  • Reviews: 4.9/5.0
  • Free Trial: Yes
  • Review Source: Shopify Apps

Pros:

  • Bulk actions and automations: The platform saves businesses time by automating payouts and other tasks associated with referral marketing.
  • Easy-to-use interface: The platform is designed to be simple and intuitive, making it easy for brands to set up and manage affiliate programs quickly.

Cons:

  • Metrics focus on revenue: Some users have reported that Social Snowball’s reporting metrics are overly focused on revenue, making it harder to track other aspects of referral campaign performance.

RedTrack VS Social Snowball

RedTrack and Social Snowball offer different functionalities based on business needs. RedTrack is built for digital marketers who need to track and attribute performance across multiple channels, offering advanced analytics and reporting tools. On the other hand, Social Snowball is focused on helping e-commerce businesses set up and manage referral marketing programs, turning customers into affiliates.

While RedTrack excels in providing multi-channel tracking and data-driven insights, Social Snowball is more focused on driving customer referrals and growing sales through incentivized programs.

Social Snowball’s pricing starts at $99 per month, which is more affordable for businesses looking specifically for referral marketing solutions, while RedTrack’s pricing is based on the volume of campaigns tracked. 

RedTrack serves marketers looking for in-depth analytics, while Social Snowball is ideal for e-commerce brands seeking to automate their referral marketing efforts.

Conclusion: The Best RedTrack Alternatives for Your Business

When it comes to finding the best RedTrack alternatives, several platforms stand out for their unique features and affordability. Influencer Hero, Goaffpro, and Impact provide advanced tracking and management tools tailored for e-commerce and D2C brands, with seamless integrations into platforms like Shopify and WooCommerce. For businesses looking to manage affiliate and influencer programs together, Influencer Hero and Impact offer comprehensive solutions. Meanwhile, Referral Candy and Social Snowball are ideal for businesses focused on scaling through referral marketing. 

Whether you need multi-channel tracking, customizable referral programs, or automated payouts, these platforms provide powerful features to optimize your affiliate marketing efforts, each catering to different business sizes and needs. With options for free plans and robust support, these alternatives can effectively replace or enhance what RedTrack offers.

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FAQs
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