In the rapidly evolving landscape of influencer marketing, finding the right software to connect brands with influencers is crucial. IZEA has been a prominent player in this field, but several alternatives offer unique features and benefits. Here, we explore the top alternatives to IZEA, focusing on diverse needs and use cases.
Our comparison focuses on several key aspects:
Platforms offering both software solutions and agency services provide a blend of technology and expert management.
The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.
Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
.png)
SaaS and Agency Services
Instagram, YouTube, TikTok, Facebook, Pinterest
Influencer Hero stands out with its comprehensive feature set, covering influencer finder, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments. It's noted for offering all the features compared to others, making it a one-stop solution for influencer marketing needs.
$249/month with monthly commitments, making it accessible for brands looking for flexibility.
Influencer Hero offers a more flexible pricing model and a comprehensive suite of features, potentially providing more value for brands focusing on a wide range of social platforms.
SaaS and Agency Services
Instagram, YouTube, TikTok, Pinterest
Upfluence covers most of the essential features such as influencer finder, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments. However, some reviews mention issues with customer support.
Starts at $2K/month with annual commitments.
While Upfluence offers a broad spectrum of features similar to Izea, its higher starting price and commitment requirement might make it less accessible for smaller brands.
SaaS platform only.
Instagram, YouTube, Facebook, Pinterest.
Traackr focuses on influencer finder, CRM, and reporting & analytics but does not offer influencer gifting, content & UGC collection, or affiliate payments. It's geared towards brands focusing on analytics and influencer management.
Approximately $2.6K with annual commitments.
Traackr's emphasis on analytics and management might appeal to brands prioritizing these aspects over a broader feature set.
SaaS and Agency Services
Instagram, YouTube, TikTok, Facebook, Pinterest
CreatorIQ provides a comprehensive feature suite similar to Influencer Hero, including influencer finder, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments. However, detailed pricing and feature descriptions are less publicly available.
Approximately $2.35K/month with annual commitments.
CreatorIQ's agency services and extensive feature set make it a strong competitor, though its less transparent pricing may require direct inquiry.
SaaS and Agency Services
Instagram, YouTube, TikTok, Facebook, Pinterest
Later integrates directly with TikTok Creator Marketplace and boasts all essential features, including influencer finder, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments.
$3K/month with annual commitments.
Later's unique integration with TikTok Creator Marketplace and broad feature set position it as a versatile tool for brands heavily investing in TikTok, alongside other platforms.
SaaS platform only
Instagram, YouTube, TikTok
Grin specializes in influencer CRM and outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate payments. Its search functionality is unique, relying on list requests from platforms rather than a direct search feature.
Approximately $2.5K with annual commitments.
Grin's focus on e-commerce integrations and a streamlined approach to influencer marketing makes it a strong contender for brands looking for a platform that excels in CRM and gifting, though it may offer less direct search functionality compared to Izea.
SaaS platform only.
Instagram, YouTube, TikTok, Facebook
Tagger provides a comprehensive suite of features, including influencer finder, CRM, outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate payments. It's been acquired by Sprout Social, indicating robust support and integration possibilities.
Starts at $2.5K/month, with additional pricing options for agencies.
Tagger's recent acquisition by Sprout Social may offer enhanced social media integrations and analytics capabilities, setting it apart for brands seeking deep social insights alongside influencer marketing tools.
Both software and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest.
Aspire covers all key features, including influencer finder, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments. It stands out for its streamlined approach to campaign management and its efficacy in building authentic brand-influencer relationships.
$2.0K/month with annual commitments.
Aspire's emphasis on creating authentic connections and its agency services option make it a versatile choice for brands prioritizing relationship-building in their influencer marketing strategy.
SaaS platform only
Instagram, YouTube, TikTok
Klear is noted for its strengths in influencer finder, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments. It offers social listening capabilities and the ability to set filtered searches for more precise influencer discovery.
Approximately $2.3K with annual commitments.
Klear's advanced social listening tools and filtered search capabilities provide a competitive edge for brands focused on deep social insights and targeted influencer discovery, offering functionalities that complement traditional influencer marketing tools.
When selecting an influencer marketing platform, consider your specific needs in terms of platform coverage, feature requirements, and budget. Each of the alternatives mentioned provides a unique set of tools and services, making it important to choose one that aligns closely with your marketing objectives and the social media platforms where your audience is most active.
When exploring alternatives to IZEA, consider factors such as the range of social media platforms covered (Instagram, YouTube, TikTok, etc.), the availability of both SaaS and agency services, the comprehensiveness of influencer discovery and management tools (CRM, analytics, outreach capabilities), integration with e-commerce platforms for influencer gifting, and the cost and commitment requirements of the platform.
Yes, several IZEA alternatives offer both software solutions and agency services. Platforms like Influencer Hero, Upfluence, and AspireIQ provide a blend of technology and professional services, catering to brands that prefer a mix of DIY tools and expert guidance for their influencer marketing campaigns.
Grin and Influencer Hero are both notable alternatives to IZEA which specialize in e-commerce integrations. Their focus is on leveraging influencer marketing within the e-commerce ecosystem, offering robust tools for product gifting, affiliate marketing, and direct integration with major e-commerce platforms. This makes Influencer Hero and Grin particularly appealing for brands that heavily rely on online sales channels.
IZEA alternatives vary widely in pricing and commitment requirements. Platforms like Influencer Hero offer monthly commitments starting at $249 per month, appealing to brands looking for flexibility. Others, like Upfluence, AspireIQ, and Klear, typically require annual commitments, with pricing ranging from $2,000 to $3,000 per month. It's important to evaluate each platform's cost relative to the features and support it offers to ensure it aligns with your budget and marketing objectives.
For small businesses or startups, Influencer Hero might be the most accessible option, with a lower entry price point and monthly commitment options. It offers a comprehensive set of features suitable for smaller scale operations without the need for large upfront investments or long-term contracts. However, the best choice depends on specific needs, such as platform focus, required features, and budget constraints.
Schedule a Demo with one of our media experts below.
.png)
.png)
.png)
