Over 65 million people on Instagram identify as influencers currently. So, it's no surprise that the platform has become the top choice for influencer marketing since marketing shifted to prioritize visual and short-video content. In fact, 79% of marketers mentioned using Instagram as their main platform for their campaigns in 2024. Instagram's core is its ability to connect with massive audiences and niches, ensuring your message reaches the right people.
Centered on finding the right influencers on Instagram, influencer marketing on the app needs the aid of available tools to quickly, uncover the best results. In this article, we’ve rounded up some of the most useful ones. We selected tools that support you across five key areas: audience insights and demographics, authenticity and fraud prevention, engagement, and performance metrics, as well as tracking campaign success and ROI.
Let’s dive into some of the top tools you can use to make your next Instagram campaign a success:
When selecting the top influencer Instagram marketing platforms, each software was evaluated based on the following criteria:
The platform should provide advanced search capabilities, allowing you to find influencers based on niche, audience demographics, engagement rates, and location. Features like hashtag search, audience insights, and filters for follower quality are key to identifying the right partners.
Look for platforms that simplify campaign management through tools like automated outreach, collaboration tracking, and performance analytics. The ability to track campaign metrics in real time and manage multiple campaigns from a single dashboard is a huge advantage.
Analyze user feedback on review sites like Trustpilot or G2 to gauge reliability and overall satisfaction. Positive reviews often indicate robust customer support, intuitive interfaces, and effective tools.
Ensure the platform has a clear pricing structure. Look for details on subscription fees, added charges for premium features, and whether they offer flexible plans or free trials to test their functionality.
Efficient platforms often include built-in payment solutions with features like automated invoicing, multi-currency support, and tax compliance. Tools for creating and managing influencer contracts can save time and reduce risks.
Comprehensive analytics tools are essential for evaluating campaign success. Platforms should offer detailed insights into metrics like reach, impressions, clicks, and conversions to help refine future strategies.
Influencer Hero is an all-in-one influencer marketing tool designed to coordinate campaign management in a single platform; helping brands drive ROI through influencers. The software offers a variety of functionalities, including search, outreach, CRM, affiliate management, UGC capture, product gifting, and reporting.
Pricing: Influencer Hero offers various marketing resources for free. For advanced features and full access to its CRM, pricing starts at $349 per month.
Commitment: Monthly
Best For: D2C e-commerce brands and marketing agencies.
Reviews: 5.0/5.0 (Source: Shopify Apps)
Free Trial: No
Additionally, Influencer Hero provides a selection of free tools accessible either through their website or via a Chrome extension. For Instagram, these include:
Finally, it's worth mentioning that by downloading their Chrome extension or inputting your main competitors, you can access a free report detailing their current strategy, providing valuable insights for refining your campaigns.
Influencer Hero abolishes the necessity to incorporate tools from all over the internet because of its broad functionalities, equipped with a range of all basic and some more specialized tools for managing a campaign. It tackles the five essential areas of a campaign: audience insights and demographics, authenticity and fraud prevention, engagement and performance metrics, and tracking campaign success and ROI.
Furthermore, Influencer Hero offers an extensive and comprehensive database of influencers, allowing users to sort based on topics, location, and other detailed criteria. This ensures that you can identify and include the perfect match for your campaign, aligning seamlessly with your brand’s goals and audience.
Instagram Metrics is Instagram’s internal tool for tracking the performance of creator and business accounts. It provides a quick and efficient way to evaluate the success of posts, stories, or reels without relying on third-party apps. By compiling data directly from your account, Instagram Metrics generates valuable insights about your followers and content performance, helping you post strategically and achieve better results. This addition provides essential insights and helps users stay informed about key performance indicators, including engagement, account performance, follower growth, interactions, and paid ad analytics.
This service is exclusively available for professional accounts, whether set as Creator or Business accounts, and can be accessed under the “Professional Panel” tab.
Pricing: Free, included with a Creator/Business Instagram account.
Commitment: No commitment, available with Instagram account.
Best For: Creators and businesses that already have an Instagram Account.
Reviews: Highly valued for providing essential information and insights.
Free Trial: N/A.
This can serve as a reliable starting point for analyzing the brand's position on Instagram and understanding basic Instagram metrics. It captures data across various levels, from macro trends to micro-interactions like impressions, offering valuable insights that help brands better understand their presence and performance on the platform. A strong contender for starting brands, especially considering its free access.
HypeAuditor is a platform designed for campaign management, with a specialization in influencer analytics and fraud detection. It employs artificial intelligence to deliver insights into influencer performance, audience demographics, and authenticity. Their main goal is to help companies make informed decisions.
A standout feature of this software is its free report tool, available on the website, which provides a preview of the data it offers. For Instagram, the platform highlights key metrics such as Earned Media Value (EMV), Interest and Country Scores, and the authenticity of both interactions and follower bases. All of these elements are summarized into a general Audience Quality Score (AQS), which serves as an aggregate measure of the previously mentioned metrics and more.
Pricing: On request.
Commitment: No commitment.
Best For: Brands and Agencies.
Reviews: 4.6/5.0 (Source: G2 Reviews)
Free Trial: Yes.
HypeAuditor is best known for its capabilities in detecting authenticity issues and preventing fraud, though it also provides a wide range of additional tools to support influencer marketing efforts. The information provided for reporting is complete and presented in a user-friendly and understandable manner.
Talkwalker is a company focused on consumer intelligence, gathering data from social networks and websites to provide a true understanding of consumer behavior. It uses AI-driven generative technology to categorize data, surfacing the main insights and aspects. Talkwalker’s approach helps brands get a clean view of consumer sentiments and trends. This makes it a reliable tool for those looking to make data-informed decisions in their marketing campaigns.
Conversations held online are analyzed and transformed into actionable brand and consumer insights, helping refine a campaign’s messaging and objectives. This commitment to uncovering deeper audience understanding is reflected in the platform’s motto: “Talkwalker uncovers your consumer’s truths.”
Pricing: Provides a custom price based on the client’s requested tools, with prices starting at $500 and up.
Commitment: A month.
Best For: Brands and Marketers.
Reviews: 4.3/5.0 (G2)
Free Trial: No, only a free demo.
Talkwalker takes a more socially focused approach to influencer marketing. It is particularly valuable for brands aiming to create socially-driven campaigns and maximize insights into their target audience. The platform collaborates with semiotic experts, social publishers, AI specialists, and others to enhance Social Listening, Social Benchmarking, and Media Monitoring metrics in real-time.
Brand24 is an AI social monitoring tool to generate reports and insights about your brand's reputation. Its primary purpose is to identify and analyze online conversations about brands, products, keywords, and competitors. It gives access to a platform that constantly notifies you, making sure never miss important discussions related to your image. The software takes advantage of AI to measure brand awareness and online presence by tracking all mentions in real-time.
One standout feature is its ability to analyze sentiment, offering a detailed breakdown of whether mentions are positive, neutral, or negative. Additionally, an AI-powered bot analyzes fluctuations in brand reputation, offering explanations, actionable solutions, and alternative approaches to enhance the brand’s online perception.
Pricing: Has four plans with limited monitoring and gradual features: Individual ($119), Team ($159), Pro ($239), and Enterprise ($399).
Commitment: Anual
Best For: Small brands, start-ups and growing agencies.
Reviews: 4.6/5.0 (G2)
Free Trial: Yes, limited to 14 days.
Similar to Talkwalker, Brand24 specializes in social listening to help brands protect their reputation across all social media platforms. It offers unique tools designed to spot potential issues early, allowing brands to address them before they escalate. Brand24 is also interesting to analyze shifts in brand reputation, as they provide explanations, insights, and alternative strategies to improve the brand’s online perception. The platform is useful for identifying key insights, emotions, and frequently mentioned topics linked to your brand, enabling more informed and proactive decision-making.
Social Blade is a free online tool designed to provide analytics for users across all major platforms. It features a simple search bar where you can look up anyone’s analytics. While it is particularly popular for tracking YouTube growth due to its video ranking capabilities, it also offers valuable metrics for Instagram. To access additional functionalities of the platform, you must be logged in.
Pricing: Free for basic tools, also provides premium access to additional data.
Commitment: None for free use, premium memberships are monthly.
Best For: Reporting and Selecting.
Reviews: 4.2/5.0 (G2)
Free Trial: Yes.
Another feature to take note is the publicly available “Top 100 Instagram Business Accounts” list, which ranks accounts based on Social Blade’s general scoring system.
Social Blade’s platform is extremely user-friendly. Simply enter a username into the search bar to access key analytics like engagement, follower growth, and media rank. Social Blade makes it easy to gauge the overall sentiment towards an influencer by assigning them a clear and straightforward overall score based on the data. While some users have noted that certain metrics, such as estimated revenue, might be incomplete or inaccurate, Social Blade remains a reliable tool for accessing essential metrics. Its free access to a wealth of data makes it a convenient starting point for evaluating influencers.
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NinjaOutreach is a tool designed for influencer marketing outreach primarily for Instagram and YouTube. It includes a database of over 130 million profiles and offers features like keyword searches to find influencers. The platform’s CRM provides options for relationship management, analytics, and reporting to help organize influencer partnerships. It also allows users to connect with influencers on various social networks and track revenue generated through e-commerce. Additionally, the software includes customizable features for campaign adjustments. With a free trial, you can access detailed stats, media, and analytics for any Instagram account.
The platform also curates insights and categories for influencers and their audiences, enabling brands to make informed decisions about which influencers to add to their campaign outreach. With just a click, you can add individual users to a campaign and create a curated list that aligns with your priorities and interests. All emails scheduled for that campaign will be automatically sent to the selected influencers.
Pricing: Three packages are available for $49, $99, and $199.
Commitment: Monthly
Best For: Online Brands, Digital Marketing Agencies, Bloggers, Startups and B2B SMBs.
Reviews: 4.0/5.0 ( G2)
Free Trial: 7-day free trial.
NinjaOutreach is centered on the importance of link-building and, with that objective in mind, they help eliminate manual copy-and-paste tasks. NinjaOutreach simplifies the outreach process during the email marketing phase of a campaign, which is the most tiresome one for marketers everywhere. One benefit is that the platform is flexible, allowing users to customize messages based on specific influencers or campaign objectives. Although, I find its functionality more straightforward than innovative.
Iconosquare is an analytics and management platform tailored for social media marketers and agencies. Its primary purpose is to simplify the management and reporting of social media account performance during campaigns. The platform supports multi-profile management, making it suitable for handling multiple clients.
It also allows team members to collaborate by assigning permissions and access to specific tools based on their roles. Additionally, Iconosquare offers features for scheduling, drafting, and automatically publishing content across various social media platforms, including Instagram and LinkedIn.
One notable aspect is its free tools, which can be difficult to find elsewhere online. For Instagram, it offers a link-in-bio tool, an Instagram caption generator, a giveaway winner picker, and a free account audit service.
Pricing: Custom pricing for agencies, three standard packages of $33, $69 and $117
Commitment: Anual
Best For: Social Media Marketers and Agencies.
Reviews: 4.5/5.0 (Source: G2 Reviews)
Free Trial: Yes, for 14 days.
Iconosquare offers useful free tools that complement the platform and are quite unique. These features are particularly helpful for tasks like organizing giveaways or analyzing account performance. Focused primarily on content management, Iconosquare works well when paired with another tool that emphasizes analytics.
Buffer is a social media toolkit that integrates with 11 social platforms to automatize the process of planning to publishing. By curating your own library of ideas, you can schedule across all platforms and engage with every interaction across the web from one structured automated place. Additionally, the platform measures the performance of every post and turns it into insights.
The platform is created for teams and collaborations, enabling different user permissions to allow posting and approval processes for review before hiting publish.
Pricing: Freemium. (Uprgading to premium ranges from 5-10$ a month)
Commitment: Monthly for premium, free has no commitment.
Best For: Individual social creators and managers, collaborations, agencies and brands.
Reviews: 4.3/5.0 (Source: G2 Reviews)
Free Trial: 14-day trial for premium.
Buffer’s main Instagram influencer marketing features include:
With truly affordable pricing, Buffer enables small businesses to benefit from tools that simplify the aftermath of an influencer campaign, such as posting content organically on social media and analyzing the results and audience responses to each collaborated post. The accessibility this tool provides—not only for Instagram but for social media platforms in general—is remarkable.
Planoly is an app and web-based dashboard designed for managing social media posting and managing creator stores. It allows users to visually plan and schedule content, ensuring a cohesive and aesthetically pleasing feed. Primarily used for centralized management, Planoly supports multi-platform posting, making it a practical tool for streamlining social media workflows. Planoly emphasizes the importance of strategic planning while keeping the process visually appealing. It serves as a social media planner and calendar, allowing you to schedule posts across all your brand’s platforms.
In addition to its core planning features, Planoly offers a large stock image library to inspire content creation. It also integrates email marketing and storefront functionalities. However, its standout feature remains its organizational tools and grid design interface, which help brands curate a cohesive Instagram feed.
Pricing: Two plans for creator store ($20-$54) and three plans for social calendar ($16-$43)
Commitment: Monthly
Best For: New and growing businesses and creators, social media marketers.
Reviews: 4.3/5.0 (Source: G2 Reviews)
Free Trial: Yes, 14-day free trial.
Planoly is primarily designed with Instagram in mind, making it an excellent tool for businesses looking to streamline and visually plan their content. Its intuitive interface allows users to organize influencer posts and campaigns without overcomplicating the process. Focusing on aesthetics and consistency, Planoly helps a Brand’s social media transmit their mission while maintaining a posting schedule that keeps their followers active. It’s a good tool for sharing the results of your Influencer Marketing Campaign.
Instagram remains the leading platform for launching influencer marketing campaigns. Whether your main objectives are tracking how your audience engages with content, ensuring influencers have authentic followings, or measuring the success of your campaigns, these tools can help you stay on top of every detail.
By selecting the right tools while considering your budget, scalability, and integration needs, you’ll streamline your process and boost your brand’s results. We think that a brand’s success in Instagram Influencer Marketing is a combination of a thorough research, accurate and quality information plus pairing with the correct influencers. Influencer marketing on Instagram can be more efficient, impactful, and ultimately more rewarding for your brand.
Instagram marketing tools are helpful gadgets, Chrome extensions, websites, and softwares designed to make managing every aspect of a campaign easier. As mentioned earlier, there are popular tools tailored to each specific area of a campaign. For Instagram, the idea is that the tools help for all existing types of Instagram Marketing accessible on the platform: from organic content to paid ads on display.
Generally. Some tools offer free plans, trials and isolated features to try with basic functionality, while most provide different levels of premium plans with the idea that you’re accessing more complete features. Before making a payment, consider your brand's needs and budget.
We find that considering your brand's specific needs and goals can help you choose the ideal tool. Also, It’s also good to organize the process and anticipate to which parts of your Influencer campaign need the most aid/less human input or time. Focus on tools that integrate well with your existing systems and allow you to streamline your campaign management. Make sure to take your scalability into account by starting with simpler tools and upgrade as you feel the need for growth.
Success can be measured using metrics. Almost all tools presented here provide campaign tracking and ROI measurement, which will assess the performance of either individual posts or your campaign as a whole. Explore more Key Influencer Metrics for Successful Influencer Marketing Campaigns.
Independently of using these tools, you need to regularly analyze performance data, identify trends, and make adjustments based on real-time feedback. What these tools provide is an efficient and fast way of catching up. As a consequence, they will help you refine your strategy. It’s a faster way to constantly adapt to Instagram’s algorithm changes.
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