Father's Day is an important gifting occasion, with U.S. consumers expected to spend approximately $22.4 billion in 2024, up from $17 billion in 2020—a remarkable growth of over 31%. One of the best way for brands to capitilize on this trend is by partnering with influencers which underscores the importance of effective influencer outreach. In this article, we share effective Father's Day email templates for influencer outreach to help brands get the most out of this growing market. By leveraging these templates, you can enhance your influencer campaign's impact and maximise ROI for your next Father’s day campaign.
One thing to note is that the influencer outreach email templates we share are for influencers you already have a relationship with. For first time collaborations with new influencers access our influencer outreach templates here.
Using a compelling and well-structured invitation email template is key for successful influencer outreach and to maximising the influencers which agree to be part of your father’s day campaign. The following elements in the email template enhance its effectiveness:
Including the influencer's first name in the subject line can increase open rates by 30%, making the email feel more personalized and relevant.
Emphasizing that the campaign is for a select few partners makes the influencer feel valued and more likely to participate.
Clearly outlining the value proposition, such as the affiliate commission and exclusive discount code, helps the influencer understand the benefits and motivates them to join. Make sure to make the offer look as attractive as possible. Stacking multiple offers can help to increase the perceived value of your offer.
Ending with a strong call to action, like "Can we count you in?", encourages a prompt response and increases the likelihood of participation.
Keeping the email brief and to the point respects the influencer's time and ensures they can quickly grasp the key information and benefits.
SUBJECT: {{ firstname|default(influencer_handle) }} – ENTER YOUR BRAND NAME Partnership Invitation
Hi {{ firstname|default(influencer_handle) }},
I hope you are doing great!
Our Father’s Day campaign, one of our most important campaigns of the year, is just around the corner, and we would love it if you could join us!
It’s for invited partners only, and we would love to offer you the following:
Would you be interested in being part of this? We would love to celebrate Father’s Day with you!
Can we count you in and send you the ENTER PRODUCT?
Best,
ENTER YOUR NAME
Once you send out the initial invitation email it is crucial to follow up with influencers. Remember these influencers are getting a lot of messages from fans and other brands competing for the influencers attention. Our research shows that by simply using follow ups you are able to double your reply rate.
SUBJECT: {{ firstname|default(influencer_handle) }} – ENTER YOUR BRAND NAME Father’s Day Invitation
Hi {{ firstname|default(influencer_handle) }},
Hope you’re doing great!
Our Father’s Day campaign starts on ENTER DAY (ENTER DATE) , so I wanted to check in to see if you’re interested in joining us!
Would you be interested in being part of this campaign?
Looking forward to hearing from you! :)
Best,
ENTER YOUR NAME
SUBJECT: {{ firstname|default(influencer_handle) }} – ENTER YOUR BRAND NAME Partnership
Hi {{ firstname|default(influencer_handle) }},
Just wanted to follow up one last time on our offer. It would be great if you could quickly let us know if you are not interested, so we can take note of that.
In case you missed the previous emails and still want to join our Father’s Day Campaign, please let me know so I can share all the details and send you the ENTER PRODUCT to get started. Many people are looking for gifts, and we would be thrilled to have you celebrate Father’s Day with us!:)
Best,
ENTER YOUR NAME
Once the influencer replies to your email there are typically two paths.
Below are the templates you can use in each situation.
Hi {{ firstname|default(influencer_handle) }},
We’re thrilled to hear that you’re interested in joining us for Father’s day Campaign! We’re excited to work with you again:)
You can find your personal discount code and affiliate link, both used to track your commission, below:
Your ENTER PRODUCT should arrive shortly!
Hoping you like it and looking forward to seeing your amazing posts! :)
Best,
ENTER YOUR NAME
Hi {{ firstname|default(influencer_handle) }},
Thank you so much for your response! We totally understand that our offer is below your usual rates.
However, we hope you understand that as a small business, we are constrained by a limited budget.
Because we value your work, we would like to increase your affiliate commission to INCREASED AFFILIATE COMMISSION PERCENTAGE, meaning you would receive XY% on all referrals made through your personal link, in addition to the PRODUCT NAME. Since many people will be looking for Father’s Day gifts, we anticipate that your earnings will significantly increase.
We would love to work with you again on this campaign!
Looking forward to your reply.
Best,
ENTER YOUR NAME
Once an influencer agrees to join your campaign the work doesn’t end there. Make sure to remind them the day before your campaign launches to make sure that you are top of mind and avoid influencers forgetting about you leading to lower posting rates.
You can find the template to remind your influencers below.
Hi {{ firstname|default(influencer_handle) }},
I hope you are doing well!
Just a friendly reminder that our Father’s Day campaign starts tomorrow! :)
We are super excited to have you onboard! Below, you can access your link and code, so you can give your followers access to the offer:
Link: {{custom_link}}
{{discount_code_perc}} Code: {{discount_code}}
Let me know if you have any questions! Looking forward to your beautiful posts :)
Best,
ENTER YOUR NAME
Once they have posted the first time make sure to thank them. Ideally include a personalized sentence referencing the post.
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Hi {{ firstname|default(influencer_handle) }},
Thank you so much for your amazing post about our Father’s Day campaign! We truly appreciate your support:)
We loved the way you ADD PERSONALISED SENTENCE.
The sale will remain active until ENTER END DATE. It would be fantastic if you could continue to provide your followers access to the offer through another post!
Thank you so much again for being part of this!
Best,
ENTER YOUR NAME
One important way to maximise ROI during seasonality campaigns is by asking for a final post before your sale ends. As a result conversions can spike due to FOMO. Urgency is one of the biggest drivers for conversion and can help to boost sales. Influencer are often open to making a last post which can often lead to a free post further reducing cost, increasing sales and thus maximising ROI.
Hi {{ firstname|default(influencer_handle) }},
I hope you are having a great week! I just wanted to inform you that our Father’s Day campaign ends on ENTER DAY. It would be awesome if you could give your followers one last chance to get their gift in time.
You can give your followers final access to the offer by using your link and code below :)
Link: {{custom_link}}
{{discount_code_perc}} Code: {{discount_code}}
Let me know if you have any questions!
Best,
ENTER YOUR NAME
Once your campaign has ended make sure to thank the influencer again keeping in mind that you want to continue to work with them for your next campaign.
Hi {{ firstname|default(influencer_handle) }},
Thank you so much for being a part of this year’s Father’s Day campaign!
It was a great success, and it wouldn’t have been possible without your support. As a small business, we genuinely appreciate it! We look forward to partnering with you again soon :)
Your payment will be processed this week. I’ll let you know once it has been done so you can check your account.
Thank you again for being part of the campaign!
P.S. Your affiliate account will stay active so you continue to earn affiliate commission!
To access a full influencer fathers day case study click here.
In conclusion, effective influencer outreach is pivotal for maximizing your Father’s Day campaign's success. With U.S. consumers projected to spend $22.4 billion in 2024, brands have a tremendous opportunity to tap into this market. Utilizing our tailored email templates can significantly enhance your influencer engagement and drive impressive ROI. Remember, maintaining relationships with influencers through follow-ups and expressing gratitude is crucial for ongoing collaboration. By following these strategies, your Father's Day campaigns can achieve greater reach and impact, ensuring a successful marketing effort.
An influencer outreach email should include:
To make your email stand out:
Follow up on influencer outreach emails typically after:
Best practices for writing a follow-up email include:
To measure the success of an influencer outreach campaign, track:
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