“All linked in my Amazon storefront” is one of the most repetitive phrases in social media. Many influencers, regardless of their mainstream platform - whether TikTok, YouTube or Instagram - have one thing in common: They all have Amazon Storefronts.
With over 37% of Amazon traffic coming from Amazon influencers, Amazon influencer marketing has become a top choice for brands looking to increase their sales and gain visibility.
But how can you find Amazon influencers? Finding influencers' storefronts involves using the right hashtags as well as exploring Amazon’s influencer program and social media channels. Let’s explore the best ways and strategies to find the right influencers for your brand.
An Amazon influencer is a content creator who promotes products on Amazon through their social media platforms, using their audience to drive sales and earn commissions (typically between 1% and 20%).
Influencers use social media platforms like Instagram, TikTok, YouTube, and blogs to share product reviews, recommendations and tutorials, helping brands increase their visibility and sales on Amazon.
Through the Amazon Influencer Program, they earn commissions by driving sales through their unique referral links.
If you’re dipping your toes into Amazon influencer marketing, finding the right creators can be time-consuming. However, there are a few hacks that can help you find and reach out to the right influencers more effectively.
Here are 5 ways to find influencers on Amazon:
One of the easiest ways to find Amazon influencers is through Amazon Live. Amazon Live is part of Amazon’s brand marketing solution, which allows brands and influencers to engage with customers through live streaming.
To find Amazon influencers in Amazon Live, first go to browse.
Here, you’ll be able to see different Amazon Live influencers based on categories and niches. Choose the ones that are related to your brand, and explore their profiles to see if they match.
For example, if you’re a beauty brand, by clicking on the “Fashion and Beauty” category, you can see many Amazon beauty influencers and their profiles.
Keep in mind that you can’t reach out to influencers on Amazon directly, but you can access their social media accounts by clicking on their profiles.
You can find Amazon influencers on the platform’s search bar. To do this, enter the hashtag #founditonamazon on the search bar, and explore the options available.
You can search by category and find a list of aggregated photos that have been tagged from influencer collections and favorite products.
You can also look for influencers through Amazon Finds.
The easiest way to find the right influencers is by exploring the different categories.
For example, if you're searching for cooking influencers, simply click on the "Baking" category. You'll see various lists of influencers appear. Browse through these influencers until one catches your eye, then check out their storefront.
If you feel an influencer’s storefront matches your product, and you’d like to work with them, you can Google their name to find their social media channels and reach out.
Across the main social media platforms like Instagram and TikTok by looking for specific hashtags, you’ll be able to find influencers often promoting their storefronts.
These are the most used hashtags to find Amazon influencers:
Here’s an example of the different influencers you can find under the hashtag #amazonstorefront on TikTok:
Now, using the same #amazonstrofront on Instagram:
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Keywords are also another useful strategy to target Amazon influencers. Most influencers do Amazon unboxings and product reviews on YouTube, Instagram and TikTok.
If you do a quick search of “(Product) Amazon review” or “(category) Amazon Finds,” you’re likely to find different creators.
For example, on YouTube, by searching for “Amazon kitchen Finds,” you’ll find videos like this:
When you find a creator who may match your brand, you can check out their profile to see their other videos and reviews. If you’d like to get in touch with them, you can find email addresses on YouTube by going to their profile and clicking “More” in their description.
Then you’ll be able to click on “View email address”
If you're looking to work with niche Amazon influencers, here are five easy ways to find them:
1. Use Amazon's Influencer Program: Search for influencers directly through Amazon’s Influencer Program. This platform allows you to discover influencers who have a dedicated storefront on Amazon, making it easier to find those relevant to your niche.
2. Explore Social Media: Explore social media platforms where influencers link their Amazon storefronts or review products. Look for hashtags like #AmazonFinds or #AmazonInfluencer to identify niche-specific influencers.
3. Analyze Reviews: Review the product feedback section on Amazon. Influencers often leave detailed reviews with their profile linked, providing a way to connect with them.
4. Third-Party Tools: Use influencer marketing tools that integrate with Amazon. These tools help filter influencers based on niche, reach, and engagement metrics.
5. Check Influencer Marketplaces: Platforms like Influence.co or AspireIQ list influencers who frequently collaborate on Amazon product promotions, helping you find niche influencers effectively.
Through Influencer discovery tools, you can easily find those who are already working with Amazon storefronts. These are some popular tools:
To keep track of all the Amazon influencers you’d like to work with, it is useful to follow them on Amazon.
Here’s how to follow influencers on Amazon:
Once you’ve followed several influencers you’d like to work with, you can find the list on “Accounts & Lists.”
Influencer marketing allows brands to increase their brand awareness, ROI, trust and many other benefits, making it one of the most preferred strategies among marketers.
Brands are looking to expand their influencer marketing strategies by looking into other useful platforms like Amazon. Here’s how partnering with Amazon influencers can be beneficial to your brand:
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