By partnering with Amazon Live influencers you can reach your target audience and promote your brand’s products in a more authentic and engaging way. These influencers through live streaming are able to promote your products, increasing your brand awareness and driving meaningful conversions.
Nowadays, consumers are 7.6 more likely to purchase on Amazon through influencer recommendations. But how can you find Amazon influencers? Unlike other platforms, Amazon doesn’t offer a centralized influencer search tool or a comprehensive list of influencers, so you’ll need to do a more manual approach.
In this guide, we’ll explore how to find Amazon Live influencers using the platform itself, as well as other useful alternatives to help you connect with content creators who promote your products through Amazon.
An Amazon influencer is a content creator who promotes products through Amazon’s Influencer Program. They are the hosts of the Amazon Live streams, talking and engaging with their products while using a variety of products.
From tech enthusiasts giving detailed reviews about the latest gadgets to beauty gurus showing you the best beauty products, Amazon Live influencers are the bridge between brands and their audiences.
Popular Amazon influencers that are commonly on Live streams are JD Roberto, Lala Kent, Kylie Richards, Brad Kowitz, and more.
By working with Amazon Live influencers, you can:
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The easiest way to find Amazon Live influencers is through Amazon Live itself. By exploring the page, you can browse different categories, and find influencers that align with your niche. Here’s a step-by-step on how to do this:
The first step to finding Amazon Live influencers is to visit the Amazon homepage and click on the main navigation icon at the top left that says “All.”
Once you click on the main navigation, you’ll see a variety of features and categories. Scroll down until you see “Programs and Features”
Tap on “See all,” and then look for “Amazon Live”
Once you click on the Amazon Live category, you have two options: “Live” or “Recently Live”
Next, click on “Recently Live” where you’ll see a current live stream of an Amazon Live influencer, as well as on the left section the “Featured Creators”.
If you continue scrolling down, you’ll be able to see a variety of collections from “Get ready with me” or “Trending now” to “Recommended livestreams for you”
Here you can browse through different types of creators, checking their lives and their recommended products.
To make the search easier, you can directly go to “Browse”, on top of the page, to choose the categories that adapt more to your brand. This way you can find influencers that promote similar products to your industry.
In Browse All, you can see a variety of industries and niches including:
And more!
Once you see a category similar to your brand click on it, and you’ll be able to see the different Amazon Live Influencers of that category. For example, let’s say you have a makeup brand. Click on “Fashion and Beauty”. The first thing you’ll see is a live stream.
If you keep scrolling down, you can see a variety of streams.
To view an Amazon Influencers Storefront, click on the creator’s profile and select “View my storefront.”
Here you’ll see the creator’s storefront, its different categories, lists, and previous streams.
Once you find the influencer you’d like to work with, keep in mind that Amazon doesn’t provide any contact details like their emails. However, in most cases on their storefront profile, in the top right corner, you can access influencer’s social media platforms like YouTube, TikTok, or Instagram.
Once you have access to their social media profiles, you can either send them a direct message (DM) or locate their email address. However, we highly recommend emailing them, as it’s more professional and increases the likelihood of your message being opened.
Interested in knowing more about Amazon influencers across the world? Check out our detailed guides:
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While Amazon Live is a great starting point, many influencers active on the platform also engage with audiences across other channels. Exploring these platforms can help you connect with the right creators for your brand.
Hashtags are a great way to find Amazon Live influencers as well. Most creators use hashtags to optimize search results, that way when users are looking for something specific, hashtags help boost the algorithm, so users can find their videos easily.
To search in social media, whether it’s TikTok, YouTube, or Instagram, you can use popular hashtags like the following:
#AmazonMustHaves
#AmazonFinds
#FoundItOnAmazon
#AmazonFindsMustHaves
#FoundItOnAmazonClothes
#Amazon
#FoundItOnAmazonDecor
#FoundItOnAmazonFashion
#FoundItOnAmazonBachelorette
#FoundItOnAmazonFall
#AmazonFindsForTeenGirls
#AmazonFindsClothing
#AmazonFindsForGirls
#AmazonFindsForBoys
#AmazonFindsForMen
#AmazonFindsForWomen
#AmazonFavorites
By using these hashtags you can find Amazon influencers and explore their type of content:
For example, let’s say you’re looking for a fashion Amazon Live influencer. By using hashtags like #FoundItOnAmazon, you can browse through different profiles. Click on the post that matches your brand’s type of products.
Next, visit the creator’s profile and check their bio, as they’ll probably have different links.
On their profile, you’ll probably see a specific link or Link Tree, with different pages. Among these, look for “Amazon Storefront”. Amazon influencers always include their storefront in their links as this is the way they earn commissions.
Once you land on their Amazon storefront, you can check the type of products they promote as well as check out their live streams. In some cases, you’ll bump into influencers who have an Amazon storefront but aren’t used to making Amazon Lives, so you’ll need to continue your search through hashtags until you find those who do conduct Amazon Live streams.
While this example was with Instagram specifically, you can apply the same principle to other social media platforms:
Finding influencers manually is always a time-consuming task, especially since Amazon Live doesn’t have any database or filters that allow you to find them more easily. This is why, especially if you’ve decided to invest in influencer marketing, you need to see ways you can optimize your time to gain better results.
Through influencer finder tools, you can easily filter influencers by specific features including engagement rate, audience, location, lookalikes, and more. With platforms like Influencer Hero, in just a matter of seconds, you’ll have access to thousands of profiles of influencers that match your brand’s needs.
1. Through the lookalike filter you can find influencers for the category you’re looking for.
2. Add influencer location
3. Add any other filter that will help you find the ideal influencer (age, gender, engagement rate, conversions, and more)
4. Add specific hashtags to be able to identify influencers on Amazon #amazonstorefront, #amazonliveinfluencer.
Finally, another way to find Amazon Live influencers is through Amazon Finds. Go to “Shop by Interest”
Next, click on “Explore” and look for the category that aligns with your brand’s products.
Once you click on the category, you can browse through different creators and see the profiles that you feel are a match with your brand. Then, through their storefronts, you can see their previous Live Streams.
Finding the right Amazon Live influencers may require a combination of strategies, from exploring the platform itself to leveraging social media and influencer marketing tools. While it might take some effort, partnering with these creators can significantly enhance your brand’s visibility, foster authentic connections with your audience, and drive measurable sales.
By staying proactive and using the methods outlined in this guide, you’ll be well-equipped to identify influencers who align with your brand and harness the power of live streaming to boost your marketing efforts. Take the next step and start building meaningful collaborations today!
You can discover Amazon Live influencers by exploring the Amazon Live page, browsing through categories related to your product, and identifying creators hosting live streams in those sections.
Yes, platforms like Influencer Hero simplify the process by allowing you to search for Amazon Live influencers based on product categories or specific keywords.
Absolutely. By searching hashtags such as #AmazonFinds, #AmazonFashion, and #AmazonDeals on Instagram and TikTok, you can identify influencers who actively promote Amazon products.
Evaluate factors like the influencer's audience demographics, engagement rates, content quality, and alignment with your brand values to ensure a successful partnership.
Reach out through their provided contact information, clearly outlining your proposal, objectives, and the mutual benefits of the collaboration to initiate a professional relationship.
Schedule a Demo with one of our media experts below.
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