When you want to collaborate with an influencer for a brand partnership and have already identified the right influencer for your brand, the next step is to reach out to them with an offer. The best way to do this is through email. Many of you might wonder how to obtain an influencer’s contact email, especially for a YouTube channel.
YouTube influencers are increasingly in demand for brand partnerships due to the platform's rising popularity. With 2.49 billion users, YouTube is currently the second most-used social platform.
You can easily search for YouTube email addresses manually, or if you wish to scale your program and work with thousands of influencers, you can automate the process by using influencer management softwares or third-party tools.
Let’s guide you through the steps for both approaches, plus other alternative tips, while discovering the main benefits of working with YouTube Influencers!
3 ways in which you can find a YouTube influencer’s email address:
Finding an influencer’s email address on their YouTube channel can be very easy if they have made it public. To check this follow the steps below:
1. Click on “More” in their bio description to access their “About” page, which will open in a new window.
2. On this page, they may have added their email address directly in the bio. If not, scroll down to the “Channel Details” subheading.
3. There, you’ll find a button labeled “View Email Address.” Just click on it and complete the “I’m not a robot” verification to reveal the email address.
Quite simple, right? This may be very easy to do if you only need to collect a few email addresses.
However, if you want to scale your influencer program and reach out to hundreds of influencers, finding all their emails manually can be time-consuming. In that case, you can streamline the process by using an influencer management tool.
With an influencer management software like Influencer Hero, you won’t need to search for email addresses manually. Instead, you can search for high-potential YouTube influencers through an influencer finder quick tool, add them to a campaign and reach out to them by setting up an automated email flow directly through the software.
Influencer Hero will collect their email addresses across their diverse social media platforms and reach out to them on your behalf. All you need to do is identify your ideal influencers, set up the outreach emails, and wait for their replies to continue the negotiation process!
Additionally, you can search for specific influencers if you already know their channel names or explore for thousands of YouTube influencers within your target audience and niche using advanced filters, such as: engagement rates, location, number of followers, audience demographics, keywords, topics, and more.
Through Influencer Hero, you can export a list of influencers from Instagram, TikTok, or YouTube, along with their detailed contact information. This can be helpful in case you wish to use the software’s finder feature and make an outreach manually or through another tool.
Here are the steps to do so:
1. Search for Influencers: In the Influencer Finder section, you can search for YouTube influencers based on specific locations and apply advanced filters such as engagement rate, follower count range, keywords, audience demographics (e.g., age and gender), and more. We also offer a useful filter called “Lookalike,” where you can enter the handle of an influencer that fits your brand, and the software will find similar accounts.
For example, if your brand sells food, you can try to search for foodie youtubers who focus on food content, such as those sharing recipes or reviewing restaurants in a specific location. Use keywords like #foodie, #recipes, and #foodblogger to enhance your search results.
The search results will display a list of influencers, and you can access detailed reports on their analytics and important metrics for further analysis.
If they look good, you can select them and add them to a campaign, where you set up an email flow to reach out to them automatically.
2. Add them to a campaign: Inside the campaign you have created, which is managed through a Campaign Manager section, you can view the list of influencers that have been added and export the list to Excel.
3) Export an Excel List with Influencers’ Contact Details: The list will include all available email addresses, for those influencers who have made them public, along with other valuable metrics. It will look like this:
As previously mentioned, if you’re subscribed to Influencer Hero’s platform, even though you can export a list of influencer’s email contacts, there’s no need to do the outreach manually. You can streamline the process: just add the influencers to the campaign, set up an automatic email flow and start the reachout!
Another alternative to find an email address from a Youtuber is by using an email finder tool, like Voila Norbert or Hunter. These can help you find anyone’s corporate email address through an extension.
In the case of YouTube, you can find the name of the person behind the channel and the website associated with it, which will allow you to then find the correct email address.
Web scrapers can also be a good option. These automation tools extract various types of available data from websites and social channels, including YouTube. Some examples are Octoparse or Phantombuster.
Influencers typically use more than one social media platform. Therefore, they may not have included their email address on YouTube, but they could have added contact details on other profiles. Search their name or channel on other platforms like Instagram, Facebook, or TikTok. There may be a contact email address in their bio or a link directing to a website or blog, where you might also find a contact email. Within a website, you can search on the About Us or Contact sections.You can also subscribe to their Newsletter to try to find an email to which you can reply to.
YouTube influencers may include a link in their channel bio, About section, or video descriptions inviting viewers to join their mailing list. By signing up, you might be able to find a reply email address. Additionally, learning more about their recent content will help you personalize your outreach even further
You have nothing to lose by directly asking through a comment on one of their videos, sending a direct message on Instagram, or responding to a story post. Some influencers are quite active in engaging with their followers, and if they see value in your proposal, they may respond and share their email address.
If an influencer has made his or her contact email address public in YouTube or any other social media platform, it is legal to use it.
However, if you’re using alternative methods such as third-party email finder tools, you should always ensure to respect privacy and consent throughout your search.
Ethical Integrity is also important. Avoid engaging in or supporting practices that invade personal privacy or violate terms of service. The outreach should always be guided by respect and genuine interest.
Additionally, it’s crucial to stay updated with Google and YouTube’s evolving policies regarding privacy and search functionalities. By adhering to these policies, you’ll ensure a respectful approach toward influencers' privacy and remain aligned with legal standards.
.png)
Instagram, TikTok, Facebook, Snapchat, Twitch, YouTube, and the new ones to come…
Many social media platforms have been emerging and evolving over time, often outshading one another. This constant change can make it challenging for brands to keep up and understand the unique benefits and differences of each platform.
If you're planning an influencer collaboration and have a limited budget, which platform should you prioritize? Or which platforms might be worth focusing on exclusively?
Let’s explore the main benefits of YouTube for brand advertising, since it’s one of the most popular platforms, which keeps increasing its users every year!
YouTube is an effective platform for reaching diverse age groups. While the largest age group using YouTube is between 25 and 34, followed by those aged 35 to 44, it is also popular among young adults (18-24) and older segments (Gen X). Recent research shows that 56% of Gen Z and 54% of Millennials discover new products mostly on YouTube.
In terms of interests, YouTube’s audience has a wide range of preferences, from entertainment and gaming to education, travel or food. Brands can leverage this diversity by partnering with influencers who align with their niche and creating content that resonates with specific audience segments.
1. Global reach: You Tube is the second most popular social media platform, with over 2.49 billion monthly active users and presence in over 100 countries and 80 languages. This provides a unique opportunity for brands to target multiple markets, expanding their reach globally.
2. Super Effective: The use of YouTube for organic content marketing increased from 55% to 67% between 2022 and 2023, highlighting the platform’s growing effectiveness. This makes it the second most effective platform for B2C content marketing. Additionally, 66% of marketers are looking to increase their budget for this platform this year.
3. Diverse content formats: From short-form videos to full reviews, long-form tutorials and live streams. This content diversity allows influencers to experiment with various storytelling techniques, to cater different audience preferences. Some examples are:
4. Long-form content potential: YouTube allows for longer video formats,compared to other social media platforms. This allows influencers to get deeper into topics, showcase product features in detail, and provide in-depth reviews. This can result in deeper audience engagement and enables influencers to establish credibility and authority within their niche.
What goals can you achieve through YouTube influencer marketing collaborations? It depends on your campaign’s goals and strategies, but YouTube offers unique opportunities to achieve diverse objectives.
Let’s take a look at some successful YouTube influencer brand collaborations!
Influencer Mary Badalian (@merybadalian) has 6.12 million subscribers and excels in creating ASMR videos on YouTube. These videos are designed to trigger a relaxing sensation or stress relief through specific auditory and visual stimuli, often featuring calming sounds like whispering, tapping, or crinkling. She collaborates with brands by creating shorts that introduce products or unboxing ASMR videos, which gather around 60K views.
Additionally, Vlogs (A-Day-In-The-Life) can be a great way to feature products in a very organic way. For example, a skincare brand can partner with a beauty or lifestyle YouTuber to showcase the products through a skincare routine video. Influencer Alex Bondoc (+1M subscribers) created a self-care vlog that included her morning skincare routine and introduced her favorite products, along with custom discount codes for purchasing. This video received over 1M views and 600 comments.
Tutorials can be quite effective for brand integrations, particularly in categories such as food or beauty products. Foodie YouTubers sharing recipes often partner with brands to introduce products as ingredients in their recipes. For example, @kochenjetzt, who specializes in dessert recipes, has partnered with Nespresso to incorporate coffee into several of his videos. Despite having 15K subscribers, some of his videos have received high engagement, garnering nearly 1M views and over 400 comments,
Finally, YouTube is an excellent platform for unboxing and in-depth review videos. For instance, @unboxtherapy, who has over 24 million subscribers, posted an unboxing video titled "Unboxing the $3,000 bluetooth speaker." This video received 19 million views and nearly 30,000 comments.
If you want your product to receive a comprehensive review, highlighting its pros and cons or main features, YouTube influencers are the perfect match!
Find the right influencers to partner with
Identify influencers whose audience aligns with your target market. There are several other key factors which you should consider when partnering with influencers, such as: engagement rate, authenticity, credibility (based on amount of fake and real followers), audience growth, followers size, etc.
As previously mentioned, influencer management tools can significantly help you to find the right Youtube and other platform influencers for your brand! For example, you can try our Free Youtube Influencer Fake Subscriber Scanner Tool or our Free YouTube Engagement Rate Calculator to test the software’s features and access valuable data to veto Youtube Influencers.
Strategic Outreach
Reaching out to influencers and negotiating with them strategically is crucial for a successful partnership. It’s important to consider that YouTube influencer’s rates can be typically higher than influencers working on other platforms. Therefore, determining your budget in advance and negotiation techniques become especially important.
Learn about best practices for effective outreach to YouTube influencers before diving in!
As previously mentioned, reaching out to YouTube influencers strategically is crucial for achieving a successful collaboration. It’s essential to craft your outreach email in a way that maximizes reply rates, and there are several tips you should follow.
For example, try to keep your email as short as possible while maintaining a friendly yet polite tone. Clear communication is also essential—be transparent with your offer and highlight the benefits of the collaboration for the influencer, along with your expectations.
Additionally, personalize your email by referring to the influencer’s profile or recent content, and use an engaging tone. Follow-ups are also important; we typically suggest sending 3 to 4 follow-ups after a few days, as influencers receive many emails per day.
You can use our free YouTube outreach email templates to create an effective outreach, or subscribe to our platform to streamline the whole process.
Schedule a Demo with one of our media experts below.
.png)
.png)
