In today's digital age, YouTube stands as a cornerstone of influencer marketing, boasting over two billion logged-in monthly users. Its diverse content and global reach offer unique opportunities for brands to connect with audiences in a meaningful way.
While platforms like TikTok and Instagram have proven successful in influencer marketing, YouTube presents a unique arena with its in-depth content and engaged communities. This article explores how to craft effective influencer outreach that paves the way for successful collaborations on YouTube.
YouTube is not just a video-sharing platform; it's a versatile community where influencers share educational content, lifestyle vlogs, reviews, and more, reaching diverse demographics.
Unlike the fleeting nature of TikTok videos or the curated snapshots of Instagram, YouTube videos often provide deeper insight into topics, allowing influencers to cultivate a more profound connection with their audience. This depth makes YouTube an essential platform for brands looking to make a significant impact through influencer collaborations.
In order to get a better understanding of how influencer negotiations fit into your overall influencer campaign we always refer to the 4 stages of your influencer marketing campaign.
This is the first contact to your prospective influencers. It’s essential to craft your outreach to maximise reply rates. Access our influencer outreach templates and strategies here.
This will be the stage which we will cover in this article.
Once an influencer replies, you will move to the negotiation stage where there can be two outcomes. 1. The influencer agrees to your proposal or 2. The influencer asks for more money.
Once you agree to the terms with influencers, you typically move into the awaiting post stage. However, the work isn’t over yet, as it is a crucial moment where you should follow up with influencers to make sure they will post. Read more about the right strategies and access our awaiting post templates here.
Once the influencer has completed the post you ideally want to build a long lasting relationship to continue to benefit from the partnership. You can read more about the right ways to build relationships and access the templates for this stage of your Youtube influencer campaign here.
Before sending an outreach email through influencer outreach tools, it's crucial to conduct thorough research.
Understanding the influencer’s content style, audience demographics, and engagement rates can help tailor your message to resonate with both the influencer and their followers. Aligning your brand’s goals with the influencer’s content and audience ensures that the partnership is mutually beneficial and authentic.
This is your first and perhaps only chance to grab the influencer's attention. Make it compelling and specific to their content.
Show that you're familiar with their work. Reference specific videos that align with your brand’s values or campaign goals.
Briefly introduce yourself and your brand. Highlight your brand's unique value proposition and any notable achievements or partnerships.
Clearly outline what you are offering and what you expect in return or your deliverables: are you looking for a short YT video, integration or full review?). Be concise but detailed about the nature of the collaboration and any compensation involved.
Encourage a clear next step. Whether it's a reply, a sign-up link, or a request for a meeting, make sure they know what to do next.
SUBJECT: {{ firstname|default(influencer_handle) }} – ENTER YOUR BRAND NAME Partnership
Hi {{ firstname|default(influencer_handle) }},
{{personalized_sentence}}
My name is ENTER YOUR NAME and I’m from ENTER YOUR COMPANY NAME. We are ADD ONE SENTENCE DESCRIPTION ABOUT YOUR BRAND.
We are looking for potential partnerships and we love the video content on your YouTube account {{influencer_handle}}!
It would be awesome if you could test our ENTER YOUR PRODUCT.
HIGHLIGHT YOUR USP AND YOUR PRODUCT IN ONE SENTENCE
I’m happy to send you one ENTER YOUR PRODUCT for you to test and share with your subscribers. We also offer a 20% commission or a discount code to give out to your subscribers. Please get back to me if you are interested in this opportunity.
Can I send you one of the ENTER YOUR PRODUCT?
Thanks!
Best,
ENTER YOUR NAME
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Follow-up emails are essential in the outreach process, serving as a subtle reminder to influencers of your initial proposal while emphasizing your eagerness to collaborate. Crafting these emails involves balancing persistence with respect for the influencer's busy schedule, and they should ideally be sent 4 days to one week after your first email if no response has been received.
Maintain a polite and understanding tone, concisely recap the main points of your proposal, and include any new information or additional incentives that have emerged since your initial contact to spark their interest.
Conclude with a straightforward call to action, inviting them to discuss the proposal further or simply to share their thoughts. To enhance this process, Influencer Hero offers A/B tested follow-up templates and an automated email flow system that streamlines your efforts and can increase your reply rates up to 40%.
SUBJECT: {{ firstname|default(influencer_handle) }} – Partnership Invitation
Hi {{ firstname|default(influencer_handle) }},
I hope you are doing great!
Our campaign is about to start, and I wanted to make a quick follow up on our offer.
We are really impressed by the quality of your YouTube account, and it would be amazing if you would agree to join our campaign.
HIGHLIGHT YOUR BRAND USP IN ONE SENTENCE
If you're interested, please reply to this email with your shipping details so we could send you, our products.
Looking forward to hearing from you!
Best,
ENTER YOUR NAME
SUBJECT: {{ firstname|default(influencer_handle) }} – Partnership Invitation
Hi {{ firstname|default(influencer_handle) }},
Just wanted to quickly follow up on my previous email as I haven’t received a reply yet. Would you be interested in this opportunity?
We would love to work with you, and we are looking for long term partnerships!
Can we send you some of our products so you can experience the quality of our ENTER YOUR PRODUCT?
Best,
ENTER YOUR NAME
SUBJECT: {{ firstname|default(influencer_handle) }} – Partnership Invitation Last Email
Hi {{ firstname|default(influencer_handle) }},
Would be great if you could let me know in case you are not interested so I can take a note of this.
In case you are interested we would love to carry on. We’ve worked with hundreds of individuals who love our products and it would be awesome if you could experience the same! You can see our reviews here. HYPERLINK TO REVIEWS IF AVAILABLE OR USE OTHER SOCIAL PROOF.
Looking forward to hearing from you! :)
Best,
ENTER YOUR NAME
Measuring the performance of your outreach efforts is crucial for understanding the effectiveness of your communication and campaign management and refining your strategies for future campaigns. Key metrics to track include response rate, which reflects the effectiveness of your email content and targeting precision.
For those influencers who engage with your proposal, monitor the conversion rate—how many of those interactions lead to actual collaborations. Post-collaboration, evaluate the performance based on predefined goals such as increased brand awareness, website traffic, or direct sales linked to the influencer's content. Additionally, tracking engagement metrics such as likes, comments, and shares on the content created through collaborations provides insight into how well the content resonates with the audience.
To facilitate this, Influencer Hero provides a template for influencer marketing campaign reports, designed to help you assess your campaign performance effectively. By leveraging these tools and analyzing metrics with the help of a report template, you can identify effective strategies, adapt your approach, and ensure your outreach efforts yield optimal returns.
In conclusion, crafting effective YouTube outreach emails is both an art and a science, requiring a deep understanding of the platform's unique dynamics and the interests of its influencers. By meticulously researching potential collaborators, personalizing your communications, and maintaining a respectful and persistent follow-up strategy, you can greatly increase the likelihood of successful partnerships.
Additionally, measuring the outcomes of your efforts through advanced tools and metrics allows you to refine your approach, ensuring continuous improvement and effectiveness in your influencer marketing strategies. With the right approach, YouTube can be a powerful channel for building meaningful and impactful brand-influencer relationships that resonate with audiences and drive measurable results.
An effective YouTube outreach email is personalized, concise, and clearly outlines the proposed collaboration's benefits for both the influencer and the brand. It should include a compelling subject line, a personalized greeting, and a specific call to action.
Key metrics include the response rate to your emails, the conversion rate from responses to actual collaborations, and post-collaboration metrics such as engagement rates, increased traffic, or sales attributed to the influencer’s content.
Be upfront about what you are offering, whether it’s a product, monetary compensation, or other incentives. Clear communication about compensation helps set expectations and can influence the influencer’s interest in the collaboration.
It's generally acceptable to follow up three times. If you still haven’t received a response after three follow-ups, it may be best to move on to other potential collaborators.
The article provides free customizable templates for YouTube outreach. These templates can be adapted to suit different types of proposals and collaborations, helping you get started with your influencer marketing campaigns.
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