In today's digital age, TikTok has emerged as a crucial platform for marketing, particularly among younger audiences. Its dynamic format and massive reach offer unique opportunities for brands to enhance visibility and engagement. However, partnering with the right influencers on TikTok requires a strategic approach to influencer outreach.
In this article you’ll find the best practices for crafting effective outreach emails, so you can successfully connect with TikTok influencers to achieve your goals and maximize ROI. You will also access free, A/B tested and customizable templates to help you reach successful collaborations on Tik Tok.
Influencer outreach on TikTok involves more than just sending a generic email. A successful outreach strategy starts with identifying the right influencers who resonate with your brand’s values and have an engaged audience that matches your target demographic.
Then, you need to find their contact details and reach out to them effectively. Optimizing your message is key to onboard influencers to collaborate with you!
TikTok's user base predominantly consists of Gen Z and younger millennials, a demographic known for its preference for authenticity and engagement over traditional advertising.
Influencers on TikTok have mastered the art of connecting with this audience through creative and relatable content. For brands, this means choosing influencers who not only reflect their values but also resonate with their target consumers.
In order to understand how to structure your campaign we always refer to the 4 stages of your influencer campaign. In this article we will cover the first stage of your influencer campaign which is the influencer outreach stage. As this will be the first point of contact it is one of the most important parts to start a successful campaign.
This is the first step of your influencer campaign where you contact a new Tik Tok Influencer for the first time. We will be covering this stage of your influencer campaign in this article and share the right template to maximise your reply rates.
Once an influencer replies you will typically move to the negotiation stage where there can be two outcomes. 1. The influencer agrees to your proposal or 2. The influencer asks for more money. To access the right negotiation strategies as well as templates for your Tik Tok influencer campaign read our full article on influencer outreach templates.
Once you agree to the terms with the influencers you typically move into the awaiting post stage. The work isn’t over yet it is a crucial moment where you should follow up with the influencer to make sure that they will post. Read more about the right strategies and access our awaiting post templates here.
Once the influencer has completed the post you ideally want to build a long lasting relationship to continue to benefit from the partnership. You can read more about the right ways to build relationships and access the templates for this stage of your Tik Tok influencer campaign here.
Before reaching out to influencers, either manually or using influencer outreach tools, brands must do their homework.
This involves identifying influencers whose followers align with the brand's target market and whose content style complements the brand's identity. Setting clear objectives for the campaign—whether it's increasing brand awareness, launching a new product, or driving sales—is also crucial for conveying your goals to the influencer.
Start with a tailored greeting that demonstrates familiarity with the influencer's content.
Clearly articulate why you are reaching out and what you admire about their work.
Outline the benefits of the partnership for the influencer, such as exposure, financial incentives, or product access.
Provide clear details about what you are offering, including compensation, project expectations, and timelines.
End with a specific request, such as scheduling a call, asking for a reply, or directing them to additional information.
Maintain a friendly yet professional tone that respects the influencer as a potential business partner.
In addition to incorporating all these components, it's essential to keep the outreach email as short as possible, and maintain a friendly and engaging yet professional tone.
SUBJECT: {{ firstname|default(influencer_handle) }} – ENTER YOUR BRAND NAME Partnership
Hi {{ firstname|default(influencer_handle) }},
{{personalized_sentence}}
My name is ENTER YOUR NAME and I’m from ENTER YOUR COMPANY NAME. We are ADD ONE SENTENCE DESCRIPTION ABOUT YOUR BRAND.
We are looking for potential partnerships and we love the video content on your TikTok account {{influencer_handle}}!
It would be awesome if you could test our ENTER YOUR PRODUCT.
HIGHLIGHT YOUR USP AND YOUR PRODUCT IN ONE SENTENCE
I’m happy to send you one ENTER YOUR PRODUCT for you to test and share with your followers. We also offer a 20% commission or a discount code to give out to your followers. Please get back to me if you are interested in this opportunity.
Can I send you one of the ENTER YOUR PRODUCT?
Thanks!
Best,
ENTER YOUR NAME
Follow-up emails are a vital part of effective influencer outreach, optimally sent about 4 to 7 days after your initial contact if you haven’t received a response. This timing strikes a balance between demonstrating your keen interest and avoiding excessive persistence. Such emails should gently remind the influencer of your earlier communication as they receive several emails per day and may have missed yours.
To streamline this process and potentially increase your reply rates by up to 40%, Influencer Hero provides A/B tested follow-up templates and an automated email flow system that automates the sending of follow-up emails within your desired timeframe.
SUBJECT: {{ firstname|default(influencer_handle) }} – Partnership Invitation
Hi {{ firstname|default(influencer_handle) }},
I hope you are doing great!
Our campaign is about to start, and I wanted to make a quick follow up on our offer.
We are really impressed by the quality of your Tiktok account, and it would be amazing if you would agree to join our campaign.
HIGHLIGHT YOUR BRAND USP IN ONE SENTENCE.
If you're interested, please reply to this email with your shipping details so we could send you, our products.
Looking forward to hearing from you!
Best,
ENTER YOUR NAME
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SUBJECT: {{ firstname|default(influencer_handle) }} – Partnership Invitation
Hi {{ firstname|default(influencer_handle) }},
Just wanted to quickly follow up on my previous email as I haven’t received a reply yet. Would you be interested in this opportunity?
We would love to work with you, and we are looking for long term partnerships!
Can we send you some of our products so you can experience the quality of our ENTER YOUR PRODUCT?
Best,
ENTER YOUR NAME
SUBJECT: {{ firstname|default(influencer_handle) }} – Partnership Invitation Last Email
Hi {{ firstname|default(influencer_handle) }},
Would be great if you could let me know in case you are not interested so I can take a note of this.
In case you are interested we would love to carry on. We’ve worked with hundreds of individuals who love our products and it would be awesome if you could experience the same! You can see our reviews here. HYPERLINK TO REVIEWS IF AVAILABLE OR USE OTHER SOCIAL PROOF.
Looking forward to hearing from you! :)
Best,
ENTER YOUR NAME
Many brands make the error of sending generic, impersonal messages that fail to engage influencers. Avoid this by personalizing each email and clearly stating the unique benefits of your proposal.
Don’t be vague about the collaboration terms. To avoid any misunderstanding, be specific about what you’re offering and what you expect in return, such as deliverables.
Don't give up if you haven't received a reply after one follow up! Include between 3 to 4 follow- ups to increase your reply rate up to 40%. Persistence—when done right—can prove effective.
Utilizing analytic tools can help you understand open and response rates, providing insights into how your outreach strategy is performing. Further, evaluating the influencer's engagement rates post-campaign can offer valuable data on how effective the collaboration was in achieving your marketing objectives.
Influencer Hero offers advanced reporting and analytics tools to analyze and track your campaign success.
Mastering the art of the outreach email is crucial for successful influencer collaborations on TikTok. By personalizing communication, aligning with influencers whose audiences match your brand’s target demographic, and following best practices, brands can significantly enhance their marketing impact.
Implementing these strategies will not only improve your outreach efforts but also deepen your engagements, driving meaningful results in your digital marketing campaigns.
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