In 2024, TikTok reached more than one billion monthly active users! Its interactive, bite-sized video format makes it one of the dominant social media platforms, particularly for brands targeting Gen Z and Millennials.
According to the Influencer Marketing Hub, over half of marketers rank TikTok as the most profitable platform for influencer marketing, with short-form video content driving significant engagement and conversions. Similarly, a majority of companies investing in TikTok advertising, saw a 51% report of positive ROI.
However, how can you make sure that TikTok is working for your brand? Key performance indicators (KPIs) for measuring TikTok’s success include video views, likes, comments, shares, conversion rates, and follower growth. To track these metrics effectively, brands rely on powerful TikTok analytics tools to gain insights into audience behavior, content performance, and ROI.
In this article, we’ll explore the top 10 TikTok analytics tools designed to help brands drive growth, maximize engagement, and achieve profitability on one of the world’s fastest-growing social platforms.
A TikTok analytics tool is software designed to track, measure and analyze the performance of content on TikTok. These tools provide valuable insights into key metrics and audience behavior, helping brands, marketers, and content creators understand what drives engagement and growth on the platform.
Using a TikTok analytics tool, you can monitor metrics such as videos, likes, comments, shares, follower demographics, engagement rates, and conversion rates.
When selecting the top TikTok influencer analytics tools, we focused on key factors to ensure they provide comprehensive performance insights. Here’s how we evaluated each one:
We prioritized tools that excel in TikTok-specific metrics, such as tracking follower trends, engagement rates, video performance, and audience insights tailored to the platform.
User reviews played a significant role in our evaluation. We analyzed feedback from platforms like G2 and Capterra to assess overall satisfaction, usability, and effectiveness.
We considered tools offering flexible pricing plans, including free trials, budget-friendly tiers, or feature-rich free plans, to ensure they provide good value for money.
A smooth user experience is essential. We evaluated each tool for ease of navigation, customizable reporting, and compatibility with other platforms.
We examined subscription terms, prioritizing tools with flexible options like month-to-month plans, straightforward cancellation policies, and adaptable plans for both short- and long-term use.
Understanding how your content performs on TikTok is essential to growing your audience and optimizing engagement. Here are the top 10 TikTok analytics tools:
Pricing: Influencer Hero provides free access to basic Instagram influencer analytics. For more advanced features and full CRM capabilities, plans start at $349 per month.
Best For: D2C e-commerce brands and marketing agencies.
Reviews: 5.0/5.0 (Shopify Apps)
Free Trial: No
Influencer Hero is an all-in-one influencer marketing platform designed to help brands find, evaluate, and collaborate with influencers seamlessly. It offers tools for detailed analytics, audience insights, and performance tracking across platforms like TikTok and Instagram.
With features like a CRM for campaign management, fake follower detection, and engagement analysis, Influencer Hero simplifies the influencer marketing process, making it easier for brands to build authentic and impactful partnerships.
With its free TikTok Influencer Analytics tool, Influencer Hero provides detailed insights into an influencer’s profile, helping you evaluate whether they are a good match for your campaigns.
In addition to TikTok analytics, Influencer Hero offers a suite of advanced features to streamline and enhance influencer marketing efforts. The platform helps brands discover influencers with detailed filters and comprehensive reports, covering metrics like engagement rates, growth, and audience credibility.
Its AI-powered outreach tool enables efficient communication by sending personalized messages to multiple influencers at once. The built-in CRM simplifies campaign management, tracking partnerships, affiliates, and UGC while facilitating product gifting and payments with personalized links and codes. Additionally, the content library stores all influencer-generated posts, making it easy to access high-quality UGC for boosting conversions.
Book a free demo and explore in detail how Influencer Hero can help you scale your influencer marketing efforts.
Influencer Hero is one of the best tools for influencer analysis, offering a powerful combination of free and advanced features. Its free TikTok analytics provide valuable insights into influencer performance, making it an excellent starting point for brands exploring influencer marketing. For those seeking more advanced capabilities, the paid version offers a comprehensive suite of tools, including detailed audience metrics, streamlined campaign management, and enhanced reporting.
Pricing: Free
Best For:
Reviews: Not applicable
TikTok's internal analytics, accessible through its Creator Tools, provide creators with detailed insights to track and improve their content performance. These analytics include three main categories: Overview, Content, and Followers.
The Overview section displays metrics like video views, profile visits, and follower growth over customizable time frames. The Content tab highlights performance details for individual posts, such as total views, average watch time, and audience retention. Lastly, the Followers tab offers insights into audience demographics, including gender, location, and active hours, enabling creators to tailor their strategies for better engagement. These features help creators refine their content and maximize their impact on TikTok.
TikTok Analytics is a valuable, free tool for creators and brands looking to track content performance and understand audience behavior. It provides essential data on video views, engagement, follower demographics, and audience activity, offering a solid foundation for refining TikTok strategies. This makes it an excellent starting point for brands aiming to enhance their TikTok presence without additional costs. However, while it delivers useful insights, the tool is somewhat limited in terms of advanced features like real-time data, long-term trend analysis, and deeper customization options.
Pricing: Starts at $99 per month.
Best For: Pentos is used by artists, brands, labels, and creators to measure and analyze TikTok trends
Reviews: 4.1/5.0 (Capterra)
Free Trial: No
Pentos is a powerful tool designed to analyze TikTok trends and measure account performance. It tracks different metrics, including hashtags, users, songs, topics, and trends, giving you a comprehensive view of what's happening on the platform. Pentos helps you monitor competitors, track your progress over time, and gain valuable insights into your TikTok performance.
In addition to trend tracking and performance analysis, Pentos also offers influencer discovery tools to help you find the perfect influencers for your TikTok campaigns. By analyzing metrics such as engagement rates, follower growth, and content performance, Pentos helps you identify influencers who align with your brand and campaign goals.
Pentos is a useful tool for TikTok trend tracking and influencer discovery, offering deep insights into performance and trends. However, it may be considered an expensive option, especially for brands looking for more comprehensive analytics tools that include additional social media platforms or advanced reporting features found in other tools.
Pricing: Starts at $199 per month (Billed annually)
Best For: Medium to large businesses, agencies, and enterprise-level organizations
Reviews: 4.4/5.0 (Capterra)
Free Trial: Yes (30 days)
Sprout Social is an all-in-one social media management platform that provides comprehensive tools for managing and analyzing your social media presence across multiple platforms, including TikTok.
By linking your TikTok account to Sprout Social, you can view all your social data in one unified dashboard, making it easier to track performance, monitor engagement, and optimize your strategy. The platform offers detailed charts and graphs to help visualize your TikTok analytics, allowing you to assess how well your content is performing.
Sprout Social provides various of essential features beyond Instagram analytics, making it an all-in-one solution for social media management. Its AI-driven tools help streamline workflows by automating tasks such as prioritizing customer messages, suggesting the best times to post, and delivering AI-powered insights on trends and sentiment. The platform also includes powerful social listening capabilities, enabling businesses to monitor trends, understand more consumer sentiment, and set up alerts for any sudden spikes in conversations about important topics.
Explore the best Social Sprout alternatives that provide in-depth insights for your influencer marketing campaigns.
Sprout Social stands out as a versatile social media management tool, offering different features that can cater to businesses of all sizes. Its AI-driven tools and social listening capabilities are particularly valuable for brands looking to automate workflows, track trends, and monitor consumer sentiment in real-time. However, its pricing may be a barrier for smaller businesses or individual users, especially given that some advanced features are locked behind higher-tier plans.
Pricing: $239 per month
Best For: Medium to large businesses or agencies that need advanced social media analytics
Reviews: 4.6/5.0 (G2)
Free Trial: Yes (14 days)
Rival IQ is a powerful social media analytics platform that provides deep insights into performance across various platforms, including TikTok. It is particularly valuable for businesses looking to monitor and benchmark their TikTok campaigns against competitors. Rival IQ offers a range of free tools, allowing users to track their TikTok performance and analyze competitors.
Rival IQ allows you to track both organic and paid social media performance across all your channels in one unified platform. This feature works seamlessly for Twitter, Facebook, Instagram, and Facebook Ads, enabling you to measure the effectiveness of your content and campaigns across multiple platforms.
Rival IQ is a powerful tool for businesses looking to gain deep insights into their social media performance and stay ahead of competitors. Its features, like competitive analysis and social media audits, make it especially valuable for companies that want to track and benchmark their performance across multiple platforms. The free TikTok competitive analysis tool offers an excellent entry point for smaller brands, but the full suite of features is ideal for larger businesses or agencies with complex needs.
Pricing: Upon request
Best For: Marketing agencies, B2C companies, media and entertainment companies.
Reviews: 4.3/5.0 (G2)
Free trial: No
Keyhole is a social media analytics and listening tool that helps businesses track the performance of their campaigns, hashtags, and influencers across platforms like TikTok, Instagram, and Twitter. With features like real-time tracking, audience insights, and campaign reporting, Keyhole is designed to optimize social media strategies and measure ROI effectively.
Keyhole offers a suite of features beyond TikTok analytics, including social media listening to track brand mentions and industry trends, social media publishing tools for efficient scheduling across platforms, and analytics for Twitter, Instagram, Facebook, LinkedIn, and more. The platform also provides hashtag and keyword tracking to refine content strategies and optimize reach.
Keyhole is a valuable tool for businesses and creators seeking real-time social media insights, particularly with its strong focus on hashtag tracking, competitor analysis, and actionable recommendations. It excels at simplifying data, making it accessible even for those new to analytics. However, while Keyhole delivers up-to-the-minute data, brands looking for more advanced audience demographic insights or deeper analytics might find its offerings somewhat limited.
Pricing: Starts at $42 per month
Best For: Agencies, marketers, freelancers and enterprises.
Reviews: 4.6/5.0 (Capterra)
Free Trial: Yes (15 days)
Loomly is an all-in-one social media management platform designed to streamline content creation, scheduling, and performance tracking. With its intuitive interface, users can craft and schedule posts across various platforms in minutes, collaborate effortlessly with team members or clients, and monitor success through detailed analytics.
Loomly offers other key features that streamline social media management, including post planning and scheduling, which allows users to automate their content strategy across multiple platforms. It also supports collaboration and approvals, enabling teams and clients to work together seamlessly with real-time feedback and easy approval workflows.
Loomly is a solid choice for businesses and teams looking for an easy-to-use, all-in-one social media management tool with strong collaboration and scheduling features. Its intuitive interface and real-time analytics make it a great option for those wanting to streamline content creation and track performance. However, it may not be the best fit for brands seeking more advanced features, like deep audience segmentation or extensive third-party integrations.
Pricing: Starts at $29 per month
Best For: Ideal for startups, agencies, entrepreneurs and freelancers.
Reviews: 4.4/5.0 (Capterra)
Free Trial: Yes (14 days)
Social Champ is a comprehensive social media management tool designed to streamline content scheduling, posting, and analytics across multiple platforms, including TikTok. It allows businesses and individuals to plan, manage, and track social media campaigns from one dashboard. With features like content scheduling, social media listening, performance analytics, and team collaboration, Social Champ simplifies the process of maintaining a consistent online presence while offering insights to optimize strategies.
Social Champ offers features to enhance your social media management, including the ability to publish and schedule posts across multiple platforms like TikTok, Facebook, LinkedIn, Twitter, YouTube, and Pinterest. Its intuitive content calendar keeps your strategy organized, while engagement and social listening tools help you interact with your audience and track relevant conversations. Additionally, Social Champ offers free hashtag, username, and post generators to improve content visibility and help grow your presence across platforms.
Social Champ is an excellent choice for small to medium-sized businesses and teams looking for an easy-to-use platform with multi-platform scheduling and reporting tools. Its simple interface and strong collaboration features make it a great option for businesses that need a straightforward solution to manage their social media presence. However, while it offers essential analytics and reporting features, those seeking more in-depth insights into audience demographics or advanced social listening may find it lacking compared to other tools.
Pricing: Starts at $99 per month
Best For: Best suited for mid-to-large-sized businesses, agencies, and marketing teams
Reviews: 4.6/5.0 (Capterra)
Free Trial: Yes (2 weeks)
Socialinsider is a social media analytics and reporting tool that provides businesses and marketers with detailed insights into their social media performance. It allows users to track, measure, and analyze their social media activity across multiple platforms, including TikTok, Instagram, Twitter, LinkedIn, and more.
Socialinsider offers additional key features that enhance social media strategy, including competitor analysis and benchmarks, allowing users to compare their performance against industry rivals and set performance goals. The platform also supports social media integration, enabling seamless tracking across various channels. Post taggingfunctionality helps categorize content for easy analysis, while AI-powered Instagram listening allows for automated monitoring of brand mentions and sentiment, offering deeper insights into audience perceptions and trends.
Socialinsider is a great tool for business looking for data-driven insights into their social media performance, particularly on platforms like TikTok, Instagram, and Facebook. Its strong competitor analysis features and ability to benchmark performance against industry standards make it a valuable resource for refining strategies. However, while the platform provides robust analytics, it may not be the best fit for smaller businesses due to its pricing structure and lack of broader marketing tools.
Pricing: Starting price of $49 per month.
Best For: Ideal for businesses and individuals aiming to enhance their social media analytics.
Reviews: 4.4/5.0 (Capterra)
Free Trial: Yes (2 weeks)
Iconosquare is a comprehensive social media analytics and management tool designed to help businesses optimize their TikTok strategies. It offers in-depth performance tracking, including audience insights, engagement metrics, and competitor analysis. Iconosquare also provides tools for scheduling posts, monitoring comments, and generating detailed reports, making it a valuable solution for brands looking to enhance their social media presence.
Besides TikTok analytics, Iconosquare is a great tool for brands interested in evaluating platforms such as Facebook, YouTube, TikTok, LinkedIn and YouTube analytics. It provides metrics such as audience growth, reach and engagement across multiple social media pages.
Iconosquare provides an excellent platform for TikTok users looking for in-depth insights into their content’s performance and audience engagement. Its comprehensive dashboard and detailed community analytics help brands and influencers track crucial metrics like reach, engagement, and community growth. The downside is that the platform doesn’t offer a free plan, and some users are not satisfied with their customer support.
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When it comes to TikTok analytics, choosing the right tool can significantly elevate your social media strategy. From in-depth insights on post performance to competitor analysis and community growth, each platform discussed—whether it's Influencer Hero, Sprout Social, Rival IQ, or Iconosquare—offers unique features designed to optimize your TikTok marketing efforts.
Whether you're a brand looking to refine your content strategy, a social media manager aiming to track and report on performance, or a marketer focused on audience engagement, these tools provide the data you need to make informed decisions. By leveraging the power of these analytics platforms, you can unlock the full potential of your TikTok presence, ensuring that every post resonates with your audience and drives measurable success.
Some of the best TikTok analytics tools for influencers include Influencer Hero and Sprout Social. These tools are ideal for tracking profile performance, understanding engagement rates, and comparing competitor profiles.
TikTok analytics tools help drive ROI by providing in-depth insights into audience engagement, content performance, and influencer effectiveness. Tools help measure engagement rates, analyze content performance, and track key metrics like followers' growth and interaction. By using this data, brands and influencers can refine their strategies to improve reach and conversions.
Yes, several free TikTok analytics tools exist, such as Influencer Hero, which offers a free browser extension.
Key features to look for in a TikTok analytics tool include detailed video performance metrics, audience demographics, engagement tracking, hashtag analytics, and competitor benchmarking.
For brands, tools like Socialinsider and Influencer Hero are great choices. These platforms provide detailed insights into influencer performance, help brands monitor campaigns, and offer automated reporting. Quintly, for instance, is used by major companies like Adobe and Warner Bros., making it a strong option for larger organizations looking for powerful, customizable analytics.
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