.png){kind=avatar}
If you're the ultimate TikTok sensation, how do you know if your TikToks are really hitting the mark? That's where a TikTok engagement rate calculator swoops in to save the day! Think of it as your personal TikTok performance tracker giving you a clear picture of how your videos are performing: are they getting loads of likes, comments, and shares, or are they flying under the radar?
Additionally, a TikTok engagement rate calculator allows you to compare your performance against other TikTok creators in your niche. This benchmarking provides valuable insights into content strategy and shows how well you’re engaging with your followers.
Top 10 TikTok Engagement Rate Calculators
Understanding your TikTok metrics is key to fine-tune your content approach to boost engagement and improve your overall reach. A TikTok engagement rate calculator isn't just a fancy tool to help you with numbers, it can also help grow your audience, increase your engagement rate and take your content to the next level.
A TikTok Engagement Rate Calculator is an online tool that lets you estimate your TikTok engagement.
TikTok engagement shows how much your viewers are interacting with your content. Every like, comment, share and save on your videos is a reflection on how well your content is resonating with users and how your connection with your followers is.
While views and follower count are important, engagement rate is often the clearest sign of how valuable your content really is.
The main reasons why engagement matters are:
Pricing: Free.
Best For: Detailed audience insights forecasting.
Free Trial: 15 daily free searches.
Influencer Hero offers a user interface and user experience that are top-notch, rated at 95%. This high rating reflects a user-friendly and efficient design, providing an optimal experience for users.
Main Features:
Benefits:
Drawbacks:
How does it work? You input a TikTok handle and the platform instantly calculates engagement metrics, audience quality and sales forecast.
Influencer Hero is noted for its comprehensive data coverage. It is the only tool that forecasts sales and EMV, providing detailed insights not only into audience demographics but also the potential financial impact of your content. This tool is especially useful for influencers who need detailed analytics to refine their strategies.
Pricing: Free (additional insights may require sig-ups)
Best For: Quick and easy engagement rate calculations with an intuitive interface.
Free Trial: Not applicable. It’s a free tool.
Creator Hero offers a free TikTok Engagement Rate Calculator that allows users to input any TikToker handle and instantly receive performance insights.
Main Features:
Benefits:
Drawbacks:
How does it work? You input a TikTok handle and the platform instantly calculates engagement metrics, followers, average engagement rate, total likes, video count, and the creator’s overall performance.
Creator Hero is perfect for users looking for a simple calculator. The tool is not made for deep influencer insights or campaign planning, but it’s great for creators who want to have a quick overview of their performance.
Pricing: Free (limited searches)
Best For: Quick engagement check with the possibility of competitor analysis..
Free Trial: 10 daily free searches.
The Phlanx platform offers a calculator that meets basic design expectations but may lack advanced features or a highly intuitive interface.
Main features:
Benefits:
Drawbacks:
How does it work? Enter a handle to get an instant engagement rate. Additional tools require signup for expanded data.
Phlanx is straightforward, focusing solely on engagement rate calculations. This tool is ideal for users who need quick, basic engagement analytics without the need for detailed follower insights or growth trends.
Pricing: Free.
Best For: Influencers who prioritize fake followers analysis.
Free Trial: 10 daily free searches.
Hypeauditor offers both analysis of fake followers and calculation of engagement rate.
Main features:
Benefits:
Drawbacks:
How does it work? Submit a handle to evaluate credibility and engagement. Additional insights (growth, mentions, ads) come with a paid plan.
Despite its low UI score, HypeAuditor is appreciated for providing essential data points like fake follower analysis and engagement rates. It is particularly useful for users who prioritize analytical depth over interface design.
Pricing: Free.
Best For: Influencers who prioritize fake followers analysis and quick engagement insights.
Free Trial: 5 daily free searches.
Collabstr's focus is on identifying fake followers and basic engagement rates. A good platform for users who want essential metrics.
Main features:
Benefits:
Drawbacks:
How does it work? Submit a handle and get authenticity and engagement metrics. Explore influencer collaboration tools after signup.
Although Collabstr provides limited information with a focus mainly on fake followers and engagement rates, its design doesn’t rank highly in aesthetics or functionality. This tool is suited for users who need specific insights into the authenticity of their follower base and basic engagement metrics.
Pricing: Free.
Best For: Visual performance review
Free Trial: 5 daily free searches.
InBeat combines engagement analytics with content performance insights, all in a well structured interface.
Main features:
Benefits:
Drawbacks:
How does it work? Input a TikTok handle to receive an engagement score and preview top posts. Designed for smooth user interaction.
InBeat sets itself apart by not only analyzing followers and engagement rates but also by providing insights into recent popular posts. However, it requires users to follow their social media page to continue usage, which might be a minor inconvenience. This tool is ideal for those who appreciate in-depth analysis along with additional insights into content performance.
Pricing: Free.
Best For: Influencer vetting and professional collabs.
Free Trial: 10 daily free searches.
Modash combines engagement analytics with content performance insights, all in a well structured interface.
Main features:
Benefits:
Drawbacks:
How does it work? Paste a handle and Modash reveals engagement and authenticity data. Full features unlocked with a premium plan.
Modash UI and UX looks great but they miss some of the crucial data points such as audience location and gender which you can only access through their paid subscription.
Pricing: Free. (Although tool appears inactive)
Best For: Influencer fraud detection
Free Trial: 3 daily free searches.
GRIN provides fake follower detection and influencer comparison tools, though the site currently displays errors and scores low on usability.
Main features:
Benefits:
Drawbacks:
How does it work? It used to provide full breakdowns of influencer credibility and comparisons. The tool is currently down.
Grin is currently inactive, displaying an error message instead of functioning features. This tool might not be suitable for users at this time due to its lack of available services and poor user interface design.
Pricing: Free.
Best For: Monitoring performance trends and post engagement
Free Trial: 10 daily free searches.
InsightIQ is a platform that tracks engagement and top-performing posts. Ideal for those creators who seek to monitor content trends without the need of deep demographic data.
Main features:
Benefits:
Drawbacks:
How does it work? Submit your handle to get an engagement score and recent high-performing posts.
InsightIQ offers basic functionality with a focus on calculating engagement rates and showcasing recent popular posts. This tool is useful for users who are interested in tracking engagement trends over time and understanding which types of content perform best on TikTok.
Pricing: Free. (Although tool appears inactive)
Best For: Basic engagement and follower checking
Free Trial: 5 daily free searches.
Ubiwiz is a basic tool for calculating engagement rate and follower count. Great for users who seek a quick and easy calculation.
Main features:
Benefits:
Drawbacks:
How does it work? Input one or multiple handles to get basic engagement and revenue estimates.
Ubiwiz is very limited in its offerings, providing only engagement rate calculations without additional analytics or insights into audience demographics. This tool might appeal to users who need a straightforward measure of engagement but do not require depth in data or analysis.
If your engagement rate is lower the average estimated on the platform, here are some quick things you can do to improve your numbers:
Review the performance of your TikTok content to identify patterns or trends. Determine which types of content resonate most with your audience and generate higher engagement. Focus on creating more of that type of content.
Try experimenting with different content formats, such as challenges, tutorials, behind-the-scenes footage, or user-generated content. Keep track of how each format performs in terms of engagement and adjust your content strategy accordingly.
Analyze the times and days when your TikTok audience is most active and adjust your posting schedule accordingly. Posting during peak times can increase the likelihood of your content being seen and engaged with by your audience.
Actively engage with your TikTok audience by responding to comments, liking and sharing user-generated content, and participating in trends and challenges. Building a strong rapport with your audience can increase their engagement with your content.
Collaborate with other TikTok creators in your niche to expand your reach and tap into their audience. Cross-promoting each other's content can introduce your profile to new followers and potentially increase engagement.
Utilize TikTok's advertising features to promote your content to a wider audience. Investing in paid promotion can increase visibility and engagement with your content.
Ensure that your TikTok profile is fully optimized with a catchy profile picture, engaging bio, and relevant hashtags. A well-optimized profile can attract more followers and encourage them to engage with your content.
In conclusion, the best free TikTok engagement rate calculators offer diverse functionalities, from basic engagement metrics to comprehensive analytics including audience demographics and content performance. Tools like Influencer Hero and Modash stand out for their detailed insights and user-friendly interfaces, providing valuable data for influencers looking to optimize their TikTok strategy. Whether you're seeking simple engagement calculations or in-depth analysis, these top tools cater to a range of needs, ensuring every TikTok influencer can find a solution that suits their requirements.
An engagement rate calculator is a tool designed to assess how actively a user's followers interact with their content on TikTok. It typically analyzes a sample of recent posts to determine average interactions like likes and comments, and then divides this by the follower count to provide an engagement rate.
The engagement rate on TikTok can be calculated by summing up all interactions (likes, comments, shares) across selected posts, dividing by the total number of followers, and then multiplying by 100 to get the percentage. This formula helps determine the average level of engagement a profile generates per follower.
As of recent data, the average engagement rate on TikTok varies depending on the size of the influencer's following, the type of content they create, and the industry they are in. Generally, rates can range significantly, with smaller accounts often seeing higher engagement percentages than larger ones.
There are several tools available for analyzing TikTok influencers, each offering different features. Some popular choices include Influencer Hero, which provides detailed engagement analytics and audience demographics such as audience location and age distribution, and InBeat which offers insights into recent popular posts along with basic engagement data.
Yes, some platforms like Influencer Hero allow users to calculate their TikTok engagement rates without needing to provide an email address or sign up for an account. These tools are designed for quick access and ease of use, providing instant calculations to help users evaluate their social media performance.
Schedule a Demo with one of our media experts below.
