Awin is a leading affiliate marketing platform, widely recognized for its extensive network of affiliates and publishers, customizable referral programs, and powerful analytics. As a top choice for businesses aiming to scale their affiliate marketing strategies globally, Awin offers robust tools for managing complex campaigns. However, Awin might not be the best fit for every business, especially if you're looking for specific features like influencer marketing tools, advanced referral management, or comprehensive partnership automation.
This article explores the top Awin alternatives, providing detailed insights into their features, pricing models, and customer reviews. By comparing these platforms, you'll discover options that could better align with your business needs and goals, ensuring you choose the best affiliate marketing software to enhance your digital marketing strategy and drive long-term growth.
Our comparison focuses on several key aspects:
A detailed overview of all the features covered by these platforms both affiliate marketing related as well as other capabilities.
Overview of all the integrations the software offers.
Different industries which use the software.
Level of support the platform offers
Understanding the cost and reviews can help brands to make the right decision.
Choosing the right affiliate marketing software is crucial for how your brand will manage and grow its affiliate program. Different platforms offer distinct approaches, and understanding these differences can significantly impact your strategy and success. There are two primary types of affiliate marketing platforms: inbound and outbound, each with its own advantages and best-use scenarios.
This structured comparison provides a clear understanding of how inbound and outbound affiliate marketing platforms differ in key aspects, helping you decide which type best aligns with your brand's strategy.
Awin is a globally recognized affiliate marketing platform, known for its extensive network of affiliates and publishers. The platform is widely used by D2C ecommerce brands and individuals looking to monetize their online presence.
Awin’s strength lies in its customizable referral campaigns, making it a versatile tool for businesses across various industries. It is particularly favored for its robust reporting and analytics capabilities, which provide deep insights into campaign performance.
Awin offers a robust partnership database that businesses can leverage to drive growth, connecting with a wide range of affiliates and publishers to expand their reach and optimize their marketing strategies.
Awin is an inbound platform that facilitates the joining of affiliates and publishers to various campaigns, helping businesses to scale their marketing efforts.
Awin integrates with major ecommerce platforms like Shopify, WooCommerce, Magento, Bigcommerce, AppsFlyer, Adjust, Button, Branch, Squarespace, Wx, Wordpress, ensuring seamless compatibility with existing systems.
Founded in 2017, Awin is recognized for its extensive network and detailed reporting capabilities.
Nike, Boohoo, Acer, MyProtein
Retail, Travel, Finance, Telco & Comms
Awin is ideal for D2C ecommerce brands and individuals looking to scale their affiliate marketing efforts with the help of a large and diverse network.
Awin offers support through email and phone, ensuring that users have multiple ways to get help when needed.
Influencer Hero is an all-in-one influencer marketing platform that excels in connecting brands with the right influencers. This tool is known for its powerful influencer discovery and outreach capabilities, making it a favorite among D2C ecommerce brands and marketing agencies.
Influencer Hero is also recognized for its advanced analytics and reporting tools, which help brands measure the impact of their influencer marketing campaigns.
In addition to its affiliate marketing capabilities, Influencer Hero offers a comprehensive suite of tools, including influencer finder, influencer outreach, influencer CRM, content & UGC management, influencer gifting, and advanced reporting and analytics.
Influencer Hero is an outbound platform that excels in outbound influencer marketing campaigns, helping brands proactively connect with the right influencers and affiliates.
Shopify, WooCommerce, Magento, Instagram, Klaviyo, Gmail, Outlook.
Founded in 2017, Influencer Hero has rapidly grown to serve a diverse clientele.
Bower Collective, Alkaline, Immersive Gamingbox, FreakOut, Olivida, Holzprofi24
Beauty, Fashion & Retail, e-commerce, Food & Beverage, Technology & Apps, Gaming, Luxury, Automative, Hospitality
Designed for D2C ecommerce brands and marketing agencies looking to enhance their influencer and affiliate marketing strategies.
24/7 live chat support with fast replies and dedicated customer service.
Awin and Influencer Hero cater to different aspects of affiliate marketing. While Awin focuses on providing a vast network of affiliates and advanced tracking capabilities, Influencer Hero excels in influencer marketing, offering tools for outreach, CRM, and content management.
Pricing for Influencer Hero is higher at $249/month, compared to Awin's more varied pricing options. However, Influencer Hero offers more specialized tools for influencer discovery and outreach, making it ideal for brands heavily invested in influencer marketing.
UpPromote is a popular affiliate marketing platform known for its flexibility and user-friendly interface. It is particularly favored by D2C ecommerce brands for its seamless integration with Shopify. UpPromote offers a range of features that simplify affiliate management, making it a go-to solution for businesses looking to scale their affiliate programs.
UpPromote also offers an Ambassador Recruitment tool, which helps businesses attract and manage brand ambassadors to further enhance their marketing efforts. Additionally, the platform includes features for invoice and tax setup, simplifying financial management by streamlining billing and compliance processes for businesses.
UpPromote is an outbound platform, enabling businesses to reach out to affiliates and influencers proactively.
Shopify, WooCommerce, Mailchimp, Google Analytics, Facebook Pixel.
Founded in 2018, UpPromote has gained popularity for its flexible pricing and comprehensive support options.
TreSkin, SaleDress, Wink, Imperial Toys, Kaged, Capterra.
Retail, Consumer Goods, Beauty.
Ideal for D2C ecommerce brands looking to establish or expand their affiliate programs with minimal hassle.
UpPromote provides email support, along with a library of tutorials and videos to assist users.
Awin offers a more comprehensive affiliate network and advanced tracking tools, while UpPromote is a more affordable and user-friendly option, particularly for small to medium-sized businesses.
Awin's pricing varies, but it generally offers more robust features, making it better suited for larger enterprises. UpPromote, with its free plan, is ideal for startups or businesses just beginning with affiliate marketing.
Refersion is known for its powerful tracking capabilities and user-friendly interface. It is particularly popular among D2C ecommerce brands and individuals looking to monetize their online presence through affiliate marketing.
Refersion’s first-party tracking system ensures that all data is accurate and reliable, making it a preferred choice for brands that prioritize data integrity.
Refersion also offers tools for influencer management and affiliate payouts, making it a comprehensive solution for businesses.
Refersion is primarily an inbound platform, allowing affiliates to find and join your programs.
Shopify, WooCommerce, Magento, Bigcommerce, Klaviyo, Zapier, Salesforce.
Established in 2013, Refersion has built a strong reputation in the affiliate marketing space.
Verb, Fuego, Simply Earth, Harney & Sons, In common Beauty
Serves health and wellness, CBD, and home industries.
Refersion is ideal for D2C ecommerce brands and individuals who are focused on data-driven affiliate marketing strategies.
Refersion offers chatbot support and email assistance to help users navigate the platform.
Awin and Refersion both offer robust tracking and reporting features, but Awin’s network and range of tools are broader, making it more suitable for large-scale operations.
Refersion’s pricing is more affordable at $99/month, but it may lack some advanced features that Awin offers. Refersion is ideal for smaller businesses or individuals who prioritize ease of use and accurate tracking.
ShareASale is recognized for its extensive network of affiliates and its comprehensive affiliate recruitment tools. The platform is highly favored by merchants and agencies looking to grow their partner base and manage multiple affiliate programs efficiently.
ShareASale also offers robust tracking and reporting features, making it a reliable choice for businesses of all sizes.
ShareASale offers agency-managed options, allowing organizations to entrust their marketing efforts to expert teams. This service ensures that all aspects of affiliate marketing, from strategy to execution, are handled by professionals, enabling businesses to focus on other core activities while maximizing their marketing impact.
ShareASale is primarily an inbound platform, designed to attract affiliates to join your programs through its vast network and recruitment tools.
Shopify, WooCommerce, Bigcommerce, Paypal, Mailchimp, Wix, Shoplazza.
Founded in 2000, ShareASale is one of the oldest and most trusted affiliate marketing platforms.
Northwest, Nanit, Buffy, and Ergobaby.
Beauty, e-commerce, Food & Beverage, Technology.
ShareASale is ideal for D2C ecommerce brands, merchants, and agencies looking to expand their affiliate networks and manage multiple affiliate programs efficiently.
ShareASale provides support via email and phone, ensuring that users have access to help when they need it.
When comparing Awin and ShareASale, both platforms offer extensive networks and robust tracking features. However, Awin provides a more streamlined user experience and broader global reach, making it more suitable for large enterprises and brands looking for international expansion.
ShareASale, on the other hand, is known for its recruitment tools and the ability to manage multiple programs, making it a better fit for agencies and merchants who require flexibility in managing various affiliates. Meanwhile, pricing for ShareASale and Awin varies depending on the services required.
ClickBank is one of the largest and most well-known affiliate marketing platforms, particularly recognized for its extensive network of affiliates. It has been a key player in the digital product space for many years, offering a wide range of products that affiliates can promote.
ClickBank is known for its comprehensive e-commerce tools that allow businesses to create digital products and easily distribute them to a global audience.
ClickBank offers a robust system designed to support both affiliates and sellers, providing comprehensive tools for managing affiliate partnerships, payment processing, and compliance. Its platform seamlessly connects sellers with a vast network of affiliates while offering advanced tracking, analytics, and risk management features to ensure smooth and secure operations.
ClickBank is an inbound platform, allowing affiliates to join and promote products listed on its marketplace.
Shopify, GetResponse, AWeber mailing, Facebook, Mailchimp.
Founded in 1998, ClickBank has established itself as a leader in the affiliate marketing space.
Tea burn, Organifi, Ship Offers, Voluum, Disk.
Consumer goods, Beauty, Fitness.
ClickBank is ideal for D2C ecommerce brands and individuals looking to promote digital products on a global scale.
ClickBank offers 24/7 phone call support, providing reliable assistance for its users.
Awin and ClickBank serve different niches within the affiliate marketing industry. While Awin offers a broad range of physical and digital products with a global network, ClickBank specializes in digital products and provides tools for creating and managing these products.
ClickBank’s pricing varies based on the product, while Awin typically offers more standardized pricing models.
For businesses focused on digital products, ClickBank’s vast marketplace and e-commerce tools are unparalleled, whereas Awin provides more flexibility and options for a wider variety of product types.
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Goaffpro is a highly accessible and affordable affiliate marketing solution known for its simplicity and effectiveness. This platform is particularly popular among small businesses and individuals who are just starting with affiliate marketing.
Goaffpro’s free pricing model makes it an attractive option for those who want to test affiliate marketing without a significant financial commitment.
GoAffPro is designed to be both seller and affiliate-friendly, offering a seamless experience for both parties. Sellers can easily set up and manage affiliate programs, while affiliates benefit from intuitive tools that make tracking, sharing, and earning commissions straightforward.
The platform’s user-centric design ensures that both sellers and affiliates can efficiently collaborate, maximizing their potential for growth and revenue.
Goaffpro is an inbound platform, making it easy for affiliates to join programs and start promoting products.
Shopify, WooCommerce, Magento, Bigcommerce, Pagefly, PayPal Payouts, Wix, Squarespace.
Founded in 2020, Goaffpro is a relatively new player but has quickly gained popularity.
G Fuel, Lakme, Juicy Chemistry, S&D, Minimalist, Green Soul.
Health and Wellbeing, Beauty.
Goaffpro is ideal for small to medium-sized D2C ecommerce brands and individuals who are new to affiliate marketing.
Goaffpro provides email support and is responsive on social media, ensuring that users can get help when needed.
Awin and Goaffpro cater to different segments of the market. Awin offers a comprehensive suite of tools for larger businesses and agencies, with a focus on global reach and advanced tracking.
Goaffpro, on the other hand, is more suited for small businesses and individuals looking for an easy-to-use, cost-effective solution.
While Awin provides more advanced features and a larger network, Goaffpro’s simplicity and free pricing model make it ideal for those just starting out in affiliate marketing.
Impact is a leading partnership automation platform known for its advanced technology and robust feature set. It is widely recognized for helping businesses manage a variety of partnership types, including affiliates, influencers, and media partners.
Impact is particularly favored by large enterprises and brands looking for a scalable solution that can handle complex partnership ecosystems.
In addition to its affiliate capabilities, Impact also offers:
Impact is an inbound platform that supports a wide range of partnerships, from affiliates to influencers, and offers extensive tools for managing these relationships.
Shopify, Magento, BigCommerce, Hubspot, Segments, AppsFlyer, Klaviyo, Stripe, and more.
Founded in 2008, Impact is known for its comprehensive solutions and robust platform.
Uber, McAfee, Walmart, Ticketmaster, Microsoft, Lenovo.
Retail, Finance, Consumer Goods, Hospitality, Fashion, Electronics, Health & Beauty
Impact is ideal for large D2C brands looking for a scalable solution to manage a variety of partnerships.
Impact offers email and chatbot support, providing reliable assistance for its users.
Awin and Impact both offer powerful tools for affiliate marketing, but they cater to different audiences. Awin is suitable for a broader range of businesses, from small to large, with a focus on affiliates. Impact, on the other hand, is tailored more towards large enterprises that require comprehensive partnership management, including affiliates, influencers, and more.
Impact’s pricing is significantly higher, starting at $500/month, but it offers a wider array of features, particularly in terms of automation and cross-device tracking. Awin provides a more accessible option for businesses that primarily focus on affiliate marketing.
Referral Candy is a well-regarded platform in the affiliate marketing space, particularly known for its specialization in referral marketing. The platform simplifies the process of creating and managing automated referral programs, making it a popular choice among D2C ecommerce brands and agencies.
Referral Candy is especially favored by businesses looking to leverage their existing customer base to drive new sales through word-of-mouth referrals.
Referral Candy is an inbound platform that focuses on leveraging existing customers to generate new sales through referrals.
Shopify, WooCommerce, Magento, Bigcommerce, Bold, Celery, Cratejoy, Paywhirl, Volusion.
Founded in 2019, Referral Candy focuses on helping eCommerce businesses grow through effective referral marketing strategies.
Colgate, Stanley, Tupperware, Steve Madden
Retail, Beauty, Travel, Wellness, Technology
Referral Candy is ideal for D2C ecommerce brands and agencies that want to grow their business through customer referrals.
Referral Candy offers chatbot support, ensuring that users can access help quickly.
Awin and Referral Candy both offer strong tools for affiliate marketing, but they serve different needs. Awin provides a comprehensive solution for businesses looking to scale their affiliate programs across multiple markets, with a focus on a broad range of products and services. Referral Candy, on the other hand, specializes in referral marketing, making it an excellent choice for businesses that want to capitalize on customer referrals.
Referral Candy is more affordable at $59/month compared to Awin, making it a good option for smaller businesses or those focusing specifically on referral programs. Awin’s broader features and larger network make it more suitable for businesses with diverse affiliate marketing needs.
Social Snowball is a rapidly growing affiliate marketing platform known for its innovative approach to referral marketing. The platform specializes in enabling businesses to create referral marketing campaigns with ease, making it a popular choice among D2C ecommerce brands and agencies.
Social Snowball’s strength lies in its ability to turn every customer into a potential affiliate, which can significantly boost brand visibility and sales.
Automatically send gifts to creators when they are onboarded or based on performance milestones, with creators selecting a pre-chosen gift, providing their shipping details, and receiving it without additional intervention. Additionally, bulk payouts can be processed for multiple creators at once, streamlining the entire process.
Social Snowball is primarily an outbound platform, helping businesses proactively reach out to customers and turn them into affiliates through referral campaigns.
Shopify, Zapier, Tydo, Prehook, Klaviyo, Adoric.
Founded in 2020, Social Snowball is a newer player in the affiliate marketing space with a focus on automation and ease of use.
Obvi, Tabs, True Classic, Solawave, and Javy.
Food & Beverages, Beauty, and Wellness Industries.
Social Snowball is ideal for D2C ecommerce brands and agencies looking to leverage customer referrals to grow their affiliate programs.
The platform provides support through chatbots and email, offering timely assistance to its users.
Awin and Social Snowball serve different purposes within the affiliate marketing landscape. Awin is a more comprehensive platform with a global network of affiliates, making it ideal for businesses looking to scale their affiliate programs across multiple markets. Social Snowball, on the other hand, is focused on referral marketing, making it perfect for businesses that want to leverage their customer base to drive sales.
Pricing for Social Snowball starts at $99/month, which is more affordable compared to Awin, making it a great option for smaller businesses or those just starting with referral marketing.
CJ Affiliate, formerly known as Commission Junction, is one of the oldest and most established affiliate marketing platforms in the industry. It is known for its extensive network of affiliates and publishers, making it a top choice for brands looking to reach a wide audience.
CJ Affiliate is particularly favored by large D2C ecommerce brands and individuals looking to monetize their online presence through a robust affiliate network.
CJ Affiliate is an outbound platform that allows businesses to reach out to a large network of affiliates and publishers.
Shopify, WooCommerce, Magento, Bigcommerce, Wordpress, Affiliate.ai, Fraudlogix.
Founded in 1998, CJ Affiliate is one of the oldest and most established affiliate marketing platforms.
J. Crew, Office Depot, Barnes & Noble, Priceline, Hello Fresh, Blue Apron.Industry Verticals: Retail, Consumer Goods, E-commerce, Technology
CJ Affiliate is ideal for large D2C ecommerce brands and individuals looking to leverage a vast network of affiliates and publishers.
The platform provides support via email, phone, and chat, offering comprehensive assistance to its users.
Awin and CJ Affiliate are both giants in the affiliate marketing industry, offering extensive networks and robust tracking tools. However, Awin is known for its more user-friendly interface and global reach, making it accessible to businesses of all sizes. CJ Affiliate, with its large network of publishers, is more suited to large enterprises looking for extensive reach within specific industries.
Pricing for CJ Affiliate varies depending on the product, whereas Awin provides more standardized pricing models. Both platforms are well-suited for businesses looking to expand their affiliate programs, but Awin offers a more streamlined experience for those new to affiliate marketing.
Selecting the best Awin alternative depends on your business goals and marketing strategy. Whether you need robust influencer marketing tools, a user-friendly interface for small businesses, or advanced tracking and data accuracy, there’s an alternative that fits your needs.
Some platforms excel in referral marketing, turning every customer into an affiliate, while others offer comprehensive solutions for large enterprises with extensive partnership management. Affordable, automated referral programs are also available for those focused on growing through customer referrals. Ultimately, the best choice will align with your specific requirements, offering the right features, integrations, and support to help your business thrive.
The best alternatives to Awin for affiliate marketing include platforms like Influencer Hero, Refersion, ShareASale, Impact, and CJ Affiliate. These platforms offer a variety of features such as influencer marketing tools, robust tracking capabilities, and extensive affiliate networks.
When looking for an Awin alternative, consider features such as customizable affiliate programs, detailed analytics, integration capabilities with your ecommerce platform, automated payouts, and support for influencer marketing. The right features depend on your specific business needs.
Yes, some Awin alternatives like Influencer Hero and Social Snowball offer specialized tools for influencer marketing, allowing you to connect with influencers, manage campaigns, and track performance alongside traditional affiliate marketing features.
Benefits of using an Awin alternative include potentially lower costs, access to specialized features like influencer marketing, greater flexibility in managing affiliate programs, and the ability to choose a platform that better aligns with your business size and industry.
Many Awin alternatives, including Influencer Hero, Referral Candy, and ShareASale, offer seamless integration with popular ecommerce platforms like Shopify and WooCommerce, making it easy to incorporate affiliate marketing into your existing sales channels.
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