Ambassador Software is a well-established platform used for managing referral, affiliate, and loyalty marketing programs. Known for its powerful features like customizable referral programs, affiliate tracking, and commission management, it helps businesses drive customer growth through word-of-mouth and partnerships. Additionally, Ambassador Software integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, and Magento, providing flexibility for various industries, including technology, retail, and consumer goods. However, with its pricing starting at $300/month, Ambassador may not suit all budgets.
In this guide, we explore the best Ambassador Software alternatives, comparing their features, pricing, and reviews to help businesses of all sizes find effective tools for affiliate marketing. Whether you're seeking advanced campaign automation, affordable options, or deep integration capabilities, this article will provide insights into alternatives that offer similar or enhanced functionality for referral and affiliate marketing success.
Our comparison focuses on several key aspects:
A detailed overview of all the features covered by these platforms both affiliate marketing related as well as other capabilities.
Overview of all the integrations the software offers.
Different industries which use the software.
Level of support the platform offers
Understanding the cost and reviews can help brands to make the right decision.
Selecting the right affiliate marketing platform is essential to managing and scaling your brand’s affiliate program effectively. Each type of platform offers a different approach, which can influence the growth and success of your strategy. The two main categories are inbound and outbound platforms, each with its own strengths and ideal use cases.
This comparison highlights the key differences between inbound and outbound affiliate marketing platforms, helping you choose the one that best fits your brand's strategy.
Ambassador Software is recognized as a comprehensive referral and affiliate marketing platform. It provides robust tools for businesses to manage their customer referral programs, affiliate marketing efforts, and partner outreach.
Ambassador is especially valued for its versatility, offering tailored solutions for various industries such as technology, education, energy, and retail. With features that cater to both small and large enterprises, Ambassador stands out for its extensive functionality and customizable marketing automation tools.
Ambassador Software offers customer loyalty features to help businesses boost retention and reward their most valuable customers. Additionally, it provides customizable branding options, allowing you to white-label the platform to perfectly match your brand’s look and feel for a seamless experience.
Ambassador Software is an outbound platform, focusing on helping businesses actively engage with affiliates, partners, and customers through personalized outreach and referral marketing strategies.
Ambassador Software integrates with Shopify Apps, WooCommerce, Magento, Salesforce, Hubspot, Mailchimp, Paypal, and Stripe, making it ideal for e-commerce brands and large enterprises looking for scalable solutions.
Ambassador Software, founded in 2014 and based in Boston, specializes in referral marketing and affiliate management solutions.
Kumon, Cloud Beds, Aceable, All Energy Solar, Chargify
Technology, Education, Energy, Retail.
Ambassador Software is designed for D2C e-commerce brands and agencies seeking a full-service solution to manage their referral, affiliate, and partner marketing efforts.
Offers email support for users to address queries and technical issues.
Influencer Hero is an all-in-one platform that helps brands and marketing agencies streamline their influencer marketing efforts. Known for its comprehensive influencer finder, outreach capabilities, and CRM, it supports businesses in managing influencer relationships from discovery to post-campaign reporting.
Its user-friendly interface simplifies affiliate tracking, making it ideal for e-commerce brands looking to optimize their influencer marketing campaigns and track performance metrics effortlessly.
In addition to its affiliate marketing tools, Influencer Hero also offers an influencer finder tool, outreach automation, influencer CRM, user-generated content (UGC) management, influencer gifting options, and detailed reporting and analytics. These tools make it a versatile choice for managing comprehensive influencer marketing campaigns beyond just affiliate programs.
Influencer Hero is an outbound platform. It allows brands to actively search for and engage influencers, offering extensive tools for outreach, gifting, and relationship management.
Shopify, WooCommerce, Magento, Instagram, Klaviyo, Gmail, Outlook.
Founded in 2017, Influencer Hero has rapidly grown to become a key player in the influencer marketing space, offering innovative solutions for brands and marketers.
Bower Collective, Alkaline, Immersive Gamingbox, FreakOut, Olivida, Holzprofi24
Beauty, Fashion & Retail, e-commerce, Food & Beverage, Technology & Apps, Gaming, Luxury, Automative, Hospitality
Ideal for D2C e-commerce brands and marketing agencies seeking a robust influencer marketing and affiliate management platform.
Live chat support available 24/7, providing fast responses and helpful solutions.
While Ambassador Software excels at referral and loyalty marketing, Influencer Hero stands out for its robust influencer-specific features. Influencer Hero's focus on affiliate and influencer outreach tools makes it ideal for brands looking to scale their influencer campaigns, whereas Ambassador Software offers broader customer referral and loyalty capabilities.
Influencer Hero also integrates with popular e-commerce platforms like Shopify and WooCommerce, which Ambassador may not offer with the same breadth.
In terms of pricing, Influencer Hero is more affordable, with a transparent cost of $249/month compared to Ambassador’s enterprise-focused pricing model.
UpPromote is primarily known for its flexible and scalable affiliate marketing solutions, particularly for D2C brands and Shopify store owners. It offers tools for managing affiliate programs, creating campaigns, and tracking sales and commissions, helping businesses grow their affiliate networks through cross-promotion opportunities.
UpPromote offers an ambassador recruitment tool that helps businesses easily find and onboard brand ambassadors to expand their affiliate network. Additionally, the platform streamlines administrative tasks with features for invoice generation and tax setup, ensuring smooth payment processes for affiliates while staying compliant with financial regulations.
UpPromote is an outbound platform, offering brands the ability to reach out to and manage relationships with affiliates and partners actively.
Shopify, WooCommerce, Mailchimp, Google Analytics, Facebook Pixel.
Founded in 2018, UpPromote has made significant strides in providing user-friendly affiliate management tools.
TreSkin, SaleDress, Wink, Imperial Toys, Kaged, Capterra.
Serves industries such as retail, consumer goods, and beauty.
UpPromote is designed for D2C e-commerce brands looking to build and manage their affiliate programs without needing a large budget.
Offers email support, tutorials, and videos for account setup and affiliate management.
While Ambassador Software focuses on a broader range of referral and loyalty marketing, UpPromote is more focused on affiliate marketing specifically for e-commerce brands. UpPromote’s pricing is a major advantage, offering a free plan that makes it accessible to small brands, whereas Ambassador’s enterprise pricing might be out of reach for startups.
Additionally, UpPromote excels in cross-promotion opportunities, which Ambassador Software does not highlight as a feature. However, Ambassador Software offers more robust referral capabilities and loyalty program tools, which UpPromote lacks.
Refersion is known for its powerful affiliate tracking capabilities and ease of use. It allows brands to manage their affiliate programs by providing comprehensive attribution and tracking tools. Its first-party tracking features help ensure accurate data collection, making it ideal for businesses focused on transparency and reliability.
Refersion focuses on affiliate tracking but also supports integrations with e-commerce platforms and offers an easy-to-use dashboard for campaign management.
Refersion is an inbound platform, focusing on managing and tracking incoming affiliate relationships and traffic.
Shopify, WooCommerce, Magento, Bigcommerce, Klaviyo, Zapier, Salesforce.
Founded in 2013, Refersion has built a reputation for reliable affiliate tracking and management.
Verb, Fuego, Simply Earth, Harney & Sons, In common Beauty
It serves a range of industries, including health and wellness, CBD, and home goods.
Refersion is ideal for D2C e-commerce brands and individuals looking for accurate and reliable affiliate tracking.
Provides chatbot support and email support for user inquiries.
Ambassador Software and Refersion both excel in tracking and attribution, but their focuses differ. Ambassador Software offers broader referral and loyalty capabilities, whereas Refersion is more focused on affiliate tracking.
Refersion’s $99/month pricing makes it more accessible for smaller brands compared to Ambassador’s enterprise-level costs.
While Ambassador supports a variety of industries, Refersion leans heavily towards e-commerce, offering seamless integrations with platforms like Shopify and WooCommerce.
However, Refersion lacks the extensive loyalty program features that Ambassador offers, making Ambassador a more comprehensive solution for brands looking for both affiliate and referral programs.
Awin is a well-established global affiliate marketing network known for its broad reach and detailed reporting tools. It is popular among e-commerce and D2C brands seeking reliable affiliate tracking, customizable referral campaigns, and performance-based payouts.
Awin offers a robust platform for brands to grow their affiliate network while providing affiliates with tools to optimize their sales potential.
Awin offers multi-currency support, mobile tracking, and lead generation tools, making it a versatile choice for global brands. It also provides solutions for email and content monetization, expanding its use beyond affiliate marketing.
Awin is an inbound platform, primarily designed for brands that manage incoming affiliate traffic and referrals.
Shopify, WooCommerce, Magento, Bigcommerce, AppsFlyer, Adjust, Button, Branch, Squarespace, Wix, Wordpress
Founded in 2017, Awin is recognized for its extensive network and detailed reporting capabilities.
Nike, Boohoo, Acer, and MyProtein.
Awin serves multiple industries, including retail, travel, finance, telecommunications, and more.
Awin is ideal for D2C e-commerce brands, as well as individual entrepreneurs looking to expand their affiliate networks globally.
Provides email and phone support for users, ensuring accessibility and responsiveness.
While both Ambassador Software and Awin offer powerful tracking tools, Awin is more focused on affiliate marketing while Ambassador includes more extensive referral and loyalty features. Awin provides a global affiliate network, but Ambassador’s loyalty program tools give it an edge for brands looking to build stronger customer relationships.
In terms of pricing, Awin’s costs are not transparent, which could be a concern for smaller businesses, while Ambassador’s pricing is typically enterprise-focused.
Awin is excellent for e-commerce brands, whereas Ambassador’s versatility appeals to a wider range of industries.
Share Share a Sale is a popular affiliate marketing platform known for its large network of affiliates and merchants. It is one of the go-to platforms for brands looking to expand their affiliate marketing efforts in a variety of industries. Share a Sale offers tools to help brands recruit, track, and manage their affiliate programs efficiently.
Share a Sale offers lead generation and email monetization tools, making it a more versatile option for brands looking to expand their digital marketing efforts beyond affiliate campaigns.
Share a Sale is an inbound platform, helping brands manage incoming affiliate relationships and track their performance.
Shopify, WooCommerce, Bigcommerce, Paypal, Mailchimp, Wix, Shoplazza.
Established in 2000, Share a Sale has built a strong reputation for its reliable affiliate marketing solutions.
Northwest, Nanit, Buffy, and Ergobaby.
It caters to industries like beauty, e-commerce, food & beverage, and technology, offering specialized solutions for each.
Share a Sale is ideal for D2C e-commerce brands and merchants looking to grow their affiliate networks with minimal setup hassle.
Offers email and phone support, helping brands get assistance when needed.
Ambassador Software and Share a Sale offer similar affiliate tracking features, but Ambassador provides additional loyalty and referral capabilities, making it a more comprehensive platform. Share a Sale is known for its large affiliate network, while Ambassador is more customizable for building long-term relationships through its referral program.
Pricing for Share a Sale is not disclosed upfront, while Ambassador’s pricing is geared towards enterprises, which may be restrictive for smaller businesses.
Share a Sale is a better choice for e-commerce brands, but Ambassador’s referral and loyalty tools can serve a wider range of industries.
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ClickBank is one of the oldest and most established affiliate marketing platforms, known for its extensive product marketplace and large affiliate network. It is particularly popular among digital product creators, providing tools for affiliates to promote products and for sellers to track their sales and commissions.
ClickBank supports both affiliate and e-commerce functions, offering tools to manage digital product listings, payments, and payouts. Its marketplace is ideal for digital creators looking to scale their business.
ClickBank is an inbound platform, primarily focused on helping digital product creators and affiliates connect and manage sales.
Shopify, GetResponse, AWeber mailing, Facebook, Mailchimp.
Founded in 1998, ClickBank is a veteran in the affiliate marketing space, known for its large network and reliable services.
Tea burn, Organifi, Ship Offers, Voluum, Disk.
Consumer Goods, Beauty, Fitness.
ClickBank is ideal for D2C e-commerce brands and digital product creators looking to leverage affiliate marketing for growth.
Provides 24/7 phone call support, ensuring that users have access to assistance at any time.
Ambassador Software and ClickBank serve different markets, with Ambassador focused on referral and loyalty marketing, while ClickBank is heavily focused on digital product affiliates. ClickBank’s large marketplace is an advantage for digital creators, but it lacks the loyalty and referral features that Ambassador offers.
Pricing for ClickBank depends on the product, while Ambassador’s enterprise-level pricing makes it suitable for larger businesses.
ClickBank is more suited for small to mid-sized creators and e-commerce brands, whereas Ambassador excels in broader marketing functions including customer loyalty programs.
Goaffpro is primarily known for offering a robust affiliate marketing solution tailored for D2C e-commerce brands. It’s a highly popular choice among Shopify store owners due to its ease of integration and advanced tracking capabilities.
The platform provides both free and paid options, making it an accessible choice for small businesses and entrepreneurs looking to start or expand their affiliate marketing efforts without a large upfront cost.
Goaffpro is both seller and affiliate-friendly, offering easy customization, detailed analytics, and multi-level marketing for scalable programs. Sellers can manage affiliates efficiently, while affiliates enjoy automatic payouts, branded portals, and simple referral link generation. This balance makes GoAffPro ideal for brands seeking a seamless affiliate marketing experience.
Goaffpro is an inbound platform, focusing on managing affiliate relationships by tracking and analyzing incoming traffic and conversions from affiliates.
Shopify, WooCommerce, Magento, Bigcommerce, Pagefly, PayPal Payouts, Wix, Squarespace.
Established in 2020, Goaffpro is a relatively new player but has quickly gained traction with its user-friendly tools and efficient payment systems.
G Fuel, Lakme, Juicy Chemistry, S&D, Minimalist, Green Soul.
The platform caters to industries like health and wellbeing, beauty, and e-commerce.
Ideal for D2C e-commerce brands and individual entrepreneurs looking to leverage affiliate marketing for growth.
Provides support through email and social media, offering accessible assistance to users.
Goaffpro and Ambassador Software both offer affiliate tracking, but Ambassador’s additional referral and loyalty marketing features give it an edge for businesses looking for a comprehensive marketing solution.
Goaffpro’s biggest advantage is its affordability, offering a free plan, which Ambassador does not. However, Ambassador’s features are more customizable, particularly for enterprises.
Goaffpro focuses primarily on e-commerce, while Ambassador serves a broader range of industries with its customer referral and loyalty tools. Additionally, Ambassador’s customer support is more robust compared to Goaffpro’s limited social media support.
Impact is a leading partnership management platform that goes beyond traditional affiliate marketing. It’s known for its ability to manage relationships across various partner types, including affiliates, influencers, and strategic partners.
With a strong focus on automating partner workflows and providing cross-device tracking, Impact is ideal for large enterprises and brands looking to scale their partnership programs globally.
Impact offers migration assistance through a team of experts, ensuring a seamless transition from existing affiliate networks to their platform. They also partner with accredited agencies to provide top-tier service, focusing solely on technology while agencies handle client needs. Additionally, Impact provides access to a vibrant marketplace, allowing brands to discover and recruit high-performing media partners worldwide.
Impact is an inbound platform, designed to manage and track incoming partnerships, referrals, and affiliate relationships.
Shopify, WooCommerce, Magento, Bigcommerce, Salesforce, Hubspot, Google Ads, Facebook.
Founded in 2008, Impact is known for its powerful affiliate marketing solutions tailored for larger enterprises.
Uber, McAfee, Walmart, Ticketmaster, Microsoft, Lenovo.
Retail, Finance, Consumer Goods, Hospitality, Fashion, Electronics, Health & Beauty
Impact is ideal for large D2C brands and enterprises looking for a comprehensive partnership and affiliate management solution.
Offers email and chatbot support, providing assistance to brands and users when needed.
Ambassador Software and Impact differ significantly in their approach. While Ambassador offers a balanced solution for affiliate, referral, and loyalty marketing, Impact excels in partnership management with advanced cross-device tracking and automation features.
Impact is better suited for large enterprises due to its high pricing and comprehensive partnership tools, whereas Ambassador’s referral and loyalty features make it a more versatile choice for businesses looking to build long-term relationships with both customers and affiliates.
Ambassador also offers more flexible pricing compared to Impact’s $500/month starting cost.
Referral Candy is a widely adopted referral marketing tool known for its ability to turn customers into brand advocates effortlessly. It automates referral marketing, making it ideal for e-commerce brands aiming to boost word-of-mouth sales.
The platform is popular among small to medium-sized businesses because of its affordability, simplicity, and seamless integration with major e-commerce platforms.
Referral Candy also offers a post-purchase popup and an embedded signup form on the shipping site to optimize referrals and encourage more customer participation.
Referral Candy is an inbound platform designed to track and manage incoming referrals and reward programs for e-commerce businesses.
Shopify, WooCommerce, Magento, Bigcommerce, Bold, Celery, Cratejoy, Paywhirl, Volusion.
Founded in 2019, Referral Candy focuses on helping eCommerce businesses grow through effective referral marketing strategies.
Colgate, Stanley, Tupperware, Steve Madden
Retail, Beauty, Travel, Wellness, Technology
Ideal for eCommerce brands looking to boost sales through referral marketing.
Offers chatbot support to assist users with any queries or issues.
Referral Candy and Ambassador Software both cater to referral marketing, but their target audiences and feature sets differ significantly. Referral Candy is highly affordable and easy to set up, making it perfect for small to medium-sized e-commerce businesses. On the other hand, Ambassador Software offers a more comprehensive platform that includes advanced features for referral, affiliate, and loyalty programs, which makes it suitable for larger enterprises.
Ambassador’s pricing is geared toward businesses seeking a more robust marketing solution, while Referral Candy offers a budget-friendly option with a starting price of $59/month.
Ambassador also provides greater customization options, while Referral Candy is more limited in this regard. However, Referral Candy's automated processes and easy integrations make it a great option for businesses with simpler needs.
Social Snowball is a referral and affiliate marketing platform designed to help D2C e-commerce brands and agencies create scalable affiliate programs with ease. The platform is known for simplifying the affiliate and referral process through bulk actions and automation, allowing users to set up and manage campaigns efficiently.
With an easy-to-use interface and integration options for popular e-commerce platforms, Social Snowball is particularly popular among Shopify store owners.
Social Snowball is an outbound platform that focuses on helping brands actively reach out to affiliates and set up referral campaigns quickly.
Shopify, Zapier, Tydo, Prehook, Klaviyo, Adoric.
Founded in 2020, Social Snowball is a modern referral marketing platform designed to simplify and automate the referral process.
Obvi, Tabs, True Classic, Solawave, and Javy.
Food & Beverages, Beauty, and Wellness Industries.
Designed for D2C e-commerce brands and agencies looking to grow their affiliate programs efficiently and scale through automated campaigns.
Offers chatbot and email support, ensuring that users can easily get help when needed.
Ambassador Software and Social Snowball both offer strong affiliate and referral marketing tools, but their target markets and features differ. Social Snowball is focused on simplifying the referral and affiliate process with automations, making it ideal for small to mid-sized e-commerce brands. Ambassador, on the other hand, offers more robust referral and loyalty capabilities, making it suitable for larger enterprises looking for a comprehensive solution.
Social Snowball's pricing at $99/month is lower than Ambassador’s typical enterprise pricing, making it a more affordable option for smaller businesses.
However, Ambassador provides more advanced tracking, loyalty programs, and custom features that might not be available on Social Snowball.
When considering the best Ambassador Software alternatives, it's essential to choose a platform that aligns with your business needs. Options like Influencer Hero, GoAffPro, ReferralCandy, and Impact stand out for their flexibility and affordability. Many alternatives offer advanced affiliate tracking, customizable referral rewards, and easy integration with e-commerce platforms like Shopify and WooCommerce. For small to mid-sized businesses, ReferralCandy and GoAffPro are great cost-effective options, while larger enterprises may benefit from Impact and Refersion.
Each platform brings unique features like automated payouts, fraud detection, and detailed analytics, making it easier to manage affiliate and referral programs effectively. Whether you're scaling a business or optimizing your marketing campaigns, there's a strong alternative to Ambassador Software for every brand.
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