Influencer marketing on Amazon continues to thrive as an organic and authentic way to drive sales. With over 55% of social media users admitting to making influencer-inspired purchases on Amazon, the platform proves its potential for brands to boost conversions.
Amazon influencers typically earn a commission, between 1% to 20% per sale, depending on the category, that is paid directly by Amazon. However, they often charge additional fees for creating and promoting branded content. So, how much should you pay Amazon influencers? What is the average fee for collaborations in 2025?
In this article, we’ll break down Amazon influencer rates, explore factors influencing pricing, and provide actionable insights to help your brand optimize its influencer marketing strategy.
With Amazon being the leading e-commerce platform, working with Amazon influencers can take your brand to the next level. Here’s why:
Influencers, whether micro or macro, have established communities and have gained the trust of their followers. By partnering with them you can showcase your products to an already engaged audience.
Users nowadays trust more the recommendations of an influencer than traditional advertising. So, influencer recommendations often lead to faster purchasing decisions, with their followers relying on their opinions to discover and buy new products. Over 59% of social media users say they have purchased a product after seeing it being used by an influencer.
What makes influencer marketing successful, is that influencers create relatable and genuine content. This makes your brand message feel more personal.
A common challenge brands face is to successfully reach their target audience when promoting their products. Through Amazon influencer marketing you have access to specific niches, which allow you to reach the right audience that aligns with your brand’s ideal customer.
Amazon’s affiliate program allows influencers to use trackable links, providing measurable data on traffic, sales, and overall campaign performance.
For influencers, joining Amazon’s Influencer Program is highly beneficial, as it allows them to earn commissions on every purchase their followers make. By promoting their Amazon storefronts on social media, influencers provide their audiences with a seamless way to shop for the products they showcase, from fashion to everyday essentials.
Amazon pays influencers a specific rate depending on the category, ranging between 1-20%.
The product category plays a crucial role in determining influencer earnings, as commission rates vary significantly across different types of products. Understanding these rates can help brands select the right products to promote.
Here’s a breakdown of the commission rates based on the category:
This percentage represents the commission Amazon pays influencers for every sale they generate. However, if you want to collaborate with Amazon influencers, you’ll also need to pay an additional fee.
This fee compensates them for promoting your brand through their content, whether it’s a YouTube video, an Instagram story or post, a TikTok, or another platform.
As shown above, influencers participating in the program earn a percentage of each sale generated through their affiliate links. These rates change depending on the product category.
Currently high paying categories are:
While the program primarily focuses on commissions, many influencers also charge flat fees for creating content that features Amazon products. These fees vary based on the influencer’s tier, niche, and audience engagement.
Influencer rates can vary significantly based on factors such as the platform they use, their follower count, and the type of content they create. Recording and editing a YouTube video requires more time and effort than posting a quick Instagram story featuring a product.
This is why influencer pricing isn’t standardized; instead, rates differ depending on the scope and complexity of the work.
The tables below show the average rates of Amazon influencers depending on the platform and their size.
The rates above are a useful way to get an idea of how much you’ll pay to collaborate with Amazon influencers depending on the platform they use and on the number of followers they have. However, you can also calculate the cost by considering the two most important factors: Audience size and engagement rate.
Influencer cost = (follower count X ER X rate per engagement) + additional factors
To get the most out of Amazon influencer marketing, you need to first understand the ins and outs of the platform so you can build successful campaigns. Here’s how you can get started:
The Amazon Influencer Program allows influencers to create personalized storefronts where they can showcase and recommend products to their followers. This is similar to affiliate marketing but provides influencers with a more direct connection to their audience.
Influencers earn commissions based on the sales generated through their storefronts, which motivates them to promote products authentically.
The most important aspect of any successful Amazon influencer campaign is selecting the right influencers. To find Amazon influencers, you can:
Look for influencers who align with your brand values and have an engaged audience that is likely to purchase products from Amazon. Consider factors such as their content type (e.g., product reviews, unboxings), platform presence (Instagram, YouTube, TikTok), and audience demographics.
As with any marketing campaign, it's essential to set clear objectives.
Do you want to increase brand awareness, drive sales, or promote a specific product? Defining your goals will help you choose the right influencers and tailor your campaign for maximum impact.
Additionally, Amazon’s program offers flexibility in how brands can collaborate with influencers, enabling campaigns tailored to specific goals.
Influencers create in-depth reviews on platforms like YouTube or TikTok, linking directly to Amazon product pages.
Influencers integrate Amazon affiliate links into Instagram stories, TikTok videos, and Facebook posts.
Establishing ongoing relationships with influencers ensures consistent promotion and brand alignment over time.
To ensure influencers can properly promote your products, your Amazon product listings or brand storefronts need to be optimized. High-quality images, detailed descriptions, and positive reviews will help influencers effectively endorse your brand and encourage followers to make a purchase.
Lemme, a brand that sells gummies with vitamins and supplements is a great example of an Amazon page that is easy to browse, with engaging visuals and divided by categories providing users a seamless shopping experience:
There are different ways you can collaborate with influencers. To motivate them, you can consider competitive commissions, exclusive deals, or bonuses based on performance. Tracking performance is equally important; use Amazon’s affiliate dashboard and influencer marketing tools to monitor the results of your campaigns and adjust strategies as needed.
Navigating Amazon influencer rates can be complex, but understanding the factors that influence pricing can help you make informed decisions for your brand. From the type of content and influencer expertise to the platform used and exclusivity agreements, each element plays a crucial role in determining costs. While rates may vary, setting clear campaign goals, choosing the right influencers, and aligning expectations are key to maximizing the value of your investment.
By building relationships with influencers and offering competitive incentives, you can ensure your brand is well-positioned for success in the Amazon marketplace. With the right strategy, Amazon influencer marketing can be a powerful tool to grow your brand and drive sales in 2025 and beyond.
Amazon influencers typically earn commissions ranging from 1% to 20% per sale, depending on the product category. For instance, high-priced items may offer lower commission rates, while certain categories like luxury beauty products can provide higher earnings.
Amazon influencer rates are generally lower than those on platforms like Instagram or YouTube, where influencers can command higher fees for sponsored content. However, Amazon's vast customer base and the potential for direct sales can make it a valuable channel for brands.
Yes, certain product categories on Amazon offer higher commission rates to influencers. For example, Amazon Games provides more substantial earnings compared to other categories.
Brands can collaborate with Amazon influencers by selecting those whose audience aligns with their target market, providing clear campaign objectives, and offering competitive incentives. Building long-term relationships with influencers can also enhance brand loyalty and consistency in promotions.
Several factors influence the rates that Amazon influencers charge, including the complexity of the content, the influencer's follower count and engagement rate, the platform used, and any exclusivity agreements. Understanding these factors can help brands set realistic budgets and expectations for influencer collaborations.
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