In this article, we will outline the details of a $35K+ Valentine’s Influencer campaign.
Client
Before we dive in, let's explain their existing marketing mix for this store to put this case study more into context.
About the Valentine’s Day Campaign
Starting your campaign early is key. As customers frequently shop for gifts for their loved ones, you want to make sure that your promotion starts at least 2 weeks before Valentine’s Day, ideally 3 weeks, giving your customers enough time to purchase and receive their gifts in time.
In this case, the promotion's start date was January 28, which is reflected in the increase in sales (see screenshot above).
In order for the campaign to start on Jan 28. We initiated the reach out to the influencers on January 5, giving us enough time to discuss the campaign brief, negotiate, and send new products that had to be advertised.
If you want to boost Influencer UGC through paid social and activate the assets for the campaign, it is recommended to start 2-3 weeks earlier so you have sufficient time to discuss creative briefs.
What is important to understand is that we invited influencers with whom we had already established a relationship. They have previously received a product and posted at least once for the brand. We manage these influencer relationships through the relationship boards within the Influencer CRM.
Below, you can find the template that we used to invite the influencers. Access all Valentines Influencer Campaign Templates Here.
Hi {{ firstname|default(influencer_handle) }},
I am excited to share that we are organising a Valentine’s campaign and we would love to have you onboard!
We would like to put the focus on ENTER PRODUCT which we could ship your way. It is our newest product and you would be the first to try it! :)
Regarding the campaign we would like to make sure that our customers will receive their order on time for Valentines day. Would you be open to make one story post when the campaign starts on ENTER DATE and another one during the week?
On top of this we would like to offer ENTER FIXED PAYMENT and / or ENTER AFFILIATE%.
Can I send you our new ENTER PRODUCT?
Best,
If you have yet to become an Influencer Hero user, you might ask yourself what’s with the strange formatting and the curly brackets. These are placeholders that automatically populate within Influencer Hero. That way, if you have already signed up for Influencer Hero, you can directly copy and paste these into your template manager.
If you want to learn more about Influencer Hero, schedule a free consultation here.
Now, after you have invited your Influencers, there are three possible replies.
Below, you can find the templates for each of these scenarios.
Hi {{ firstname|default(influencer_handle) }},
It is so great to hear you are interested! We are super excited to work with you again! :)
For this campaign your discount code: {{discount_code}} is set at {{discount_code_perc}} and your commission at {{commission_perc}}.
You can find the affiliate link and personal code which are both used to track your commission below:
Looking forward to seeing your beautiful posts! :)
Best,
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Hi {{ firstname|default(influencer_handle) }},
Thank you so much for your response! We totally understand how much time and effort it takes to manage an account like yours.
However, as a small business we are forced to work with a limited budget.
For the Valentine's Campaign, we would be able to offer you our ENTER PRODUCT + ENTER INCREASE AFFILIATE COMMISSION.
Meaning you will receive 20% of all referrals made through your affiliate link!
We are very excited to work with you again and would love to have you onboard for this campaign!
Best,
Hi {{ firstname|default(influencer_handle) }},
Hope everything is well!
I wanted to check in on you as our Valentine’s Day Campaign starts this ENTER DATE!
We would love to send you our ENTER PRODUCT. Furthermore, you would also receive ENTER AFFILIATE% which means that you will receive ENTER AFFILIATE% on all referrals made through your affiliate link!
Would you be open to making a story post when the campaign starts on the ENTER DATE?
Looking forward to hearing from you! :)
Best,
With influencer marketing, good communication is vital. Remember that influencers get a lot of messages every day. Sending frequent follow-ups is a must. You can automate all this using our Influencer outreach drip campaigns and scheduled email sequences.
While negotiating, try to make your offer as attractive as possible despite limited budgets. Sum up all the perks and gifts and explain the potential for earning additional money through your affiliate system.
Once your influencers agree, don’t forget to dispatch the products on time and keep shipping times in mind. Using our influencer gifting feature, which is integrated with your CMS like Shopify and WooCommerce, you can directly dispatch products to influencers with a click of a button.
Once the products have been dispatched, the work doesn’t stop there. Make sure to remind your influencers before your campaign starts using the template below.
Hi {{ firstname|default(influencer_handle) }},
I hope you are doing well!
Just a friendly reminder that our Valentine’s campaign starts tomorrow! :)
We are super excited to have you onboard! You can access your link and code below.
Let me know if you have any last minute questions!
Best,
Once the influencers have posted, which is automatically tracked through our Influencer UGC feature, remember to thank them and try to get them to continue to share about your promotion while it is live.
Use the template below for this:
Hi {{ firstname|default(influencer_handle) }},
Thank you so much for your beautiful post and for helping to announce the launch of our Valentine’s Day campaign!!
We loved your post and the way you ADD PERSONALISED SENTENCE.
It would be great if you could continue to give your audience access to the offer which will stay active until ENTER END DATE.
Thank you so much again for being part of this!
Best,
Don’t lean back yet. For seasonal campaigns, we always generate the most revenue in the final days of the campaign, which you can see in the screenshot below.
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Why is this? - Urgency is, without a doubt, one of the strongest drivers to convert prospects into loyal customers.
Imagine how 20-30 influencers talk to their followers, urging them to use their code as the offer expires today at midnight. For this Valentine’s campaign, we had the final day of the sale on Valentine’s Day itself (Feb. 14).
Two Benefits:
Use the template below to remind your influencers of the campaign closing and get them to share about your promotion ending.
Hi {{ firstname|default(influencer_handle) }},
I hope you are having a great week! I just wanted to inform you that this will be the final weekend of our Valentine’s campaign.
In case you would like to give your fans one last chance to access the {{discount_code_perc}} offer (which ends on ENTER DAY) you can use your link and code below :)
Let me know if you have any questions!
Best,
Now that your campaign has ended thank all the influencers who participated using the template below.
Hi {{ firstname|default(influencer_handle) }},
Thank you so much for being part of this year’s Valentine’s campaign!
It was a great success which wouldn’t have been possible without your support and as a small business partnering with you really means a lot!
Your payment will be processed this week and you will receive a confirmation from me once it has been processed!
Thank you again for being part of the campaign! If you have any questions you can always reach me! :)
Best,
All of this requires hard work, but - hard work pays off. Generally, the ROI on these campaigns is considerably higher than what you can achieve using Paid ads. The ideal mix would be to combine both. Boosting your overall marketing effectiveness using influencers.
If you are interested in working with us, schedule a free consultation with one of our media experts here.
Schedule a Demo with one of our media experts below.
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