Influencer Gifting Platform

Save time by dispatching products to creators directly from our Influencer CRM. We integrate seamlessly with your CMS (Shopify, Woo Commerce etc.) saving you time so you can focus on running your business.

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FAQ & Competitor Comparison

How does influencer gifting work?

Influencer gifting involves brands sending free products or services to influencers with the expectation that the influencers will showcase or promote them on their social media platforms. This can be part of a broader influencer marketing strategy aimed at increasing brand visibility and reaching a targeted audience through authentic endorsements by influencers.

What are the rules for gifting influencers?

The rules for gifting influencers vary depending on the jurisdiction and the platform's guidelines. However, some common guidelines include ensuring transparency by disclosing the gifted nature of the product or service, maintaining authenticity by allowing influencers to express their genuine opinions, and complying with relevant advertising and disclosure regulations such as the FTC guidelines in the United States.

Do influencers get free gifts?

Yes, influencers often receive free gifts from brands as part of collaborations or partnerships. These gifts can include products, services, or experiences that brands provide to influencers in exchange for promotion or exposure on their social media channels. Influencers may also negotiate compensation in addition to or instead of receiving free gifts.

Do influencers have to pay taxes on gifted items?

In many jurisdictions, influencers are required to report gifted items as taxable income if they receive them in exchange for promotional activities or endorsements. The value of the gifted items may need to be declared on their tax returns, and they may be subject to income tax based on their jurisdiction's tax laws. It's essential for influencers to consult with tax professionals to understand their tax obligations regarding gifted items.

How do I gift a product to an influencer?

To gift a product to an influencer, you can start by identifying influencers who align with your brand and target audience. Reach out to them through email or direct messaging on social media platforms, expressing your interest in collaborating and offering to send them your product for consideration. Be clear about your expectations, such as the type of content you'd like them to create and any specific hashtags or mentions you'd like them to include. Ensure transparency by discussing any compensation or disclosure requirements upfront. You can also use Influencer platforms like Influencer Hero which integrate with your CMS like Shopify or WooCommerce and allow you to directly dispatch products to influencers through a centralised Influencer CRM.

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