Top 10 Influencer Marketing Agencies in the Middle East
Influencer marketing is reshaping how brands in the GCC region, including Dubai, Saudi Arabia, and Qatar, connect with audiences. With the rise of social media platforms like Instagram, TikTok, and YouTube, brands are tapping into influencer partnerships to build authentic connections and drive engagement.
Influencer marketing agencies like Influencer Hero, Rekoya, Starfish, Essence Adverts, Vocus Digital Agency, and Arabian Media are leading the charge by offering innovative solutions such as influencer management, campaign management, social media marketing, content production, and advanced analytics.
For businesses navigating this competitive market, partnering with an influencer marketing agency ensures expertise in influencer discovery, collaboration management, and performance optimization. This guide highlights the best agencies operating in the Middle East, showcasing their unique value propositions, technological tools, and industry-specific expertise.
Whether you’re a global brand seeking to expand in the Middle East or a local business aiming to increase visibility, these agencies provide comprehensive services to meet your goals. From managing large-scale campaigns for high-profile brands, to helping startups break into competitive markets, these agencies have proven their ability to deliver measurable results.
Comparison Criteria
1. Reputation and Expertise
This category evaluates what the agency is widely known for in the industry, its portfolio of past and current clients, and its specialization in specific industry verticals like fashion, beauty, or technology.
2. Services and Differentiation
This focuses on the agency’s key services, its unique selling proposition that sets it apart from competitors, and its use of advanced technology to enhance influencer marketing campaigns.
3. Tools and Platforms
This considers whether the agency offers a proprietary influencer marketing platform and assesses the quality and effectiveness of its technological tools for campaign management.
4. Cost and Feedback
This examines the agency’s pricing and commitment models, such as project-based or retainer agreements, and reviews client feedback, testimonials, and success stories to measure overall satisfaction.
List of Top Influencer Marketing Agencies in the Middle East
Influencer Hero is providing a comprehensive solution for influencer marketing with its all-in-one platform, powered by advanced AI tools. Operating in Dubai, the US, UK, and Singapore, the agency is handling influencer outreach, campaign strategy, and performance analysis for various industries. With its innovative technological approach and extensive network, Influencer Hero is ensuring impactful campaigns for brands.
Location:
Dubai (A1 Digital Park Dubai, Silicon Oasis)
US
UK
Singapore
Key Services:
Influencer Marketing: Managing every stage of influencer campaigns, from identifying creators to executing partnerships that align with brand goals.
Paid Social Campaigns: Designing and managing paid social ads that amplify campaign reach and engagement.
Influencer Outreach: Simplifying the process of connecting with relevant creators by leveraging their extensive influencer database and personalized outreach methods.
Influencer Whitelisting: Using influencer accounts for paid promotions while maintaining authenticity.
Social Media Management: Overseeing content creation, posting schedules, and community engagement on social platforms.
UGC (User-Generated Content): Encouraging and utilizing audience-created content to build brand trust.
Affiliate Marketing: Driving sales by managing partnerships with affiliates who promote products.
Unique Selling Proposition:
All-in-one influencer marketing platform: Offering a comprehensive solution by streamlining influencer discovery, collaboration, and campaign management.
AI-generated personalized messaging: Utilizing AI to create tailored communication for influencers, improving engagement and efficiency.
Global Expertise: Operating in multiple regions and tailoring campaigns to meet the cultural nuances of each market.
Comprehensive Services: Offering a one-stop solution that covers all aspects of influencer marketing, from strategy to reporting.
Technological Tools:
The agency is utilizing advanced AI-driven tools for influencer discovery, outreach, and analytics, making campaign management highly efficient.
Influencer Marketing Platform:
Yes, Influencer Hero platform is seamlessly integrating all services to manage influencer campaigns effectively.
Notable Clients:
Wanderlust, Bower Collective, Tirtir, CSB, Alibaba, Arabian Oud.
Maintaining an extensive database of influencers across various platforms (Influencer, Tiktok, Youtube, Facebook, Snapchat, Twitter, Telegram, Tumblr, Pinterest, etc) and industries.
Pricing/Minimum Budget:
Customized based on client needs.
Commitment:
Flexible, depending on the client’s specific requirements.
Review and Review Source:
5.0/5.0 (Source: Sortlist).
Client Feedback:
Helping brands find and manage influencers with ease.
Known for innovative tools and excellent customer support.
2. Rekoya
Known for:
Rekoya is focusing on delivering creative and result-oriented influencer campaigns. With a presence in Saudi Arabia, Egypt, and Italy, Rekoya is connecting brands to a diverse range of influencers, offering customized strategies to meet the specific needs of industries like fintech, fashion, and hospitality.
Location:
Saudi Arabia (Riyadh Front, Airport Road Riyadh)
Egypt (Arkan, Sheikh Zayed City Giza, Greater Cairo)
Italy (Piazza Savonarola, 9 Florence, Tuscany)
Key Services:
Influencer Marketing: Handling the end-to-end process of connecting brands with influencers, ensuring campaigns are impactful and meet KPIs.
Creative Strategy and Execution: Developing data-driven and visually appealing creative concepts that resonate with target audiences.
Social Media Account Management: Overseeing social media platforms to enhance online presence and interaction.
Video and Media Production: Creating high-quality video content and media assets for marketing campaigns.
Unique Selling Proposition:
Influencer Network: Managing a dedicated influencer network where influencers can apply to join and receive full management support.
Multi-Channel Campaign Execution: Managing and executing multi-channel campaigns, ensuring they reach the right audience through the most effective platforms.
Technological Tools:
Although specific tools are not disclosed, Rekoya is emphasizing a creativity-driven approach to influencer marketing.
Influencer Marketing Platform:
No, campaign management is handled directly by their experienced team.
Maintaining a diverse and extensive influencer network to meet varied campaign needs.
Pricing/Minimum Budget:
Customized based on client needs.
Commitment:
Flexible, tailored to the client’s project.
Review and Review Source:
5.0/5.0 (Source: Sortlist).
Client Feedback:
Delivering high standards of service and attention to detail.
Efficient campaign execution and strong creative outputs.
3. Arab Influencer Agency
Known for:
Arab Influencer Agency is specializing in creating innovative and tailored influencer marketing campaigns. Based in Dubai, the agency is connecting brands with niche influencers in industries like beauty, gaming, and entertainment. They are focusing on delivering engaging content that appeals to the target audience.
Location:
Dubai (Dubai Digital Park Building A1)
Key Services:
Influencer Marketing Strategy: Developing customized plans to align influencers with the brand’s unique identity and objectives.
Production and Video Editing: Producing high-quality videos and creative assets for campaigns to ensure professional storytelling.
Content Distribution: Managing the distribution of campaign content to maximize its reach and visibility among target audiences.
Unique Selling Proposition:
Creative Campaigns: They are developing innovative influencer marketing strategies with long-term potential, focusing on value creation to amplify brand stories and connect with audiences in the Middle East and Africa.
Global Reach with Local Expertise: They are operating in both Europe and the Arab World, establishing themselves as the partner of choice for brands looking to create and broadcast compelling content on both local and global scales.
Technological Tools:
Details on specific tools are not provided, but the agency is focusing on personalized and effective campaign management.
Influencer Marketing Platform:
No, campaigns are managed manually to maintain a customized approach.
Notable Clients:
Call of Dragons, Bionade, Edgard Cooper, Estrid, Solmar.
Industry Focus:
Beauty, Fashion, Gaming, Entertainment
Influencer Network or Database:
Maintaining a vast network of influencers with expertise in various niches, focusing on both national and international influencers.
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
The agency’s deep understanding of the Arab region’s cultural dynamics and its ability to create culturally relevant content.
4. IGYgrow
Known for:
IGYgrow is focusing on delivering influence-driven campaigns with a strong emphasis on creativity and technology. Operating across Dubai, India, Indonesia, and the USA, the agency is connecting brands with a wide range of influencers. IGYgrow is leveraging AI-powered tools to streamline the influencer selection process, ensuring highly relevant matches for their clients.
Location:
Uni Arab Emirates
India
Key Services:
Influencer Marketing: Managing influencer campaigns by connecting brands with creators who align perfectly with their goals.
Video Editing and Production: Crafting engaging visual content to amplify brand messaging and storytelling.
UGC Agency: Curating and utilizing user-generated content to enhance brand authenticity.
Unique Selling Proposition:
Influence-driven impact: Measuring success not just by numbers, but by helping brands forge deep connections with their audiences through expert influencer marketing in the MENA region.
Deep Dive into Arab Consumer Behaviour: Analyzing the unique behaviors and preferences of Arab consumers to craft effective influencer strategies that resonate and drive engagement.
Culturally Attuned Strategies: Creating influencer marketing strategies that are not only creative but also culturally sensitive, ensuring that campaigns are tailored to the rich and diverse cultural landscape of the Middle East.
Technological Tools:
IGYgrow is utilizing AI-powered tools for influencer matching, campaign management, and analytics to provide efficient and effective solutions.
Influencer Marketing Platform:
No, while the agency uses AI tools, campaigns are handled without a dedicated platform, focusing on tailored management.
Over 150,000 influencers, content creators, and digital personalities globally.
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
Appreciated for their creative campaign designs.
Praised for leveraging technology to deliver measurable results.
5. Awisee
Known for:
Awisee is standing out for its data-driven influencer marketing campaigns, focusing on nano and micro-influencers to ensure personalized outreach and higher audience engagement. With a global presence across Europe, the USA, LATAM, and MENA, Awisee is offering innovative solutions that cater to various industries.
Location:
Dubai
Sweden
Key Services:
Influencer Marketing: Managing collaborations with macro, micro, and nano influencers to deliver tailored campaigns that resonate with target audiences.
Digital PR: Building brand awareness through strategic partnerships and media coverage.
Link Building: Improving SEO performance by acquiring quality backlinks.
SEO: Enhancing website visibility and ranking on search engines through ongoing optimization efforts.
Unique Selling Proposition:
Global micro-influencer network: Partnering with influencers from diverse regions, allowing brands to reach targeted audiences effectively.
Localized campaigns: Creating region-specific campaigns to enhance engagement and reach in particular markets, focusing on cultural relevance.
High-quality conversions: Focusing on measurable results through strategies that drive valuable customer actions, ensuring tangible outcomes for brands.
Technological Tools:
Awisee is using an AI-powered platform to analyze audience trends and optimize campaign strategies for better outcomes.
Influencer Marketing Platform:
No, campaigns are managed through their team, ensuring a customized approach rather than relying on a dedicated platform.
Notable Clients:
Betway, Peerspace, MacPaw, Surfshark.
Industry Focus:
Tech, Consumer Goods, Lifestyle.
Influencer Network or Database:
Extensive database of nano and micro-influencers across multiple regions and industries and across various platforms, such as Twitter, Instagram, YouTube, TikTok, Douyin, and Twitch.
Pricing/Minimum Budget:
Minimum project size: $1,000/month.
Commitment:
Not specified.
Review and Review Source:
4.8/5.0 (Source: Clutch)
Client Feedback:
Commended for effective communication throughout campaigns.
Known for their ability to deliver impactful results through targeted influencer collaborations.
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Starfish is recognized for its expertise in micro-influencer marketing across diverse niches. With a presence in Dubai, Riyadh, and KSA, it excels in fostering authentic influencer relationships and creating impactful marketing campaigns. Starfish collaborates with globally renowned brands, providing tailored strategies that resonate with targeted audiences.
Location:
Dubai (Dubai Studio City, BS06, G01)
Saudi Arabia
Key Services:
Influencer Relationship Management: Managing relationships with micro-influencers to ensure consistent engagement and collaboration, delivering campaigns that feel authentic and relatable.
Creative Content Production: Developing innovative and visually appealing content, including videos, graphics, and copy, that aligns with brand narratives and captures audience attention.
Influencers content creation for social media: Creating content for clients that aligns with campaign goals and resonates with the target audience.
Influencers event coverage: Generating brand awareness and exposure by collaborating with the right influencers at events.
Content distribution: Distributing influencer content to millions of people through major networks, amplifying its reach to the right audience.
Unique Selling Proposition:
Micro-Influencer Expertise: Specializing in managing collaborations with micro-influencers to achieve more targeted and niche audience reach.
Creative Storytelling: Crafting compelling narratives that build emotional connections between brands and their audiences.
Proven Track Record: Delivering consistent results through strategic planning and deep industry knowledge.
Technological Tools:
Starfish does not explicitly use proprietary tools but relies on its network and expertise to drive successful campaigns.
Influencer Marketing Platform:
No, they depend on their expertise and network instead of proprietary platforms.
Database includes more than 10,000 influencers, primarily micro-influencers across various niches.
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
Creative Campaign Execution
Strong ROI and Engagement Rate
7. Rewind
Known for:
Rewind is a Dubai-based agency offering comprehensive influencer marketing solutions. It integrates traditional marketing with modern influencer strategies to deliver effective campaigns. Known for its luxury and lifestyle focus, Rewind leverages cutting-edge tools to ensure precise influencer collaborations.
Location:
Dubai (Office No:520, Al Nazr Plaza, Oud Metha Road, Next to Oud Metha Metro Station, Dubai, U.A.E.)
Key Services:
Influencer Marketing: Managing the alignment between brands and influencers to craft impactful campaigns that resonate with target audiences.
Search Engine Optimization (SEO): Improving website rankings and driving organic traffic to ensure brands gain maximum online visibility.
Content Creation: Creating high-quality, visually captivating content, including photos, videos, and written copy, to support branding efforts.
Social Media Optimization (SMO): Enhancing social media presence to engage target audiences.
Pay Per Click (PPC): Running targeted paid ads to drive traffic and conversions.
Email Marketing: Designing and sending campaigns to engage and retain customers.
Content Writing: Creating compelling content that resonates with the audience and supports brand messaging.
Unique Selling Proposition:
Luxury Market Focus: Focusing on collaborating with influencers in the luxury and lifestyle segments to enhance brand prestige.
Integrated Marketing Approach: Combining traditional and influencer marketing methods for a well-rounded campaign strategy.
Creative Expertise: Providing innovative solutions through creative content and engaging campaigns.
Technological Tools:
Rewind employs influencer discovery platforms to identify and evaluate the best influencers for their clients.
Influencer Marketing Platform:
Yes, Rewind uses proprietary tools to facilitate seamless influencer collaborations.
Notable Clients:
Pearl Touch Scaffolding, OXA, Kaspian Caviar, Niche Perfume.
Industry Focus:
Luxury, Fashion, Beauty, Lifestyle, and Travel.
Influencer Network or Database:
Extensive database across various niches.
Pricing/Minimum Budget:
Starts from 5000 AED monthly for management and content creation.
Commitment:
Not specified.
Review and Review Source:
Not specified.
Client Feedback:
Fresh, impactful ideas with excellent collaboration.
Efficient, timely, and high-quality customer service.
8. Essence Adverts
Known for:
Essence Adverts specializes in data-driven influencer marketing strategies. With a robust presence across the Middle East, the agency focuses on creating campaigns that align influencers with brand goals. Essence is celebrated for its precision in influencer selection and performance optimization.
Location:
Egypt (Villa 7, Al Hadaek st., Thaknat Al Maadi district, Maadi, Cairo)
Dubai, United Arab Emirates
Başakşehir, Istanbul, Türkiye
Key Services:
Influencer Marketing: Managing influencer partnerships by connecting brands with relevant influencers to amplify their reach and visibility.
Digital Strategy & Planning: Crafting detailed strategies that merge digital marketing trends with influencer campaigns for maximum impact.
Media Production: Creating high-quality video and visual content for marketing campaigns.
Social Media Marketing: Managing social media platforms to drive engagement and growth.
Branding: Crafting unique brand identities to resonate with target audiences.
Unique Selling Proposition:
Influencer Identification: Using a data-driven approach, Essence Adverts is matching brands with influencers whose demographics and content are aligning with the target audience.
Campaign Execution and Monitoring: Managing the entire campaign process, including influencer contracts and performance tracking, while providing detailed reports to measure success.
Content Strategy: Developing creative content strategies that are aligning with brand goals and engaging the audience effectively.
Technological Tools:
Essence Adverts leverages advanced technological tools to optimize campaigns, including data analytics for matching brands with the right influencers, tracking pixels and performance monitoring tools for comprehensive reporting, and cutting-edge software to execute campaigns efficiently and measure impact accurately. By staying updated with technological advancements, they ensure innovative and results-driven solutions.
Influencer Marketing Platform:
No, they rely on their expertise and advanced tools instead of a proprietary platform.
Notable Clients:
Asus, Bridgestone, Siemens, Fawry, Ahmad Tea London
Extensive but does not publicly disclose the exact size.
Pricing/Minimum Budget:
Starts from $1500.
Commitment:
Not specified.
Review and Review Source:
5.0/5.0 (Source: Sortlist).
Client Feedback:
Praised for excellent project management and effective campaign execution.
9. Vocus Digital Agency
Known for:
Vocus Digital Agency, based in Egypt, is recognized for its all-encompassing approach to influencer marketing. The agency acts as a comprehensive partner, managing everything from influencer identification to campaign execution. Vocus Digital Agency is highly appreciated for its professionalism and creativity in delivering campaigns that align with brand objectives.
Location:
Egypt (98 L Villa Pyramids Gardens, Giza)
Key Services:
Influencer Marketing: Managing the process of connecting brands with relevant influencers to ensure targeted and effective campaigns.
Social Media Marketing: Creating and executing social media strategies that boost brand visibility and engagement.
SEO: Optimizing websites to improve search engine rankings and increase organic traffic.
Web Development: Building and maintaining websites to ensure functionality and user-friendly design.
AI & AR Programming: Developing advanced AI and AR solutions to create innovative and interactive experiences.
Branding: Establishing brand identity by designing logos, creating messaging, and enhancing brand consistency.
Unique Selling Proposition:
Creative Solutions: Offering out-of-the-box ideas to differentiate campaigns and maximize audience engagement.
Reliable Partnerships: Building strong, long-lasting relationships with influencers to ensure consistent and impactful collaborations.
Customer-Centric Approach: Prioritizing client satisfaction by offering dedicated attention and solutions that resonate with their brand vision.
Technological Tools:
While specific tools are not mentioned, Vocus Digital Agency uses a strategic approach to manage and optimize campaigns effectively.
Influencer Marketing Platform:
No, the agency relies on its expertise and influencer network rather than a proprietary platform.
Notable Clients:
MISR Compressor, Alba Pharma Egypt.
Industry Focus:
Technology, Mobile Applications, Health, Retail, Hospitality
Influencer Network or Database:
Not specified.
Pricing/Minimum Budget:
Not specified.
Commitment:
Not specified.
Review and Review Source:
4.97/5.0 (Source: Sortlist).
Client Feedback:
Highlighted for professionalism, creativity, and responsiveness in executing campaigns.
10. Arabian Media
Known for:
Arabian Media operates in Qatar and Dubai, offering a range of influencer marketing and social media management services. Known for its extensive influencer network, Arabian Media creates compelling campaign strategies to amplify brand messaging. The agency is especially focused on delivering results for industries like e-commerce, retail, and technology.
Location:
Dubai (Building Same FAB Bank & Atkins Building - Suite 206, Second Floor, Metro Station, near BurJuman, Al Hamriya)
Many clients praise the agency's ability to come up with innovative and impactful campaign ideas that align with their brand identity.
The agency’s strong connections with relevant influencers are noted as a significant advantage, helping brands effectively reach their target audience.
Conclusion
Choosing the right influencer marketing agency can be a game-changer for your brand’s success in the GCC region. Whether you’re targeting Dubai, Saudi Arabia, Qatar, or beyond, these agencies—ranging from Influencer Hero’s all-in-one platform to the creative strategies of Arabian Media—are equipped with the expertise and tools to deliver impactful campaigns. With services like micro-influencer marketing, content production, and data-driven campaign management, these top 10 agencies cater to diverse industries such as retail, luxury, fashion, technology, e-commerce, and many more. Partnering with a leading influencer agency ensures your brand can connect authentically with audiences and achieve measurable results in one of the fastest-growing markets for influencer marketing.
Looking for more Influencer Marketing Agencies?
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What is an influencer marketing agency, and how can it help my brand?
An influencer marketing agency connects brands with influencers to create campaigns that promote products or services. These agencies handle influencer discovery, campaign management, content creation, and performance analytics to ensure your brand reaches the right audience effectively.
How do I choose the best influencer marketing agency for my brand?
To choose the right agency, consider factors like their experience in your industry, client portfolio, services offered, pricing structure, and technological tools. Look for agencies with positive reviews and a strong track record of successful campaigns.
Do influencer marketing agencies in the Middle East provide their own platforms?
Some agencies, like Influencer Hero, provide all-in-one platforms to manage influencer campaigns seamlessly. Others rely on their expertise and influencer networks without proprietary platforms.
Are Middle Eastern influencer marketing agencies experienced with global campaigns?
Yes, many agencies in the Middle East, like Influencer Hero and Rekoya, operate globally and cater to international brands. They offer services that align with both local and global marketing strategies.
Which Middle Eastern cities are top hubs for influencer marketing agencies?
Key cities for influencer marketing in the Middle East include Dubai, Riyadh, Doha, and Cairo. These cities are central to the region's business and social media landscapes, making them ideal for agency operations and influencer partnerships.
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