Nestled in the heart of Colombia, the vibrant city of Bucaramanga is a hub of creativity and cultural richness, known for its stunning landscapes, such as the Chicamocha Canyon and the iconic Parque Garcia Rovira. This bustling metropolis hosts a diverse community of influencers who are redefining the social media landscape across various niches, including fashion, beauty, travel, fitness, and food.
In this article, we will explore the top 20 Instagram influencers based in Bucaramanga, selected for their impressive follower counts and engagement metrics. From rising stars in beauty trends to lifestyle gurus sharing local gems and culinary delights, these local influencers connect with audiences through authentic storytelling and captivating visuals. Whether you are a brand seeking collaboration opportunities or an aspiring influencer looking for inspiration, this list showcases the most impactful voices in Bucaramanga’s dynamic social media scene, providing insights into the latest trends, lifestyle tips, and the rich culture of this remarkable city.
1. Juliana__tovar: Juliana Tovar, a dynamic Instagram influencer from Bucaramanga who effortlessly blends her passions for fitness, fashion, and beauty to inspire her followers with stylish looks and healthy living.
Topics: Fitness, Fashion, Beauty
Followers: 444K
Engagement Rate: 2.36%
Average Likes: 10K
2. Peachyvalty: Valentina Mosquera inspires her followers with a vibrant blend of health, lifestyle, and beauty content that celebrates self-care and wellness.
Topics: Health, Lifestyle, Beauty
Followers: 397K
Engagement Rate: 25.88%
Average Likes: 104K
3. Organizateconmariacaro: María Carolina Díaz shares inspiring home decor ideas and practical tips to help you create beautiful and organized spaces.
Topics: Home Decor and Tips
Followers: 310K
Engagement Rate: 1.26%
Average Likes: 1K
4. Miguemartinezz1: Miguel Martinez brings a delightful mix of humor and couple moments to his content, inspiring followers to enjoy life's quirks.
Topics: Lifestyle
Followers: 278K
Engagement Rate: 7.19%
Average Likes: 20K
5. Mariaflorez.fit: Maria Florez shares delicious healthy food ideas and inspiring wellness tips on her Instagram to motivate her followers towards a balanced and nutritious lifestyle.
Topics: Health Lifestyle, Healthy Food
Followers: 249K
Engagement Rate: 1.86%
Average Likes: 5K
6. Angiedayc: Angiedayc is a vibrant Instagram influencer from Bucaramanga who shares her passion for travel, beauty, and lifestyle, inspiring her followers with stunning visuals and engaging content.
Topics: Travel, Beauty, Lifestyle
Followers: 234K
Engagement Rate: 3.07%
Average Likes: 7K
7. Gabyjalabe: Gaby Jalabe is a Bucaramanga-based influencer dedicated to sharing delicious and nutritious healthy recipes that inspire her followers to embrace a balanced lifestyle.
Topics: Healthy Recipes
Followers: 232K
Engagement Rate: 16.23%
Average Likes: 36K
8. Adrianatorresv: Adriana Torres is a vibrant Instagram influencer from Bucaramanga who shares her passion for lifestyle, fashion, beauty, and travel, inspiring her followers with stylish looks and breathtaking adventures.
Topics: Lifestyle, Fashion, Beauty, Travel
Followers: 212K
Engagement Rate: 0.97%
Average Likes: 2K
9. Danielabohor: Daniela Bohórquez, a vibrant influencer from Bucaramanga whose aesthetic feed beautifully showcases her passion for fashion, travel, and lifestyle, inspiring her followers to embrace creativity and explore the world around them.
Topics: Fashion, Travel, Lifestyle
Followers: 187K
Engagement Rate: 2.32%
Average Likes: 4K
10. Laugamerco: Laura Malagon is a gamer and tech enthusiast from Bucaramanga, sharing her passion for gaming and the latest technology trends with her engaged audience.
Topics: Gamer, Tech
Followers: 181K
Engagement Rate: 6.51%
Average Likes: 12K
11. Trolencio911_: a vibrant gaming and streaming influencer from Bucaramanga, who shares engaging gameplay and live streams, connecting with fellow gamers through his entertaining content.
Topics: Gaming, Streamer
Followers: 160K
Engagement Rate: 7.21%
Average Likes: 12K
12. Valen_reyesv: Valen Reyes is a vibrant Instagram influencer based in Bucaramanga, sharing her passion for fashion, lifestyle, and travel through captivating visuals that inspire her followers to explore and embrace their unique style.
Topics: Fashion, Lifestyle, Travel
Followers: 152K
Engagement Rate: 25.8%
Average Likes: 38K
13. Cuentamelplan: Cuentamelplan is an engaging Instagram influencer who shares captivating food reviews and lifestyle content, inspiring followers to explore the culinary delights of Bucaramanga.
Topics: Food, Lifestyle
Followers: 151K
Engagement Rate: 1.37%
Average Likes: 2K
14. Stefarias98: Stefania Arias beautifully blends fashion and lifestyle content, inspiring her followers with her stylish looks and vibrant daily experiences.
Topics: Fashion, Lifestyle
Followers: 137K
Engagement Rate: 1.22%
Average Likes: 2K
15. Danielaferrerr: Daniela Ferrer shares her passion for travel, lifestyle, and fashion, inspiring her followers with her unique experiences and style.
Topics: Travel, Lifestyle, Fashion
Followers: 130K
Engagement Rate: 3.54%
Average Likes: 5K
16. Oscarxavieryoga: Oscar Xavier is a passionate yoga instructor based in Bucaramanga, sharing wellness tips and inspiring practices to help his followers cultivate mindfulness and well-being through the art of yoga.
Topics: Yoga, Wellness
Followers: 128K
Engagement Rate: 1.92%
Average Likes: 2K
17. Conluzkita: Luzkita is a talented Instagram influencer from Bucaramanga, celebrated for her captivating embroidery work that showcases her unique creativity and passion for textile art.
Topics: Embroidery, Creativity
Followers: 123K
Engagement Rate: 1.06%
Average Likes: 2K
18. Nicolasvasquezs: Nicolas Vasquez, an online fitness coach, shares expert health and gym advice on his Instagram, inspiring his followers to reach their fitness goals with engaging workouts and wellness tips.
Topics: Fitness, Health, Gym
Followers: 116K
Engagement Rate: 1.74%
Average Likes: 1K
19. Dianaordonezr: Diana Ordóñez, a Bucaramanga-based influencer dedicated to enhancing mobility and flexibility, sharing her expertise in health and lifestyle to inspire her followers to embrace a more active and fulfilling life.
Topics: Health, Lifestyle
Followers: 115K
Engagement Rate: 32.48%
Average Likes: 35K
20. Deinerstickmq_: Deiner is a passionate cooking enthusiast, sharing delicious food recipes and culinary tips on Instagram to inspire home chefs everywhere.
Topics: Cooking, Food Recipes
Followers: 108K
Engagement Rate: 4.36%
Average Likes: 5K
In addition to follower count and engagement metrics, it's essential to assess an influencer’s audience before collaborating with them. This ensures that their followers align with your target audience in terms of location, gender, age, and other relevant demographics. Additionally, verifying the authenticity of an influencer’s followers helps prevent issues associated with fake followers. If an influencer has a high number of fake followers, it can negatively impact your campaign results by reducing engagement and diminishing the authenticity of your brand message. To assist with this, Influencer Hero offers an Influencer Audit Chrome Extension that you can install for free. This extension provides insights into fake follower percentages, audience location, gender distribution, engagement rate, estimated sales, and EMV, all accessible with a single click.
Influencer Hero also provides a comprehensive influencer marketing platform that can streamline your campaign management from start to finish. This platform includes an extensive influencer database and advanced search filters, helping you find the most relevant influencers for your campaigns. With automated outreach and follow-up tools, an influencer CRM to manage communications with influencers, and robust reporting and analytics, you can efficiently track and evaluate your campaign's effectiveness. With Influencer Hero, managing influencer campaigns becomes simpler and more impactful, ensuring every aspect of your campaign is optimized for success.
This guide to Bucaramanga’s top Instagram influencers highlights some of the city’s most engaging content creators, each bringing their unique perspective and creativity to the platform. Whether you’re a brand seeking authentic local partnerships or an individual looking for inspiration, these influencers offer a glimpse into the vibrant culture, style, and interests of Bucaramanga. From fashion and fitness to food and lifestyle, they’re shaping how audiences experience and connect with this Colombian city. With the help of tools like Influencer Hero, connecting with the right influencers has never been easier, enabling impactful campaigns that resonate with audiences and enhance brand reach.
Schedule a Demo with one of our media experts below.